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+50 Companies you should copy. Business Models Visualized by @boardofinno www.Boardofinnovation.com
55 companies, different industries.
How to read these cards: Short description
Key info
Industry
Website Extra Facts
Link with Trends?
Why innovative?
Out of comfort zone?
How to read these cards: Business Model Visualized
Revenue streams explained
more info & inspiration
www.boardofinnovation.com
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Let’s start with B2B examples >
Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case is the extra services Carglass offers to lease companies when having contact with the driver of a car owned by the lease company.
Key Info
http://www.carglass.be
HQ
Industry to learn from
Hasselt, BE BE
Transport
Founded 1989
Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.
Why Innovative? 1. VAB Car Checks in 3 key offerings 2. On which trends does this company focus? • Relationship building
• Service packs
• Prevention is better than cure
• Value customer contact
Glass Repair/replace
Car checks
• Advise from an expert
Advise to drivers
Carglass repairs little cracks in car windows (up to the size of a €2 coin) and replaces windows if any bigger damage occurs.
When drivers of leasing cars come to have their window repaired, Carglass does some basic checks on the car and sends a report to the leasing company (eg. oil, tyres, anti frost liquid, etc.).
Carglass gives technical advise to the drivers of leasing cars. When the car needs a technical check, new oil, tyres or any sort, the Carglass technician sends the driver to a nearby dealer.
3. Does it bring people out of their comfort zone? • Due to preventive checks at Carglass service centers less urgent jobs have to be done by car mechanics. They also loose the regular checks so they are not happy with this evolution.
concept mapping by
Evolution: Drivers of leasing cars have the mindset not to care about their car. They don’t act when the first signal lights start burning. Apparently a lot of engines are ruined due to not filling the oil in time, which is an expensive repair for the leasing company. Reaction Carglass: Quick car checks keep the leasing companies up-to-date. Big interventions (eg. replacing the engine) by mechanics are replaced by small preventive jobs (eg. filling the oil).
5
Inc
Money
Evolution Company
Reaction Carglass
5
Less Money
Big interventions
Small interventions
Glass repair/replacement HQ Inc
Inc
Inc
Carglass
Driver
Leasing Company
Advise from a Garglass Technican 5
5
Payment per repair
Payment for carcheck Invoice
Data carchecks
Business Model 1. How do they make money? The leasing companies save big amounts of money by not having to pay for big interventions. Carglass is paid for the extra service offered to the leasing company.
2. Other companies with similar business model. • http://www.touring.be/ • http://www.vab.be/
3. Business Model characteristics • Value-added selling • Selling data • Monetise existing customer contact
business model mapping by
Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case is fleet managers of companies that have a lease contract of several 100 to thousands of cars at a lease company.
Key Info
http://www.carglass.be
HQ
Industry to learn from
Hasselt, BE
Transport
BE
Founded 1989
Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.
Why Innovative? 1. Carglass Fleet services in 3 key offerings 2. On which trends does this company focus? • Relationship building
• Service packs
• Prevention is better than cure
Glass Repair/replace
Carglass’s core business is the repair of little cracks in car windows (up to the size of a €2 coin) and the replacement of windows with bigger damage.
Relationship fleet managers Company fleets from 100 to several thousands cars are managed by a fleet manager. He has to arrange all services and practicalities concerning his fleet. Carglass puts tremendous time and effort to help them.
Fleet checks
One of the services Carglass offers is window checking of the whole fleet while parked. Immediate repair prevents the enlargement of the crack and often makes it possible to have a cheaper repair rather than a full replacement.
3. Does it bring people out of their comfort zone? • Most of the cars in company fleets are ownership of lease companies. They are of intrest to control the market by deciding which service providers the fleet managers work with. If fleet managers decide by their own, leasing companies loose control of the market.
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Evolution: Leasing companies allocate the fleets they lease to a variety of service providers. Controlling the market in this matter puts pressure on the service providers and lowers their prices (PULL). Reaction Carglass: By offering custom services to each fleet manager, personal relationships are built. Fleet managers want to keep this relationship. They push their preferred service provider to the leasing company (PUSH).
Evolution Reaction Carglass
Lead to CarGlass (PUSH) Inc
Touring Glass Invoice
Glass repair/replacement HQ Inc
Inc
Demand Carglass (PULL)
Extra relationship services Carglass
Company X
5
Payment per repair
Inc
Inc
Leasing Company
Proxi Glass
Right to provide service to Company Y according to allocation scheme
Competition
Right to provide service to Company X
Business Model 1. How do they make money? Carglass has had a monopoly position for the last 2 decades. The arrival of cheaper competition gives leasing companies the chance to shift away from Carglass. By giving more custom services to the fleet managers Carglass keeps them as clients. Not loosing clients is in this case similar to making money.
2. Other companies with similar business model. • http://www.vertu.com/
3. Business Model characteristics • Value-added selling • Reverse decision power
business model mapping by
Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case are the services Carglass offers to the insurances.
Key Info
http://www.carglass.be
HQ
Industry to learn from
Hasselt, BE
Transport
BE
Founded 1989
Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.
Why Innovative? 1. Carglass insurance services in 3 key offerings 2. On which trends does this company focus? • Relationship building
• Service packs
• Instant pay
• Maximising customer experience
Repair vs. Replace
Carglass always goes for a repair if possible. Competition has a higher replacement rate and therefore the average cost at Carglass is the lowest in the market while having the highest price per repair job.
Instant pay When an insured driver needs a repair/replacement, that person doesn’t have to pay. The invoice is sent directly to the insurance. Carglass makes the contact with the driver as pleasant as possible to stay the preferred service provider.
Insurance services
Being the most expensive glass repair provider on the market, Carglass offers extra services to the insurance so that the total value is still lower compared to competition (eg. pictures and management damage claims).
3. Does it bring people out of their comfort zone? • Insurances are paying for the pleasant experience of insured drivers and have no control on it.
• Most of the jobs Carglass performs are done for insured drivers. Indirectly insurances have the feeling that they also pay for Carglass’s extensive advertising. concept mapping by
Evolution: Insurances prefer to minimise the contact with individual clients. The more business partners can take out of their hands, the happier they are. Reaction Carglass: Carglass has a value-added selling strategy that focuses on minimising the average price per customer for insurances and maximising the added value of extra services performed for insurances.
Evolution 5
Reaction Carglass
Repayment Invoice
Data about damage
Insured driver 5
Answer call
Answer call to insurance
Repair/replacement window
Payment
5
Inc
HQ Inc
Instant pay
Insurances
Carglass Invoice
Business Model 1. How do they make money? Every extra service (claims mangagement, pictures, receiving redirected calls, free phone number, etc.) has a value for insurance companies and therefor justifies a higher price per job.
Data about damage
Insurance services
2. Other companies with similar business model.
3. Business Model characteristics
• All hybrid and electric cars are sold with a value-added • B2B2C • Value-added selling selling strategy (eg: Tesla, Toyota prius, etc.). • Any alternative energy solution (eg. solar panels).
business model mapping by
EEx Charge drives cost reductions and visibility through automatic bill analysis and real-time analytics with smart meter installations in Chinese manufacturing factories.
Key Info
www.efficiencyexchange.com
HQ
Founded 2010
Reston, US
Enterprise Activity Challenged Accounting and controlling
US
Value Creations • •
Facts
Simplification Energy cost optimisation
• Before starting her company, founder Taryn Sullivan spent one week doing every job in a factory so she could really learn what is going on by first-hand experience. • On average, EEx Change is able to save about 25% of costs per site.
Why Innovative? 1. Efficiency Exchange in 3 key offerings 2. On which trends does this company focus? • Energy management • Cost reductions • Big Data • Real-time analytics
Factory analysis
Efficiency Exchange looks at energy consumption per period of time, so they can find potential mistakes in bills and give advice on how factories can reduce their total energy and utility costs.
B2B
Engagement
The founder has implemented a policy that requires employees to work sideby-side with the factory workers to better understand their daily challenges and needs.
User-friendly
The platform does not require workers with specialised training or a background in energy efficiency. Also, no training or extensive paperwork is required as everything is built into the tool.
3. Does it bring people out of their comfort zone? • Once firms realize how and where they have to look internally to save costs, would they still need companies like Efficiency Exchange to pinpoint these to them?
concept mapping by
Efficiency exchange is the developer of EEx Charge, a cost management application for Chinese factories. Charge enables customers to control and understand their costs, while growing their business, and building the foundation for a better, more efficient global supply chain.
Economical buyer Finds billing errors
User buyer
Ability to compare old bills and enter new ones
Inc
5
Accountant
Technical/Legal buyer HQ Inc
Cost-saving recommendations based on billing data
Efficiency exchange
Utilities supplier
Energy/utility services
Energy supplier
Inc
Factory manager Understandable breakdown of costs
Less spending on energy/utility bills
Chinese manufacturing facility
Suppliers
Overall cost saviings
5
Business Model 1. How do they make money? • First 30 days are free (as stated on their website). Afterwards, we assume that they receive a % of the energy bill savings.
B2B
Right to access data
% of energy savings
2. First steps to implementation • Ask accountants if they are 100% sure that there are no billing errors. • Ask factory managers if they understand their entire cost breakdown of the energy bill and if they adapt their operations to energy usage
3. Business Model characteristics • Dynamic pricing (our assumption)
concept mapping by
Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.
Key Info
www.enprove.com
HQ
Founded 2010
Gent, BE
Enterprise Activity Challenged Consulting and energy services
BE
Value Creations •
Energy reductions
Facts • The founder, An Baezar, was announced to be the most promising female entrepreneur in Gentbrugge, Belgium • Enprove helped Athena Graphics, a pre-press company, to save 13% of their yearly energy consumption.
Why Innovative? 1. Enprove in 3 key offerings 2. On which trends does this company focus? • Sustainable energy usage • Real-time insights • Cloud storage • Big data • Smart factory (Internet of Things)
Energy Analysis
Everything in one place
Enprove performs an energy analysis on a company’s consumption to detect errors or defects in the their energy installation. This way, faults can be pinpointed long before the next maintenance round.
Enprove gives companies the ability to manage all their installations and buildings in one glance. Furthermore, all energy data can be seen visually on a dashboard for easy interpretation.
B2B
Energy audits
Enprove also offer energy audits and implementation of energy systems to ensure that clients have a lower total energy consumption. They do this based on thorough analysis of the needs of the client.
3. Does it bring people out of their comfort zone? • The operators that are currently making sure all electrical systems are working fine without waste, could have the feeling that management doesn’t trust their judgement.
concept mapping by
Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.
Economical buyer Yearly energy savings of 3 to 10%
User buyer
Data on ROI, payback times and energy saving measures before investment
Inc
Upper management
Technical/Legal buyer
5 HQ Inc
Energy consumption data
Less energy costs
Dashboard with analytics to improve bottom line
Enprove
Supplier Energy Implementation of energy management systems
Inc
Facility manager Temporary monitoring of energy saving installations
Business Model 1. How do they make money? • Enprove has mainly two revenue streams: 1) energy consultancy/advice for which they charge a certain amount per day and 2) Engrave software that they licence out to customers for a fixed fee per year.
B2B
Energy audits
5
5
Energy advice (€ per day)
Licensing cost of software (€ per year)
Production/ Retail/ Real estate
2. First steps to implementation • Check if you had leakages or defaults that had been around for a larger period of time from previous maintenance. If so, calculate the cost you would have saved if repaired immediately
3. Business Model characteristics • Licensing
concept mapping by
FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.
Key Info
www.floow2.com
HQ
Luxembourg, L
Founded
2012
Enterprise Activity Challenged Procurement
L
Value Creations • •
Facts
Increased flexibility Increased ROI
• FLOOW2 was the first company in the world to identify the opportunities of B2B asset-sharing. • The recent commitment of the top 5 Dutch construction companies to join the platform, now triggers competition in this rather traditional market for other companies to join as well.
Why Innovative? 1. Floow2 in 3 key offerings 2. On which trends does this company focus? • Sharing marketplace • B2B platform
Advertise or Request
Customers can advertise products or services they want to sell or rent out, while others can request for products and services that someone might have. Such communal platform saves considerable costs to both parties.
B2B
Services
The platform is not bound to products only. Customers can choose what they want from a range of services. This makes it easier for companies to find specific B2B services.
No overcapacity
Such sharing platform makes it easier for companies to get rid of their excess inventory. Thus, they can still make money on their inventory.
3. Does it bring people out of their comfort zone? • Often it can be cheaper for companies to throw away unused products, rather than going through considerable effort to sell certain products and services. • Would you rent out assets (including workforce) to your competition?
concept mapping by
FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.
Economical buyer User buyer
5 5
Different subscription plans
€1/day for advertisement
HQ Inc
Floow2
Technical/Legal buyer
Free-to-use Platform
Free-to-use Platform
Inc
Inc
Offer to be sold/rented out
Request of needed product/service
Head of procurement
Inc
Head of procurement
Requested service
Requested product
Inc
Employee
Employee 5
SME (offering product)
SME (Requesting product)
Entire amount of “deal”
Business Model 1. How do they make money? • Floow2 provides an asset sharing platform, where subscribers pay according to the amount of total products they would like to share. For 5 shares, they pay €30, for 25 they pay €150 and for unlimited it is €300. Companies can also publish advertisements for 3 months for free, hereafter it is €1 per day.
B2B
2. First steps to implementation • Look at company’s inventory and determine whether and how your asset utilisation can be maximized. • Register as free user and find out if the platform meets your needs.
3. Business Model characteristics • Subscription model • Asset sharing • Advertisement
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Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time. All relevant data is communicated through the use of widgets across their entire organization.
Key Info
www.geckoboard.com
HQ
Founded 2010
London, UK
Enterprise Activity Challenged Company metrics
UK
Value Creations • •
Facts
Understandable data Efficient decision-making
• The company received $1.5 Million from investors in the first round of funding. • In the first year after being launched, Geckboard got about 1400 customers including Atlassian, Groupon, Gdgt, SecondMarket and Stack Exchange.
Why Innovative? 1. Geckoboard in 3 key offerings 2. On which trends does this company focus? • Real-time feedback • Big Data • Business Intelligence
Customization
Metrics can be defined so they are aligned with current business goals e.g. if you want to reach x amount of recurring revenue, then Geckoboard will keep track of those specific revenues.
B2B
Strong Visuals
All data is fully visualised so it is easier and more intuitive to understand. The manner in which the data is presented simplifies the entire decision-making process.
Real-time Updates
The real-time updates help the entire team to spot trends and opportunities across their company. Companies have the ability to spot issues before they manifest.
3. Does it bring people out of their comfort zone? 3. Does it bring people out of their comfort zone? • Would such a service replace the need for analysts? Or do companies still need a human eye to link data to content. • Not all company goals can be quantified. The possibility that some goals (like company culture) are not seen as that important anymore.
concept mapping by
Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time through the use of widgets and communicate it instantly across their entire organization.
Economical buyer User buyer
No need to explain data
All data in one place
Less search time for relevant data
Technical/Legal buyer
Inc
Efficient decision making
Management/ project board 5
HQ Inc
Motivation (actions aligned with business goals)
Understandable visual data
Geckoboard
Inc
Spend less to educate staff
Entire team
IP Restriction for safety reasons
Integration of all needed widgets
Customisable metrics
Inc
IT Department 5
Subscription plans for personal, startup, company and enterprise
Company
Business Model 1. How do they make money? • Geckoboard employs a subscription model, where customers can opt for a personal plan for $17, $53 for a startup plan, $359 for a company plan and a customisable enterprise plan.
B2B
2. First steps to implementation • Investigate how data is being reported currently • How crucial is it that the entire team has access to data? • Does your team want to have insights on how the business is doing?
3. Business Model characteristics • Multi-layer subscription model
concept mapping by
This card is specifically based on the implementation of IBM services at Ottawa hospital. IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.
Key Info
http://ibm.co/1y1vtPw
HQ
New York, US
Founded
2011
Enterprise Activity Challenged Patient-care management
US
Value Creations • •
Facts
Occupancy rate reduction Ease of communication
• The incorporation of IBM solutions tools place in 2011 and was completed in 2012. • IBM’s Watson, the cognitive thinking and learning computer platform handily beat two Jeopardy champions in February 2011. If IBM’s Watson is used in a different field then it could revolutionise the healthcare sector.
Why Innovative? 1. IBM Healthcare in 3 key offerings 2. On which trends does this company focus? • The internet of things
• Predictive analytics
• Big Data • Network creation • Paperless
Process standardisation
IBM provides hospitals with services that enable unit managers to manage their accountability and identify and clear bottlenecks by standardising all processes.
B2B
Social networking
IBM provides graphic representation of all physicians and roles attending a certain patient. This way, all relevant people can exchange patient-related messages and receive notifications about further updates.
Predictive analytics
With all data in one place, hospital staff members can better predict the demand of patient care (e.g. bad weather, epidemic, etc). This way, they can efficiently allocate all necessary resources while eliminating waste (or excess capacity).
3. Does it bring people out of their comfort zone? • Hospital staff have to deal with crucial and confidential information. By having everything available electronically, the data should be handled with care. • It requires a total make-over of the IT system. Hard to do step-bystep. • “Give a man a fish, and you feed him for a day. Teach a man how to fish, and you’ve just lost a business opportunity.” This principle also applies here
concept mapping by
This card is specifically based on the implementation of IBM services at Ottawa hospital. IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.
Economical buyer 5
User buyer
Shorter hospital stays due to improved services (less cost)
Predictive analytics (no wasted inventory/capacity)
Process standardisation (saves time)
Inc
*
Less spending on patient
Technical/Legal buyer Patient
Unit managers
HQ Inc
Social network with colleagues regarding patients
Less paperwork More productivity
Save search time for documents
IBM
Inc
Shorter stay
Hospital staff Better focus on patient Private cloud for all data
IBM Healthcare Integration Services
*The hospital might have to spend less on the patient, though they also lose their revenue. A hospital is also a business after all.
5
5
Fee per year for software
Consulting and development fee
Inc
IT Head of hospital
Ottawa hospital
Business Model 1. How do they make money? • IBM provides different services to hospitals to ensure a mobile-driven platform. They offer the following services: IBM Technology, IBM Bluewards live and IBM Aruba network. The amount paid for these services remains undisclosed.
B2B
2. First steps to implementation • Investigate how many different network silos your company has and how all of them can be connected into one cohesive network. • Setup a first test in one department or on one patient and evaluate.
3. Business Model characteristics • Software-as-a-service
concept mapping by
Parse.ly is an analytics solution for digital publishers and the entire organization. It provides them with clear audience insights to answer questions about how readers are responding to content.
Key Info
www.parsely.com
HQ
New York, US
Founded 2009
Enterprise Activity Challenged Customer Feedback
US
Value Creations • •
Facts
Clear real-time insights Automation
• Received $6.05 Million in funding from investors including Fundersclub and Blumberg Capital. • Industry leaders, like Mashable, Slate, News Corp, and Conde Nast use Parse.ly to bring clarity to content, audience, and analytics.
Why Innovative? 1. Parse.ly in 3 key offerings 2. On which trends does this company focus? • Big data • Predictive analytics platform • Real-time insights • Natural Language Processing (NLP) • Customer voice
Real-time insights
Lifecycle analysis
Visual
Parse.ly provides real-time insights and analytics on how each post is performing. This data can be used by analysts as reference point to make long-term strategic decisions. For the editors, it gives easy-to-understand information about its readership.
Editors don’t need analysts to see how well certain posts will do. Parse.ly provides them with predictive data that shows the lifecycle of each post.
All data is provided visually. Thus, anyone can access and understand the meta-data of the company. No need to have an analytical background.
B2B
3. Does it bring people out of their comfort zone? • What happens to all the in-house analysts? Can everything be done by automation or do we still need real people to provide relevant information and make links?
concept mapping by
Parse.ly is an analytics solution for the entire organization. It provides digital publishers with clear audience insights to answer questions about how readers are responding to content
Economical buyer
Inc
Referral Data (engagement data, search engine data, etc)
Ease of understanding
User buyer Technical/Legal buyer
Pageviews, unique visitors, etc.
Editorial
Inc
5
Saves development time of website
Content recommendations for internal circulation
Product team
HQ Inc
Parse.ly Inc
Data about posts and customised meta-data
Analyst platform
Analysts 5
Clearer data translates into effective sales strategy
Shareable links about campaign to customers
5
$ 1999 per month
Less spending due to more focussed advertising
Inc
Inc
Business and sales team
Ad Company More focussed/specific services
Publishing company
Business Model 1. How do they make money? • Parse.ly provides its platform licence for $1999 per month. Customers can also choose to engage with custom plans where they are charged according to the number of unique visitors of the website.
B2B
2. First steps to implementation • Free trial • Compare used system to potential data to be received • Try it for 3 articles and ask all internal stakeholders to compare current way of working to this service.
3. Business Model characteristics • • • •
Predictive Analytics platform Licensing Adaptive pricing model Open Source API
concept mapping by
Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or indicated whether a room is being used or not.
Key Info
www.robinpowered.com
HQ
Boston, US
Founded 2014
Enterprise Activity Challenged Workforce productivity
US
Value Creations • •
Facts
Increased meeting room efficiency Ease of mind for the entire organisation
• Robin received $9.1 Million of funding from 9 different investors. • 40% of people spend 30 minutes per day just finding spare rooms to work.
Why Innovative? 1. Robin in 3 key offerings 2. On which trends does this company focus? • The internet of things
• Geo-location
• Total Transparency • iBeacons (to sense arrival of people or recognise empty rooms)
Automatic room booking
Easy search
Room analytics
3. Does it bring people out of their comfort zone? •
According to research, 1/3 of meetings are unplanned. So, if people walk into a certain room, Robin recognises them via iBeacons and automatically updates the calendar and books in this meeting until it goes on.
B2B
Robin enables employees to see which rooms are currently free. This saves people a lot of time searching for a free place to have a quick meeting.
Robin provides room analytics that show how often rooms are used and how many different employees use a certain room.
Employees might get uncomfortable as such constant tracking would make it feel like “Big Brother is watching you”. Their every move being tracked by a device might not be appreciated with a lot of people due to their right to privacy.
concept mapping by
Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or indicated whether a room is being used or not.
Economical buyer User buyer
Saves room-search time (30 mins per day on avg)
Inc
Tag placement
Technical/Legal buyer User Automatic room booking
HQ Inc
Inc
Estimote (recommended)
Robin Inc
iBeacons
Room analytics
Office manager
5
5
Business Model
Subscription plans depending on room ($10 per room)
1. How do they make money? • Robin charges a company based on the number of rooms they have. One room is $10, up to 4 rooms is $40, up to 16 rooms is $160 and up to 32 rooms (in multiple locations) is $320. • Companies save 120 hours if statistic of 30 mins/day is true.
B2B
iBeacon data
Company
2. First steps to implementation • How much time do your employees spend to find a free room? • Is the aggregated amount of that time enough to be converted into productivity? • Try for 1 room, it’s free!
3 beacons for $99
3. Business Model characteristics • Software-as-a-service • Subscription based
concept mapping by
Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.
Key Info
www.showpad.com
HQ
San Francisco, US
Founded 2011
Enterprise Activity Challenged Sales and Marketing
US
Value Creations • •
Facts
Increased sales efficiency Increased marketing efficiency
• Pieterjan Bouten en Louis Jonckheere previously worked at Netlog, a social media website in Belgium. Then, continued to build an app-studio called “In the pocket”. • Showpad received $60,5 Million in funding from three investors. • They have 500 customers in over 40 countries including Intel, BASF, Siemens, Schneider and Audi.
Why Innovative? 1. Showpad in 3 key offerings
2. On which trends does this company focus? • Cloud storage • Analytics • Transparency • Always connected
Available Everywhere
Showpad provides enterprise software available on tablet, mobile and web apps underpinned with its cloud platform. This enables team members to access content for prospective customers from wherever they are.
B2B
Alignment
Showpad aligns both marketing and sales reps in a simple way. This way, marketing can be sure that the sales team is using the most up-to-date material and sales reps can easily locate all files they need on-the-go.
Reporting
Showpad help sales and marketing organizations work better together by delivering powerful reporting on content usage and sales productivity. Sales can focus on selling while marketing can optimize the content that aligns to revenue goals.
3. Does it bring people out of their comfort zone? • Such service would take away the need for sales reps to actively collaborate with the marketing department. This can lead to misinterpretations of some content. • Just like dropbox, Showpad streams the right content to your device, whenever connected to the internet. This could bring along security issues of sensitive content.
concept mapping by
Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.
Economical buyer User buyer
Assurance that most recent version for marketing is used
Analytics on most shared and utilized documents
Direct feedback from sales department on content made
Inc
Technical/Legal buyer Marketing department
HQ Inc
Increased productivity before/during/after sales talk
Save time on content search Tool including most recent content
Showpad
Better services due to more informed sales team
Inc
Sales department
Inc
Customer
More leads
Inc
Platform for marketing and sales
5
Subscription fee of either €19 or €25 per user per month
Upper management
Company
Business Model 1. How do they make money? • Showpad has three types of subscription plans: a professional plan for €19 per user per month, a premium plan for €25 per user per month and an enterprise plan that is customisable.
B2B
2. First steps to implementation • What % of productivity gains can be achieved with this service? Is it more then €25/user ? • Would it save more than what it would cost per user per month?
3. Business Model characteristics • Subscription model
concept mapping by
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.
Key Info
www.slack.com
HQ
San Francisco, US
Founded 2013
Enterprise Activity Challenged Communication
US
Value Creations • •
Facts
Increased productivity Simplification
• Slack was previously known as Tiny Speck. The company is founded by Stewart Butterfield, who happens to be the founder of the photo-sharing platform Flickr. • A year after launching, the company raised $120 Million in funding and attracted high-profile users like Medium, Soundcloud, Buzzfeed, etc with a valuation of $1.12 billion.
Why Innovative? 1. Slack in 3 key offerings
2. On which trends does this company focus? • Communication platform • Crowdsourcing • Bottom-up management
Open Offering Channels 1
Team members can create open channels where the entire team can join and collaborate. Via each channel, teams can share all kinds of files in different formats. There are also private channels, so say goodbye to all those unnecessary emails!
B2B
Universal Offering Search 2
With slack you can find files and search content across all channels within your team. It’s almost as easy as “googling”.
Integration Offering 3
Slack integrates all kinds of services, so you can keep using the tools that your team is already used to.
3. Does it bring people out of their comfort zone? • It’s a new tool that only works sufficiently if everyone from the team uses it. Also, some employees are fed up with trying out new tools. • You can choose yourself when you want to be involved in the conversation. It’s impossible to force someone to be a part of a certain channel, which is not the case when you email someone and put them in CC.
concept mapping by
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.
Economical buyer Increased productivity gains (saves time)
User buyer Technical/Legal buyer
Inc
Team leader
HQ Inc
Frustration of unnecessary CC emails (external emails only)
Slack
Inc
Entire team Real time communication
Inc
Various integrations possible with other services used by the team
IT head
Team Communication platform
5
Business Model 1. How do they make money? • Slack uses a freemium model to earn revenue. Users can choose between a free plan or go with a subscription plan for $6.67 per month per user, that includes unlimited integrations and other features.
B2B
Subscription fee of $6,67 per month per user (free up to 10k messages)
2. First steps to implementation • Decide how many integrations would be necessary • Choose subscription plan based on team needs
3. Business Model characteristics • Freemium • Subscription with yearly discount
concept mapping by
Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction company, the equipment is directly linked to a web application at their office.
Key Info
www.viloc.com
HQ
Zandhoven, Belgium
Founded 2010
Enterprise Activity Challenged Asset management
BE
Value Creations • •
Facts
Usage maximization Usage tracking
• 40% of all equipment in construction companies goes virtually unused. • 20% of all equipment in construction companies don't correspond to the inventory. • The total amount of equipment theft in Europe adds up to €7 billion on a yearly base.
Why Innovative? 1. Viloc in 3 key offerings 2. On which trends does this company focus? • The internet of things
• Geo-location
• Total Transparency
Tags on all your equipment
Viloc Tags are fastened to all kinds of tools, from drills and grinding wheels to hoisting equipment and generators. Such a tag is a little transmitter that is securely attached and protected against sabotage.
B2B
24/7 access
The Viloc WebApp Gives 24/7 access to the status and location of all construction equipment. The app integrates with all current inventory systems. The internal invoicing can also be completely automated.
Geo-location equipment
Viloc helps to immediately locate and inventory your equipment. Apart from the fact that it’s just handy to know where everything is, it results in far less equipment being lost or stolen.
3. Does it bring people out of their comfort zone? • Companies know exactly when, where and for how long equipment is used. Construction workers could feel like ‘big brother’ is watching them.
• Thieves hate these tags. It makes it barely impossible to steal equipment without noticing.
concept mapping by
Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction company, the equipment is directly linked to a web application at their office.
5
Economical buyer
Spend less on equipment
Inc
Saves search time (5% of total productivity)
User buyer
Accounting department Saves costs for stolen goods (10% of goods stolen annually)
Technical/Legal buyer HQ Inc
Inc
Construction equipment Equipment
Inc
Tool usage data
Geo-localisation
Construction site manager
Viloc Inventory management
Tag placement Viloc Tags Inc 5
Viloc Hubs
Maintenance
Setup cost of €15 per tag 5
Viloc Cloud
Integration to existing network
IT & Union representative Ability to track employees for mileage compensation (when travelling)
Construction company
€0,5/ tag / month
Business Model 1. How do they make money? • As a setup cost, construction companies pay €15 per tag. • The service provided by Viloc (cloud, data aggregation, integration on Google Maps, WebApp) is prices at €0,5 per tag per month.
B2B
2. First steps to implementation • what is the % stolen or lost tools per year? • Free budget of €100,000 for implementation • Feasibility of ROI? (takes approximately 15 months)
3. Business Model characteristics • Product-Service combination • Subscription based
concept mapping by
Wijeya Newspapers has a Chemical Leasing contract with its ink supplier. Payment is based on printed copies of newspapers rather than on the kilograms of ink used. The ink supplier remains the owner of the ink. Both parties will be motivated to consume less ink with financial, environmental and, in this case, even internal health benefits as a result. Long-term contracts and the sharing of expertise are some of the prerequisites of chemical leasing.
http://www.wijeyanewspapers.lk/
Key Info HQ
Industry to learn from
Colombo, Sri Lanka
Chemicals LK
Founded 1979
Facts • Chemical leasing between Wijeya Newspapers and General Ink resulted in ink savings of around 15,000kg, equivalent to approximately $50,000 per year. • Prints approx. 15 million newspapers/month.
Why Innovative? 1. Wijeya Newspapers (Chemical leasing) in 3 key offerings 2. On which trends does this company focus? • Product as a Service
• Vertical Integration
• More with less
Different Channel
Wijeya Newspapers pays for the service of printing a paper per copy and no longer for the volume of ink that is consumed per kg. The supplier stays owner of the ink.
Use less / Pay less
Shared Expertise
Chemical Leasing encourages better chemical management. The result can be seen in environmental advantages, as well as in consequential economic benefits for both suppliers and users of chemicals.
Wijeya newspapers shares know-how about their industrial process and the final product (newspapers). Their ink supplier has expertise in the appliances of different chemicals to print with.
3. Does it bring people out of their comfort zone? • Stakeholders are dependent on longterm partnerships.
• Full transparency concerning the created value of the project is key to make Chemical Leasing work. Are companies willing to share everything?
• How much share of the profits does each party receive?
concept mapping by
Traditionally, suppliers sell bulk quantities of chemicals to end-users, and sell as much as possible in the interest of profit. By using such a model, the inefficient use of chemicals is being “rewarded”. Therefore Wijeya Newspapers ran a pilot project to lease ink of their supplier. The supplier offered the service of newspapers to be printed sufficiently no matter how much ink was used. Both parties shared expertise to reduce ink consumption, waste and to increase profit.
Waste ink
5
Payment per printed newspaper
Inc
Other ink user
Recycled ink
5
HQ Inc
Print newspapers
Inc
5
Ink Supplier
Money
Newspaper
5
Wijeya Newsp.
Consumer
Share extra profits
5
Less Money
Inc
Less environmental impact
1
Waste Processer Less waste to be processed
Society
reputation
Business Model 1. How do they make money? The partnership has two revenue streams: 1. A reduction in cost by lowering the ink consumption and 2. The supplier taking back waste material makes it possible to sell unused ink again.
2. Other companies with similar business model. • • • •
http://www.unido.org/ http://www.chemicalleasing.com/ http://leaseplan.com/ http://nl.mudjeans.eu/Lease-a-Jeans
3. Business Model characteristics • • • •
Product as a service Long Term Partnership Shared profits Shared expertise
business model mapping by
Wranx provides employees quick, effective educational tools to become skilled in a number of areas.
Key Info
www.wranx.com
HQ
Founded 2014
London, UK
Enterprise Activity Challenged Employee training
UK
Value Creations • •
Facts
E f f e c t i ve s a l e s e f f o r t s p e r employee Automation
• One of the biggest competitors for Wranx is Loop that raised $2 million in seed funding. • Wranx has a strong set of partners that include big players like Google and Amazon.
Why Innovative? 1. Wranx in 3 key offerings 2. On which trends does this company focus? • Gamification • e-Learning platform • Employees shape their own carreer (intrapreneurship)
Learning technique
Wranx uses a learning technique (Spaced Repetition Learning), that was used by B2C services such as Duolingo. This accelerated form of learning helps companies to use this already successful technique in a B2B environment.
B2B
Gamification
The application uses gamification elements to keep employees engaged. Employees can review rankings and achievements, that work as simple incentives and provide valuable backend data regarding competency, knowledge acquisition and expertise.
Mobile and desktop
Employees can use this service wherever and whenever they want. Continuous learning does not require the classroom anymore.
3. Does it bring people out of their comfort zone? • HR will have less control over when and what employees will learn. • It does not replace existing learning and development initiatives, but HR managers might feel otherwise.
concept mapping by
Wranx provides employees quick, effective educational tools to become skilled in a number of areas.
Economical buyer 5
Motivated workforce (as they choose their own development plan)
User buyer Technical/Legal buyer
Upper management
HQ Inc
Learn on-the-go
Gamified learning
Employees
Learning platform
• Wranx sells a platform (undisclosed amount), where employees can make use of a learning program to close their knowledge gap so they can engage in more effective sales.
HR/IT
Platform fee
Business Model
2. First steps to implementation •
Learning platform
Inc
Track employee competencies
5
1. How do they make money?
Inc
No knowledge gaps
Wranx
B2B
Inc
Effective work force
Facilitate platform so employees can get used to an additional learning “game”.
Organization 3. Business Model characteristics • Software-as-a-service (Wranx provides the software and platform to an organization)
concept mapping by
Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet with a Zubie key.
Key Info
www.zubie.co
HQ
Sullivan Islands, US
Founded
2012
Enterprise Activity Challenged Automotive vehicle services
US
Value Creations • •
Facts
Safer driving Increased maintenance efficiency
• Zubie received a total of $25.8 Million in funding from 8 investors • Main competitors of Zubie are Automatic and Dash, claiming to be “the fitbit for cars”.
Why Innovative? 1. Zubie in 3 key offerings 2. On which trends does this company focus? • The internet of things
• Geo-location
• Total Transparency • Gamification
Vehicle health alert
Zubie sends alerts about vehicle health. In real-time employers can receive notifications when an engine problem occurs or if anything else is wrong with the car. Thus, saving further damage, costs and preventing dangerous situations.
B2B
GPS tracking
Zubie provides a live map of all vehicles on the road. Giving information if and when someone has left an important location without driver involvement.
Gamified scoreboard
Users get ranked based on their driving behaviour. This way, employers can actively monitor whether their employees are driving responsibly. Each driver also gets a scorecard to track and improve their own driving.
3. Does it bring people out of their comfort zone? • As the Zubie key is connected to the internet, it is possible that the network gets hacked. In case of cyber attacks, a lot of damage can be done to the car and its data. • Employees don’t want to be tracked (privacy concerns). • Employers were able to charge employees with anything, but now if they can track employees accurately, they cannot charge employees more than stated.
concept mapping by
Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet with a Zubie key.
Economical buyer 5
User buyer
Easy tracking for insurance purposes
Accurate tracking of mileage
Technical/Legal buyer
Inc
Less Maintenance costs
Upper management
HQ Inc
Automatic alert when leaving or reaching location
Insight into driving behaviour
Supplier Maintenance
Inc
Gamified scoreboard
Zubie
Employees Zubie key placement
Inc
Zubie cloud
Zubie keys
5
$149.95 per year per key
IT Department
Companies with company cars
Business Model 1. How do they make money? • Zubie provides its services for an annual fee of $149.95 per vehicle, which automatically gets renewed each year.
B2B
2. First steps to implementation • Test with a small team and get feedback from them on how their experience has been. • Make sure your “testing panel” agree to use this service themselves.
3. Business Model characteristics • Software-as-a-service • Subscription based • Product-service combination
concept mapping by
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VAB is a Belgian service provider helping anyone with mobility problems. In the last century VAB built the biggest mobility club of Belgium offering several ways to make sure all their clients can enjoy driving even more. In this case we focus on the VAB-Club and the extra benefits provided for members.
Key Info
http://www.vab.be
HQ
Industry to learn from
Antwerp, BE
Transport
BE
Founded VAB: 1924 VAB-Club: 2014
Facts
• VAB-magazine has the most readers of all magazines in Belgium. • Spokespeople of VAB are one of the important stakeholders in mobility lobby groups for both Belgium and Europe.
Why Innovative? 1. VAB-Club in 3 key offerings 2. On which trends does this company focus? • One Stop Shop • Connect with an expert
• Service packs
• Price transparency
Great Deals
Partners of VAB give interesting deals to VAB-Club members. Offers vary from gasoline to energy and from car rental to glass repair. It’s communicated that you can earn back your entire membership fee.
Community
Being member of the VAB-Club opens up a lots of exclusive services. To illustrate: If you want to sell a car, VAB certifies it and offers it for sale to the other members of the community.
All-in-one-price
All de reductions and extra service you receive as a member are included in the price you pay for your subscription of the mobility service of VAB.
3. Does it bring people out of their comfort zone? • Will companies give reductions for your clients?
concept mapping by
VAB provides support in case clients have an immobility emergency with their car or other way of transport (eg. motorbike). The VAB-Club is a community with extra services VAB gives to its members. Partners use the community of VAB-Club members as a platform to make their brand or service more visible.
Visibility on website & in VAB magazine
HQ Inc
VAB
Inc
Inc
Inc
Inc
Q8 (gasoline)
Luminus (energy)
Hertz (car rental)
Etc.
5
Partners of the VAB-Club
Referral fee (% per conversion) VAB services 5
Membership VAB-Club
Subscription VAB services
5
Buy from partner with a reduction on normal sales price
Club Member
Business Model 1. How do they make money? VAB receives referral fees when Club members pay something to partners. The club does also create value for it’s members so it gives VAB a competitive advantage. In an indirect way the partners pay back a part of the members’ subscription.
2. Other companies with similar business model. • earnieland.com
3. Business Model characteristics • • • •
Online community Subscription Service B2B2C Broker Model business model mapping by
Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a driver’s license, a new car & no traffic ticket can become an Uber driver.
Key Info
www.uber.com
HQ
Industry to learn from
San Francisco, US
Transportation SF
Founded 2009
Facts • Despite being banned in Brussels, Uber is still offering its service to local customers. • Uber has raised over 8 billion in funding from 70 investors.
Why Innovative? 1. Uber in 3 key offerings 2. On which trends does this company focus? • Shared Economy • Mobile internet • Big data (for pricing) • Cashless payments
Enriched information
Passengers can see the average rating, the names & a photo of their drivers before the car arrives. After the ride, they can also rate the driver, just as the drivers can rate the passengers.
Flexible pricing
The price of the ride depends on the demand. If high demand, then the price increases. However, users can always request a fare quote to have an idea of how much the trip will cost.
Increase use
By letting anyone with a decent car & driving ability earn extra money in their spare time by becoming an Uber driver, Uber is increasing the use of existing cars.
3. Does it bring people out of their comfort zone? • The taxi industry argues that Uber undercuts prices & less secure/safe for the users. To Uber’s defence, it screens all potential drivers & let go of drivers with an average rating below 4 out of 5. • You can not pay by cash & have to store your credit/debit card information on Uber’s website in order to be able to use the service.
concept mapping by
Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a driver’s license, a new car & no traffic ticket can become a Uber driver.
1 Reputation
Driving App
Exposure
Trust
5
5
-5% to -20% commission
Insurance
Drivers
HQ Inc
$ / trip
Uber
Passengers Trips on demand (via app)
Car driving for Uber
Referral Voucher
Voucher
5
Business Model 1. How do they make money? Uber takes a 5-20% commission on all the rides made through it’s service. Since all payments is done automatically through the app, Uber ensures to capture a part of the transaction.
Future passengers
Future Purchase
2. Other companies with similar business model. • https://www.lyft.com/ • https://www.side.cr/ • https://relayrides.com/
3. Business Model characteristics • Platform based • Crowd based
business model mapping by
The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold and distributed online at a price determined by the purchaser. The bundles are typically offered during a twoweek period; sales often include bonus games or media offered mid-week through the sale for those that have already purchased the bundle or otherwise pay more than the average.
https://www.humblebundle.com
Key Info HQ
Industry to learn from
San Francisco, US
Gaming
US
Founded 2010
Facts • Initially focussing only on indie games evolved to many shapes of “digital content” • Over $75 million being raised for charity (08/2016) • Minimum purchase price is $1, every 2 weeks a new bundle is offered.
Why Innovative? 1. Humble Bundle in 3 key offerings
2. On which trends does this company focus? • Involve charity • Full transparency • Fully digital
Get a “bundle” of digitals
Pay what you want
Divide the profit
3. Does it bring people out of their comfort zone? Bundle offerings are typically 2week periods where between three to five games are offered. People can set their own price, but of they pay more than the average, they get an extra product.
Bundles are offered at a paywhat-you-want model. The purchaser is able to name any price for the bundle. Prices may vary between $1 and $10.000.
The interface gives users the chance to determine how to distribute their contribution as a split between the developers, the charities for that event and a "Humble tip"
• Clients are in control of who gets the biggest share of the revenue. • The smart incentive system, beat the average, raises the average price donated over time. Early customers will get more for less.
concept mapping by
The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold and distributed online at a price determined by the purchaser. The bundles are typically offered on a semi-regular basis during a two-week period; sales often include bonus games or media offered mid-week through the sale for those that have already purchased the bundle or otherwise pay more than the average.
5
HQ Inc
5
Set your own price
Humble Bundle
Gamer Digital games
Set % commission
5
Set % donation
5 Inc
Set % donation
Charity
Content Owners
Business Model 1. How do they make money? Humble Bundle is fully dependent on the pay-what-you-want concept. People can choose what goes to the author, charity and Humble Bundle itself (what they call the Humble tip). On average, 15% of the total funds.
2. Other companies with similar business model. • http://genero.us • Pay-what-you-want restaurants • Radiohead’s album - In Rainbows
3. Business Model characteristics • “Pay-what-you-want”model • Charity-based • Split the profit
business model mapping by
Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network.
http://www.teslamotors.com/supercharger
Key Info HQ
Palo Alto, California, US US
Industry to learn from Automotive industry
Founded 2003
Facts • Co-Founder and CEO Elon Musk also founded Paypal, SpaceX and serves as president of SolarCity. • A Supercharger charges 10 times faster than your home plug would be able to. • Tesla Motors says a new version of the Model S electric car is the quickest production car in the world from zero to 60 miles per hour.
Why Innovative? 1. Tesla Motors in 3 key offerings
2. On which trends does this company focus? • Rise of customer experience
• Cross industry companies
• Guilt-free is the new status symbol
Free use of Patents
Free Charge or Battery swap
The batteries of Tesla charge faster and last longer than any other on the market. Since June 2014, Tesla allows all other car manufacturers to use their technology free of charge. Establishing a standard for EV’s is what Tesla aims at.
When you buy an EV with Tesla Technology, you pay a surplus for the electricity it will consume in its entire lifetime.
At a power station you have the choice: a free charge or a 90 seconds battery swap for €50 in other words: free or fast.
Super Charger Network Drivers can travel throughout the U.S. and Europe along well traveled highways with the Supercharger Network. At these stations Tesla cars (and other EV’s with Tesla’s technology) can be recharged 50% within 20minutes.
3. Does it bring people out of their comfort zone? • All car competitors using Tesla’s technology, will have to sell their cars with a prepaid energy plan for the full lifetime of the car. In fact, they sell Tesla’s services.
• Currently, the roughly 40,000 Teslas on the U.S. roads contain 3.3 gigawatts of storage, equal 14% of total U.S. grid storage. Their influence on global energy levelling will only rise the coming years.
concept mapping by
Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network.
Inc
Inc
Power Station
Power Station
Super fast Charging
Battery Swap
Maintenance Solar Panels
SuperCharger network 5
1
€50/swap
Reputation
Building & Maintenance Chargers
5
1 Tesla car
HQ Inc
Solar City
Tesla Motors
Money 5
reputation
5
€60k (car)
€1500 (powerplan)
Tesla Owner
Community of Tesla Owners
Electric Vehicle
Inc
Other car manufacturers
Business Model • Drivers pre-pay their energy for the next 10 years, Tesla on its turn invests the money in the Supercharger network and makes sure the energy provided becomes cheaper.
Tesla Owner
5
€1500 (powerplan)
Free use of patents
1. How do they make money?
Free Service
5
5
car
€1500 (powerplan)
2. Other companies with similar business model. • BMW i DC Fast Chargers • www.car2go.com
EV owner
3. Business Model characteristics • Open Source • Vertical integration • Cross Industry
• Competitors pay Tesla for every car using the network. business model mapping by
Shiply is a UK-based company providing an internet marketplace where transport service requesters may list items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up unused delivery spaces , CO2 emissions are reduced and customers get better prices.
Key Info
http://www.shiply.com
HQ
Industry to learn from
London, UK UK
Transportation
Founded 2008
Facts • Currently over 57.000 transport providers listed on shiply.com and 2 million users. • As Shiply depends on reaching a critical mass of users, a partnership with eBay was developed.
Why Innovative? 1. Shiply in 3 key offerings 2. On which trends does this company focus? • e-Commerce (delivery) • Online matchmaking platform • Get the best deal • Valorize Overcapacity
Request a transport service
After creating an online account, consumers list what they need to ship and provide details about pickup, delivery and shipment dates. Anything from a pet carriage to a car can be listed.
Users get the best deal
Transport providers then bid for the shipment, potentially turning unused space in their trucks into profit. Shiply’s system means that as companies try to outbid one another, users typically save about 75% on their shipping costs.
Reducing CO2 emissions
25% of European lorries run completely empty. By filling up this space, Shiply makes sure trucks get extra cash for unused space, and saves consumers money. Of course, it’s beneficial in terms of reducing CO2 emissions too.
3. Does it bring people out of their comfort zone? • Users don’t get a quote immediately. They don’t know what the shipping costs will be in advance.
concept mapping by
Shiply is a UK-based company providing an internet marketplace where transport service requesters may list items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up unused delivery spaces , CO2 emissions are reduced and customers get better prices.
Transporting Service
5
Money
Bidding Acceptance
5
5
Auction fee
4 - 10 % HQ Inc
Requester
Inc
Transport service provider
Shiply Request
Transport Availabilty
Competition Inc
Bidding
Transporter Service Providers
Business Model 1. How do they make money? Shiply works as a broker, taking a commission on transactions . Transport service providers’ bids are subjected to a tiered fee structure (4%-10%, depending on the amount of the transaction) called the success fee. Additional, an Auction Service Fee is requested which covers the online service.
Transport service provider
2. Other companies with similar business model. • http://www.uship.com • http://www.anyvan.com • http://klickcouriers.com
3. Business Model characteristics • Broker Model • Reverse auction format • Partnership model
business model mapping by
San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting and distributing real-time information about where parking is available, drivers can quickly find open spaces. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand.
http://www.sfpark.org
Key Info HQ
Industry to learn from
San Francisco, US
Transportation
US
Founded 2010
Facts • The SFMTA will use the results of the SF park pilot evaluation to develop a proposal for expanding the SFpark approach to the SFMTA’s other meters, lots and garages in the city. • SFpark encourages independent developers and researchers to use its public API, open data and open source code to create new apps and data visualizations that support the project.
Why Innovative? 1. SFpark in 3 key offerings
2. On which trends does this company focus? • Data Monitoring • Public Transport 2.0 • Big Data • Open Data & Full Transparency (API)
Detects available spaces
Parking sensors detect parking availability. Users can check the availability of spaces online, via text message or smartphone, before they’re heading to their destination.
Demand Responsive Pricing
Parking prices are incrementally raised or lowered in SFpark areas based on demand. Rates may vary by block, time of day or week; they change no more than once a month and only in small increments (max +$0,5/time).
Special event pricing
During special events, parking meters on blocks within walking distance of the ballpark operate until 10pm Monday to Saturday and are priced between $5 and $7/hour for events.
3. Does it bring people out of their comfort zone? • Demand-responsive pricing encourages drivers to park in underused areas and garages, reducing demand in overused areas. The user has to check the best price each time he heads to a new destination, which can be experienced as a hurdle.
concept mapping by
San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting and distributing real-time information about where parking is available, drivers can quickly find open spaces. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand.
5
Location
Inc
Partner
more
Parked car in overused area
Parking space
5
Inc
Money
Partner
HQ Inc
Application
Experience
SFpark
Car @ home
Development
Where to go 5
Inc
less
Location
Parked car in underused area
Partner Parking space
Pilot Partners
SF car owner
Business Model 1. How do they make money? SFpark makes money with providing parking spaces in San Francisco city-area. Parking prices are incrementally raised or lowered in SFpark areas based on demand.
2. Other companies with similar business model. • https://www.bicing.cat/ • http://waze.com • http://www.moovitapp.com/
3. Business Model characteristics • • • •
Open Data Dynamic Pricing Model Public Service Match Demand/Supply business model mapping by
Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners, Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.
Key Info
http://www.sealed.com/
HQ
Industry to learn from
New York City, NY, United States
Energy
US
Founded 2012
Facts • Sealed is the first energy company that guarantees energy bill savings from home efficiency. • Team description on their website: Team Sealed is a passionate group of nerds that want to make energy efficiency a complete no-brainer for every single homeowner.
Why Innovative? 1.Sealed in 3 key offerings 2. On which trends does this company focus? • Big data • Energy savings • Global warming • Simplification • One-stop shop
Free energy assessment
Homeowners will have a free assessment by a contractor partner to see where energy can be saved.
Home improvements
A Sealed energy advisor will create a customised plan for the customer and then implement all efficiency improvements.
One bill
Sealed will become your utility billing agent, paying your energy bill and loan payments. Hereby, customers only receive a single bill Also Sealed guarantees savings compared to previous scenario.
3. Does it bring people out of their comfort zone? • Sealed reduces the energy usage of homeowners. Utility companies sell less energy which is why they could become hostile or indifferent towards the business model of Sealed. • If the assessment is “free”, what’s the catch? Consumer might feel that Sealed will take away all the savings and keep it for themselves.
concept mapping by
Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners, Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.
Utility and energy bills 5
Sealed keeps part of monthly savings
HQ Inc
Sealed
1 Free energy assessment
3
5
Energy companies
4
5
5
1
Referral fee
Salary
Inc
Free energy assessment Inc
2
Single bill
Single payment
Right to direct debit
Energy (gas, electricity)
5
Money for services Local contractor
Inc
Home owners
Optimises energy consumption
Boiler, etc.
Engy assesment partner
Business Model
Partners
1. How do they make money? Sealed makes money if home owners save more on their energy bills than Sealed guarantees. They take a 20-25% cut of the savings recurring on a monthly basis (as each new situation becomes the “previous” situation)
2. Other companies with similar business model. • doorsteps.com
3. Business Model characteristics • Broker Model • Partnership • B2B2C
business model mapping by
Sanergy builds and franchises low-cost, high-quality sanitation facilities called “Fresh Life Toilet” (FLT) to make hygienic sanitation affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility into useful by-products.
Key Info
https://www.saner.gy
HQ
Industry to learn from
Nairobi, Kenya
Sanitation & Waste Management
Founded
KE
2010
Facts • Sanergy experienced tremendous growth in 2014. They started the year with 372 toilets run by 192 “Fresh Life Operators”. By the end of 2014, they successfully launched 623 franchises to 295 FLOs. • Each toilet is sold to individuals for around $500 each. A 14-strong "Fresh Life frontline" team collects the waste each day and takes it to a processing site, where it is turned into organic fertiliser.
Why Innovative? 1. Sanergy in 3 key offerings
2. On which trends does this company focus? • Reverse Innovation • Micro Franchising • Sustainable Processes
Franchise Model
“Fresh Life Operators” become franchise partners: apart from the FLT they get training, access to financing, ongoing operational and marketing support, and a daily waste collections service. FLOs supply toilet paper, soap & a hand washing stand.
Collect Service
Waste is collected on a daily basis. Each toilet has 2 removable waste cartridges. Sanergy organizes a daily waste collection, included in the franchising service.
Convert Waste
Sanergy converts the waste at a centralized facility into useful byproducts such as organic fertilizer and renewable energy. East Africa faces a 3GW shortage and is actively in demand for consistent supply from renewable sources.
3. Does it bring people out of their comfort zone? • What do people think about using human manure as part of growing their food? • Is the business model sustainable enough? If sanitation services aren't commonly used or culturally appropriate, would the community be willing to pay for it?
concept mapping by
Sanergy builds and franchises low-cost, high-quality sanitation facilities called “Fresh Life Toilet” to make hygienic sanitation affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility into useful by-products.
Inc
Horticultural company
Consumer
5
5
$0,06
Fertilizer
€300-€600 / ton HQ Inc
Toilet Service
Fresh Life Toilet 5
Sanergy
Toilet paper, Soap, ...
Right to use brand Fresh life operator
Fresh life operator
5
Inc
Company
€500 Money
Fresh Life Entrepreneurs Daily waste collection
Business Model 1. How do they make money? For Sanergy, it is the waste-to-fertilizer side of the business that is the “real driver of revenue”. They collect this waste through their not-forprofit franchising brand “Fresh Life Toilets”, supporting entrepreneurs in emerging markets.
Waste
2. Other companies with similar business model. • • • •
http://fanmilk.com http://visionspring.org http://ruralspark.com http://nuruenergy.com
3. Business Model characteristics • • • •
(micro-) franchising model business in a box micro-financing community of entrepreneurs
business model mapping by
Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real estate agents
Key Info
http://www.redfin.com/
HQ
Industry to learn from
Seattle, WA, United States
Real estate
US
Founded 2004
Facts • Redfin serves 23 markets in the USA and has cleared more than $13 billion in home sales • More than 10,000 customers buy or sell a home with Redfin each year.
Why Innovative? 1. Redfin in 3 key offerings 2. On which trends does this company focus? • Data transparency • Big data • End-to-end consumer experience
Real estate data
Using online search tools offered by Redfin, customers can search for homes and provides them market data on the surrounding neighbourhood, property history, public records and schools.
Transparency
Customers review the real state agent upon which the commission of the agent is based on. Redfin also has a network of real estate agents that can meet buyers on home tours and can give advice based on data.
3D Walkthrough
Redfin enhances the customer experience by enabling potential buyers to go through a 3D viewing of a house.
3. Does it bring people out of their comfort zone? • During a 60 Minutes TV interview in 2007, CEO Glenn Kelman called real estate "the most-screwed-up industry in America," which led to harsh criticism from brokers in blogs and at real estate conferences.
• In 2012, Redfin received criticism again regarding using imprecise data. Redfin took the tool offline.
concept mapping by
Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real estate agents
HQ Inc
Redfin
5
5
5
Benefits + salary + cust. satisfaction bonus
1.5% of the purchase price
Inc
Data on real-estate
Inc
Online Tools
Home-seller
Online Tools
Redfin agent Advice and curation services
1.5% of the purchase price
Partner agent*
Real Estate Agents
Buyer Advice and curation services * A partner agent is selected when no Redfin agent is available or when you choose this option yourself.
Business Model 1. How do they make money? Redfin acts as a brokerage and earns its revenue when customers buy or sell homes through Redfin’s real estate agents. The customer’s refund is calculated on a sliding scale and based on the list price of the home.
2. Other companies with similar business model. • www.doorsteps.com
3. Business Model characteristics • End-to-end brokerage model • Online and offline combination
business model mapping by
Recyclebank is an online platform that motivates individuals and communities with an incentive program to help people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer behaviour. The points earned can be redeemed at partner retailers for deals and discounts.
Key Info
https://www.recyclebank.com/
HQ
c
New York City, NY, United States
Industry to learn from Waste industry
US
Founded 2004
Facts • Recyclebank is the largest green social network of 4.8 million members, has increased recycling rates in +300 communities and partnered to recycle nearly 3.8 billion pounds of waste in total. • In 2013, Recyclebank has been ranked as #37 in Fast Company's World's 50 Most Innovative Companies for making eco-friendly behaviour a big game
Why Innovative? 1. Recyclebank in 3 key offerings
2. On which trends does this company focus? • Sustainability • Digital currency • Create awareness
Points
By engaging and incentivising the user online and offline, members can earn points and rewards for making their life sustainable that can be redeemed for products and services.
Discounts and deals
Partnered up with local and national retailers and brands, members of the Recyclebank can redeem their points for discounts and deals at more than 4,000 reward partners and at their own online store One Twine.
Brand engagement
Recyclebank enables brands to interact with key audiences. The points/digital currency allows Recyclebank to promote brands authentically, and provides consumers with the motivation and tools to engage with measurable results.
3. Does it bring people out of their comfort zone? • The endorsement of one recycling scheme by local authorities could shut down the debate on what other policy options are available.
concept mapping by
Recyclebank is an online platform that motivates individuals and communities with an incentive program to help people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer behaviour. The points earned can be redeemed at partner retailers for deals and discounts.
Government
Green community
HQ Inc
5
Recyclebank
Points or discounts
Consumer
% of savings on landfill costs 5
Referral fee
Leads for partners/ advertisements
5 Inc
Pay with points
Discounted price
Product
One Twine
Business Model 1. How do they make money? Governments save money by generating income from recycling and cutting down on their landfill costs. They share those savings with Recyclebank. Second revenue stream comes from the brands that pay for the opportunity to display their ads and sponsored content, to induce people to sample their products.
2. Other companies with similar business model. • http://www.earnieland.be/ • http://www.ecomarket.com/ • http://www.changers.com
3. Business Model characteristics • Partnership • Credit system • B2C, B2B and B2G
business model mapping by
Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirky’s product design staff. Then, the design staff co-creates the products to bring them to life. The platform works as a social network for product development.
Key Info
www.quirky.com
HQ
Industry to learn from
New York, US US
E-commerce,
Founded 2009
Facts • Quirky was founded in 2009 by Ben Kaufman, who is also the company’s CEO. Quirky is Kaufman’s third entrepreneurial venture. He previously founded Mophie and Kluster. • The company received $175.3 Million in funding from a total of 10 investors.
Why Innovative? 1. Quirky in 3 key offerings 2. On which trends does this company focus? • Crowdsourcing • E-commerce • Co-creation
Submit ideas
Anyone can submit an idea that is according to the guidelines and requirements made by Quirky. After submitting the idea, the community decides whether they will pursue making the product or not.
Weekly voting
Every week, industry experts, users and members of the community gather to vote on the products they will work on.
Co-design
If you see a product you are interested in, you can help do-design it. The attributes you can help with range from colour to price to the look and feel of the product.
3. Does it bring people out of their comfort zone? • What happens to the ideas that are submitted but not chosen to be worked upon, even though the inventor paid money for it? Who owns the product?
concept mapping by
Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirky’s product design staff. Then, the design staff co-creates the products to bring them to life. The platform works as a social network for product development.
5
30% of profit on product
5
HQ Inc
$99
Idea
Product
Idea creator
Quirky
Product buyers 5
Exposure
Money
Platform
5
30% of profit based on contribution
Influencers
Product if minimum threshold is reached
Designers
Supplier
5
Co-designing product
Community
Money
Business Model 1. How do they make money? Creators that wants to submit their idea, pay $99 to Quirky regardless of it being produced or not. Furthermore, Quirky keeps a small percentage of the revenue from products of the e-Shop.
2. Other companies with similar business model. • /
3. Business Model characteristics • E-commerce • Fixed commission • Co-creation
business model mapping by
PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The company monazites on aggregate data by selling it to medical organisations.
Key Info
www.patientslikeme.com
HQ
Industry to learn from
Cambridge, US
Health & BioTech
US
Founded 2004
Facts • Started as an online community for ALS patients, the company expanded its scope to any patients with any condition, including pets. • Patients Like Me recently signed its first partnership with an academic health center (Dec 2014).
Why Innovative? 1. Patients Like Me in 3 key offerings 2. On which trends does this company focus? • Healthcare 2.0 • Quantified Self (Trackers) • Big Data
Online Community
Health Tracking
Aggregate Data
3. Does it bring people out of their comfort zone? • Still concerns about the privacy of the people behind the data
PatientsLikeMe’s online platform is designed to easy share your medical data in a secure & private way. Community members can share, find and learn from the available data. e.g. compare treatments, symptoms, etc.
Chart your health over time and contribute to research that can advance medicine for all.
PatientsLikeMe aggregates the data people share about their conditions in order to sell it to their partners such as pharmaceutical companies and biomedical companies.
• People can take wrong decisions by acting as their own doctor.
concept mapping by
PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The company monetizes on aggregate data by selling it to medical organizations.
Inc
Pharma companies Patients Inc
5
Free community service
Personal Data
HQ Inc
Money
Health insurance companies
Inc
PatientsLikeMe
Gathering Data
Patients Data
Medical service companies
Inc
Patients Medical device companies
Patients with similar diseases
Health Sector
Business Model 1. How do they make money? Patients like me offers a free health community service to its users. They make money by selling the data, generated by the community, to pharmaceutical companies.
2. Other companies with similar business model. • Facebook, Pinterest, Instagram (selling user data) • http://23andme.com
3. Business Model characteristics • Selling (Big) Data • Online community • B2B2C
business model mapping by
OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.
Key Info
https://www.opendesk.cc/
HQ
Industry to learn from
London, United Kingdom
Furniture
UK
Founded 2013
Facts • Since OpenDesk started in 2013, they attained 400 professionals in 37 different countries. • Designs were featured in the London Design Museum, Wired UK, the CNAP in Paris and Domus magazine, and have been downloaded >30,000 times for DIY
Why Innovative? 1. OpenDesk in 3 key offerings 2. On which trends does this company focus? • Digital fabrication • Peer-to-peer production • Open-source furniture
Designers
Customers can buy designer furniture on the website. For every design sold, the designer receives a royalty. Their designs are directly sold to customers under their own brand, name, terms and keep all rights themselves.
Make it yourself
Customers can download design furniture templates for free. With the templates, they can make their own furniture for non-commercial purposes and for commercial use, customers are connected to a local maker through the network.
Get it made
A vast network of professional makers can fabricate, finish and deliver the furniture. Under a re-seller licence makers can reproduce the designs and sell them for their own profit (only for CNC products).
3. Does it bring people out of their comfort zone? • Digital fabrication changes the manner how furniture is developed and manufactured. At the same time, the internet allows designers to share their designs online and gather feedback during the design process. It challenges the traditional relationship between the designer, retailer, manufacturer and customer. • Designers have no control over production and materials. Who is responsible then?
concept mapping by
OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.
5
Maker’s price
Design Templates
HQ Inc
Reseller Licence
Local Makers
Licence
OpenDesk
Designers 5
Service of making furniture
Royalty fee (5-8%)
Feedback
5
Maker’s price + 20%
Review, Ratings
Platform
Free Design template
Furniture
Consumer (gets it made)
Consumer (DIY)
Business Model 1. How do they make money? OpenDesk sells furniture upon which it receives a platform fee, the designer receives a design royalty and the maker covers the manufacturing costs by quoting the manufacturing price for the product themselves. On top of the maker price OpenDesk charges 20%.
2. Other companies with similar business model. • http://www.3dhubs.com/ • https://www.airbnb.com/ • https://www.quirky.com/
3. Business Model characteristics • • • •
Freemium Communities Peer to peer Royalty system
business model mapping by
Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy. Members receive cash rewards when they meet their pact, paid for by those who did not exercise.
http://www.wijeyanewspapers.lk/
Key Info HQ
Industry to learn from
San Francisco, US
Sports & Fitness US
Founded 2010
Facts • The GymPact App has a success rate of 92%. • Pact - formerly known as GymPact - rebranded themselves on 1 Jan 2014 and added two new nutrition-based goals, made possible by a partnership with MyFitnessPal.
Why Innovative? 1. Pact in 3 key offerings 2. On which trends does this company focus? • P2P (peer-to-peer) • Negative incentives to reach goals • Make Money app
Third Party Apps
Once you connect the Pact app to your account with the partner app, workouts will be automatically imported from third party workouts.
Check-In Tracking
Users can check-in their gym, and must stay there for at least 30 minutes for their check-ins to count. Pact has GPS checks in the background that auto-check you out when you leave the gym.
Real Cash Reward
Falling short of your gym pact, veggie pact or food logging pact will cost you real money. Complete your pact, and you get to profit from the penalties paid by other people.
3. Does it bring people out of their comfort zone? • Penalty for not meeting your commitment (≥ $5) is much higher than making it ($0.25-0.50 per workout).
concept mapping by
Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy. Members receive cash rewards when they meet their pact, paid for by those who did not exercise.
Data
Inc
UP
Sport Hero 5
HQ Inc
Exposure
Inc
Commitment
Pact
PACT
RunKeeper
Veggie Motivation
Data Inc
5
Rewards*
MyFitnessPal
Third Party Apps
Diet tracker
PACT users *Rewards for achieving a set goal range between 30 cents to $5 per week.
Business Model 1. How do they make money? With the motivational service for free, Pact takes a cut when they pay out to members who successfully met their pact.
Check-in / logging data
2. Other companies with similar business model. • • • •
http://healthrally.com/ http://runkeeper.com http://meetcarrot.com http://studypact.com
3. Business Model characteristics • Right to charge credit card • Monetize check-ins • Discounts
business model mapping by
Narrative, is a small wearable, automatic lifelogging camera which takes one picture every 30 seconds. The Narrative-app gives users a searchable photographic memory, that can be shared through social media.
http://www.wijeyanewspapers.lk/
Key Info HQ
Industry to learn from
San Fransisco, US
Consumer Goods US
Founded 2012
Facts • Crowdfunded as “Memoto” on Kickstarter (Nov 2012) for $550K, with +2800 backers • Founded in Sweden, from day 1 launched worldwide • *Narrative Clip 2 launched in 2015. It will feature a wide-angle lens and HD sensor.
Why Innovative? 1. Narrative in 3 key offerings 2. On which trends does this company focus? • Quantified Self (Trackers) • Lifelogging • Momentification
Wearable Hardware
Narrative’s wearable camera automatically snaps every 30 seconds of your life. Keep your mind and hands free when it matters, while still being able to collect and share your stories.
Wireless Access*
The Wi-Fi automatically uploads and safely stores your photos in the Narrative Service when connected to a power outlet in reach of a recognized network. Bluetooth enables a convenient remote control of your Narrative Clip 2.
Automatic Organization
Pictures are automatically put together into 20 or 30 activities on a daily base in order to make sense of the large data output (+/- one million pics a year). Easy to tag and easy to search.
3. Does it bring people out of their comfort zone? • Raising concerns on integrity and privacy issues, and whether the use of the product in public might come into conflict with (local) legislations.
concept mapping by
Narrative, is a small wearable, automatic life logging camera which takes one picture every 30 seconds. The Narrative-app gives users a searchable photographic memory, that can be shared through social media.
5
$9/month*
Consumer Geolocation, etc.
Cloud Service
HQ Inc
Moments
Narrative
Narrative Clip Consumer 5
*Free subscription plan will be added in spring 2015
$149
Narrative Clip owners
Business Model 1. How do they make money? Selling camera devices ($149) + subscription* service on the data storage system ($9/month). *free plan will be added in spring 2015
2. Other companies with similar business model. • http://jawbone.com • http://fitbit.com • http://nespresso.com (Bait & Hook)
3. Business Model characteristics • • • •
Bait and hook Online service (app) + Offline product (device) Main device + add-ons Social Media Interaction
business model mapping by
Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per 1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.
Key Info
https://yourkarma.com/
HQ
New York City, NY, United States
Industry to learn from Telecom
US
Founded 2012
Facts • The Dutch founders of Karma believe that social bandwidth will innovate the mobile telecommunications experience. • Accepts Paypal and Bitcoin as payment method. Also customers can choose a pay-as-you-go method.
Why Innovative? 1. Karma in 3 key offerings
2. On which trends does this company focus? • High pricing per GB • Rollout of 4G • Mobile devices
Free of contracts
You pay $99 for the mobile hotspot device, which comes with 1GB free data usage. If you need more data, you can buy it pay-as-you-go: $14/GB There are no contracts at all, no minimum to buy.
No monthly fees
You will only pay for the data you use and none will go to waste on less data-heavy months. Your data never expires.
Social bandwidth
New users connecting with your mobile hotspot earn 100 MB and you as well. Up to eight user can connect to Karma at the same time. There's no limit to how much data you can earn.
3. Does it bring people out of their comfort zone? • Multiple users depend on the kindness of the owner of Karma to get internet…
concept mapping by
Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per 1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.
Karma Users
Free 100 Mb New user without hotspot Registration
Internet Providers
Free 100 Mb Inc
Wireless Internet Clearwire 5
Inc
Access to 4G Network
5
Simplexity Money
$99
HQ Inc
Karma Karma Hotspot
1Gb Free
User with Karma Hotsport
Connectivity Credits 5
$14/GB 4G connection
Business Model 1. How do they make money? Karma sells the Karma hotspot for $99 and additional bandwidth for $14 per gigabyte. If you like to purchase a data pack, Karma offers some discount: $50/5Gb & $180/20Gb
2. Other companies with similar business model. • /
3. Business Model characteristics • Pay-as-you-go • Peer-to-peer • Credit system
business model mapping by
Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the platform serves as a online community for statisticians and data miners from all over the world.
Key Info
www.kaggle.com
HQ
Industry to learn from
San Francisco, US
Research & Eduction
US
Founded 2010
Facts • +140.000 data scientists (+100 countries) compete against each other on the platform, • Price pools range from $0 to $1 million per challenge • ‘Kaggle in Class’ hosts free projects for hundreds of universities around the globe.
Why Innovative? 1. Kaggle in 3 key offerings
2. On which trends does this company focus? • Crowdsourcing • Open Source • Big Data • Connect with experts
Competitive Analytics
Consulting Platform
Ensemble Techniques 3. Does it bring people out of their comfort zone?
On Kaggle’s online platform companies can post data analysis challenges. The host provides all the necessary data and a description of the problem. Every challenge is assigned a prize pool and a deadline.
Using the power of their entire community of data scientists, Kaggle helps companies to anonymize data, design, frame and run a data competition as well ass integrate the winning model into their operations.
Kaggle is introducing big data into the energy industry, allowing E&P companies to increase production while minimizing costs. Ensemble techniques are more powerful than the standard univariate and multivariate approaches
• Due to the openness of the challenges, it’s hard to cover sensitive datasets.
Private challenges, where every participant is background checked and subject to an NDA, are one of Kaggle’s solutions to this problem.
concept mapping by
Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the platform serves as a online community for statisticians and data miners from all over the world.
*Fixed fee plus a proportion of prize money
5
Kaggle Fee*
Raw Data + Challenge
Inc
Company Community Access
Competition Platform
Data Models
Winning model
5
Prize Money
Ownership
1 Connect with other experts
HQ Inc
Exposure
Kaggle
Data Scientist
Competition
Winning model’s Data Scientist
Data Scientist
Kaggle Community
Business Model 1. How do they make money? Kaggle receives a “listening fee” for each competition posted on the platform plus a proportion of the prize money.
2. Other companies with similar business model. • http://topcoder.com • http://www.innocentive.com • http://quirky.com
3. Business Model characteristics • Online community competition • Crowdsourcing model
business model mapping by
Jawbone’s UP® is a wristband and app that helps people live better by providing personalized insight into how they sleep, move and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science.
Key Info
www.jawbone.com/up
HQ
Industry to learn from
San Francisco, US
Sports & Fitness US
Founded 2006
Facts • Jawbone owns over 230 patents related to UP and its wearable technology manufacturing processes. • Jawbone is also the creator of the best-selling JAMBOX family of wireless speakers, the award-winning Jawbone ERA Bluetooth headsets, and NoiseAssassin technology.
Why Innovative? 1. Jawbone in 3 key offerings 2. On which trends does this company focus? • Quantified Self • Wearables • “The Internet of Me” • Big Data
Wearable
UP products are designed to be comfortable, so you can wear them 24/7. They are available in different colours, and in different sizes. It’s an intelligent computer that can be wrapped around everyone’s wrist.
Activity Tracker
Third Party Apps
Advanced sensors capture how you move, sleep and more. You can connect the UP App to your tracker to see the big picture of your health.
Jawbone’s UP app syncs with hundreds of apps and devices to expand and personalize your experience and to help you reach your goals. Data will be seamlessly integrated into your UP feed, lifeline and trends.
3. Does it bring people out of their comfort zone? • Jawbones wristband tracks where you are and what you’re doing 24/7. Not everyone likes to be connected to the internet all day long.
concept mapping by
Jawbone’s UP® is a wristband and app that helps people live better by providing personalized insight into how they sleep, move and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science.
Inc
UP user
Withings Service
Live Data
Inc
Motivation, insights, ...
Community
RunKeeper
Live Data
5
HQ Inc
Inc
Money*
Jawbone UP
UP user
MyFitnessPal
Jawbone UP owners
Third Party Apps
UP wristband
User Data
Business Model
*UPmove $49,99 - UP24 $129,99 - UP3 - $179,99
1. How do they make money? Jawbone UP makes money with selling data tracking wristbands (UPmove - $49,99 / UP24 - $129,99 / UP3 - $179.99). Users can use the free app to unlock insights on this data.
Exposure
2. Other companies with similar business model. • http://www.fitbit.com • http://withings.com
3. Business Model characteristics • Online service (app) + Offline product (device) • Data Model • User Insights
business model mapping by
HandUp is an online donation service that gives nonprofit agencies, homeless people and others in need a platform to connect with people who donate. Through a secure SMS system, the transaction can be carried out on an iPhone or via the website. The donations are redeemed for basic needs like food, clothing, and medical care through partner organisations of HandUp.
Key Info
https://handup.us/
HQ
Industry to learn from
San Francisco, CA, United States
Non-profit
US
Founded 2013
Facts • HandUp is a socially driven for-profit organisation; It collaborates with non-profit organisations to tackle a societal problem. • Their project received $1.72 million in funding from various investors.
Why Innovative? 1. HandUp in 3 key offerings 2. On which trends does this company focus? • Crowd funding • Social entrepreneurship • Transparency
Personal
HandUp creates a social media profile with a photo and basic information for their members, the homeless and people in need. It connects the members with the people who would like to help them on an emotional level.
Simple payment system
The members get a paper card with a shortcode that they can give to people that explains how the donation works and see the member’s profile. Originally, donations were possible via SMS, now 99% happen over the web.
100% goes to the member
The donations are managed by nonprofit groups, their partner organisations. Food, medical care, gift cards to grocery stores and pharmacies, and other basic needs are directly given to the members.
3. Does it bring people out of their comfort zone? • The revenue model could form into a model that eventually cuts in the donations, whereby not everything that has been donated goes to the individual.
concept mapping by
HandUp is an online donation service that gives nonprofit agencies, homeless people and others in need a platform to connect with people who donate. Through a secure SMS system, the transaction can be carried out on an iPhone or via the website. The donations are redeemed for basic needs like food, clothing, and medical care through partner organisations of HandUp.
Online platform
5
Profile
HQ Inc
Donation for members in need
HandUp
Inc
Member in need
Local partner Service of providing products and services to members
Redeem donations for their goals
5
5
Updates on members
Donation for members in need
$5 opt-in donation to finance platform
Donor
Business Model 1. How do they make money? Founders Rose Broome and Zac Witte haven’t decided how the company will generate a sustainable revenue stream yet. For now, donors could directly support HandUp with a donation of $5.
2. Other companies with similar business model. • • • •
https://www.kickstarter.com/ https://www.crowdrise.com/ http://www.kiva.org/ http://www.wikipedia.com
3. Business Model characteristics • Crowd funding • Opt-in option to donate
business model mapping by
Glow is a data science company that provides digital apps that use data science to understand and predict when a woman is most fertile, maximising the chance of becoming pregnant without any artificial or medical treatments. An additional Glow First program (peer funding) helps to make infertility treatment affordable.
Key Info
https://www.glowing.com
HQ
Industry to learn from
San Francisco, US
Healthcare & BioTech US
Founded 2013
Facts • Co-Founded by PayPal cofounder Max Levchin. Mission statement: ‘Womanhood demystified by data’ • Over 4 million women worldwide use Glow apps (Aug 2016).
Why Innovative? 1. Glow in 3 key offerings 2. On which trends does this company focus? • Big Data • Quantified Self • Cognitive Systems
• Personalization
Pregnancy Insights
Additional Apps
Funding Program
The Glow app offers women insight on good habits to practice while they’re expecting and provides support during difficult times, such as miscarriage and the postpartum period.
Glow also provides 2 additional apps for ‘sexercise’ and pregnancy guidance. Eve by Glow offers sex tracking, cycle trends, the scoop on all things birth control and Glow Nurture provides you with health insights during pregnancy.
Glow First is a not-for-profit program that helps make treatment affordable by letting you “pool” your risk with a large group of healthy couples. Make a small investment in your future family, with big rewards.
3. Does it bring people out of their comfort zone? • Medical apps are changing healthcare. Some of them are so accurate even doctors use them. They make a difference in the amount of times you would need to go to the doctor and therefore partially eliminates their income.
concept mapping by
Glow is a data science company that provides digital apps that use data science to understand and predict when a woman is most fertile, maximising the chance of becoming pregnant without any artificial or medical treatments. An additional Glow First program (peer funding) helps to make infertility treatment affordable.
Predictions & Tasks to increase pregnancy
5
€50/Month Data
Data
Insurance & Extra Guidance
conceiving Pregnant* Non-Paying user
Inc
HQ Inc
support Labo
Glow First Fund ++ % of Money Pool
5
Money
Less Money
Company
Company
inFertility Treatment Partner
% of Money Pool
Universities
Inc
5
Engaging User Not Pregnant*
HQ Inc
Inc
Glow User Data "Normal" User Not Pregnant*
R&D
5
Paying Users
Business Model 1. How do they make money? Glow sells “data insights” regarding conceiving to research Institutions & gives exposure to trustworthy Infertility Treatment Clinics. The data is generates by users who use one of their three pregnancy guidance apps.
Money
Data
2. Other companies with similar business model. • http://23andme.com • http://friendsurance.com
Exposure
3. Business Model characteristics • Not-for-profit funding part • Partnership Model • Money pool
business model mapping by
giffgaff is a mobile network service that differs from conventional mobile phone operators by letting their users participate in the company’s operation (e.g. sales, customer service and marketing). In return for this activity, the users are rewarded credit.
Key Info
https://www.giffgaff.com
HQ
Industry to learn from
London, UK UK
Telecom
Founded 2009
Facts • The word ‘giffgaff’ is Scottish English, meaning mutual giving. It’s a mobile telephone network that functions as a mobile virtual network operator using the United Kingdom-based O2 network. • Since Nov 2013 giffgaff sells mobile phones to compete with EE, O2, Three and Vodafone.
Why Innovative? 1. giffgaff in 3 key offerings 2. On which trends does this company focus? • Crowdsourcing • Online community (online only) • Involve charity
Free SIM
Joining giffgaff is totally free. A free SIM card is send to you after completing a simple form. giffgaff does not do contracts. Recur your favourite goodybag of minutes, texts and data each month or switch it up to suit your needs.
Online Community
giffgaff has no customer service phone line. Members get rewarded with payback points for answering other members’ questions, new members by referral and suggesting good ideas.
Reward Program
giffgaff keeps its costs low and returns the savings back to members. Earned payback points can be used to top-up bills, receive in cash or donate to charity initiatives. One earned payback points is equal to one penny.
3. Does it bring people out of their comfort zone? • Being fully digital, only a selected customer base (digital natives) is able to use the low-cost service. • By outsourcing supply chain, distribution and customer services, MVNO start-ups can benefit from economies of scale, infrastructure, etc.
concept mapping by
giffgaff is a mobile network service that differs from conventional mobile phone operators by letting their users participate in the company’s operation (e.g. sales, customer service and marketing). In return for this activity, the users are rewarded credit.
5
5
New GiffGaff Member
Money
HQ Inc
Money
GiffGaff
O2
PhoneCredits
Network Access
500 PayBack Points GiffGaff Presents
5
PayBack Points
Community Member
Help with Giff Gaff problem
Business Model 1. How do they make money? Giffgaff works as Mobile Virtual Network Operator. MVNO’s have business arrangements with traditional mobile operators (O2 in this case) to buy ‘minutes of use’ (MOU) which they then sell to their own customers.
Community Member
500 PayBack Points
Help with Giff Gaff problem
Community Member
£5
Non-profit
GiffGaff Community
2. Other companies with similar business model. • http://mobilevikings.be • http://hellobank.be
3. Business Model characteristics • Charity-based • Credit System • Referral Structure
business model mapping by
FundersClub is an online venture capital platform that lets investors put their money into a fund that backs one or more startups. The angel investor becomes a limited partner in that fund, and gets a return if those startups get acquired or go public.
Key Info
https://fundersclub.com/
HQ
Industry to learn from
San Francisco, CA, United States
Finance
US
Founded 2012
Facts • FundersClub is the world’s first online venture capital firm with a network of 9,000+ accredited investors. In early 2014, it released its first prediction of ROI for funders on the platform: 41.2%. • FundersClub tops on a ranking list of venture firms with the most momentum (based on predictions) by the research organization Mattermark.
Why Innovative? 1. FundersClub in 3 key offerings
2. On which trends does this company focus? • Crowd funding • Venture capital • Online platform
Online evaluation
Traditional venture capital firms require in-person participation and paper documentation. FundersClub offers online tools to vet deals.
Small investments
Unlike other VC firms, which requires funders to invest $25,000 to $250,000 in a deal, FundersClub allows investors to invest as little as $2,500. Hereby, investors can have a more diversified portfolio.
Source local deals
Investors can source local startup investment opportunities to invest, which would have been previously inaccessible high promising startups around the globe.
3. Does it bring people out of their comfort zone? • It is hard to build relationships with start-ups online before writing a check. • There is a high risk, as only a few startups manage to survive
concept mapping by
FundersClub is an online venture capital platform that lets investors put their money into a fund that backs one or more startups. The angel investor becomes a limited partner in that fund, and gets a return if those startups get acquired or go public.
Inc
5
Venture Capitalist
5 HQ Inc
Investment
Investments
Inc
Fundersclub 5
Online platform Venture Capitalist
Inc
80% of payment share
Visibility
5
Founders
Payment share (when acquired IPO)
Members (max 95 per investment)
Business Model 1. How do they make money? FundersClub only receives a compensation equal to a portion of the increase in value of the investment determined by a liquidity event, such as an acquisition or IPO. It is expected to be equal to 20 percent for most funds.
2. Other companies with similar business model. •/
3. Business Model characteristics • Crowd funding • B2B • Liquidity event
business model mapping by
Friendsurance is a peer-to-peer insurance concept that makes it possible to spread risk out between friends and family. As a result it’s possible to enter into a liability, legal and household insurance at a very low rate.
Key Info
www.friendsurance.de
HQ
Industry to learn from
Berlin, Germany
Finance & Banking
DE
Founded 2010
Facts • The business has grown to over 90 staff members since launch in 2010 and is headquartered in Berlin, Germany. (Aug 2016) • Friendsurance claims savings up to 40% of insurance costs by harnessing ‘network effects’.
Why Innovative? 1. Friendsurance in 3 key offerings 2. On which trends does this company focus? • P2P (peer-to-peer) • Sharing Economy • Less Money
Create communities
Spread the Risk
Less Money
Friendsurance enables its users to create communities of up to 15 people who can help cover an insurance claim in the case of an accident. People can connect regardless of the scheme or the provider they chose.
When two people connect, they agree to support each other with a small amount of money in case of a claim. The insurance provider only has to regulate the part of the claim, which lies above the network support.
Connecting people leads to a number of cost decreasing effects: reduced fraud, better risk selection, reduced process costs and reduced cost of sales. After all the model offers incentives for viral growth.
3. Does it bring people out of their comfort zone? • Doubts that anybody will want to involve friends and family in claims settlement. • Members of a community who report a lot of losses are considered ‘bad Friendsurance relationships’. This could have a negative effect on the real-life relationship between friends too. • Policy holders are responsible for their own community and can ‘de-friend’ members.
concept mapping by
Friendsurance is a peer-to-peer insurance concept that makes it possible to spread risk out between friends and family. As a result it’s possible to enter into a liability, legal and household insurance at a very low rate.
Loss or damage by policy holder Report of Loss
5
5
5
Contribution to fund claims
Contribution to fund claims
Contribution to fund claims
5
Inc
%
Insurance Partners
Partner Network
HQ Inc
Contract
Friendsurance
Leads
Online platform + insurance service
Reduce Operating costs
Connection Policy Holder
5
Insurance Premium + monthly amount network
Contract Connection Policy Holder
Policy Holder
Policy Holders Network
5
Business Model 1. How do they make money? Friendsurance works as a broker between Policy Holders and existing Insurance Partners. They’re letting customers share risks with friends, allowing them to lower prices due to reduced fraud & process costs, better risk pools, ...
Premium cashback (up to 50%)
2. Other companies with similar business model. • http://prosper.com • https://www.pactapp.com/
3. Business Model characteristics • • • •
P2P-model broker model refunds common money pool
business model mapping by
Fon provides a global crowd-sourced WiFi network, where users share their broadband connection via WiFi and in return get free access to other hotspots around the world.
Key Info
www.fon.com
HQ
Industry to learn from
Madrid, Spain
Telecom
ES
Founded 2006
Facts • Largest WiFi network in the world with more than 13 million hotspots in 1,000 major cities. • CEO Martín Varsavsky expects to reach 35 million WiFi hotspots by 2017.
Why Innovative? 1. Fon in 3 key offerings 2. On which trends does this company focus? • Mobile devices and online mobile content • Crowd-sourcing • Free wifi routers from broadband providers
Free Access
Fon members who share their WiFi at home with a Fonera hotspot or if you are a client with one of the Telco companies, then you can get access to other Fon hotspots free of charge.
Global Wifi Network
With more than 13 million Fon hotspots worldwide, members can access the internet anywhere for free. Highest coverage in countries with Telco partners (e.g Proximus has +600k hotspots in Belgium).
Paid access
Non-Fon members can access the hotspots as well by buying an access pass with a 25 min, 60 min, 1 day or 5 day limit.
3. Does it bring people out of their comfort zone? • In 2001, Keith Woolcock, a London-based Nomura telecoms analyst, described Wi-Fi evangelists as the "barbarians at the gate" who might prevent mobile operators from earning a return on 3G spectrum acquired for €110 billion during government auctions in 2000 and 2001.
concept mapping by
Fon provides a global crowd-sourced WiFi network, where users share their broadband connection via WiFi and in return get free access to other hotspots around the world.
HQ Inc
Inc
Fonera WiFi Router
Business
Access to Fon WiFi worldwide
Fonera WiFi Router
Fon
Fon member
5
5
One-time fee of €49
One-time fee of €39
Free WiFi
Inc
Access to worldwide hotspots for all clients
Limited Access to Fon WiFi
Telco partners
Non-member
Fon member
5
Access to all hotspots in own network
Pay per use
Business Model 1. How do they make money? Fon sells routers for €39 to Fon members and €49 to Fon businessmembers. Non-members can use Fon WiFi by paying for a limited amount of minutes.
2. Other companies with similar business model. • velo-antwerpen.be • yourkarma.com
3. Business Model characteristics • Peer-to-peer • Partnerships
business model mapping by
Foap is a microstock photography service that lets users upload their smartphone photos to its marketplace where brands and individuals can crowdsource authentic pictures. The photos can be purchased from photographers and can be used for commercial or editorial purposes.
Key Info
https://www.foap.com/
HQ
Industry to learn from
Malmö, Sweden SE
Photography
Founded 2011
Facts • In 2013, Foap launched Foap Missions where brands can set the Foap community a task such as photos of a family on holiday. Brands can crowdsource for the best photos and reward the photographer. • Foap received $1.5 Million in funding to launch an office in New York. Altogether Foap has received $ 4.51 million from 8 investors.
Why Innovative? 1. Foap in 3 key offerings
2. On which trends does this company focus? • Smartphones • Microstock photography • Crowdsourcing • Contests
Sell your photos
Users can upload their photos directly of their smartphone. After a rating procedure by the Foap community, the photos will be available for sale for $10 dollars. $5 goes to the user who can cash in the amount directly.
Authentic content
Individuals and brands find on the Foap Market authentic photographs taken by users at various events and on natural moments. They can use the photos for social media or editorial purposes to engage with their audience.
Unlimited photo license
Photo licenses of Foap are unlimited. After buying a photo at Foap the buyer can use it unlimited. Also, the photographer does not lose its copyrights and can sell the same photo to other buyers as well.
3. Does it bring people out of their comfort zone? • Professional photographers may believe microstock photography devalues the practice of photography. They may see the growth of microstock services as reducing their own incomes.
concept mapping by
Foap is a microstock photography service that lets users upload their smartphone photos to its marketplace where brands and individuals can crowdsource authentic pictures. The photos can be purchased from photographers and can be used for commercial or editorial purposes.
5
Inc
$500 per Month
Business
Photographer
Photo licence of tailor made pack of pictures
HQ Inc
Online platform
Exposure
Photographer
Foap Stock photos Inc
Photo licence for unlimited uses
Enterprise/ Brands
5
5
$10 per photo billed once a month
$5 per photo
Photographer
Community
Business Model 1. How do they make money? Users upload their photos to the Foap Market and they go on sale for $10, with a 50/50 split between Foap and the users if it sells.
2. Other companies with similar business model. • www.fiverr.com
3. Business Model characteristics • B2C and B2B • Broker model • Subscription service
business model mapping by
Earnieland is a virtual customer card for online purchases at more than 300 webshops, It operates with a cashback system and deposits the earned extra discounts into their customer’s bank account every month. Extra discounts can be earned by online purchases through Earnieland at one of the partner webshops.
Key Info
http://www.earnieland.be/
HQ
Industry to learn from
Roeselare, Belgium
Retail
BE
Founded 2012
Facts • Founder and CEO, Steven Spillebeen, was the winner of the first Belgian version of Big Brother in 2000. • The first cash back system used in e-commerce on a large scale in Belgium. • Spillebeen invested €50,000 and got €200,000 from business angels.
Why Innovative? 1. Earnieland in 3 key offerings 2. On which trends does this company focus? • E-commerce • Get the best deal • Cash-back system
Cheapest prices
Discounts are given on all of the purchases with Earnieland, making sure that the customer is getting the cheapest prices on the internet. More than 300 webshops are connected to Earnieland, providing a huge ecosystem of webshops.
Earnie points
With every purchase customers receive Earnie points which can be used for extra discounts on the website. 100 Earnie points resemble €10 which are deposited on customer’s bank account.
Direct discount
Earnieland provides up to 5% more discount on top of normal prices in webshops.
3. Does it bring people out of their comfort zone? • Earnieland includes several aspects of existing services in one system. By shopping with only the Earnieland customer card, people can earn discounts from any webshop. Thus, this eliminates having multiple loyalty cards for consumers. • Webshops loose margin when customers only go to Earnieland when they have already decided what to buy.
concept mapping by
Earnieland is a virtual customer card for online purchases at more than 300 webshops, It operates with a cashback system and deposits the earned extra discounts into their customer’s bank account every month. Extra discounts can be earned by online purchases through Earnieland at one of the partner webshops.
5
Purchased product
Inc
Money
Zalando
5 Inc
Up to 10% Commission on generated sales
5 HQ Inc
Discount coupon
5
Groupon
5
Earnieland.be Discounts/coupons
Inc
Consumer
Accumulated money from Earniepoints back to customer’s bank account (100 points is €10)
Other Leads
Webshops
Earniepoints: 1 point is €0,1 (1/2 of commission Earnieland receives)
Business Model 1. How do they make money?
2. Other companies with similar business model.
Earnieland makes money by receiving commission of its partner webshops for every • www.findgift.com purchase made by their customers. Half of the commission earned is transferred to the customers in the form of discounts, the other half is kept by Earnieland. Also, when customers do not reach 100 points, then Earnieland keeps it.
3. Business Model characteristics • • • •
Partnerships Broker model Affiliate-marketing model Point system
business model mapping by
Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and service providers, people can save time, money, and stress.
Key Info
www.doorsteps.com
HQ
Industry to learn from
New York, US
Real Estate
US
Founded 2012
Facts • Next to their online platform, Doorsteps introduced the Doorsteps Swipe app (Apr 2014). Doorsteps Swipe has earned itself a reputation as a sort of “Tinder for real estate.” • The average “buying timeline” is about 2 years (18m thinking, 3m looking &1m buying). Only a small part of that timeline is currently monetized by real estate companies.
Why Innovative? 1. Doorsteps in 3 key offerings
2. On which trends does this company focus? • Online sharing • One Stop Shop • Matchmaking platform • Connect with experts
Step-by-step home buying
Doorsteps takes you through 6 indetail phases in the house buying process, From “hopes for tomorrow” until “Close & move in”. Every step you take is summarized in your Online buyer profile.
Shared Online Workspace
Doorsteps can be used to find the agents, lenders, and service providers that fit best. Thanks to the shared online workspace, direct access to the rich buyer profile of the home buyer makes a more custom approach easier.
Tips and Tricks
The best professionals always have great advice to give. On the platform, people can check out expert tips that agents and lenders are sharing, Also templates are free to download e.g. “Tour a house like a pro checklist”
3. Does it bring people out of their comfort zone? • What happens to all the data generated through the platform? What about privacy?
concept mapping by
Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and service providers, people can save time, money, and stress.
Convenience
5
House buyer Service
%
Inc
Enterprise account Inc
Online Platfrom
Loan Office
5
Agent Customized tarrif
5 HQ Inc
Inc
%
Doorsteps
Lender
Community advise
Exposure
Leads 5
Inc
Inc
$25/month Inspector
Individual Angents Individual account
Home Service Providers
Agents & Loan Offices Community
Business Model 1. How do they make money? Doorsteps sells its online service via a subscription fee to agents and loan offices, but also takes a commission on services of other service providers, whom receive leads through the platform.
2. Other companies with similar business model. • http://mywedding.com
3. Business Model characteristics • • • •
Online community Subscription Service B2B2C Broker Model
business model mapping by
CUPS is a mobile app that connects coffee drinkers with independent cafes. They offer prepaid plans to get discounted drinks at coffee shops.
Key Info
http://cupsapp.com/
HQ
Industry to learn from
New York, United States
Food and beverage
NY
Founded 2012
Facts • Gilad Rotem and his four co-founders, all high school friends and coffee lovers, launched Cups in Tel Aviv in late 2012. None of them were from a coffee industry background. • After Israel, Cups is now active in New York City, wanting to have more than 200 coffee shops, competing with Starbucks.
Why Innovative? 1. Cups in 3 key offerings
2. On which trends does this company focus? • Localisation • Mobile payment • Competing on ecosystem of independent coffeeshops
Coffee subscription plans
Cups offers their customers package deals ranging from 5 cups for $16 to 16 cups for $48. Additionally a monthly subscription plan is offered: unlimited coffee for $60 or $120.
Independent cafes
Customers can go to coffee shops which are connected to the Cups network. These independent shops offer customers various authentic environments, service and coffee quality.
Mobile payment
By having a prepaid plan offered by Cups, customers pay Cups directly and not the coffee shops. Coffee shop owners hereby know the shopping behaviour of their customers when the data is provided by Cups.
3. Does it bring people out of their comfort zone? • Forming a chain of independent coffee shops provides a counter balance against franchised coffee chains. It could compete on the local and vibrant artisans atmosphere that large coffee chains do not have. • It becomes more difficult for an independent coffeeshop to diversify as prices become standardized.
concept mapping by
CUPS is a mobile app that connects coffee drinkers with independent cafes. They offer prepaid plans to get discounted drinks at coffee shops.
Data on consumer behaviour
Inc
Exposure
Discounts and deals
Independent Coffee-shops
HQ Inc
Prepaid service
App and platform
CUPS
5
Consumers 5
Reimburse for coffee bought by subscribers
Subscription fee
Coffee
Loyalty
Business Model 1. How do they make money? They sell prepaid plans to customers and reimburse the coffee shops for every coffee sold. The coffee shops provide a discounted price for their coffee to CUPS, which is shared with their customers. All credits expire after 3 months, giving the leftover amount of credits as direct profit for CUPS.
2. Other companies with similar business model. • http://www.tfl.gov.uk/ (Ecosystem) • https://www.oysterbooks.com/ (Subscription) • https://www.uber.com/ (Cloud)
3. Business Model characteristics • Ecosystem • Subscription based • Cloud based
business model mapping by
Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and services in the changers marketplace. Within the Changers community, users can view their statistics and share their CO2 savings with friends.
Key Info https://changers.com/
HQ
Industry to learn from
Potsdam, Germany
Energy
DE
Founded 2010
Facts • Local production of solar chargers & batteries (Germany) • Also referred as a “Social Energy Marketplace” • Marketplace partners & products range from DHL GoGreen over local babysitting services to BMW’s DriveNow car sharing service.
Why Innovative? 1. Changers.com in 3 key offerings
2. On which trends does this company focus? • Sustainable energy production • Not-for-profit business model • Complementary currencies, credits • Gamification
Produce your own energy
Changers Community
Get rewarded for actions 3. Does it bring people out of their comfort zone?
The Changers.com Starter-Kit consists of a powerful solar charger and a light, flexible solar module, both powerful enough to charge different devices, from smartphones to tablet PCs.
The solar charger measures the exact amount of your energy production and translates it into gained CO2-savings. People can compete with their friends and see which cities are the most active.
For each self-generated watthour you get one “Changers Credit”, which you can redeem for sustainable services and products on their Social Energy Marketplace. People really grow their own money.
• People really grow their own money. How sustainable is this business? • What can I really do with my Changers Credits? A lot of services are too local (e.g. in Berlin only).
concept mapping by
Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and services in the changers marketplace. Within the Changers community, users can view their statistics and share their CO2 savings with friends.
+1watt.hour Solar Energy
+1 Credit
HQ Inc
StarterKit (Solar Panel + Battery) Competition 5
changers.com
Consumer
Consumer
€149
Changers Community
5 5
Exposure
less money
Money Service coupon (X credits)
Inc
Green Partner
Business Model 1. How do they make money? Changers makes money with selling solar panels + batteries. In the Changers shop, where community members can redeem credits for products and services, they give exposure to green brands, which pay a commission fee for the leads.
2. Other companies with similar business model. • http://www.citegreen.com • http://www.terracycle.com
3. Business Model characteristics • Credit System • Online community • Product-Service combination
business model mapping by
Blendle offers individual articles from around 70 newspapers and magazines from well-known Dutch and International publishers for a small fee.
Key Info
http://www.blendle.nl
HQ
Industry to learn from
Utrecht, The Netherlands
Publishing industry
NL
Founded 2014
Facts • When the project started, all Dutch publishers had and still have no idea how much a reasonable price would be for a particular article. • The project was partly funded by a government initiative next to venture capitals. • Received $3.8 Million in funding from NY Times and Axel Springer to expand in Europe
Why Innovative? 1. Blendle in 3 key offerings
2. On which trends does this company focus? • Move from physical to digital • From ownership to access • Pay-as-you-use
Pay per article
Refund policy
Diverse sources
Like iTunes with its apps, customers pay per article they would like to read. If the article is not according to their likings, the customer will get a full refund. To be noted, the first 15 seconds when you read an article are free.
Blendle has a unique refund policy where customers get a money-back guarantee if they do not like an article they have paid for.
From more than 70 Dutch and International newspapers and magazines, the diversity of high quality articles on the platform offers the customer a continues stream of new articles to read.
3. Does it bring people out of their comfort zone? • Cannibalism could set in as publishers could lose their own subscribers to Blendle. • Gaining more international publishers as of the likings of publishers in the UK and USA, the old debate could flare up regarding data privacy. The USA has a different set of privacy regulations than the EU.
concept mapping by
Blendle offers individual articles from around 70 newspapers and magazines from well-known Dutch and International publishers for a small fee.
Refund policy
Unsatisfying article
5
Full refund
Inc
Right to provide their articles
Publishers
Business Model
HQ Inc
Article
Blendle
Consumer
5
5
70% of set price per article
Average of € 0,2 per article
1. How do they make money? Blendle sells articles to customers. Off the set price, Blendle will keep 30% , the publishers will get 70 percent.
2. Other companies with similar business model. • https://play.google.com/store (Google store) • http://www.apple.com (iTunes store)
3. Business Model characteristics • Pay per read • Split revenue • Refund policy
business model mapping by
Birdback lets any retailer link rewards to existing debit or credit card of customers, replacing loyalty cards and vouchers for different shops. It creates a card linking platform which connects online and offline offers via customer’s 16-digit card number.
Key Info
https://birdback.com/
HQ
Industry to learn from
New York, United States
Mobile industry
US
Founded 2014
Facts • The company was founded by three Danes that met in San Francisco. • Launched their company with a funding of $2.4 Million in February 2014 • Partnership with Affiliate Window, the biggest affiliate network in Europe
Why Innovative? 1. Birdback in 3 key offerings 2. On which trends does this company focus? • Retail partnerships • Online and offline benefits
In-store cashback program
Card-link offers are a way for advertisers to turn online shoppers into in-store shoppers.
Ultimate convenience
Customers click a button and immediately activate the discount as they pay, never having to worry about vouchers, apps or loyalty cards. Also, any retailer can link its rewards/ vouchers to an existing debit/credit card.
No need to adapt
The card works on existing infrastructure, thus customers or retailers do not need to adopt complex systems or need to alter their behaviour to reap the benefits that Birdback provides them.
3. Does it bring people out of their comfort zone? • Will using yet another service make things complex? Will people need to learn new things in order to use this service effectively? Is this service compatible with the shops people buy at?
concept mapping by
Birdback lets any retailer link rewards to existing debit or credit card of customers, replacing loyalty cards and vouchers for different shops. It creates a card linking platform which connects online and offline offers via customer’s 16-digit card number.
Exposure
Targeted offers from partner shops
Data driven services
Data on buying behaviour
5
HQ Inc
Inc
Fee for customer data Advertisers / Retailers
Birdback
5
Consumer
Partnership share per redeemed offer
5
Transaction for card-linked offer
Business Model 1. How do they make money? Birdback uses two types of revenue models: 1) traditional revenue share model with publishers and retailers, 2) pay-per-performance model where they receive a percentage of the value when customers use the card-linked offers.
2. Other companies with similar business model. • www.groupon.com • www.edointeractive.com • https://www.thanx.com/
3. Business Model characteristics • Affiliate • Revenue sharing
business model mapping by
Birchbox is an online monthly subscription beauty sample service for beauty for both men and women. For a monthly subscription fee, Birchbox mailing boxes to subscribers with curated beauty samples that is based upon a personalised profile of individual customers.
Key Info
http://www.birchbox.com/
HQ
Industry to learn from
New York City, United States
Retail
US
Founded 2010
Facts • The company was the first of modern subscription - based businesses to really take off. • In September 2015, Birchbox was valued at a reported $485 million, has over 1 million subscribers and is present in the USA, UK, France and Spain. • In 2014 Birchbox opened their first physical store in Soho, NYC.
Why Innovative? 1. Birchbox in 3 key offerings
2. On which trends does this company focus? • E-commerce • Subscriptions • Personalisation • Surprise-as-a-service
Monthly box
Based upon the customer’s profile, a curated beauty box containing beauty product samples is mailed every month to the customer to try out for $10 or $20 per month.
Online shop
After trying out samples, customers can buy full priced premium beauty products on the webshop.
Editorial content
Customers can turn to the Birchbox Magazine and blog, various social channels and YouTube videos for content as wide-ranging as interviews with beauty industry insiders, lifestyle hacks, makeup and workout tutorials.
3. Does it bring people out of their comfort zone? • How do customers know they will like the products they’ve paid for?
concept mapping by
Birchbox is an online monthly subscription beauty sample service for beauty for both men and women. For a monthly subscription fee, Birchbox mailing boxes to subscribers with curated beauty samples that is based upon a personalised profile of individual customers.
5
Price for premium products from Birchbox store
Inc
Exposure
Brand
Free Samples Inc
HQ Inc
Brand
Birchbox
Full priced products
Consumers
5
Inc
Revenue from full priced beauty products minus affiliate fee
Brand
Brands selling beauty products
Curated box of beauty samples
5
Full priced beauty products
$10 subscription fee for women $20 subscription fee for men
Business Model 1. How do they make money? Birchbox sells for a monthly subscription fee boxes with beauty samples, to promote products of their partner brands which supply them for free. Through the webshop Birchbox sells full priced products whereon they receive an affiliate fee.
2. Other companies with similar business model. • www.barkbox.com • www.naturebox.com • www.bootcrate.com
3. Business Model characteristics • Subscription based • Affiliation
business model mapping by
Azuri Technologies is a commercial provider of Pay2Go solar systems to rural off-grid communities. With the widest reach of any provider in sub Saharan Africa, the company is addressing the problem of energy access. Azuri brings a solution to 1.3 billion people around the world who lack access to an energy grid.
http://www.azuri-technologies.com/
Key Info HQ
Industry to learn from
Cambridge, UK UK
Energy
Founded 2012
Facts • In 2015, US President, Barack Obama, met Michael Wanyonyi, CEO and founder of Mibawa Suppliers, during his visit to the Power Africa Innovation Fair. • Azuri secured a £1M working capital loan from Barclays to accelerate the deployment of its home solar systems.
Why Innovative? 1. Azuri in 3 key offerings 2. On which trends does this company focus? • Off-the-grid solution • Pay-as-you-go • Low cost energy supply
Pay-as-you-go
Real-time monitoring
Azuri solar home systems allows users to pay for solar power on a pay-as-you-go basis, just like they do for their phones and kerosene. This eliminates high investment costs and provides clean, safe renewable power to families at about half the cost of the kerosene they normally use.
Azuri connects with its users once a week, this happens when they add credit to their Azuri unit. A cloud-based distribution management system monitors the customer’s status in real time and provides access to training and information systems that can be used on a computer or phone.
Easy top-up
To continue using the power service, all consumers need to do is buying a scratch-card and insert the code in the device to enjoy another week of energy.
3. Does it bring people out of their comfort zone? • Decentralised energy production
concept mapping by
Azuri Technologies is a commercial provider of Pay2Go solar systems to rural off-grid communities. With the widest reach of any provider in sub Saharan Africa, the company is addressing the problem of energy access. Azuri brings a solution to 1.3 billion people around the world who lack access to an energy grid.
HQ Inc
Units + Solar panels
Azuri 5
% on sale
Acces to 1 week of energy
Customer data
Training
Inc
Installation
Unit + Solar panel Local Azuri franchisee
Consumer
5
Consumer
One-time installation fee
Weekly scratch-cards
5
Business Model 1. How do they make money? Azuri takes a one-time installation fee and then charges $1,50 per week per topup.
$1.5 per scratchcard
2. Other companies with similar business model. • http://www.sarvajal.com/
3. Business Model characteristics • Pay-as-you-go model
business model mapping by
ASAP54 is the first app to combine a social fashion community with the latest visual recognition technology. This app is the so-called Shazam of the fashion industry. By taking a picture of your desired items of clothing, the engine finds the same or similar pieces that consumers can buy online.
Key Info
http://asap54.com/
HQ
Industry to learn from
London, UK UK
Retail
Founded 2013
Facts • Retail partners include brands ranging from Barney's New York to H&M. • Raised $8.27 Million from investors that include e.Ventures & Ceyuan. • Founder is ex-COO (and wife of the owner) of hip fashion portal FarFetch
Why Innovative? 1. ASAP54 in 3 key offerings 2. On which trends does this company focus?
• Data Mining/ Big Data • Visual Recognition Technology • e-Commerce
Take a Picture and Buy
By simply taking a picture of a clothing item that you like, the ASAP54 search engine will provide the same or similar items that users can directly buy online.
In-house Stylists
If the user cannot find a clothing piece, then in-house stylists help the customer with any query within 24 hours. Providing solutions to problems manually to compensate for the shortcomings of a technology is termed Concierge MVP.
Not Limited To Fashion
ASAP54 also enables users to take pictures items other than clothing. Consumers can take a picture of any item and the app will recognise the colour and pattern and show clothes with the exact same colour and/or pattern (e.g. take a picture of a cheetah, and get a purse in the same pattern).
3. Does it bring people out of their comfort zone? • By directly linking customers to the item that they need, ASAP54 is in fact cutting the sales channel short. Also, there would be no customer relation between the end consumer and retailers, which is a valuable link in any business.
concept mapping by
ASAP54 is the first app to combine a social fashion community with the latest visual recognition technology. This app is the so-called Shazam of the fashion industry. By taking a picture of your desired items of clothing, the engine finds the same or similar pieces that consumers can buy online.
5
Money
Consumer
Inc
Clothes
In-House Stylist Advice
Barneys New York
1 Inc
H&M
Inc
Experience
HQ Inc
Leads
5
reputation
ASAP54 Data from likes/comments/picture posting
5% Commission
Etc
Application
Retailers Celebrities/ Fashion Bloggers
Business Model 1. How do they make money? ASAP54 makes money by selling items from partner retailers to consumers, upon which ASAP54 earns an average commission of 5% per item sold.
User Community
Exposure
2. Other companies with similar business model. • http://www.asos.com/ • http://www.shazam.com/ • http://www.earnieland.be/
3. Business Model characteristics • • • •
Online Community Affiliate Model Direct Sales Model Concierge MVP
business model mapping by
Appear Here, the AirBnB for retail spaces, is an online marketplace to list, find and book short-term retail spaces
http://www.appearhere.co.uk/
Key Info HQ
Industry to learn from
London, United Kingdom UK
Real estate
Founded 2013
Facts • Appear Here has become the largest online market space for short-term retail spaces in the UK with clients as Microsoft, Sony and American Apparel • Received $ 9.4 Million in funding from a total of 12 investors
Why Innovative? 1.Appear Here in 3 key offerings 2. On which trends does this company focus? • Digitalisation of services • Mobile commerce platform • Curation of best locations
Hassle-free
For both the tenant and the landlord Appear Here offers them a standardised leases, legals and payment system online. It reduces the hassle and eases the paperwork between the parties like booking a room at a hotel.
Short-term leases
A diverse set of short-term leases, such as for a day, week or month, are offered with prices set by the landlords themselves. This gives the tenant the ability to find the right short-term space for the right period and price.
Choose style
Potential tenants can filter the perfect location for their store based on the style they require. E.g. Classic location
3. Does it bring people out of their comfort zone? • It breaks the marketplace where commercial leases are offered for a set amount of years, offline. It cuts out the middleman between the tenant and landlord and breaks the traditional leasing business model for renting spaces.
concept mapping by
Appear Here, the AirBnB for retail spaces, is an online marketplace to list, find and book short-term retail spaces
5
5
Transaction minus 12-15% Commission
Transaction (Rent) for space
HQ Inc
Available renting spaces
Space owner
Leads
Appear Here
Tenant Platform to rent spaces
Exposure
Business Model 1. How do they make money? After the landlord sets a day, week and monthly price, Appear Here takes commission between 12% - 15% on a completed transaction The Space owners pay no listing fee.
2. Other companies with similar business model. • https://www.airbnb.com/ • https://www.etsy.com/
3. Business Model characteristics • Peer-to-Peer • Broker model • Curation
business model mapping by
AliveCor let’s you monitor your heart with a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG) recorder. Data can be viewed via the free AliveECG app. Via AliveInsights - their paid analysis service - patients can get access to expert insight on their ECG readings without waiting for a doctor’s appointment.
Key Info
www.alivecor.com
HQ
Industry to learn from
San Francisco, US
Health & BioTech US
Founded 2011
Facts • AliveCor released a veterinary version of their app ahead of the one for humans. • In Aug 2014 AliveCor receives first FDA clearance to detect a serious heart condition in an ECG on a mobile device.
Why Innovative? 1. AliveCor in 3 key offerings 2. On which trends does this company focus? • Big-Data • Quantified Self • Product with a Service • “The Internet of Me”
Record Accurate ECGs
Share Records with doctor
Data Insights
Record heart rhythms along with your symptoms, lifestyle activities and medications. Clinical studies demonstrated the AliveCor Heart Monitor’s accuracy to be comparable to readings from Lead 1 of standard ECG machines.
You can easily and automatically share ECGs, AF episodes and symptoms you’re feeling with your doctor using email, PDFs or the Provider Dashboard.
Patients can send recordings, along with notes on any symptoms they may have for a technical or clinical review. AliveInsights provides several service options to choose from and all are available 24 hours a day, 7 days a week.
3. Does it bring people out of their comfort zone? • Getting reports on your health status, only by providing your data, is a different approach patients are not always comfortable with. • Only providing an add-on for your smartphone to make it into a professional ECG device makes existing, more expensive systems, look overrated.
concept mapping by
AliveCor has a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG) recorder. All data can be viewed via the free AliveECG app and via AliveInsights, their paid analysis service, patients can get access to expert insight on their ECG readings without waiting for a doctor’s appointment.
ECG data
5
5
$74,99
Money
Patients Inc
AliveCor Heart Monitor
Cardiac Technician
ECG analysis
5
-% commission
Lead
Use AliveCor
HQ Inc
Inc
ECG data
AliveCor Certified Cardiologist
ECG analysis
Patients ECG Analysis
Partners for AliveInsight
*Reimbursement for ECG tracings and reports, with a CPT code enables health professionals to recoup the costs of the device in a matter of days
AliveCor Heart Monitor + provider dashboard
Practice Fusion EHR
5
5
$74,99*
$15/month
Business Model 1. How do they make money? • •
AliveCor makes money by selling ECG devices ($74,99) that fit on existing smartphones. Physicians that want their own monitor pay an extra $15/month for professional services
2. Other companies with similar business model. • http://www.preventice.com/
Physicians
AliveCor Users
3. Business Model characteristics • Online service (app) + Offline product (device) • Data Model • Partnership Model
business model mapping by
Airbnb is an online service that provides a platform for individuals to rent out their lodging for travellers to stay. People can rent anything from a couch to a castle in 8000 cities around the world.
Key Info
http://www.airbnb.com
HQ
Industry to learn from
San Fransisco, US
Travel & Leisure
US
Founded 2007
Facts • Brian Chesky, CEO and co-founder of Airbnb, believes in “eating your own dog food”; which is to promote his company by using Airbnb himself. He has not owned a home since 2010! • Airbnb has a vast network of freelance photographers in all major cities of the world who go to a location and click high-definition photographs of the property.
Why Innovative? 1. Airbnb in 3 key offerings
2. On which trends does this company focus? • Sharing Economy • P2P (peer-to-peer) • Speeding-up Society (24/7 access)
• All Things Digital
Marketplace Platform
Enables owners to list their space on the platform and earn rental money. On there other side they give cheap options to travellers to stay with local hosts. Airbnb provides insurance to listed properties.
Rating & Reviews
Rating and review system for hosts and guests. Hosts can accept or reject a booking after reading the reviews of the traveller or after going through his social profiles.
Easy Booking
Complete Facilitation of the process of booking. Travellers have the option to search for a property by filtering them according to rent, amenities provided, location etc. They can book a space by paying through the Airbnb portal.
3. Does it bring people out of their comfort zone? • Airbnb’s presence in cities significantly cuts into the long-term rental housing market. • Quality-control. Inevitably some property managers won’t provide a quality, local experience to guests.
• A New York City ruling has declared the service illegal, if renting for less then 30 days, despite efforts by Airbnb to intervene.
concept mapping by
Airbnb is an online service that provides a platform for individuals to rent out their lodging for travellers to stay. People can rent anything from a couch to a castle in 8000 cities around the world.
Profile
Airbnb Platform 5 HQ Inc
10% commision from booking fee
Airbnb
Host Convenient listing space + freelance photographers
5
1
Money
Free Space
Experience
Feedback
5
3% of booking amount as transaction charges Guest
Convenient booking process
Airbnb Community
Business Model 1. How do they make money? Providing the platform for “free”, Airbnb takes a flat 10% commission on the booking amount and charges 3% transaction costs to guests for every booking they make.
2. Other companies with similar business model. • • • •
http://getyourguide.com http://etsy.com http://opendesks.com http://www.thestorefront.com/
3. Business Model characteristics • • • •
Personal Reviews P2P-model Online community Broker model
business model mapping by
Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers’ movements using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day, small amounts of money is transferred into the user's special savings account, the Alfa Activity account.
http://activity.alfabank.ru/
Key Info HQ
Industry to learn from
Moscow, Russia
Banking Sports & Fitness
RU
Founded 2014
Facts • The Alfa Bank is the largest private commercial bank in Russia. • Customers using the service are saving up to twice as much as the average and are walking 1.5 times as far
Why Innovative? 1. Activity by Alfa Bank in 3 key offerings 2. On which trends does this company focus? • Wearables • Big Data • Mobile Banking
High savings
Users of the Alpha Activity have a 6 percent interest rate, much higher than the interest rates of other banks.
Access to high interest
Unlike most of the highestinterest accounts, it’s accessible to anyone regardless of their annual income and the only way to access it is by working up a sweat.
Personalised finance
The more the customers sweats, the more money gets transferred across and the more they save. It all depends on the frequency of their workout.
3. Does it bring people out of their comfort zone? • The healthiest customers are able to save the most. • You can’t transfer unlimited amounts to your savings account, only by working out the money is automatically transferred
concept mapping by
Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers’ movements using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day, small amounts of money is transferred into the user's special savings account, the Alfa Activity account.
Activity Data
Right to use data
Activity Data
5
# Rubles +4,2% saving interest /100.000 steps
5
5 HQ Inc
Inc
1,8% annual saving interest
Alfa Bank
5
$150 Activity User
Fitness Tracker (eg Jawbone) Fitness Tracker
Money
Banking Service
Business Model 1. How do they make money? Alfa bank requires their new sportive customers, who are interested in the free ‘“Alfa Activity” account, to sign up for a regular bank account, which costs 59 Rubles (€1,20) per month, and a free internet account “Alfa Click.”
5
Normal customer
56 Ruble/Month
Alfa Bank Users
2. Other companies with similar business model. • /
3. Business Model characteristics • Bait and Hook • Performance based • Product-Service combination
business model mapping by
23andMe is a privately held personal genomics and biotechnology company that provides uninterpreted raw genetic data to gain insights into personal ancestry. The company is named for the 23 pairs of chromosomes in a normal human cell.
Key Info
http://www.23andme.com
HQ
Industry to learn from
Mountain View, California, US
Health & BioTech
Founded 2006
Facts • Founded by Anne Wojcicki, the wife of Google co-founder Sergey Brin. (the two are now separated) • Since it was founded in 2006, 23andMe has collected data from 800,000 customers (Jan 2015). • *23andMe (temporarily) no longer offers health genetic reports due to an FDA directive.
Why Innovative? 1. 23andMe in 3 key offerings 2. On which trends does this company focus? • Personal Genome Service • Self-Monitoring • Big Data
Personal DNA Report
For $99, people can order a DNA scan. After sending back a sample to the 23andMe lab, users receive, 3 weeks later, a personal DNA report on different health conditions* and their DNA lineage.
Research Surveys
23andWe, gives customers the opportunity to leverage their data by contributing it to studies of genetics. At this moment only in-house research, 23andMe will provide this service soon B2B, for monetizing profile data.
Open API
23andMe has an API, to let developers build other apps and services on top of users’ genetic information. e.g. www.genesand.us finds the best genes that you can give to your child.
3. Does it bring people out of their comfort zone? • With +300.000 DNA samples in their customer base, 23andMe has access to the most precious data a person can give: his personal data. • Direct-to-consumer genetic test kits may provide inaccurate or misleading disease risk assessments. (FDAs concern)
concept mapping by
23andMe is a privately held personal genomics and biotechnology company that provides uninterpreted raw genetic data to gain insights into personal ancestry. The company is named for the 23 pairs of chromosomes in a normal human cell.
Part of Business Model - not happening yet DNA kit 5
$ 99 Inc
5
Labo
HQ Inc
Money
Inc
use for API
DNA report
23 & Me
E-health Company
Consumer
Service
Saliva
DNA service
Government
Answers
Survey
Experience
Business Model 1. How do they make money? 23andMe makes money with personal genetic tests. Customers are purchasing ancestry-related information and uninterpreted raw genetic data for $99.
2. Other companies with similar business model. • http://invitae.com • http://mygene23.com • http://www.geenianalyysi.fi/
3. Business Model characteristics • • • •
Big Data Online research community B2B2C Product-Service combination
business model mapping by
3D Hubs is a collaborative production platform for 3D printer owners and 3D makers. This company is on a mission to make 3D printing accessible to everyone by unlocking the world’s idle 3D printers, facilitating transactions between 3D printer owners (Hubs) and people that want to make 3D prints (makers).
http://www.wijeyanewspapers.lk/
Key Info HQ
Industry to learn from
Amsterdam, the Netherlands
Manufacturing
NL
Founded 2013
Facts • 3D Hubs’ CEO B. de Zwart and CTO B. Garret are both former employees of 3D Systems. • Top hub cities are NY, Milan, London, LA, Amsterdam with each more then 140 printers. • 3D Hubs partnered with Autodesk Spark in Oct 2014.
Why Innovative? 1. 3DHUBS in 3 key offerings 2. On which trends does this company focus? • Collaborative Consumption, P2P (peer-to-peer) • 3D Printing • Network of ‘prosumers’
Share 3D Printer
Interactive Map
Hub maker community
3D Hub lets 3D print-owners list their printer for free. There are no signup fees or recurring charges for Hubs. 3D Hubs takes a 15% fee on each order to provide services like customer support, model checking, platform marketing and payment facilities.
People can find a local printer in their area and connect with the HUB trough the platform. Each Hub decides how much money it wants to earn, and sets its own start-up price for a 3D print.
Hubs meeting makers and vice versa is the backbone of this platform. The ability to learn from the community and share your knowledge and designs is the beating heart of 3D Hubs.
3. Does it bring people out of their comfort zone? • How do you control quality when manufacturing is distributed among communities? (reviews) • By directly linking customers to local producers 3D Hubs is using distributed manufacturing to make 3D printing accessible to everyone without ‘middlemen’ involved.
concept mapping by
3D Hubs is a collaborative production platform for 3D printer owners and 3D makers. This company is on a mission to make 3D printing accessible to everyone by unlocking the world’s idle 3D printers, facilitating transactions between 3D printer owners (Hubs) and people that want to make 3D prints (makers).
5
Money
Consumer Printed Poduct
Platform
Community Meetups
3D Computer Model 5 HQ Inc
15 % Experience 3DHubs
3D printer owner
Lead
Experience Maker
3D HUB Mayor
City Makers Community
3D Computer Model
Platform
Business Model 1. How do they make money? 3D Hubs takes a 15% fee on each order for the service they provide by connecting makers with people that want to print (excluding any applicable VAT).
2. Other companies with similar business model. • http://corp.fon.com • Foursquare • Airbnb
3. Business Model characteristics • P2P (peer-to-peer) Business Model • Online & Offline community • Broker Model
business model mapping by
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