Business Plan (Street Food) [PDF]

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Fried street food –Business Plan

BURANDAY’S FRIED STREET FOOD (Fried street food: leeg ng manok, squidball, fishball, hotdog, kikiam and samalamig) BUSINESS PLAN PRESENTED TO INDIVIDUAL OR COMPANY NAME DATE PREPARED 02/07/2021

CONTACT Lizzette N. Tomnub [email protected] 0916271853 Ba. Road Street, Tayuman Binangonan Rizal, 1940 Kwek2niBuranday@facebook

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TABLE OF CONTENTS EXECUTIVE SUMMARY 3 COMPANY OVERVIEW 4 PRODUCTS & SERVICES 5 OFFERINGS 5 SOURCING 5 MARKET ANALYSIS 6 MARKET AND INDUSTRY OVERVIEW TARGET MARKET 6 COMPETITION 6 MARKETING PLAN 7 MARKETING STRATEGY 7 POSITIONING 7 PROMOTION 7 IMPLEMENTATION PLAN 8 PERSONNEL PLAN 8 SWOT ANALYSIS 8 TIMELINE 9 FINANCIAL PLAN 10 KEY ASSUMPTIONS10 SALES FORECAST 10 BUDGET OVERVIEW 12 FINANCIAL STATEMENTS 13 PROFIT AND LOSS 13 BALANCE SHEET 14 CASH FLOW 15 APPENDIX 16

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Donny’s Food Truck – Sample Business EXECUTIVE SUMMARY Plan

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The purpose of this business plan is to secure 70,000php in order to fund the purchase of necessary equipments such as eating and cooking utensils, materials, marketing signage, first 3 month rental fees and the installation of lightings, electrical wirings and staffing requirements for BURANDAY FRIED STREET FOOD in Ba. Road Street Tayuman ,Binangonan Rizal. The funds invested will help promote the business and continue operations until the business is selfsustainable. Our Mission To provide quality, affordable and clean street food to our baranggay in a convenient and reasonable way in order to enhance the quality of our customers’ lives. Our Vision To increase the trust, contentment and satisfaction of our customers and community when it comes to street foods. Lizzette tomnub, Margarita Tomnub, Alvin Garrido and Emilia Ceninaforsees a great opportunity to create a busainness within the community, sonce the location is highly marketable and it could also provide a good source of incvome for the family. Prior of the idea of opening this type of business they already slling different “ kakanin” and breakfast meals for the past years. Together , with the motivation of creating a self sustaining business they are motivated and positively looking forward for the success of thew said business and forseeing a franchised brances in the years to come to provide excellent service and delectable food throughout the city as well as the province of Rizal. Our customers would be mainly sewers, students and employees who work in a clothing factory near the vicinity in Bario Road Tayuman, and surrounding areas within a 0.5-km radius. Our stall will be opened from Monday to Saturday from 7:00 AM to 8:00 PM. We anticipate that 19to 35-year old patrons will make up 85% of our revenue.

COMPANY OVERVIEW Company Background After the Philippines was locked down during the Covid 19 pandemic the Tomnub family decided to start a business that would help support the needs of the family and provide financial help to the children of Margarita Tomnub. This motivates her eldest child Emilia Cenina to push and take risk on creating a business specifically street foods which she and her mother are really familiar with. Prior of the said pandemic Margarirta tomnub is already known for her signitured shanghai and Emilia Cenina also sells breakfast meals and “ Kakanin “ which is a big help to her growing family.

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Donny’s Food Truck – Sample Business Management Team Plan

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Lizzette Tomnub, Founder and Owner Lizzette Tomnub is the co-founder and the manager of Buranday’s fried street food. Lizzette graduated in Accountancy, Business Administration strand (ABM) in Senior high school at ACLC College of Taytay and is now 2nd Year College in Bachelor of Science in Business Administration Major in Marketing Managemet at URS Binangonan. Emilia Cenina, Co-Founder and Owner Emilia is the co-founder and the cook at Buranday’s Fried street food. She is the mother of 5 children. She is a hard working and dedicated Mom. She started cooking different dishes and “Kakanin” when she was 15 years old. She is currently living at Bario road, Tayuman Binangonan Rizal. Margarita Tomnub, Co-Founder and Owner Margarita is the mother of 7 children including Lizzette and and Emillia. She is an amazing cook and a very dedicated mother. She as a wide experience in selling “Kakanin” and knows a lot of techniques in cookin. She is well known to be a kind hearted and a loving mother in their community. Her signatured dish is “shanghai”.

Required Funds The start-up capital obtained through savings will be used for equipment, kitchen supplies, food purchases, and associated permits and licensing. Equipment will amount to approximately 20,000, and remaining costs are estimated to be around 70,000 php.

PRODUCTS & SERVICES Offerings Buranday’s Fried street food will offer a wide range of food options, to include: Kikyam Kwek kwek Tokneneng Shanghai Pritong leeg ng manok Fried and steamed shomai Hotdog Fish ball Squid ball Kalamares Fried Atay ng baboy Beverages Coke products Gulaman Bottled water

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Donny’s Food Truck – Sample Business Plan

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Sourcing Buranday’s Fried Street Food plans to source its ingredients from local suppliers and markets with in Binangonan and Angono area. We will ensure that the ingredients we use are of the highest quality in order to provide delectable food offerings. We plan to establish and foster positive working relationships with local vendors that we partner with in the area to help ensure our inventory needs are met in a cost-efficient manner. With the experience Emilia and Margarita have gained from selling “ kakanin” in the past years, combined with market research done by Lizzette, they can ensure that the amount of ingredients needed are accurately projected from week-to-week. MARKET ANALYSIS Market and Industry Overview Street Food have been prevalent in the food industry ever since, with increasing popularity as time goes on. There are a lot of street food nationwide, and that number is expected to increase after this covid-19 pandemic. Our market research has revealed to us that consumers in Bario Road Tayuman want more affordable food options, larger portion sizes, and a wider variety of street food offerings at a single establishment. Being able to satisfy those factors, in conjunction with the flexibility of our business hours, will help set us apart from the competition. Target Market Our target buyers lived, walked through and work along the street of Bario Road and surrounding areas within a 0.5-km radius. Our store is located along with the main street and visible to passing people, tricycle drivers and students. We anticipate that 10- to 50-year old patrons will make up 85% of our revenue. We anticipate that 10- to 50-year old patrons will make up 85% of our revenue. These will be business professionals making an income ranging from 20,000 to 40,000 php. The average amount spent at our store will be approximately 8000php a month for the first year. Competition At this time, there are 10 street food vendors currently selling in Bario Road Tayuman Rizal. But due to the Covid 19- pandemic and the safety protocols from the IATF, most of them retired from business and was bankrupt. This is a good opportunity to start since a vaccine for covid 19 is at the world market and soon businesses would start to open together with the schools and different establishments. Here are our direct competitors in Bario road street. Mariza’s Barbeque Shingaling Tacos Aleng Nena Fried chicken And 7 food carts with specific names MARKETING PLAN

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Donny’s Food Truck – Sample Business Marketing Strategy Plan

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Our marketing strategy is to create cheap and affordable combo meal with rice like “ siomai rice, Hotdog rice, leeg rice and other fried street foods with rice meals”. We would also like to attract many customers by providing a videoke within the establishment so as they are waiting for their orders they could sing songs which we all know Filipinos love to do. BURANDAY’S FRIED STREET FOOD also plans to reach new and existing customers through social media and flyers. Our prices will be lower compared to our direct competitors, and we will also provide larger portions while maintaining profitability. Furthermore, we can keep our prices lower due to sourcing ingredients from our known and well trusted suppliers Positioning For workers and sewers who are employed near the vicinity, BURANDAY’S FRIED STREET FOOD is the customer’s first choice. At BURANDAY’S FRIED STREET FOOD, customers can purchase a meal that is sourced from high quality ingredients and is served in a large portion at a low price. On a lunch break with colleagues, BURANDAY’S FRIED STREET FOOD will appeal to the workers with a limited time to eat who desire a wider range of food options in one stop. Promotion We are planning to hand out and hang up flyers in high-traffic areas during the first few months of operation. We also plan to utilize different social media platforms like creating a Facebook page, Instagram and enrolling it the local market social media site and provide free delivery service for orders with in the area for people who are busy and have less time to spare.

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IMPLEMENTATION PLAN Personnel Plan At this time, the personnel plan calls for a minimum of one cook and one assistant who will greet customers and take orders. Currently, Emilia will operate as the cook, while Margarita takes orders and payment, and assists Emilia where needed. While Lizzette will serve as the manager. In the first year, assumptions are that there will only be three workers in the store to execute and manage operations. As demand increases, we will hire an additional assistant to support Emilia. Table: Personnel Plan All values are in Philippine peso PERSONNEL

Year 1

Year 2

Year 3

Cook

140000

145000

150000

Assistant 1

139000

140000

145000

139000

143000

Assistant 2 Manager

150000

170000

175000

TOTAL PAYROLL

429000

594000

613000

SWOT Analysis Strengths  Location  Easy access  Fast service  Large portions  Wide variety of offerings  High quality  Fresh ingredients Weaknesses  Constricted seating area  Lack of brand recognition  Decrease in the numbers of passerby during rainy season Opportunities  High-traffic area for commuters, students and workers employed in the local area  Partner with local suppliers within the area.  Cheaper affordable and clean street food Threats  Existing food street food vendor who will adapt to the same marketing strategy  New food vendors entering the market and increasing competition

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Donny’s Food Truck – Sample Business Plan

Buranday’s Fried Street food – Sample Business Plan Timeline The timeline illustrated below shows the specific activities that are scheduled to take place during the first year, including task ownership, status, milestones, and budgeting totals. Throughout the year we will keep track of plan progress, and report on the timely completion of each activity and milestone.

70000 php Lizzette Tomnub

70000 php 70000 php

Alvin G. Garrido Anna Arriola

Lizzette Tomnub

Emilia Cenina

Donny’s Food Truck – Sample Business Plan

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You may utilize this business plan as a starting point for your own, but you do not have permission to reproduce, copy, resell, publish, or distribute this plan as it exists here. Page 9 FINANCIAL PLAN Key Assumptions Revenues will increase at an annual rate of roughly 30%, with an increase in sales of 40% in July till December due to the assumption that a vaccine for Covid 19 would be available for all Filipinos. We expect this increase to remain continual throughout the following year due to the opening of face to face classes in the schools near the store. To provide an exhibition of a worst-case scenario, sales projections are deliberately calculated low. Sales Forecast We expect the highest performance during the months of July till December in our sales forecast, due to high rate of foot traffic as the Vaccine would be available.

Donny’s Food Truck – Sample Business Plan

Graph: Sales Forecast .

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Donny’s Food Truck – Sample Business Plan 6000

5000 4000 Kikyam Kwek kwek Tokneneng Gulaman

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Table: Sales Forecast

Budget Overview Table: Budget Overview

FINANCIAL STATEMENTS Profit and Loss Table: Profit and Loss

Donny’s Food Truck – Sample Business Plan CONFIDENTIAL Balance Sheet Table: Balance Sheet

You may utilize this business plan as a starting point for your own, but you do not have permission to reproduce, copy, resell, publish, or distribute this plan as it exists here. Page 14

Donny’s Food Truck – Sample Business Plan

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Cash Flow Table: Cash Flow

You may utilize this business plan as a starting point for your own, but you do not have permission to reproduce, copy, resell, publish, or distribute this plan as it exists here. Page 15

APPENDIX Licenses and permits Competitor information Professional business references Credit reports Images or illustrations of products mentioned in plan Marketing reports Charts and graphs Spreadsheet