Trung Nguyen Supply Chain [PDF]

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Trung Nguyen Supply Chain Introduction: Trung Nguyen coffee, which is very popular in Viet Nam and the whole world, is setted up in 1996 To create a perfect cup of coffee roasters, satisfy all customer needs, requires a combination of links such as supply chain of raw materials, manufacturing, distribution and product line feedback from the consumers. And it is also the supply chain of Trung Nguyen. Sence 1+2: Suppliers play an important role in each company's supply chain. Coffee beans is the most important raw material. Trung Nguyen selected the world’s 5 best coffee regions. 1. Viet Nam: Famous Buon Ma Thuoc Robusta coffee beans considered as the world best with delicious strong taste 2. Ethiopia: Fragrant original coffee flavor from homeland of coffee Ethiopia 3. Jamaica: Irresistible taste and aroma of Arabica coffee beans from the land of Jamaica 4. Brazil: the world famous brand of first- rate coffee exports 5. Columbia: the diversity of terrain and climate from South to North has given Columbian coffee beans variety of distinct flavors All are combined and refined to achieve the most special ingredients Trung Nguyen company also has suppliers of packaging such as Phuong Nam Ltd, Vinapackink . Sence 3: When coffee beans is collected from these areas, shall be carried out in clean storage, then transported to the roasting plant in Buon Ma Thuat, Binh Duong and Sai Gon Here Trung Nguyen owns technological systems RFB roaster 350 modern and largest in the world, with a proprietary process, all temperature data, the processing time ... control, directly managed from a control center in Germany. There is a secret oriental blend of rare herbal ingredients, these special energies from gemstones and special additives in the roasting process. The combination of modern technology and the mystical secrets of the East are the unique features found only in Trung Nguyen, which retain the flavor of the coffee essence in each product that no other brand the world has been. * All modern production machinery of Trung Nguyen are provided by Neuhaus NEOTEC company - company specialized in manufacturing coffee processing equipment leading in Hoykenkamp - Germany. 4. Distribution:

Finished packets of coffee is moved to the distribution center in Ward 5, Go Vap District, HCMC. With commodity is coffee, Trung Nguyen took advantage of both channels of distribution: traditional and modern to achieve the best successful.

* Traditional distribution system: finished products will be distributed to wholesalers, retail stores (Big C, FiviMart, Co-op Mart ...), retailers. Trung Nguyen has established a network of 121 distributors and 7,000 sales points and 59000 retail outlets across the country and many countries around the world ..

* Cf-shop Franchise System:

Today, there are 1,000 coffee shops across Viet Nam and 8 shops abroad, such as America, Japan, Singapore, Thailand, China, Cambodia, Poland, Ukraine.

*modern distribution channel: G7 Mart, supermarkets and electronic commerce

* 5-2014, Trung Nguyen has launched online supermarket cafe.net.vn 5. Customer Services: Online order Customer meetings Hot line 19006011 6. Trung Nguyen's supply chain is considered as a successful supply chain, from raw material procurement proactive, investment and production control activities to effectively operate extensive distribution to end-customers ...