SWOT - Bla Bla Car [PDF]

Zitiervorschau

SWOT ANALYSIS – BLA BLA CAR

Strengths S1: Using Bla Bla car is budget friendly for both: driver and customer. Service providers are gaining financially from sharing rides and users are paying better prices. S2: Service user and provider can both choose with whom they are travelling. You can check age, gender, reviews. S3: Competitive prices to other types of transport. S4: Usage of underutilised seats. S5: Easy to use e-commerce business

Weaknesses W1: Price is flexible and arranged by driver. W2: Language barrier. It is hard to check drivers´ knowledge of foreign languages. W3: Luggage limits. W4: Delays in non – direct trips, when drivers have to pick up people in different cities on their way to final destination. W5: Locations for pick up or drop off are usually inconvenient and usually these that are easily accessed by the car, outside of the cities.

Opportunities O1: Amazing opportunity to meet local people while travelling in foreign countries. And have great possibility to emerge this in service. O2: Expand list of countries where Bla Bla Car can be used in. O3: Rise of popularity and vehicles on Bla Bla Car. O4: Additional services, like delivery/courier. O5: Travel is industry that is constantly in expansion.

Threats T1: In some countries there are big competitors like Uber or Lyft for shorter trips. T2: Low rated and bad drivers that threat to the image of Bla Bla Car. T3: Develop of public transport T4: Strike protests by taxi drivers across Europe. T5: Difficult to check health and safety regulation.