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Mondelez Company Overview
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Mondelez
INTRODUCTION Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with pro forma 2014 revenue of more than $30 billion. Our dream is to create delicious moments of joy in everything we do. Over 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world. We are the world’s pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelēz International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor) About threequarters of our annual revenue is generated in the fast-growing Biscuits, Chocolate and Gum & Candy categories, and nearly 40 percent of our sales come from higher-growth emerging markets.
Dream, Belief and Values Our dream is to create delicious moments of joy – and that’s exactly what our tasty snacks do. They’re that stolen moment for just you. Our Belief We’re a big company. But we believe, above all, in one thing – something that’s unique to us – and that’s the power of big and small. Yes, we have the scale and resources of a global powerhouse. But also the speed, creativity and agility of a fresh new start-up. A B-Gyan Initiative
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Mondelez
Our Values Our seven values, which provide the foundation for our company and guide everything we do: Seven values which provide foundation for company are: 1. 2. 3. 4. 5. 6. 7.
Inspire trust Act like owners Keep it simple Discuss Decide Deliver Tell it like it is Open and Inclusive Lead from the head and the heart
COMAPANY INFORMATION Founded in Head Quarters Leadership Industry / Products Employees
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1923 Deerfield, Illinois, US Irene Rosenfeld (Chairman and CEO) Food processing 1,00,000+ (2015)
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Mondelez
FINANCIAL STATISTICS (2015)
Revenue
$ 29.63 billion
Operating income $ 8.89 billion
Total Assets
$ 62.84 billion
Comprehensive earnings $ 4.6 billion
PRODUCTS
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SUPPLY CHAIN
Supply Chain Goals Daniel Myers, EVP Integrated Supply Chain outlined how the company will transform its manufacturing processes to develop more efficient, modular designs for global product platforms, which the company refers to as "Lines of the Future." These advantaged lines are cutting conversion costs by 30 percent in biscuits and 20 percent in chocolate and in gum as they replace older, more inefficient assets. "Our Lines of the Future are driving significant savings in reduced engineering, installation and startup costs. And we're reducing conversion costs through increased throughput, less waste and lower staffing per line," says Myers. A B-Gyan Initiative
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Mondelez is also restructuring its end-to-end supply chain network. Over the past two years, the company will have funded and built 11 new or expanded manufacturing plants around the world. By 2018, another five sites are planned to be built. "When we started our journey, only 15 percent of our Power Brands were produced on advantaged assets," says Myers. "By 2018, we expect that number to be about 70 percent." Myers added that the goal is to have all of the company's Power Brands produced on advantaged assets in advantaged locations at advantaged costs.
SWOT ANALYSIS
Strength
Weakness
Opportunity
Threats
1. Dominant brands 2. Attractive categories 3. Robust free cash flow 1. Uneven execution 2. Online presence 1. Emerging markets 2. Cost cutting 1. Commodity pressures 2. Low cost rivals
NEWS
Aug 2, 2016 : Mondelez names Mr. Deepak iyer, MD of India business April 4, 2016 : Mondelez inaugurates its largest factory worth $190 million in Sri City, Andhra Pradesh Nov 19, 2015 : Amul,Cadbury,Google most 'meaningful' brands, a survey by Havas Media Aug 3, 2016 : Mondelez launches Cadbury Dairy Milk Marvellous Creations in India
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