SWOT Analysis of Ebay 1 PDF [PDF]

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RISHABH K R18MB293 SECTION E

SWOT Analysis of eBay Strengths 

Leading Brand – eBay is the leading online auction and e-commerce brand and serves almost 97 million users.

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Huge Presence in the Market – eBay is an early online business entry that has localized operation in about 30 countries. It is a recognized brand name.

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Various Integrated Services – eBay has various integrated services in one place. Online purchase, ticket tracking, online payments, online money transfers, and many more.

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Strong International Presence – eBay has a wide range of international presence thereby providing services to a larger consumer base.

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Trusted Brand – eBay is a trusted online business company and has visibility among many people across the globe. It is also the most preferred brand in the market and has a large market value.

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Huge Workforce – eBay has a huge workforce of about 14,000 people who work for them globally.

Weaknesses 

Fake or Fraud Sellers – There exist a lot of fake or fraud sellers who get connected with eBay. The company has tried best but still unable to eradicate these kinds of sellers fully. This is, in fact, a great weakness for the brand and hits the brand value as well.

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Intense Competition – eBay has strong competition in this field as many new startups are emerging in this area. eBay also has a lesser presence in the physical markets.

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Technology Malfunction – Any disturbance in the technology will affect the business to a huge extent. This is a great weakness for the business.

Opportunities 

Non-Internet Markets – Those markets that are devoid of the internet are usually untapped in the eBay website. eBay should find out ways to bring them into the website and this will provide a huge opportunity for the business.

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RISHABH K R18MB293 SECTION E Non-Willing Customers – Customers who are unwilling in online shopping can be persuaded for the same. This will provide a huge opportunity for the business.

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Bulk Selling – eBay can partner with other companies for bulk selling.

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New Global Business Market – eBay could make use of the new global business markets opening in India and China.

Threats 

Security Threats – eBay website can be subject to online frauds and there can be security breaches that can affect the eBay business.

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Illegal Entities – There can be a lot of risk being involved with many illegal entries. This is a serious threat to the business and can affect them in many ways.

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Increased Competition – New emerging competition in the field of online commerce is a big threat to the business.

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Various Government Policies & Taxations – Various government policies and taxations that are being passed time and now, can affect the business margins and operations.