Business Plan [PDF]

Zitiervorschau

Table of Contents I.

Executive Summary

II.

Overview the business

III.

The needs

IV.

Vision, Mission, Values

V.

Market profile A. Research and Analysis B. Marketing Plan (a.) Product (b.)People/ Target Market (c.) Pricing (d.)Promotion (e.) Public Relation

Production and Technical Plan/Operation Plan Organization Plan Sustainability a. Financial Plan I.

Capitalization

II.

Monthly expenses

III.

Projected revenue for three (3) years only

IV.

Project of Cost Revenue for three (3) years

Social Impact I.

Long Term Desired Outcomes

II.

Social input to the Community

III.

Business input in the Community

OVERVIEW OF THE BUSINESS Antique Vocational School Status Shake brings you the sweetest and tastiest shakes which are Filipino-made. We sell in different kinds of flavors like chocolate, ube, taro, vanilla, melon, and caramel, etc. Founder Aoife Jalipa saw students and people whom crave for shakes. We believe that through selling shakes, we can fulfill the customers satisfaction and we can give them the greatness that they want.

NAME OF THE BUSINESS

I name my business “Protein Shake” because I wanted my costumers to remain fit and healthy yet enjoying the shake we/I made. -aoife

THE NEEDS The information below shows the problem/need of the business plan based on the gathered data.

1. IN-DEMAND SHAKES Because of high demand of shakes, our store is ready and is open to bring you the finest and satisfying product.

2. DIFFERENT FLAVORS AND CUP SIZES Having different kinds of flavors and cup sizes can make the customers choose their own kind of flavors that can help them satisfy themselves.

3. SPECIFIED RELATIONSHIP STATUS We offer shakes that are labeled based on your relationship status and if the customers buy the shake that suits their status they are able to write their own feelings, quotes, and message in the cup.

VISION, MISSION and VALUES The information below shows the vision, mission and values based on the prepared product concept.

Vision: “We envision costumer with happiness and with the greatness provided by our very own delicacies” The “Protein Shake” will be known as the most satisfying store in Bugasong and will expand more branches in the whole Antique and after that, the Protein Shake will be known as the top selling shake in the whole country.

Mission: “To provide fun and exciting activities and good service by our staffs to whoever buy to us” Protein Shake, at good service provides fresh products that customers would enjoy. We will forever give a remarkable taste for everyone. The crew of this product will give a power for its best services and blending flavors of shakes that can satisfy the customer’s cravings.

Values: “We value morality and unity passionate in heart and mind quality for all costumers responsibility and leadership. We work as one with strong leadership, fairness and equality of conduct, excellence and responsibility for the benefit of the shake lovers out there.

EXECUTIVE SUMMARY -With the growing population of the Philippines 108,668,498 to be exact as years have passed and the unstable rate of the Philippines economic growth which has slowed in the first half of 2019. Amidst rising global uncertainties, the Philippine economy remains strong and is projected to grow to 5.8% in 2019, before recovering to 6.1% and 6.2% in 2020 and 2021, respectively. Also, the Hongkong and Shanghai Banking Corporation (HSBC) Holdings PLC forecasts that by 2050, the Philippines will become the 16th largest economy in the world, the 5th largest economy in Asia, and the largest economy in Southeast Asia. People have conducted business since ancient times; historically, business have involved mercantile operations, trade guilds, or shared agricultural production. It is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities. It can be for-profit entities or nonprofit organizations that operate to fulfill a charitable mission or further a social cause. It can range from a sole proprietorship to an international corporation. The term business also refers to the organized efforts and activities of individuals to produce and sell goods and services for profit. The country’s food service industry has continued to improve over the past years due to the stronger consumer’s purchasing power, influenced of today’s fast-place lifestyle. Restaurants led the sector with 6,652 establishments, which accounted for 24.6% of the total number of establishments. Fast food chains ranked second with 4,477 establishments (16.6%), followed by refreshment stands, kiosks and counters with 3,772 establishments (14%). We students could also contribute to the cause of our government to fully strengthen the food service industry in the Philippines. We could contribute by means of starting our very own little stalls, stores or shops or we could make our own product, so that if the business that we made is going to grow we

could generate or we could help generate employment to many Filipinos. Status Shake was based on the different status of each person. Our friendship or group is comprised by people with different status or hugot in life. I made Protein Shake to build some friendship between the owners and the costumers and also to inspire other people that the recipe behind successful business are cooperation and trust to each other. ‘Protein Shake’ is owned and managed by Aoife Jalipa. It is located at Barangay Guiha Antique. It’s target market our students, teachers and shake lovers.

Our product/store (Protein Shake) doesn’t only offer a wide variety of tasty shakes and services but also could help contributing and in continuing to increase the Philippines foodservice rate. With the growing urbanization across the country, Filipinos are having more busy lifestyles that pushed them to buy cooked foods or simply dine out. Status shake could offer the variety of shakes that could satisfy our costumers craving. We don’t only make good variety of shakes but status shake also offers activities that could help our buyers in terms of mental health awareness wherein they would pick their own status shake cups that are labeled according to the different status and they could choose whether they would write their own #hugot that they have and we will be posting their pictures in our Facebook page and we will be giving freebies to those costumer with the most number of shake that she/he had bought. Protein shake could attract the Generation Z who comprises one third of the country’s population and are recognized as the biggest spenders. Protein Shake would not be famous only with the amazing shakes that we make but also with the great staffs and hospitable place we could give.

MARKETING PLAN The information below shows the marketing pan A, B, and C based on the product concept and data gathered. It includes the features of the product or service, the target audience and the marketing strategies.

MARKETING PLAN A Product The product we want to implement is about Protein Shakes. These are shakes with different flavors and different topping designs with our costumers hugot written on it. Sample Protein Shake

Target Market The products are to be sold to: AVS STUDENTS from different grade levels up to senior high school and who love shakes and hugots.

AVS Teachers who work for the school at the faculty and who are interested to shakes. We all know that in the past years AVS faculty is now more on with younger teachers and we know that they would be interested with Status Shake. Shake Lovers/Hugot Fans who are outside-the-school customers and who really love shakes and have many hugots in their lives.

MARKETING PLAN B Comparison Chart of Competitors

COMPARE Market Share %

Good

Good

Quality

Good

Good

Location

Good

Good

Size of Facility

Large

Small

Prices

Average

Medium

Reputation

Good

Good

Pricing Our product will charge for the good of the costumers. It means that our prices will be affordable for students and teachers who seem to our target market. Our competitors charge in average. They charge this way to maintain the competitiveness to the business world. Advertising Our store will use the following tools of advertising: We will use telephone. For a better communication to the costumers for delivery/reservation We will use small posters and signs. For potential customers who walk near our store and to make people convince to buy our product easily.

Protein

Shake

Figure 1

We will use free publicity. This is for other costumers outside the school to know the updates to a certain item. We will use public relations. To easily present the product to friends and families etc. We will use a simple promo. To capture the pockets of our valued costumers

SAMPLE PHOTO OF OUR FREEBIE

MARKETING PLAN C Public Relations To be able to get the attention of the potential costumers, we can use the following: Simple promotions. We will use flyers and small poster to present our product with particular discounts, freebies etc. for our valued costumer.

We will use special promo. By using this we could attract a costumer to buy our product, especially the students We will use double offers. With the help of this we could attract a costumer to buy two or more products with a single price/freebie. OPERATIONAL PLAN/ PRODUCTION AND TECHNICAL PLAN The chart below shows our own production paradigm based on our product concept.

INPUT Flavoured Powder Drinking straw Paper Cups Sugar Water Shaved Iced Toppings

Transformation Process -add a cup of water in the blender -add fruits/vegetables and sugar -add the crushed ice in the blender -add 2 cups of evaporated milk -then turn on the blender and mix it well -put the desired topings of your costumer

OUTPUT FINISHED PRODUCT:

Shakes with different flavors and toppings

The Production Paradigm Always remember to prepare all the ingredients and materials needed. Then by using a small cup measure the water and put it the blender so that the powder won’t get sticky. Then measure the flavored powder your costumer wants and also the sugar then put it all in the blender. Put some portion of crushed ice and 2 cups of evaporated milk. Lastly, turn on the blender and start to mix all ingredients well so that the flavors would be blended well and balance, put the toppings your customer wants. ORGANIZATION OR MANAGEMENT PLAN In this part, you will know our own organizational/management chart base on our chosen business. Organizational Chart

President

FINANCIAL STAFF and OPERATIONAL STAFF

GRAPHIC and ART DESIGNER

SALES STAFF

COSTUMER

Contribution in the Business POSITIONS

DUTIES AND RESPONSIBILITIES

*President

-responsible for ensuring that each staffs are aware of what to do and is the one responsible in knowing that all the staffs are fulfilling their tasks.

*Financial Staff and Operational Staff

-responsible in financial need and maintains the stability of the financial statistics and in dispersing the budget while the operational staff is responsible in all the operations of the whole company.

*Graphic and Art Designer *Sales Staff

-the obligation of this person is to illustrate the designs and innovations of the product. -the one who is in charge of marketing the product, these are staffs who communicate with the costumers to sell the product.

*Costumers

-these are people who consumes/bought the products that we are selling.

SECTION 5

SUSTAINABILITY This part shows the financial plan, projected revenue, projected income statement, and cash flow. FINANCIAL PLAN Capitalization Status Shake, the initial capital is 25,000. There will be 11 members. Each of the members shall share 2,275. Monthly Expenses The table below shows our projected expenses per month during the initial year of our operation based on our product. Table 1 MONTHLY EXPENSES FIXED COST

JANUARY

FEBRUARY

Salaries:

P 1, 200.00

P 1, 200.00

1,200.00

1,200.00

(A)TOTAL FIXED COST VARIABLE COST (Month) Raw Materials Flavored Powder

P 800.00

P 1,000.00

Sugar

250.00

400.00

Evaporated Milk

350.00

500.00

Ice

200.00

400.00

(B)TOTAL VARIABLE COST

1, 600.00

2, 300.00

(A+B)TOTAL MONTHLY COST

2, 800.00

3,500.00

Table 1 shows the projected expenses per month during the initial year of operation. It is noted that fixed cost is lower than the variable cost.

Computation of Projected Cost and Revenue Table 2

Size of Product/s

Costing

Projected

Daily

Projected

Monthly

Yearly Projected

Volume

Revenue

Volume

Revenue

Revenue

( DR x 30 )

( MR x 12 )

C - 6,000

C - 72,000

Daily

Monthly ( C x PVD )

(PVD x 30)

C - 200

C - 10 Small

PROJECTED REVENUE

600

20 SP - 15

SP - 300

SP - 9,000

SP - 108,000

C - 15

C - 225

C - 6,750

C – 81,000

Medium

15

450

SP -25

SP - 500

SP - 15,000

SP - 180,000

C - 20

C - 300

C - 9,000

C – 108,000

SP - 525

SP - 15,750

SP - 189,000

C - 725

C – 21,750

C – 261,000

SP - 39,750

SP - 447,000

Large

15 SP - 35

Total

450

50

1,500 SP - 1,325

Table 2 & 3 showed the projected cost and revenue by month. Based on the table the Total Revenue is 447,000 the combined fixed and variable cost. It indicates that Hugot Shake has the great potential of generating profit. Table 3 PROJECTED COST REVENUE

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

Revenue

447,000

500,000

494,000

486,000

450,000

525,000

Cost

261,000

254,000

249,000

242,000

235,000

270,000

215,000

255,000

TOTAL

Projected

186,000

246,000

245,000

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

512,000

486,000

479,000

497,000

469,000

540,000

5,885, 000

234,000

242,000

223,000

220,000

200,000

237,000

2,867,000

278,000

244,000

256,000

277,000

269,000

303,000

3,018,00 0

244,000

Net Profit

Table 4 shows that the months from July to Sept. are considered the leading months. It is assumed that the business grows by its monthly profit because of old and new consumers of the products. According to the table shown above, Jan. to June are non-peak months (wherein there is loss) whereas July to Dec. are peak months (there is increase in sales)

SOCIAL IMPACT In this part the social impact of our chosen business is shown by answering the following questions:

1. What is the desired outcome of your business as stated in your vision statements? Our vision states “We envision customers with happiness and with the greatness provided by our very own delicacies;” the desired outcome of our business is to boost the social support to our business through our potential customers and provide them quality services so that they can help the business grow and through other customers giving them quality services gives the business a good compliment so by that our business will be known and will earn more.

2. What are the business activities and its corresponding social impact? Write it in the appropriate column.

Business Activity

Social Impact

By this customers could be able to 1. Write Your Own Hugot In Life

express what they feel and somehow enjoy the activity.

For those who will be buying 3 or more of our products (in large size) could get a 2. Create Your Own Customized Freebie

freebie and could have a chance to create their own customized freebie for their loved ones and widen their creativity. We don’t only want to earn money but also we want to help our dear youth. We would accept volunteer student workers

3. Accepts Volunteer Student Workers

to work to us in order for them to earn money for their allowances and also it could be a training for them on how will they manage a business.

3. What are your business programs directly benefitting the following stakeholders? a. Employees Earning at a young age is a one step into success. For student employees it is a huge help for them to earn for their school payments if they join us. They can also benefit if they join us because it could be training for them on time management.

b. School The school could also benefit because one of our advocacy is also stop mental illness and with the teachers being stressed and exhausted also students. We encourage them to try our product because it could make them relax and also help them express their feelings through our product because they could write their own hugot/feelings/status on their cup.

c. Community The community would be grateful not only for the reason that the students can learn or enhance their skills in business but also they can practice and experience how business works, in order to be better and be useful for our community. As for the school, the community should be grateful because they teach their students how to manage a business well and they let their students experience and guidance. The community will benefit for it in the future because training young students in the fields of business makes them responsible, smart, and also hardworking and this traits will be needed by our community to grow and be better.

AOIFE MAE B. JALIPA 9-DIAMOND ENTREPRENEURSHIP