Swot Analysis of Barilla [PDF]

Zitiervorschau

Swot analysis of Barilla

Strengths • Well organized distribution • Symbol of tradition • Quality in pasta manufacturing • Big variety of products • Good market position •

Weaknesses • Bad communication inside • Not much publicity • Temperature and humidity in process of the different kind of pasta • Fast demand changes • No collaboration from distributors with data •

Opportunities • To have a better distribution method (JITD) • More types of products • Improve communication and strategies inside • Expand market position • •

Threats • Competitors prices • Raw materials price can change • Competitors publicity strategies

Swot analysis – JITD Just In Time Distribution

Strengths • Better forcasting system • Controlled manufacturing of products • Fullfillment of orders

Weaknesses • Not easy to convince all distributors to join the JITD program and change their internal process.

• Anticipated demand swings

• Investment to provide technology to their distributors

•

• Hire new employees

Opportunities • More inventory space for distributors • Reduce cost of distribution and manufacturing • Sales increase

Threats • Internal sales-organization making obstacles to worsen the system • •