Google Business Model [PDF]

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The Business Model Canvas Key Partners

Key partners? Key suppliers? Resources come from partners? Activities partners perform?

Sales partners like Mozilla Content owners

Business

Date

3/9/2012

Google

Key Activities

For our value propositions? For our distribution channels? For our customer relationships? For our revenue steams?

Maintaining & enhancing algorithms Responsive, high reliability hardware Promote services to new users

Value Propositions

Value delivered to customer? Customer problems solved? Products/services to each segment? Customer needs satisfied?

A: Targeted ads

Customer Relationships

Relationship each segment expects? Relationships established? How integrated with business model? How costly?

A: Size of user base Flexible access

B: Free effective search C: Monetize content

B: Trust Some privacy loss C: Easy signon Marketed for user Channels

Key Resources

Preferred by each segment? How reaching segments now? Channels integrated? Work best? Most cost efficient? How integrating with customr routines?

Needed for value propostions? For distribution channels? For customer relationships? For revenue streams?

Proprietary search & matching algorithms Huge IT infrastructure Bright people Do no harm mission

Cost Structure

Key costs inherent in business model? Key resources most expensive? Key activities most expensive?

IT infrastructure & operations Best developers in high cost region Marketing platforms and services

Mostly automated online Broad relationships with major advertisers

Revenue Streams

For what value are customers willing to pay? For what do they currently pay? How are they paying? How would they prefer to pay? How much contribution from each revenue stream?

A: Keyword auctions B: Free C: Free

From www.businessmodelgeneration.com

Customer Segments Creating value for whom? Most important customers?

A: Advertisers B: Web surfers C: Content owners