Unit 1 [PDF]

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NEW BUSINESS DOANH NGHIỆP MỚI  UNIT ONE:

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NEW BUSINESS

I. Starting up: A. What conditions are important for people starting new businesses? Những điều kiện nào là quan trọng đối với những người bắt đầu kinh doanh mới? Choose the four most important from this list. Can you think of any others? low taxes : - thuế thấp good transport links skilled staff : - đội ngũ nhân viên có tay nghề cao training courses low interest rates : - lãi suất thấp high unemployment cheap rents a strong currency : - một loại tiền tệ mạnh stable economy : government grants : - trợ cấp của chính phủ B. Many economies contain a mix of public- and private-sector businesses. (B. Nhiều nền kinh tế có sự kết hợp giữa các doanh nghiệp khu vực công và khu vực tư nhân.)Think of companies you know in the areas below.( Hãy nghĩ về các công ty bạn biết trong các lĩnh vực dưới đây.) Which are public-sector companies and which are privatesector companies? - post office : - Bưu điện

-

rail

- TV / newspaper - water - cars

- telecoms : viễn thông - airlines : các hãng hàng không - energy II. Vocabulary: Economic terms A. Match the economic terms (1-10) ot their definitions (định nghĩa )(a –j 1. interest rate (C) c) cost of borrowing money(chi phí vay tiền) 2. exchange rate ((tỷ giá ) d) price at which one currency can buy another 3. inflation rate(tỷ lệ lạm phát) (B) b) general increase in prices (tăng giá chung)

4. labour force(lực lượng lao động) (F) f) people working 5. tax incentives(ưu đãi thuế) (G) g) low taxes to encourage(khuyến khích) business activity (thuế thấp để khuyến khích hoạt động kinh doanh) 6. government bureaucracy(bộ máy quan liêu của chính phủ) (I) i) official rules(quy tắc chính thức) / regulations(quy định) / paperwork(thủ tục giấy tờ) 7. GDP ( gross domestic product)(Tổng sản phẩm quốc nội) (A) a) total value of goods and services produced in a country 8. unemployment rate (E) e) percentage of people without jobs(tỷ lệ người không có việc làm) 9. foreign investment(đầu tư nước ngoài) (H) h) money from overseas 10. balance of trade(cán cân thương mại) (J) j) difference in value between a country‟s imports and exports B. Try to complete this economic profile without looking back at the terms in Exercise A. The economy is stable following the problems of the past two years. By following a tight monetary policy the gorvernment has reduced the interest rate to 2%. After going up dramatically, the inflation rate is now down to 8%. The last six month has seen a slight improvement in the exchange rate against the dollar. The GDP has grown to 0,15%. Export are increasing and the balance of trade is starting to look much healthier. The unployment rate continues to be a problem as it is still 16%. In order to stimulate the economy and attracts foreign_investment the govement is offering new Tax incentives as well as making a renewed effort to reduce _ government bureaucracy. Finally, a large skilled labour force means there could be attractive investment opportunities over the next five years. C. Listen to the report(báo cáo) and check your answers to Exercise B. D. Write sentences about the economic profile(tình hình kinh tế) of your country - entrepreneur : doanh nhân Descibes(mô tả) five important steps(các bước) for setting up(thiết lập) a business. Listen and complete the chart below. Did you have the same ideas as Alan. - Conduct market research : tiến hành nghiên cứu thị trường - Get finance : nhận tài chính Step 5: Build a costumer base (Xây dựng cơ sở khách hàng) C. Listen again and answer the questions. 1. What percentage of business ideas fails? : . Bao nhiêu phần trăm ý tưởng kinh doanh thất bại? 2. Why do they fail? People don’t understand the market 3. What two questions does your market research need to answer?: . Nghiên cứu thị trường của bạn cần trả lời hai câu hỏi nào? 1. Who’s your competition? : Đối thủ cạnh tranh của bạn là ai? 2. Is there a demand(nhu cầu) for your product of services? 4. What two things does a business plan help you to do? 1. Focus on what you want to do

2. Getting finance 5. What does it usually(thường) include? Name three things. Staff, Management, production(sản xuất) 6. Which step does Alan think is the most important? Why? Build a costumer base D. Alans says most businesses fail because people don’t understand the market. IV. Reading: The Human Touch (Cảm ứng của con người) A. Go through the article(bài viết) quickly to find the four elements(yếu tố) that a good team needs.( Hãy lướt nhanh qua bài viết để tìm ra 4 yếu tố mà một nhóm tốt cần có.) A good team needs:

1. ……Ability to sell ; Khả năng bán hàng 2. ……Ability to count : Khả năng đếm 3. ……Experience 4. ……Contacts, relationships, a network : Danh bạ, mối quan hệ, mạng lưới HOW TO ADD THE HUMAN TOUCH By Dough richard When thinking about how you start your business, getting the right team together will be the most important and the most difficult decision you make . The reason is simple. No one person has all the skills, experience, contacts or reputation that are recriuted to get a business up and running. So, in order to succeed, you will have to form a core team of people. Before that, however, you can only know who else you need by knowing your strengths and your weaknesses. Having a great business idea does not mean that you have the skills to manage others, The hardest of all your decisions may be to let someone else lead the company you founded. What, then, does the team need? First, it needs the ability to sell – and in particular the ability to persuade others to buy into your vision. Second, the team needs the ability to count. The business is managed by managing the flow of cash. It may be the accountant‟s job to do your books, but it is your responsibility to understand them so well that you use them to drive the business. Third, the team needs experience. There are three types: customer experience, product experience and start-up experience. If you are going to sell an Internet service to restaurants, you need experience in the development of Internet services and the experience of running reastaurants. If your team has only one or the other, you will either know what product to build or how to build it, but not both. Fourth, the team needs to have contacts, relationships, a network. Having poeple who can help you informally or formally will help your business succeed. Finally, you and your team must be fully aware that starting a business means giving up two

things- time and money. It frequently means working evenings and weekends and being last in line for payment. Succeeding with an innovation-based company takes everything: all of your time, all your great ideaslots of personal sacrifices – and it may take all of your money. There is no magic formula to building a business. It is like putting together the pieces of a puzzle. But it is worth remembering that the team is the most important piece. Financial Times B. Read the article carefully, then decide whether these statements are True or False according to the article. 1. If you want your new business to succeed, you yourself first need to gain all the necessary skills and experience. F 2. New entrepreneurs sometimes rightly decide to let another person lead the company they started up. T 3. Good cashflow managem,ent is a necessary condition for a business to be successful. T 4. An effective team will have experience in three key areas. T 5. You need to put in a lot of time and effort before you can enjoy the rewards of owning a fast-growing start-up. T 6. Building the right team is the magic formula to setting up a successful business. F

B. Read the article carefully, then decide whether these statements are True or False according to the article. 1. If you want your new business to succeed, you yourself first need to gain all the necessary skills and experience. F 2. New entrepreneurs sometimes rightly decide to let another person lead the company they started up. T 3. Good cashflow managem,ent is a necessary condition for a business to be successful. T 4. An effective team will have experience in three key areas. T 5. You need to put in a lot of time and effort before you can enjoy the rewards of owning a fast-growing start-up. T 6. Building the right team is the magic formula to setting up a successful business. F 4 IV. Language Skill: Socialising A. Making Contacts: 1. What activities are involved in socialising? Add some more to the following list. - Introducing visitors - Greeting visitors 2. You will hear three dialogues about people meeting visitors.Complete the chart. Dialogue 1

Dialogue 2

Dialogue 3

1. Have the speakers met before?

No

No

2. Is the dialogue formal or informal?

Informal

Formal

3. Where are they meeting?

Airport

Airport

4. What problems did the visitors have during the journey?

Flight was long Not enough legroom

Turbulence over the North sea but otherwise thers’s no difficulty

5. What are they doing next?

She goes to toilet to wash hand

She’ll take him to the hotel

Yes

3. Compete the sentences from the dialogues. Listen if necessary. 1. You must be Raj. 2. It‟s great to finally_ meet you in person after all our phone calls and emails. 3. I hope you haven‟t been waiting long. 4. It‟s a pleasure to meet you. 5. How was your flight ? 6. Hi, Paul, good to see you again _. 7. Sorry to keep you waiting . 8. Can I help you with your bag _? 5 9. Would you mind taking this? Which sentences above are used to: a. Welcome or greet the visitors? 1, 2, 4, 6 b. Talk about the journey 5 c. Offer (or ask for) helping with something? 8, 9 d. Apologize for a delay? 3, 7 B. Talking about weather. 1. Kasia Janiak is accompanying Mr Syms from the airport to his hotel. Look at the dialogue below. Listen and complete the gaps. What is the topic of their conversation? Mr Syms: I can‟t belive it‟s so sunny here. It makes a nice change _ from England! Kasia :

How was the weather

when you left

Mr Syms: It was raining

as usual. This summer has been terrible

.

Kasia : Well, we‟ve been

here. The last couple of weeks has

?

very lucky

been very warm

.Mr Syms: Do you normally get good Kasia : It depends. Ususally we get at least a few summers here? hot days, but sometimems it rains a lot. Mr Syms: I imagine the winters here must be pretty

cold

.

Kasia

: Oh yes. Sometimes it goes down

to minus 15.

Mr Syms: Well, at least it never gets that cold in England. The winter there is usually just grey and wet

. It can be quite depressing!

Kasia :

Ugh! Well, I‟m glad the weather is nice for your visit here.

2. The weather is one of the most popular small-talk topic. It is a topic everybody can talk about. Put the words below into the right categories. cloudy cold damp drizzling freezing grey hazy roasting humid sunny mild warm overcast pouring rainy Words describing temperature

Words describing the sky

Words to do with water

Cold Roasting Mild Freezing Warm

Cloudy Hazy Sunny Overcast Grey

Damp Drizzling Humid Pouring Rainy

3. Roleplay: Work in pair. Use the profiles below to practise meeting visitors. . Student A: Christ: You are meeting Catherine Brown, a supplier from Britain, at the airport in Franfurt. You have never met before but have spoken a lot over the phone. Catherine is carrying heavy bags. Greet her and ask about the flight. Make some small talk ( weather, job, company) and take her to your car. 6 C. Entertaining visitor. 1. Bruno and Carlo are entertaining Anna at a local restaurant. Listen to the conversation and answer the questions below. 1. Have the hosts been ot the restaurant before? 2. Why is Anna hungry?

3. What do we discover about Bruno‟s wife? 4. Who is driving? 5. What do they plan to do later? 2. Match the two halves to make sentences from the dialogues. Listen again if necessary. 1. This looks (I) a. are we having, Carlo? 2. I hope (G) b. to drink? 3. I‟m absolutely (H) c. followed by the pasta. 4. I‟m afraid they don‟t have (F) d. recommend? 5. How many courses (A) e. catch the waiter‟s attention. 6. What do you (D) f. menus in English here. 7. It comes with asparagus (J) g. you like it. 8. I‟ll have the soup (C) h. starving 9. What would you like (B) i. a really nice place. 10. Let‟s see if we can (E) j. and small potatoes roasted in the oven. D. Keeping a conversation going. 1. Anna, Bruno, and Carlo are finishing their meal. Tick the topics they talk about. restautant holidays family mutual accquaintances

friends sport (jogging) cultural differences (Greece, Turkey, France) their jobs

2. The answers to the questions below are too short. Make them longer by adding extra information and a question, as in the example. 1. A: So, do you live near here? B; Yes, I do. ( only 2 km) Our house is only two kilometres from here. ( you / live?) What about you? Do you live near here? Student B: Catherine: You have just arrived at the airport in Franfurt and have made arrangements for your business partner, Christ, to pick you up. You have spoken a lot over the phone but have never met before. You are carrying several heavy bags. Your flight was fine and you had a DVD to watch. 7 2. A: And how old is your daughter? B: She‟s six. ( recent started school) ( you / children?) 3. A: What kind of dog do you have? B: An Alastian. ( fun but needs lots of exercise) ( you / pets?) 4. A: So, how long have you been with the company? B: Six years. ( joined after university) ( you / be with your company long?) 5. A: Have you been to Moscow? B: Yes, I have. ( three years ago / on business)

( you?) 6. A: And do you do any sports? B: I play squash ( once a week with friends) ( you / sports?) 7. A: It‟s so hot today. Is it normally like this in the summer here? B: No, it‟s not. ( very hot for us / usually 25 degrees) ( weather / where you live?) 3. Commenting on what people say is a good way to keep a conversation going. Match B’s comments to what A says. Sometimes more than one answer is possible. A. B. 1. I just got married last year actually. C F a. That must be very stressful. 2. My husband is a meteorologist. B b. Really? That‟s an interesting job! 3. Last year I won a prize for one of the c. Oh, congratulations! products I designed. C FE 4. The project deadline is next week and and we‟re not going to make it. A

d. You must be very proud of her. e. That must have been very exciting. f. You must have felt very pleased.

5. My daughter has just got a place at one of the best universities in the country. C D

g. Oh, I‟m sorry to hear that. I imagine that was a difficult time for you.

6. Before I got this job I was unemployed for two years. G 7. I went to Peru on holiday last year. E 8 4. Work with a partner to make small talk at a restaurant. Use the information in your file to ask questions and keep the conversation going. File A: You are having dinner in a restaurant with an important business partner. (You are the host). Ask your partner questions to keep the conversation going. Here are some things your partner mentioned earlier: ● He/ She has recently bought a new house. ● His / Her partner has a new job. ● He / She wants to go to Italy on holiday this year. Begin by saying something about the food. File B: You are having dinner in a restaurant with an important business partner. ( You are the guest). Ask your partner questions to keep the conversation going. Here are some things your partner mentioned earlier: ● He/ She plays badminton in her free time.. ● He/ She has an adopted son. ● His / Her mother is visiting at the moment. Begin by asking your partner a question about the restaurant.