+50 Business Model Examples PDF [PDF]

Zitiervorschau

+50 Companies you should copy. Business Models Visualized by @boardofinno www.Boardofinnovation.com

55 companies, different industries.

How to read these cards: Short description

Key info

Industry

Website Extra Facts

Link with Trends?

Why innovative?

Out of comfort zone?

How to read these cards: Business Model Visualized

Revenue streams explained

more info & inspiration

www.boardofinnovation.com

Avoid your Kodak or Nokia moment… hire our team [email protected]

Let’s start with B2B examples >

Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case is the extra services Carglass offers to lease companies when having contact with the driver of a car owned by the lease company.

Key Info

http://www.carglass.be

HQ

Industry to learn from

Hasselt, BE BE

Transport

Founded 1989

Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.

Why Innovative? 1. VAB Car Checks in 3 key offerings 2. On which trends does this company focus? • Relationship building
 • Service packs
 • Prevention is better than cure
 • Value customer contact


Glass Repair/replace

Car checks

• Advise from an expert


Advise to drivers 


Carglass repairs little cracks in car windows (up to the size of a €2 coin) and replaces windows if any bigger damage occurs.

When drivers of leasing cars come to have their window repaired, Carglass does some basic checks on the car and sends a report to the leasing company (eg. oil, tyres, anti frost liquid, etc.).

Carglass gives technical advise to the drivers of leasing cars. When the car needs a technical check, new oil, tyres or any sort, the Carglass technician sends the driver to a nearby dealer.

3. Does it bring people out of their comfort zone? • Due to preventive checks at Carglass service centers less urgent jobs have to be done by car mechanics. They also loose the regular checks so they are not happy with this evolution.

concept mapping by

Evolution: Drivers of leasing cars have the mindset not to care about their car. They don’t act when the first signal lights start burning. Apparently a lot of engines are ruined due to not filling the oil in time, which is an expensive repair for the leasing company. Reaction Carglass: Quick car checks keep the leasing companies up-to-date. Big interventions (eg. replacing the engine) by mechanics are replaced by small preventive jobs (eg. filling the oil).

5

Inc

Money

Evolution Company

Reaction Carglass

5

Less Money

Big interventions

Small interventions

Glass repair/replacement HQ Inc

Inc

Inc

Carglass

Driver

Leasing Company

Advise from a Garglass Technican 5

5

Payment per repair

Payment for carcheck Invoice

Data carchecks

Business Model 1. How do they make money? The leasing companies save big amounts of money by not having to pay for big interventions. Carglass is paid for the extra service offered to the leasing company.

2. Other companies with similar business model. • http://www.touring.be/ • http://www.vab.be/

3. Business Model characteristics • Value-added selling • Selling data • Monetise existing customer contact

business model mapping by

Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case is fleet managers of companies that have a lease contract of several 100 to thousands of cars at a lease company.

Key Info

http://www.carglass.be

HQ

Industry to learn from

Hasselt, BE

Transport

BE

Founded 1989

Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.

Why Innovative? 1. Carglass Fleet services in 3 key offerings 2. On which trends does this company focus? • Relationship building
 • Service packs
 • Prevention is better than cure


Glass Repair/replace

Carglass’s core business is the repair of little cracks in car windows (up to the size of a €2 coin) and the replacement of windows with bigger damage.

Relationship fleet managers Company fleets from 100 to several thousands cars are managed by a fleet manager. He has to arrange all services and practicalities concerning his fleet. Carglass puts tremendous time and effort to help them.

Fleet checks

One of the services Carglass offers is window checking of the whole fleet while parked. Immediate repair prevents the enlargement of the crack and often makes it possible to have a cheaper repair rather than a full replacement.

3. Does it bring people out of their comfort zone? • Most of the cars in company fleets are ownership of lease companies. They are of intrest to control the market by deciding which service providers the fleet managers work with. If fleet managers decide by their own, leasing companies loose control of the market.

concept mapping by

Evolution: Leasing companies allocate the fleets they lease to a variety of service providers. Controlling the market in this matter puts pressure on the service providers and lowers their prices (PULL). Reaction Carglass: By offering custom services to each fleet manager, personal relationships are built. Fleet managers want to keep this relationship. They push their preferred service provider to the leasing company (PUSH).

Evolution Reaction Carglass

Lead to CarGlass (PUSH) Inc

Touring Glass Invoice

Glass repair/replacement HQ Inc

Inc

Demand Carglass (PULL)

Extra relationship services Carglass

Company X

5

Payment per repair

Inc

Inc

Leasing Company

Proxi Glass

Right to provide service to Company Y according to allocation scheme

Competition

Right to provide service to Company X

Business Model 1. How do they make money? Carglass has had a monopoly position for the last 2 decades. The arrival of cheaper competition gives leasing companies the chance to shift away from Carglass. By giving more custom services to the fleet managers Carglass keeps them as clients. Not loosing clients is in this case similar to making money.

2. Other companies with similar business model. • http://www.vertu.com/

3. Business Model characteristics • Value-added selling • Reverse decision power

business model mapping by

Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The focus of this case are the services Carglass offers to the insurances.

Key Info

http://www.carglass.be

HQ

Industry to learn from

Hasselt, BE

Transport

BE

Founded 1989

Facts • Carglass is the biggest original window purchaser word wide including car constructors. • Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.

Why Innovative? 1. Carglass insurance services in 3 key offerings 2. On which trends does this company focus? • Relationship building
 • Service packs
 • Instant pay
 • Maximising customer experience

Repair vs. Replace

Carglass always goes for a repair if possible. Competition has a higher replacement rate and therefore the average cost at Carglass is the lowest in the market while having the highest price per repair job.

Instant pay When an insured driver needs a repair/replacement, that person doesn’t have to pay. The invoice is sent directly to the insurance. Carglass makes the contact with the driver as pleasant as possible to stay the preferred service provider.

Insurance services

Being the most expensive glass repair provider on the market, Carglass offers extra services to the insurance so that the total value is still lower compared to competition (eg. pictures and management damage claims).

3. Does it bring people out of their comfort zone? • Insurances are paying for the pleasant experience of insured drivers and have no control on it.
 • Most of the jobs Carglass performs are done for insured drivers. Indirectly insurances have the feeling that they also pay for Carglass’s extensive advertising. concept mapping by

Evolution: Insurances prefer to minimise the contact with individual clients. The more business partners can take out of their hands, the happier they are. Reaction Carglass: Carglass has a value-added selling strategy that focuses on minimising the average price per customer for insurances and maximising the added value of extra services performed for insurances.

Evolution 5

Reaction Carglass

Repayment Invoice

Data about damage

Insured driver 5

Answer call

Answer call to insurance

Repair/replacement window

Payment

5

Inc

HQ Inc

Instant pay

Insurances

Carglass Invoice

Business Model 1. How do they make money? Every extra service (claims mangagement, pictures, receiving redirected calls, free phone number, etc.) has a value for insurance companies and therefor justifies a higher price per job.

Data about damage

Insurance services

2. Other companies with similar business model.

3. Business Model characteristics

• All hybrid and electric cars are sold with a value-added • B2B2C • Value-added selling selling strategy (eg: Tesla, Toyota prius, etc.). • Any alternative energy solution (eg. solar panels).

business model mapping by

EEx Charge drives cost reductions and visibility through automatic bill analysis and real-time analytics with smart meter installations in Chinese manufacturing factories.

Key Info

www.efficiencyexchange.com

HQ

Founded 2010

Reston, US

Enterprise Activity Challenged Accounting and controlling

US

Value Creations • •

Facts

Simplification Energy cost optimisation

• Before starting her company, founder Taryn Sullivan spent one week doing every job in a factory so she could really learn what is going on by first-hand experience. • On average, EEx Change is able to save about 25% of costs per site.

Why Innovative? 1. Efficiency Exchange in 3 key offerings 2. On which trends does this company focus? • Energy management • Cost reductions • Big Data • Real-time analytics

Factory analysis

Efficiency Exchange looks at energy consumption per period of time, so they can find potential mistakes in bills and give advice on how factories can reduce their total energy and utility costs.

B2B

Engagement

The founder has implemented a policy that requires employees to work sideby-side with the factory workers to better understand their daily challenges and needs.

User-friendly

The platform does not require workers with specialised training or a background in energy efficiency. Also, no training or extensive paperwork is required as everything is built into the tool.

3. Does it bring people out of their comfort zone? • Once firms realize how and where they have to look internally to save costs, would they still need companies like Efficiency Exchange to pinpoint these to them?

concept mapping by

Efficiency exchange is the developer of EEx Charge, a cost management application for Chinese factories. Charge enables customers to control and understand their costs, while growing their business, and building the foundation for a better, more efficient global supply chain.

Economical buyer Finds billing errors

User buyer

Ability to compare old bills and enter new ones

Inc

5

Accountant

Technical/Legal buyer HQ Inc

Cost-saving recommendations based on billing data

Efficiency exchange

Utilities supplier

Energy/utility services

Energy supplier

Inc

Factory manager Understandable breakdown of costs

Less spending on energy/utility bills

Chinese manufacturing facility

Suppliers

Overall cost saviings

5

Business Model 1. How do they make money? • First 30 days are free (as stated on their website). Afterwards, we assume that they receive a % of the energy bill savings.

B2B

Right to access data

% of energy savings

2. First steps to implementation • Ask accountants if they are 100% sure that there are no billing errors. • Ask factory managers if they understand their entire cost breakdown of the energy bill and if they adapt their operations to energy usage

3. Business Model characteristics • Dynamic pricing (our assumption)

concept mapping by

Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.

Key Info

www.enprove.com

HQ

Founded 2010

Gent, BE

Enterprise Activity Challenged Consulting and energy services

BE

Value Creations •

Energy reductions

Facts • The founder, An Baezar, was announced to be the most promising female entrepreneur in Gentbrugge, Belgium • Enprove helped Athena Graphics, a pre-press company, to save 13% of their yearly energy consumption.

Why Innovative? 1. Enprove in 3 key offerings 2. On which trends does this company focus? • Sustainable energy usage • Real-time insights • Cloud storage • Big data • Smart factory (Internet of Things)

Energy Analysis

Everything in one place

Enprove performs an energy analysis on a company’s consumption to detect errors or defects in the their energy installation. This way, faults can be pinpointed long before the next maintenance round.

Enprove gives companies the ability to manage all their installations and buildings in one glance. Furthermore, all energy data can be seen visually on a dashboard for easy interpretation.

B2B

Energy audits

Enprove also offer energy audits and implementation of energy systems to ensure that clients have a lower total energy consumption. They do this based on thorough analysis of the needs of the client.

3. Does it bring people out of their comfort zone? • The operators that are currently making sure all electrical systems are working fine without waste, could have the feeling that management doesn’t trust their judgement.

concept mapping by

Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.

Economical buyer Yearly energy savings of 3 to 10%

User buyer

Data on ROI, payback times and energy saving measures before investment

Inc

Upper management

Technical/Legal buyer

5 HQ Inc

Energy consumption data

Less energy costs

Dashboard with analytics to improve bottom line

Enprove

Supplier Energy Implementation of energy management systems

Inc

Facility manager Temporary monitoring of energy saving installations

Business Model 1. How do they make money? • Enprove has mainly two revenue streams: 1) energy consultancy/advice for which they charge a certain amount per day and 2) Engrave software that they licence out to customers for a fixed fee per year.

B2B

Energy audits

5

5

Energy advice (€ per day)

Licensing cost of software (€ per year)

Production/ Retail/ Real estate

2. First steps to implementation • Check if you had leakages or defaults that had been around for a larger period of time from previous maintenance. If so, calculate the cost you would have saved if repaired immediately

3. Business Model characteristics • Licensing

concept mapping by

FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.

Key Info

www.floow2.com

HQ

Luxembourg, L

Founded

2012

Enterprise Activity Challenged Procurement

L

Value Creations • •

Facts

Increased flexibility Increased ROI

• FLOOW2 was the first company in the world to identify the opportunities of B2B asset-sharing. • The recent commitment of the top 5 Dutch construction companies to join the platform, now triggers competition in this rather traditional market for other companies to join as well.

Why Innovative? 1. Floow2 in 3 key offerings 2. On which trends does this company focus? • Sharing marketplace • B2B platform

Advertise or Request

Customers can advertise products or services they want to sell or rent out, while others can request for products and services that someone might have. Such communal platform saves considerable costs to both parties.

B2B

Services

The platform is not bound to products only. Customers can choose what they want from a range of services. This makes it easier for companies to find specific B2B services.

No overcapacity

Such sharing platform makes it easier for companies to get rid of their excess inventory. Thus, they can still make money on their inventory.

3. Does it bring people out of their comfort zone? • Often it can be cheaper for companies to throw away unused products, rather than going through considerable effort to sell certain products and services. • Would you rent out assets (including workforce) to your competition?

concept mapping by

FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.

Economical buyer User buyer

5 5

Different subscription plans

€1/day for advertisement

HQ Inc

Floow2

Technical/Legal buyer

Free-to-use Platform

Free-to-use Platform

Inc

Inc

Offer to be sold/rented out

Request of needed product/service

Head of procurement

Inc

Head of procurement

Requested service

Requested product

Inc

Employee

Employee 5

SME (offering product)

SME (Requesting product)

Entire amount of “deal”

Business Model 1. How do they make money? • Floow2 provides an asset sharing platform, where subscribers pay according to the amount of total products they would like to share. For 5 shares, they pay €30, for 25 they pay €150 and for unlimited it is €300. Companies can also publish advertisements for 3 months for free, hereafter it is €1 per day.

B2B

2. First steps to implementation • Look at company’s inventory and determine whether and how your asset utilisation can be maximized. • Register as free user and find out if the platform meets your needs.

3. Business Model characteristics • Subscription model • Asset sharing • Advertisement

concept mapping by

Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time. All relevant data is communicated through the use of widgets across their entire organization.

Key Info

www.geckoboard.com

HQ

Founded 2010

London, UK

Enterprise Activity Challenged Company metrics

UK

Value Creations • •

Facts

Understandable data Efficient decision-making

• The company received $1.5 Million from investors in the first round of funding. • In the first year after being launched, Geckboard got about 1400 customers including Atlassian, Groupon, Gdgt, SecondMarket and Stack Exchange.

Why Innovative? 1. Geckoboard in 3 key offerings 2. On which trends does this company focus? • Real-time feedback • Big Data • Business Intelligence

Customization

Metrics can be defined so they are aligned with current business goals e.g. if you want to reach x amount of recurring revenue, then Geckoboard will keep track of those specific revenues.

B2B

Strong Visuals

All data is fully visualised so it is easier and more intuitive to understand. The manner in which the data is presented simplifies the entire decision-making process.

Real-time Updates

The real-time updates help the entire team to spot trends and opportunities across their company. Companies have the ability to spot issues before they manifest.

3. Does it bring people out of their comfort zone? 3. Does it bring people out of their comfort zone? • Would such a service replace the need for analysts? Or do companies still need a human eye to link data to content. • Not all company goals can be quantified. The possibility that some goals (like company culture) are not seen as that important anymore.

concept mapping by

Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time through the use of widgets and communicate it instantly across their entire organization.

Economical buyer User buyer

No need to explain data

All data in one place

Less search time for relevant data

Technical/Legal buyer

Inc

Efficient decision making

Management/ project board 5

HQ Inc

Motivation (actions aligned with business goals)

Understandable visual data

Geckoboard

Inc

Spend less to educate staff

Entire team

IP Restriction for safety reasons

Integration of all needed widgets

Customisable metrics

Inc

IT Department 5

Subscription plans for personal, startup, company and enterprise

Company

Business Model 1. How do they make money? • Geckoboard employs a subscription model, where customers can opt for a personal plan for $17, $53 for a startup plan, $359 for a company plan and a customisable enterprise plan.

B2B

2. First steps to implementation • Investigate how data is being reported currently • How crucial is it that the entire team has access to data? • Does your team want to have insights on how the business is doing?

3. Business Model characteristics • Multi-layer subscription model

concept mapping by

This card is specifically based on the implementation of IBM services at Ottawa hospital. IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.

Key Info

http://ibm.co/1y1vtPw

HQ

New York, US

Founded

2011

Enterprise Activity Challenged Patient-care management

US

Value Creations • •

Facts

Occupancy rate reduction Ease of communication

• The incorporation of IBM solutions tools place in 2011 and was completed in 2012. • IBM’s Watson, the cognitive thinking and learning computer platform handily beat two Jeopardy champions in February 2011. If IBM’s Watson is used in a different field then it could revolutionise the healthcare sector.

Why Innovative? 1. IBM Healthcare in 3 key offerings 2. On which trends does this company focus? • The internet of things
 • Predictive analytics
 • Big Data • Network creation • Paperless

Process standardisation

IBM provides hospitals with services that enable unit managers to manage their accountability and identify and clear bottlenecks by standardising all processes.

B2B

Social networking

IBM provides graphic representation of all physicians and roles attending a certain patient. This way, all relevant people can exchange patient-related messages and receive notifications about further updates.

Predictive analytics

With all data in one place, hospital staff members can better predict the demand of patient care (e.g. bad weather, epidemic, etc). This way, they can efficiently allocate all necessary resources while eliminating waste (or excess capacity).

3. Does it bring people out of their comfort zone? • Hospital staff have to deal with crucial and confidential information. By having everything available electronically, the data should be handled with care. • It requires a total make-over of the IT system. Hard to do step-bystep. • “Give a man a fish, and you feed him for a day. Teach a man how to fish, and you’ve just lost a business opportunity.” This principle also applies here

concept mapping by

This card is specifically based on the implementation of IBM services at Ottawa hospital. IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.

Economical buyer 5

User buyer

Shorter hospital stays due to improved services (less cost)

Predictive analytics (no wasted inventory/capacity)

Process standardisation (saves time)

Inc

*

Less spending on patient

Technical/Legal buyer Patient

Unit managers

HQ Inc

Social network with colleagues regarding patients

Less paperwork More productivity

Save search time for documents

IBM

Inc

Shorter stay

Hospital staff Better focus on patient Private cloud for all data

IBM Healthcare Integration Services

*The hospital might have to spend less on the patient, though they also lose their revenue. A hospital is also a business after all.

5

5

Fee per year for software

Consulting and development fee

Inc

IT Head of hospital

Ottawa hospital

Business Model 1. How do they make money? • IBM provides different services to hospitals to ensure a mobile-driven platform. They offer the following services: IBM Technology, IBM Bluewards live and IBM Aruba network. The amount paid for these services remains undisclosed.

B2B

2. First steps to implementation • Investigate how many different network silos your company has and how all of them can be connected into one cohesive network. • Setup a first test in one department or on one patient and evaluate.

3. Business Model characteristics • Software-as-a-service

concept mapping by

Parse.ly is an analytics solution for digital publishers and the entire organization. It provides them with clear audience insights to answer questions about how readers are responding to content.

Key Info

www.parsely.com

HQ

New York, US

Founded 2009

Enterprise Activity Challenged Customer Feedback

US

Value Creations • •

Facts

Clear real-time insights Automation

• Received $6.05 Million in funding from investors including Fundersclub and Blumberg Capital. • Industry leaders, like Mashable, Slate, News Corp, and Conde Nast use Parse.ly to bring clarity to content, audience, and analytics.

Why Innovative? 1. Parse.ly in 3 key offerings 2. On which trends does this company focus? • Big data • Predictive analytics platform • Real-time insights • Natural Language Processing (NLP) • Customer voice

Real-time insights

Lifecycle analysis

Visual

Parse.ly provides real-time insights and analytics on how each post is performing. This data can be used by analysts as reference point to make long-term strategic decisions. For the editors, it gives easy-to-understand information about its readership.

Editors don’t need analysts to see how well certain posts will do. Parse.ly provides them with predictive data that shows the lifecycle of each post.

All data is provided visually. Thus, anyone can access and understand the meta-data of the company. No need to have an analytical background.

B2B

3. Does it bring people out of their comfort zone? • What happens to all the in-house analysts? Can everything be done by automation or do we still need real people to provide relevant information and make links?

concept mapping by

Parse.ly is an analytics solution for the entire organization. It provides digital publishers with clear audience insights to answer questions about how readers are responding to content

Economical buyer

Inc

Referral Data (engagement data, search engine data, etc)

Ease of understanding

User buyer Technical/Legal buyer

Pageviews, unique visitors, etc.

Editorial

Inc

5

Saves development time of website

Content recommendations for internal circulation

Product team

HQ Inc

Parse.ly Inc

Data about posts and customised meta-data

Analyst platform

Analysts 5

Clearer data translates into effective sales strategy

Shareable links about campaign to customers

5

$ 1999 per month

Less spending due to more focussed advertising

Inc

Inc

Business and sales team

Ad Company More focussed/specific services

Publishing company

Business Model 1. How do they make money? • Parse.ly provides its platform licence for $1999 per month. Customers can also choose to engage with custom plans where they are charged according to the number of unique visitors of the website.

B2B

2. First steps to implementation • Free trial • Compare used system to potential data to be received • Try it for 3 articles and ask all internal stakeholders to compare current way of working to this service.

3. Business Model characteristics • • • •

Predictive Analytics platform Licensing Adaptive pricing model Open Source API

concept mapping by

Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or indicated whether a room is being used or not.

Key Info

www.robinpowered.com

HQ

Boston, US

Founded 2014

Enterprise Activity Challenged Workforce productivity

US

Value Creations • •

Facts

Increased meeting room efficiency Ease of mind for the entire organisation

• Robin received $9.1 Million of funding from 9 different investors. • 40% of people spend 30 minutes per day just finding spare rooms to work.

Why Innovative? 1. Robin in 3 key offerings 2. On which trends does this company focus? • The internet of things
 • Geo-location
 • Total Transparency • iBeacons (to sense arrival of people or recognise empty rooms)

Automatic room booking

Easy search

Room analytics

3. Does it bring people out of their comfort zone? •

According to research, 1/3 of meetings are unplanned. So, if people walk into a certain room, Robin recognises them via iBeacons and automatically updates the calendar and books in this meeting until it goes on.

B2B

Robin enables employees to see which rooms are currently free. This saves people a lot of time searching for a free place to have a quick meeting.

Robin provides room analytics that show how often rooms are used and how many different employees use a certain room.

Employees might get uncomfortable as such constant tracking would make it feel like “Big Brother is watching you”. Their every move being tracked by a device might not be appreciated with a lot of people due to their right to privacy.

concept mapping by

Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or indicated whether a room is being used or not.

Economical buyer User buyer

Saves room-search time (30 mins per day on avg)

Inc

Tag placement

Technical/Legal buyer User Automatic room booking

HQ Inc

Inc

Estimote (recommended)

Robin Inc

iBeacons

Room analytics

Office manager

5

5

Business Model

Subscription plans depending on room ($10 per room)

1. How do they make money? • Robin charges a company based on the number of rooms they have. One room is $10, up to 4 rooms is $40, up to 16 rooms is $160 and up to 32 rooms (in multiple locations) is $320. • Companies save 120 hours if statistic of 30 mins/day is true.

B2B

iBeacon data

Company

2. First steps to implementation • How much time do your employees spend to find a free room? • Is the aggregated amount of that time enough to be converted into productivity? • Try for 1 room, it’s free!

3 beacons for $99

3. Business Model characteristics • Software-as-a-service • Subscription based

concept mapping by

Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.

Key Info

www.showpad.com

HQ

San Francisco, US

Founded 2011

Enterprise Activity Challenged Sales and Marketing

US

Value Creations • •

Facts

Increased sales efficiency Increased marketing efficiency

• Pieterjan Bouten en Louis Jonckheere previously worked at Netlog, a social media website in Belgium. Then, continued to build an app-studio called “In the pocket”. • Showpad received $60,5 Million in funding from three investors. • They have 500 customers in over 40 countries including Intel, BASF, Siemens, Schneider and Audi.

Why Innovative? 1. Showpad in 3 key offerings

2. On which trends does this company focus? • Cloud storage • Analytics • Transparency • Always connected

Available Everywhere

Showpad provides enterprise software available on tablet, mobile and web apps underpinned with its cloud platform. This enables team members to access content for prospective customers from wherever they are.

B2B

Alignment

Showpad aligns both marketing and sales reps in a simple way. This way, marketing can be sure that the sales team is using the most up-to-date material and sales reps can easily locate all files they need on-the-go.

Reporting

Showpad help sales and marketing organizations work better together by delivering powerful reporting on content usage and sales productivity. Sales can focus on selling while marketing can optimize the content that aligns to revenue goals.

3. Does it bring people out of their comfort zone? • Such service would take away the need for sales reps to actively collaborate with the marketing department. This can lead to misinterpretations of some content. • Just like dropbox, Showpad streams the right content to your device, whenever connected to the internet. This could bring along security issues of sensitive content.

concept mapping by

Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.

Economical buyer User buyer

Assurance that most recent version for marketing is used

Analytics on most shared and utilized documents

Direct feedback from sales department on content made

Inc

Technical/Legal buyer Marketing department

HQ Inc

Increased productivity before/during/after sales talk

Save time on content search Tool including most recent content

Showpad

Better services due to more informed sales team

Inc

Sales department

Inc

Customer

More leads

Inc

Platform for marketing and sales

5

Subscription fee of either €19 or €25 per user per month

Upper management

Company

Business Model 1. How do they make money? • Showpad has three types of subscription plans: a professional plan for €19 per user per month, a premium plan for €25 per user per month and an enterprise plan that is customisable.

B2B

2. First steps to implementation • What % of productivity gains can be achieved with this service? Is it more then €25/user ? • Would it save more than what it would cost per user per month?

3. Business Model characteristics • Subscription model

concept mapping by

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.

Key Info

www.slack.com

HQ

San Francisco, US

Founded 2013

Enterprise Activity Challenged Communication

US

Value Creations • •

Facts

Increased productivity Simplification

• Slack was previously known as Tiny Speck. The company is founded by Stewart Butterfield, who happens to be the founder of the photo-sharing platform Flickr. • A year after launching, the company raised $120 Million in funding and attracted high-profile users like Medium, Soundcloud, Buzzfeed, etc with a valuation of $1.12 billion.

Why Innovative? 1. Slack in 3 key offerings

2. On which trends does this company focus? • Communication platform • Crowdsourcing • Bottom-up management

Open Offering Channels 1

Team members can create open channels where the entire team can join and collaborate. Via each channel, teams can share all kinds of files in different formats. There are also private channels, so say goodbye to all those unnecessary emails!

B2B

Universal Offering Search 2

With slack you can find files and search content across all channels within your team. It’s almost as easy as “googling”.

Integration Offering 3

Slack integrates all kinds of services, so you can keep using the tools that your team is already used to.

3. Does it bring people out of their comfort zone? • It’s a new tool that only works sufficiently if everyone from the team uses it. Also, some employees are fed up with trying out new tools. • You can choose yourself when you want to be involved in the conversation. It’s impossible to force someone to be a part of a certain channel, which is not the case when you email someone and put them in CC.

concept mapping by

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.

Economical buyer Increased productivity gains (saves time)

User buyer Technical/Legal buyer

Inc

Team leader

HQ Inc

Frustration of unnecessary CC emails (external emails only)

Slack

Inc

Entire team Real time communication

Inc

Various integrations possible with other services used by the team

IT head

Team Communication platform

5

Business Model 1. How do they make money? • Slack uses a freemium model to earn revenue. Users can choose between a free plan or go with a subscription plan for $6.67 per month per user, that includes unlimited integrations and other features.

B2B

Subscription fee of $6,67 per month per user (free up to 10k messages)

2. First steps to implementation • Decide how many integrations would be necessary • Choose subscription plan based on team needs

3. Business Model characteristics • Freemium • Subscription with yearly discount

concept mapping by

Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction company, the equipment is directly linked to a web application at their office.

Key Info

www.viloc.com

HQ

Zandhoven, Belgium

Founded 2010

Enterprise Activity Challenged Asset management

BE

Value Creations • •

Facts

Usage maximization Usage tracking

• 40% of all equipment in construction companies goes virtually unused. • 20% of all equipment in construction companies don't correspond to the inventory. • The total amount of equipment theft in Europe adds up to €7 billion on a yearly base.

Why Innovative? 1. Viloc in 3 key offerings 2. On which trends does this company focus? • The internet of things
 • Geo-location
 • Total Transparency

Tags on all your equipment

Viloc Tags are fastened to all kinds of tools, from drills and grinding wheels to hoisting equipment and generators. Such a tag is a little transmitter that is securely attached and protected against sabotage.

B2B

24/7 access

The Viloc WebApp Gives 24/7 access to the status and location of all construction equipment. The app integrates with all current inventory systems. The internal invoicing can also be completely automated.

Geo-location equipment

Viloc helps to immediately locate and inventory your equipment. Apart from the fact that it’s just handy to know where everything is, it results in far less equipment being lost or stolen.

3. Does it bring people out of their comfort zone? • Companies know exactly when, where and for how long equipment is used. Construction workers could feel like ‘big brother’ is watching them. 
 • Thieves hate these tags. It makes it barely impossible to steal equipment without noticing.

concept mapping by

Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction company, the equipment is directly linked to a web application at their office.

5

Economical buyer

Spend less on equipment

Inc

Saves search time (5% of total productivity)

User buyer

Accounting department Saves costs for stolen goods (10% of goods stolen annually)

Technical/Legal buyer HQ Inc

Inc

Construction equipment Equipment

Inc

Tool usage data

Geo-localisation

Construction site manager

Viloc Inventory management

Tag placement Viloc Tags Inc 5

Viloc Hubs

Maintenance

Setup cost of €15 per tag 5

Viloc Cloud

Integration to existing network

IT & Union representative Ability to track employees for mileage compensation (when travelling)

Construction company

€0,5/ tag / month

Business Model 1. How do they make money? • As a setup cost, construction companies pay €15 per tag. • The service provided by Viloc (cloud, data aggregation, integration on Google Maps, WebApp) is prices at €0,5 per tag per month.

B2B

2. First steps to implementation • what is the % stolen or lost tools per year? • Free budget of €100,000 for implementation • Feasibility of ROI? (takes approximately 15 months)

3. Business Model characteristics • Product-Service combination • Subscription based

concept mapping by

Wijeya Newspapers has a Chemical Leasing contract with its ink supplier. Payment is based on printed copies of newspapers rather than on the kilograms of ink used. The ink supplier remains the owner of the ink. Both parties will be motivated to consume less ink with financial, environmental and, in this case, even internal health benefits as a result. Long-term contracts and the sharing of expertise are some of the prerequisites of chemical leasing.

http://www.wijeyanewspapers.lk/

Key Info HQ

Industry to learn from

Colombo, Sri Lanka

Chemicals LK

Founded 1979

Facts • Chemical leasing between Wijeya Newspapers and General Ink resulted in ink savings of around 15,000kg, equivalent to approximately $50,000 per year. • Prints approx. 15 million newspapers/month.

Why Innovative? 1. Wijeya Newspapers (Chemical leasing) in 3 key offerings 2. On which trends does this company focus? • Product as a Service
 • Vertical Integration
 • More with less


Different Channel

Wijeya Newspapers pays for the service of printing a paper per copy and no longer for the volume of ink that is consumed per kg. The supplier stays owner of the ink.

Use less / Pay less

Shared Expertise

Chemical Leasing encourages better chemical management. The result can be seen in environmental advantages, as well as in consequential economic benefits for both suppliers and users of chemicals.

Wijeya newspapers shares know-how about their industrial process and the final product (newspapers). Their ink supplier has expertise in the appliances of different chemicals to print with.

3. Does it bring people out of their comfort zone? • Stakeholders are dependent on longterm partnerships. 
 • Full transparency concerning the created value of the project is key to make Chemical Leasing work. Are companies willing to share everything?
 • How much share of the profits does each party receive?

concept mapping by

Traditionally, suppliers sell bulk quantities of chemicals to end-users, and sell as much as possible in the interest of profit. By using such a model, the inefficient use of chemicals is being “rewarded”. Therefore Wijeya Newspapers ran a pilot project to lease ink of their supplier. The supplier offered the service of newspapers to be printed sufficiently no matter how much ink was used. Both parties shared expertise to reduce ink consumption, waste and to increase profit.

Waste ink

5

Payment per printed newspaper

Inc

Other ink user

Recycled ink

5

HQ Inc

Print newspapers

Inc

5

Ink Supplier

Money

Newspaper

5

Wijeya Newsp.

Consumer

Share extra profits

5

Less Money

Inc

Less environmental impact

1

Waste Processer Less waste to be processed

Society

reputation

Business Model 1. How do they make money? The partnership has two revenue streams: 1. A reduction in cost by lowering the ink consumption and 2. The supplier taking back waste material makes it possible to sell unused ink again.

2. Other companies with similar business model. • • • •

http://www.unido.org/ http://www.chemicalleasing.com/ http://leaseplan.com/ http://nl.mudjeans.eu/Lease-a-Jeans

3. Business Model characteristics • • • •

Product as a service Long Term Partnership Shared profits Shared expertise

business model mapping by

Wranx provides employees quick, effective educational tools to become skilled in a number of areas.

Key Info

www.wranx.com

HQ

Founded 2014

London, UK

Enterprise Activity Challenged Employee training

UK

Value Creations • •

Facts

E f f e c t i ve s a l e s e f f o r t s p e r employee Automation

• One of the biggest competitors for Wranx is Loop that raised $2 million in seed funding. • Wranx has a strong set of partners that include big players like Google and Amazon.

Why Innovative? 1. Wranx in 3 key offerings 2. On which trends does this company focus? • Gamification • e-Learning platform • Employees shape their own carreer (intrapreneurship)

Learning technique

Wranx uses a learning technique (Spaced Repetition Learning), that was used by B2C services such as Duolingo. This accelerated form of learning helps companies to use this already successful technique in a B2B environment.

B2B

Gamification

The application uses gamification elements to keep employees engaged. Employees can review rankings and achievements, that work as simple incentives and provide valuable backend data regarding competency, knowledge acquisition and expertise.

Mobile and desktop

Employees can use this service wherever and whenever they want. Continuous learning does not require the classroom anymore.

3. Does it bring people out of their comfort zone? • HR will have less control over when and what employees will learn. • It does not replace existing learning and development initiatives, but HR managers might feel otherwise.

concept mapping by

Wranx provides employees quick, effective educational tools to become skilled in a number of areas.

Economical buyer 5

Motivated workforce (as they choose their own development plan)

User buyer Technical/Legal buyer

Upper management

HQ Inc

Learn on-the-go

Gamified learning

Employees

Learning platform

• Wranx sells a platform (undisclosed amount), where employees can make use of a learning program to close their knowledge gap so they can engage in more effective sales.

HR/IT

Platform fee

Business Model

2. First steps to implementation •

Learning platform

Inc

Track employee competencies

5

1. How do they make money?

Inc

No knowledge gaps

Wranx

B2B

Inc

Effective work force

Facilitate platform so employees can get used to an additional learning “game”.

Organization 3. Business Model characteristics • Software-as-a-service (Wranx provides the software and platform to an organization)

concept mapping by

Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet with a Zubie key.

Key Info

www.zubie.co

HQ

Sullivan Islands, US

Founded

2012

Enterprise Activity Challenged Automotive vehicle services

US

Value Creations • •

Facts

Safer driving Increased maintenance efficiency

• Zubie received a total of $25.8 Million in funding from 8 investors • Main competitors of Zubie are Automatic and Dash, claiming to be “the fitbit for cars”.

Why Innovative? 1. Zubie in 3 key offerings 2. On which trends does this company focus? • The internet of things
 • Geo-location
 • Total Transparency • Gamification

Vehicle health alert

Zubie sends alerts about vehicle health. In real-time employers can receive notifications when an engine problem occurs or if anything else is wrong with the car. Thus, saving further damage, costs and preventing dangerous situations.

B2B

GPS tracking

Zubie provides a live map of all vehicles on the road. Giving information if and when someone has left an important location without driver involvement.

Gamified scoreboard

Users get ranked based on their driving behaviour. This way, employers can actively monitor whether their employees are driving responsibly. Each driver also gets a scorecard to track and improve their own driving.

3. Does it bring people out of their comfort zone? • As the Zubie key is connected to the internet, it is possible that the network gets hacked. In case of cyber attacks, a lot of damage can be done to the car and its data. • Employees don’t want to be tracked (privacy concerns). • Employers were able to charge employees with anything, but now if they can track employees accurately, they cannot charge employees more than stated.

concept mapping by

Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet with a Zubie key.

Economical buyer 5

User buyer

Easy tracking for insurance purposes

Accurate tracking of mileage

Technical/Legal buyer

Inc

Less Maintenance costs

Upper management

HQ Inc

Automatic alert when leaving or reaching location

Insight into driving behaviour

Supplier Maintenance

Inc

Gamified scoreboard

Zubie

Employees Zubie key placement

Inc

Zubie cloud

Zubie keys

5

$149.95 per year per key

IT Department

Companies with company cars

Business Model 1. How do they make money? • Zubie provides its services for an annual fee of $149.95 per vehicle, which automatically gets renewed each year.

B2B

2. First steps to implementation • Test with a small team and get feedback from them on how their experience has been. • Make sure your “testing panel” agree to use this service themselves.

3. Business Model characteristics • Software-as-a-service • Subscription based • Product-service combination

concept mapping by

Made by Board of Innovation “We make corporates innovate like startups” more about our consulting & training.

Ready for B2C? click next >

VAB is a Belgian service provider helping anyone with mobility problems. In the last century VAB built the biggest mobility club of Belgium offering several ways to make sure all their clients can enjoy driving even more. In this case we focus on the VAB-Club and the extra benefits provided for members.

Key Info

http://www.vab.be

HQ

Industry to learn from

Antwerp, BE

Transport

BE

Founded VAB: 1924 VAB-Club: 2014

Facts

• VAB-magazine has the most readers of all magazines in Belgium. • Spokespeople of VAB are one of the important stakeholders in mobility lobby groups for both Belgium and Europe.

Why Innovative? 1. VAB-Club in 3 key offerings 2. On which trends does this company focus? • One Stop Shop • Connect with an expert
 • Service packs
 • Price transparency

Great Deals

Partners of VAB give interesting deals to VAB-Club members. Offers vary from gasoline to energy and from car rental to glass repair. It’s communicated that you can earn back your entire membership fee.

Community

Being member of the VAB-Club opens up a lots of exclusive services. To illustrate: If you want to sell a car, VAB certifies it and offers it for sale to the other members of the community.

All-in-one-price

All de reductions and extra service you receive as a member are included in the price you pay for your subscription of the mobility service of VAB.

3. Does it bring people out of their comfort zone? • Will companies give reductions for your clients?

concept mapping by

VAB provides support in case clients have an immobility emergency with their car or other way of transport (eg. motorbike). The VAB-Club is a community with extra services VAB gives to its members. Partners use the community of VAB-Club members as a platform to make their brand or service more visible.

Visibility on website & in VAB magazine

HQ Inc

VAB

Inc

Inc

Inc

Inc

Q8 (gasoline)

Luminus (energy)

Hertz (car rental)

Etc.

5

Partners of the VAB-Club

Referral fee (% per conversion) VAB services 5

Membership VAB-Club

Subscription VAB services

5

Buy from partner with a reduction on normal sales price

Club Member

Business Model 1. How do they make money? VAB receives referral fees when Club members pay something to partners. The club does also create value for it’s members so it gives VAB a competitive advantage. In an indirect way the partners pay back a part of the members’ subscription.

2. Other companies with similar business model. • earnieland.com

3. Business Model characteristics • • • •

Online community Subscription Service B2B2C Broker Model business model mapping by

Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a driver’s license, a new car & no traffic ticket can become an Uber driver.

Key Info

www.uber.com

HQ

Industry to learn from

San Francisco, US

Transportation SF

Founded 2009

Facts • Despite being banned in Brussels, Uber is still offering its service to local customers. • Uber has raised over 8 billion in funding from 70 investors.

Why Innovative? 1. Uber in 3 key offerings 2. On which trends does this company focus? • Shared Economy • Mobile internet • Big data (for pricing) • Cashless payments

Enriched information

Passengers can see the average rating, the names & a photo of their drivers before the car arrives. After the ride, they can also rate the driver, just as the drivers can rate the passengers.

Flexible pricing

The price of the ride depends on the demand. If high demand, then the price increases. However, users can always request a fare quote to have an idea of how much the trip will cost.

Increase use

By letting anyone with a decent car & driving ability earn extra money in their spare time by becoming an Uber driver, Uber is increasing the use of existing cars.

3. Does it bring people out of their comfort zone? • The taxi industry argues that Uber undercuts prices & less secure/safe for the users. To Uber’s defence, it screens all potential drivers & let go of drivers with an average rating below 4 out of 5. • You can not pay by cash & have to store your credit/debit card information on Uber’s website in order to be able to use the service.

concept mapping by

Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a driver’s license, a new car & no traffic ticket can become a Uber driver.

1 Reputation

Driving App

Exposure

Trust

5

5

-5% to -20% commission

Insurance

Drivers

HQ Inc

$ / trip

Uber

Passengers Trips on demand (via app)

Car driving for Uber

Referral Voucher

Voucher

5

Business Model 1. How do they make money? Uber takes a 5-20% commission on all the rides made through it’s service. Since all payments is done automatically through the app, Uber ensures to capture a part of the transaction.

Future passengers

Future Purchase

2. Other companies with similar business model. • https://www.lyft.com/ • https://www.side.cr/ • https://relayrides.com/

3. Business Model characteristics • Platform based • Crowd based

business model mapping by

The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold and distributed online at a price determined by the purchaser. The bundles are typically offered during a twoweek period; sales often include bonus games or media offered mid-week through the sale for those that have already purchased the bundle or otherwise pay more than the average.

https://www.humblebundle.com

Key Info HQ

Industry to learn from

San Francisco, US

Gaming

US

Founded 2010

Facts • Initially focussing only on indie games evolved to many shapes of “digital content” • Over $75 million being raised for charity (08/2016) • Minimum purchase price is $1, every 2 weeks a new bundle is offered.

Why Innovative? 1. Humble Bundle in 3 key offerings

2. On which trends does this company focus? • Involve charity • Full transparency • Fully digital

Get a “bundle” of digitals

Pay what you want

Divide the profit

3. Does it bring people out of their comfort zone? Bundle offerings are typically 2week periods where between three to five games are offered. People can set their own price, but of they pay more than the average, they get an extra product.

Bundles are offered at a paywhat-you-want model. The purchaser is able to name any price for the bundle. Prices may vary between $1 and $10.000.

The interface gives users the chance to determine how to distribute their contribution as a split between the developers, the charities for that event and a "Humble tip"

• Clients are in control of who gets the biggest share of the revenue. • The smart incentive system, beat the average, raises the average price donated over time. Early customers will get more for less.

concept mapping by

The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold and distributed online at a price determined by the purchaser. The bundles are typically offered on a semi-regular basis during a two-week period; sales often include bonus games or media offered mid-week through the sale for those that have already purchased the bundle or otherwise pay more than the average.

5

HQ Inc

5

Set your own price

Humble Bundle

Gamer Digital games

Set % commission

5

Set % donation

5 Inc

Set % donation

Charity

Content Owners

Business Model 1. How do they make money? Humble Bundle is fully dependent on the pay-what-you-want concept. People can choose what goes to the author, charity and Humble Bundle itself (what they call the Humble tip). On average, 15% of the total funds.

2. Other companies with similar business model. • http://genero.us • Pay-what-you-want restaurants • Radiohead’s album - In Rainbows

3. Business Model characteristics • “Pay-what-you-want”model • Charity-based • Split the profit

business model mapping by

Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network.

http://www.teslamotors.com/supercharger

Key Info HQ

Palo Alto, California, US US

Industry to learn from Automotive industry

Founded 2003

Facts • Co-Founder and CEO Elon Musk also founded Paypal, SpaceX and serves as president of SolarCity. • A Supercharger charges 10 times faster than your home plug would be able to. • Tesla Motors says a new version of the Model S electric car is the quickest production car in the world from zero to 60 miles per hour.

Why Innovative? 1. Tesla Motors in 3 key offerings

2. On which trends does this company focus? • Rise of customer experience
 • Cross industry companies
 • Guilt-free is the new status symbol

Free use of Patents

Free Charge or Battery swap

The batteries of Tesla charge faster and last longer than any other on the market. Since June 2014, Tesla allows all other car manufacturers to use their technology free of charge. Establishing a standard for EV’s is what Tesla aims at.

When you buy an EV with Tesla Technology, you pay a surplus for the electricity it will consume in its entire lifetime. 
 At a power station you have the choice: a free charge or a 90 seconds battery swap for €50 in other words: free or fast.

Super Charger Network Drivers can travel throughout the U.S. and Europe along well traveled highways with the Supercharger Network. At these stations Tesla cars (and other EV’s with Tesla’s technology) can be recharged 50% within 20minutes.

3. Does it bring people out of their comfort zone? • All car competitors using Tesla’s technology, will have to sell their cars with a prepaid energy plan for the full lifetime of the car. In fact, they sell Tesla’s services.
 • Currently, the roughly 40,000 Teslas on the U.S. roads contain 3.3 gigawatts of storage, equal 14% of total U.S. grid storage. Their influence on global energy levelling will only rise the coming years.

concept mapping by

Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network.

Inc

Inc

Power Station

Power Station

Super fast Charging

Battery Swap

Maintenance Solar Panels

SuperCharger network 5

1

€50/swap

Reputation

Building & Maintenance Chargers

5

1 Tesla car

HQ Inc

Solar City

Tesla Motors

Money 5

reputation

5

€60k (car)

€1500 (powerplan)

Tesla Owner

Community of Tesla Owners

Electric Vehicle

Inc

Other car manufacturers

Business Model • Drivers pre-pay their energy for the next 10 years, Tesla on its turn invests the money in the Supercharger network and makes sure the energy provided becomes cheaper.


Tesla Owner

5

€1500 (powerplan)

Free use of patents

1. How do they make money?

Free Service

5

5

car

€1500 (powerplan)

2. Other companies with similar business model. • BMW i DC Fast Chargers • www.car2go.com

EV owner

3. Business Model characteristics • Open Source • Vertical integration • Cross Industry

• Competitors pay Tesla for every car using the network. business model mapping by

Shiply is a UK-based company providing an internet marketplace where transport service requesters may list items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up unused delivery spaces , CO2 emissions are reduced and customers get better prices.

Key Info

http://www.shiply.com

HQ

Industry to learn from

London, UK UK

Transportation

Founded 2008

Facts • Currently over 57.000 transport providers listed on shiply.com and 2 million users. • As Shiply depends on reaching a critical mass of users, a partnership with eBay was developed.

Why Innovative? 1. Shiply in 3 key offerings 2. On which trends does this company focus? • e-Commerce (delivery) • Online matchmaking platform • Get the best deal • Valorize Overcapacity

Request a transport service

After creating an online account, consumers list what they need to ship and provide details about pickup, delivery and shipment dates. Anything from a pet carriage to a car can be listed.

Users get the best deal

Transport providers then bid for the shipment, potentially turning unused space in their trucks into profit. Shiply’s system means that as companies try to outbid one another, users typically save about 75% on their shipping costs.

Reducing CO2 emissions

25% of European lorries run completely empty. By filling up this space, Shiply makes sure trucks get extra cash for unused space, and saves consumers money. Of course, it’s beneficial in terms of reducing CO2 emissions too.

3. Does it bring people out of their comfort zone? • Users don’t get a quote immediately. They don’t know what the shipping costs will be in advance.

concept mapping by

Shiply is a UK-based company providing an internet marketplace where transport service requesters may list items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up unused delivery spaces , CO2 emissions are reduced and customers get better prices.

Transporting Service

5

Money

Bidding Acceptance

5

5

Auction fee

4 - 10 % HQ Inc

Requester

Inc

Transport service provider

Shiply Request

Transport Availabilty

Competition Inc

Bidding

Transporter Service Providers

Business Model 1. How do they make money? Shiply works as a broker, taking a commission on transactions . Transport service providers’ bids are subjected to a tiered fee structure (4%-10%, depending on the amount of the transaction) called the success fee. Additional, an Auction Service Fee is requested which covers the online service.

Transport service provider

2. Other companies with similar business model. • http://www.uship.com • http://www.anyvan.com • http://klickcouriers.com

3. Business Model characteristics • Broker Model • Reverse auction format • Partnership model

business model mapping by

San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting and distributing real-time information about where parking is available, drivers can quickly find open spaces. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand.

http://www.sfpark.org

Key Info HQ

Industry to learn from

San Francisco, US

Transportation

US

Founded 2010

Facts • The SFMTA will use the results of the SF park pilot evaluation to develop a proposal for expanding the SFpark approach to the SFMTA’s other meters, lots and garages in the city. • SFpark encourages independent developers and researchers to use its public API, open data and open source code to create new apps and data visualizations that support the project.

Why Innovative? 1. SFpark in 3 key offerings

2. On which trends does this company focus? • Data Monitoring • Public Transport 2.0 • Big Data • Open Data & Full Transparency (API)

Detects available spaces

Parking sensors detect parking availability. Users can check the availability of spaces online, via text message or smartphone, before they’re heading to their destination.

Demand Responsive Pricing

Parking prices are incrementally raised or lowered in SFpark areas based on demand. Rates may vary by block, time of day or week; they change no more than once a month and only in small increments (max +$0,5/time).

Special event pricing

During special events, parking meters on blocks within walking distance of the ballpark operate until 10pm Monday to Saturday and are priced between $5 and $7/hour for events.

3. Does it bring people out of their comfort zone? • Demand-responsive pricing encourages drivers to park in underused areas and garages, reducing demand in overused areas. The user has to check the best price each time he heads to a new destination, which can be experienced as a hurdle.

concept mapping by

San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting and distributing real-time information about where parking is available, drivers can quickly find open spaces. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand.

5

Location

Inc

Partner

more

Parked car in overused area

Parking space

5

Inc

Money

Partner

HQ Inc

Application

Experience

SFpark

Car @ home

Development

Where to go 5

Inc

less

Location

Parked car in underused area

Partner Parking space

Pilot Partners

SF car owner

Business Model 1. How do they make money? SFpark makes money with providing parking spaces in San Francisco city-area. Parking prices are incrementally raised or lowered in SFpark areas based on demand.

2. Other companies with similar business model. • https://www.bicing.cat/ • http://waze.com • http://www.moovitapp.com/

3. Business Model characteristics • • • •

Open Data Dynamic Pricing Model Public Service Match Demand/Supply business model mapping by

Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners, Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.

Key Info

http://www.sealed.com/

HQ

Industry to learn from

New York City, NY, United States

Energy

US

Founded 2012

Facts • Sealed is the first energy company that guarantees energy bill savings from home efficiency. • Team description on their website: Team Sealed is a passionate group of nerds that want to make energy efficiency a complete no-brainer for every single homeowner.

Why Innovative? 1.Sealed in 3 key offerings 2. On which trends does this company focus? • Big data • Energy savings • Global warming • Simplification • One-stop shop

Free energy assessment

Homeowners will have a free assessment by a contractor partner to see where energy can be saved.

Home improvements

A Sealed energy advisor will create a customised plan for the customer and then implement all efficiency improvements.

One bill

Sealed will become your utility billing agent, paying your energy bill and loan payments. Hereby, customers only receive a single bill Also Sealed guarantees savings compared to previous scenario.

3. Does it bring people out of their comfort zone? • Sealed reduces the energy usage of homeowners. Utility companies sell less energy which is why they could become hostile or indifferent towards the business model of Sealed. • If the assessment is “free”, what’s the catch? Consumer might feel that Sealed will take away all the savings and keep it for themselves.

concept mapping by

Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners, Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.

Utility and energy bills 5

Sealed keeps part of monthly savings

HQ Inc

Sealed

1 Free energy assessment

3

5

Energy companies

4

5

5

1

Referral fee

Salary

Inc

Free energy assessment Inc

2

Single bill

Single payment

Right to direct debit

Energy (gas, electricity)

5

Money for services Local contractor

Inc

Home owners

Optimises energy consumption

Boiler, etc.

Engy assesment partner

Business Model

Partners

1. How do they make money? Sealed makes money if home owners save more on their energy bills than Sealed guarantees. They take a 20-25% cut of the savings recurring on a monthly basis (as each new situation becomes the “previous” situation)

2. Other companies with similar business model. • doorsteps.com

3. Business Model characteristics • Broker Model • Partnership • B2B2C

business model mapping by

Sanergy builds and franchises low-cost, high-quality sanitation facilities called “Fresh Life Toilet” (FLT) to make hygienic sanitation affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility into useful by-products.

Key Info

https://www.saner.gy

HQ

Industry to learn from

Nairobi, Kenya

Sanitation & Waste Management

Founded

KE

2010

Facts • Sanergy experienced tremendous growth in 2014. They started the year with 372 toilets run by 192 “Fresh Life Operators”. By the end of 2014, they successfully launched 623 franchises to 295 FLOs. • Each toilet is sold to individuals for around $500 each. A 14-strong "Fresh Life frontline" team collects the waste each day and takes it to a processing site, where it is turned into organic fertiliser.

Why Innovative? 1. Sanergy in 3 key offerings

2. On which trends does this company focus? • Reverse Innovation • Micro Franchising • Sustainable Processes

Franchise Model

“Fresh Life Operators” become franchise partners: apart from the FLT they get training, access to financing, ongoing operational and marketing support, and a daily waste collections service. FLOs supply toilet paper, soap & a hand washing stand.

Collect Service

Waste is collected on a daily basis. Each toilet has 2 removable waste cartridges. Sanergy organizes a daily waste collection, included in the franchising service.

Convert Waste

Sanergy converts the waste at a centralized facility into useful byproducts such as organic fertilizer and renewable energy. East Africa faces a 3GW shortage and is actively in demand for consistent supply from renewable sources.

3. Does it bring people out of their comfort zone? • What do people think about using human manure as part of growing their food? • Is the business model sustainable enough? If sanitation services aren't commonly used or culturally appropriate, would the community be willing to pay for it?

concept mapping by

Sanergy builds and franchises low-cost, high-quality sanitation facilities called “Fresh Life Toilet” to make hygienic sanitation affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility into useful by-products.

Inc

Horticultural company

Consumer

5

5

$0,06

Fertilizer

€300-€600 / ton HQ Inc

Toilet Service

Fresh Life Toilet 5

Sanergy

Toilet paper, Soap, ...

Right to use brand Fresh life operator

Fresh life operator

5

Inc

Company

€500 Money

Fresh Life Entrepreneurs Daily waste collection

Business Model 1. How do they make money? For Sanergy, it is the waste-to-fertilizer side of the business that is the “real driver of revenue”. They collect this waste through their not-forprofit franchising brand “Fresh Life Toilets”, supporting entrepreneurs in emerging markets.

Waste

2. Other companies with similar business model. • • • •

http://fanmilk.com http://visionspring.org http://ruralspark.com http://nuruenergy.com

3. Business Model characteristics • • • •

(micro-) franchising model business in a box micro-financing community of entrepreneurs

business model mapping by

Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real estate agents

Key Info

http://www.redfin.com/

HQ

Industry to learn from

Seattle, WA, United States

Real estate

US

Founded 2004

Facts • Redfin serves 23 markets in the USA and has cleared more than $13 billion in home sales • More than 10,000 customers buy or sell a home with Redfin each year.

Why Innovative? 1. Redfin in 3 key offerings 2. On which trends does this company focus? • Data transparency • Big data • End-to-end consumer experience

Real estate data

Using online search tools offered by Redfin, customers can search for homes and provides them market data on the surrounding neighbourhood, property history, public records and schools.

Transparency

Customers review the real state agent upon which the commission of the agent is based on. Redfin also has a network of real estate agents that can meet buyers on home tours and can give advice based on data.

3D Walkthrough

Redfin enhances the customer experience by enabling potential buyers to go through a 3D viewing of a house.

3. Does it bring people out of their comfort zone? • During a 60 Minutes TV interview in 2007, CEO Glenn Kelman called real estate "the most-screwed-up industry in America," which led to harsh criticism from brokers in blogs and at real estate conferences.

• In 2012, Redfin received criticism again regarding using imprecise data. Redfin took the tool offline.

concept mapping by

Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real estate agents

HQ Inc

Redfin

5

5

5

Benefits + salary + cust. satisfaction bonus

1.5% of the purchase price

Inc

Data on real-estate

Inc

Online Tools

Home-seller

Online Tools

Redfin agent Advice and curation services

1.5% of the purchase price

Partner agent*

Real Estate Agents

Buyer Advice and curation services * A partner agent is selected when no Redfin agent is available or when you choose this option yourself.

Business Model 1. How do they make money? Redfin acts as a brokerage and earns its revenue when customers buy or sell homes through Redfin’s real estate agents. The customer’s refund is calculated on a sliding scale and based on the list price of the home.

2. Other companies with similar business model. • www.doorsteps.com

3. Business Model characteristics • End-to-end brokerage model • Online and offline combination

business model mapping by

Recyclebank is an online platform that motivates individuals and communities with an incentive program to help people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer behaviour. The points earned can be redeemed at partner retailers for deals and discounts.

Key Info

https://www.recyclebank.com/

HQ

c

New York City, NY, United States

Industry to learn from Waste industry

US

Founded 2004

Facts • Recyclebank is the largest green social network of 4.8 million members, has increased recycling rates in +300 communities and partnered to recycle nearly 3.8 billion pounds of waste in total. • In 2013, Recyclebank has been ranked as #37 in Fast Company's World's 50 Most Innovative Companies for making eco-friendly behaviour a big game

Why Innovative? 1. Recyclebank in 3 key offerings

2. On which trends does this company focus? • Sustainability • Digital currency • Create awareness

Points

By engaging and incentivising the user online and offline, members can earn points and rewards for making their life sustainable that can be redeemed for products and services.

Discounts and deals

Partnered up with local and national retailers and brands, members of the Recyclebank can redeem their points for discounts and deals at more than 4,000 reward partners and at their own online store One Twine.

Brand engagement

Recyclebank enables brands to interact with key audiences. The points/digital currency allows Recyclebank to promote brands authentically, and provides consumers with the motivation and tools to engage with measurable results.

3. Does it bring people out of their comfort zone? • The endorsement of one recycling scheme by local authorities could shut down the debate on what other policy options are available.

concept mapping by

Recyclebank is an online platform that motivates individuals and communities with an incentive program to help people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer behaviour. The points earned can be redeemed at partner retailers for deals and discounts.

Government

Green community

HQ Inc

5

Recyclebank

Points or discounts

Consumer

% of savings on landfill costs 5

Referral fee

Leads for partners/ advertisements

5 Inc

Pay with points

Discounted price

Product

One Twine

Business Model 1. How do they make money? Governments save money by generating income from recycling and cutting down on their landfill costs. They share those savings with Recyclebank. Second revenue stream comes from the brands that pay for the opportunity to display their ads and sponsored content, to induce people to sample their products.

2. Other companies with similar business model. • http://www.earnieland.be/ • http://www.ecomarket.com/ • http://www.changers.com

3. Business Model characteristics • Partnership • Credit system • B2C, B2B and B2G

business model mapping by

Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirky’s product design staff. Then, the design staff co-creates the products to bring them to life. The platform works as a social network for product development.

Key Info

www.quirky.com

HQ

Industry to learn from

New York, US US

E-commerce,

Founded 2009

Facts • Quirky was founded in 2009 by Ben Kaufman, who is also the company’s CEO. Quirky is Kaufman’s third entrepreneurial venture. He previously founded Mophie and Kluster. • The company received $175.3 Million in funding from a total of 10 investors.

Why Innovative? 1. Quirky in 3 key offerings 2. On which trends does this company focus? • Crowdsourcing • E-commerce • Co-creation

Submit ideas

Anyone can submit an idea that is according to the guidelines and requirements made by Quirky. After submitting the idea, the community decides whether they will pursue making the product or not.

Weekly voting

Every week, industry experts, users and members of the community gather to vote on the products they will work on.

Co-design

If you see a product you are interested in, you can help do-design it. The attributes you can help with range from colour to price to the look and feel of the product.

3. Does it bring people out of their comfort zone? • What happens to the ideas that are submitted but not chosen to be worked upon, even though the inventor paid money for it? Who owns the product?

concept mapping by

Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirky’s product design staff. Then, the design staff co-creates the products to bring them to life. The platform works as a social network for product development.

5

30% of profit on product

5

HQ Inc

$99

Idea

Product

Idea creator

Quirky

Product buyers 5

Exposure

Money

Platform

5

30% of profit based on contribution

Influencers

Product if minimum threshold is reached

Designers

Supplier

5

Co-designing product

Community

Money

Business Model 1. How do they make money? Creators that wants to submit their idea, pay $99 to Quirky regardless of it being produced or not. Furthermore, Quirky keeps a small percentage of the revenue from products of the e-Shop.

2. Other companies with similar business model. • /

3. Business Model characteristics • E-commerce • Fixed commission • Co-creation

business model mapping by

PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The company monazites on aggregate data by selling it to medical organisations.

Key Info

www.patientslikeme.com

HQ

Industry to learn from

Cambridge, US

Health & BioTech

US

Founded 2004

Facts • Started as an online community for ALS patients, the company expanded its scope to any patients with any condition, including pets. • Patients Like Me recently signed its first partnership with an academic health center (Dec 2014).

Why Innovative? 1. Patients Like Me in 3 key offerings 2. On which trends does this company focus? • Healthcare 2.0 • Quantified Self (Trackers) • Big Data

Online Community

Health Tracking

Aggregate Data

3. Does it bring people out of their comfort zone? • Still concerns about the privacy of the people behind the data

PatientsLikeMe’s online platform is designed to easy share your medical data in a secure & private way. Community members can share, find and learn from the available data. e.g. compare treatments, symptoms, etc.

Chart your health over time and contribute to research that can advance medicine for all.

PatientsLikeMe aggregates the data people share about their conditions in order to sell it to their partners such as pharmaceutical companies and biomedical companies.

• People can take wrong decisions by acting as their own doctor.

concept mapping by

PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The company monetizes on aggregate data by selling it to medical organizations.

Inc

Pharma companies Patients Inc

5

Free community service

Personal Data

HQ Inc

Money

Health insurance companies

Inc

PatientsLikeMe

Gathering Data

Patients Data

Medical service companies

Inc

Patients Medical device companies

Patients with similar diseases

Health Sector

Business Model 1. How do they make money? Patients like me offers a free health community service to its users. They make money by selling the data, generated by the community, to pharmaceutical companies.

2. Other companies with similar business model. • Facebook, Pinterest, Instagram (selling user data) • http://23andme.com

3. Business Model characteristics • Selling (Big) Data • Online community • B2B2C

business model mapping by

OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.

Key Info

https://www.opendesk.cc/

HQ

Industry to learn from

London, United Kingdom

Furniture

UK

Founded 2013

Facts • Since OpenDesk started in 2013, they attained 400 professionals in 37 different countries. • Designs were featured in the London Design Museum, Wired UK, the CNAP in Paris and Domus magazine, and have been downloaded >30,000 times for DIY

Why Innovative? 1. OpenDesk in 3 key offerings 2. On which trends does this company focus? • Digital fabrication • Peer-to-peer production • Open-source furniture

Designers

Customers can buy designer furniture on the website. For every design sold, the designer receives a royalty. Their designs are directly sold to customers under their own brand, name, terms and keep all rights themselves.

Make it yourself

Customers can download design furniture templates for free. With the templates, they can make their own furniture for non-commercial purposes and for commercial use, customers are connected to a local maker through the network.

Get it made

A vast network of professional makers can fabricate, finish and deliver the furniture. Under a re-seller licence makers can reproduce the designs and sell them for their own profit (only for CNC products).

3. Does it bring people out of their comfort zone? • Digital fabrication changes the manner how furniture is developed and manufactured. At the same time, the internet allows designers to share their designs online and gather feedback during the design process. It challenges the traditional relationship between the designer, retailer, manufacturer and customer. • Designers have no control over production and materials. Who is responsible then?

concept mapping by

OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.

5

Maker’s price

Design Templates

HQ Inc

Reseller Licence

Local Makers

Licence

OpenDesk

Designers 5

Service of making furniture

Royalty fee (5-8%)

Feedback

5

Maker’s price + 20%

Review, Ratings

Platform

Free Design template

Furniture

Consumer (gets it made)

Consumer (DIY)

Business Model 1. How do they make money? OpenDesk sells furniture upon which it receives a platform fee, the designer receives a design royalty and the maker covers the manufacturing costs by quoting the manufacturing price for the product themselves. On top of the maker price OpenDesk charges 20%.

2. Other companies with similar business model. • http://www.3dhubs.com/ • https://www.airbnb.com/ • https://www.quirky.com/

3. Business Model characteristics • • • •

Freemium Communities Peer to peer Royalty system

business model mapping by

Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy. Members receive cash rewards when they meet their pact, paid for by those who did not exercise.

http://www.wijeyanewspapers.lk/

Key Info HQ

Industry to learn from

San Francisco, US

Sports & Fitness US

Founded 2010

Facts • The GymPact App has a success rate of 92%. • Pact - formerly known as GymPact - rebranded themselves on 1 Jan 2014 and added two new nutrition-based goals, made possible by a partnership with MyFitnessPal.

Why Innovative? 1. Pact in 3 key offerings 2. On which trends does this company focus? • P2P (peer-to-peer) • Negative incentives to reach goals • Make Money app

Third Party Apps

Once you connect the Pact app to your account with the partner app, workouts will be automatically imported from third party workouts.

Check-In Tracking

Users can check-in their gym, and must stay there for at least 30 minutes for their check-ins to count. Pact has GPS checks in the background that auto-check you out when you leave the gym.

Real Cash Reward

Falling short of your gym pact, veggie pact or food logging pact will cost you real money. Complete your pact, and you get to profit from the penalties paid by other people.

3. Does it bring people out of their comfort zone? • Penalty for not meeting your commitment (≥ $5) is much higher than making it ($0.25-0.50 per workout).

concept mapping by

Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy. Members receive cash rewards when they meet their pact, paid for by those who did not exercise.

Data

Inc

UP

Sport Hero 5

HQ Inc

Exposure

Inc

Commitment

Pact

PACT

RunKeeper

Veggie Motivation

Data Inc

5

Rewards*

MyFitnessPal

Third Party Apps

Diet tracker

PACT users *Rewards for achieving a set goal range between 30 cents to $5 per week.

Business Model 1. How do they make money? With the motivational service for free, Pact takes a cut when they pay out to members who successfully met their pact.

Check-in / logging data

2. Other companies with similar business model. • • • •

http://healthrally.com/ http://runkeeper.com http://meetcarrot.com http://studypact.com

3. Business Model characteristics • Right to charge credit card • Monetize check-ins • Discounts

business model mapping by

Narrative, is a small wearable, automatic lifelogging camera which takes one picture every 30 seconds. The Narrative-app gives users a searchable photographic memory, that can be shared through social media.

http://www.wijeyanewspapers.lk/

Key Info HQ

Industry to learn from

San Fransisco, US

Consumer Goods US

Founded 2012

Facts • Crowdfunded as “Memoto” on Kickstarter (Nov 2012) for $550K, with +2800 backers • Founded in Sweden, from day 1 launched worldwide • *Narrative Clip 2 launched in 2015. It will feature a wide-angle lens and HD sensor.

Why Innovative? 1. Narrative in 3 key offerings 2. On which trends does this company focus? • Quantified Self (Trackers) • Lifelogging • Momentification

Wearable Hardware

Narrative’s wearable camera automatically snaps every 30 seconds of your life. Keep your mind and hands free when it matters, while still being able to collect and share your stories.

Wireless Access*

The Wi-Fi automatically uploads and safely stores your photos in the Narrative Service when connected to a power outlet in reach of a recognized network. Bluetooth enables a convenient remote control of your Narrative Clip 2.

Automatic Organization

Pictures are automatically put together into 20 or 30 activities on a daily base in order to make sense of the large data output (+/- one million pics a year). Easy to tag and easy to search.

3. Does it bring people out of their comfort zone? • Raising concerns on integrity and privacy issues, and whether the use of the product in public might come into conflict with (local) legislations.

concept mapping by

Narrative, is a small wearable, automatic life logging camera which takes one picture every 30 seconds. The Narrative-app gives users a searchable photographic memory, that can be shared through social media.

5

$9/month*

Consumer Geolocation, etc.

Cloud Service

HQ Inc

Moments

Narrative

Narrative Clip Consumer 5

*Free subscription plan will be added in spring 2015

$149

Narrative Clip owners

Business Model 1. How do they make money? Selling camera devices ($149) + subscription* service on the data storage system ($9/month). *free plan will be added in spring 2015

2. Other companies with similar business model. • http://jawbone.com • http://fitbit.com • http://nespresso.com (Bait & Hook)

3. Business Model characteristics • • • •

Bait and hook Online service (app) + Offline product (device) Main device + add-ons Social Media Interaction

business model mapping by

Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per 1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.

Key Info

https://yourkarma.com/

HQ

New York City, NY, United States

Industry to learn from Telecom

US

Founded 2012

Facts • The Dutch founders of Karma believe that social bandwidth will innovate the mobile telecommunications experience. • Accepts Paypal and Bitcoin as payment method. Also customers can choose a pay-as-you-go method.

Why Innovative? 1. Karma in 3 key offerings

2. On which trends does this company focus? • High pricing per GB • Rollout of 4G • Mobile devices

Free of contracts

You pay $99 for the mobile hotspot device, which comes with 1GB free data usage. If you need more data, you can buy it pay-as-you-go: $14/GB There are no contracts at all, no minimum to buy.

No monthly fees

You will only pay for the data you use and none will go to waste on less data-heavy months. Your data never expires.

Social bandwidth

New users connecting with your mobile hotspot earn 100 MB and you as well. Up to eight user can connect to Karma at the same time. There's no limit to how much data you can earn.

3. Does it bring people out of their comfort zone? • Multiple users depend on the kindness of the owner of Karma to get internet…

concept mapping by

Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per 1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.

Karma Users

Free 100 Mb New user without hotspot Registration

Internet Providers

Free 100 Mb Inc

Wireless Internet Clearwire 5

Inc

Access to 4G Network

5

Simplexity Money

$99

HQ Inc

Karma Karma Hotspot

1Gb Free

User with Karma Hotsport

Connectivity Credits 5

$14/GB 4G connection

Business Model 1. How do they make money? Karma sells the Karma hotspot for $99 and additional bandwidth for $14 per gigabyte. If you like to purchase a data pack, Karma offers some discount: $50/5Gb & $180/20Gb

2. Other companies with similar business model. • /

3. Business Model characteristics • Pay-as-you-go • Peer-to-peer • Credit system

business model mapping by

Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the platform serves as a online community for statisticians and data miners from all over the world.

Key Info

www.kaggle.com

HQ

Industry to learn from

San Francisco, US

Research & Eduction

US

Founded 2010

Facts • +140.000 data scientists (+100 countries) compete against each other on the platform, • Price pools range from $0 to $1 million per challenge • ‘Kaggle in Class’ hosts free projects for hundreds of universities around the globe.

Why Innovative? 1. Kaggle in 3 key offerings

2. On which trends does this company focus? • Crowdsourcing • Open Source • Big Data • Connect with experts

Competitive Analytics

Consulting Platform

Ensemble Techniques 3. Does it bring people out of their comfort zone?

On Kaggle’s online platform companies can post data analysis challenges. The host provides all the necessary data and a description of the problem. Every challenge is assigned a prize pool and a deadline.

Using the power of their entire community of data scientists, Kaggle helps companies to anonymize data, design, frame and run a data competition as well ass integrate the winning model into their operations.

Kaggle is introducing big data into the energy industry, allowing E&P companies to increase production while minimizing costs. Ensemble techniques are more powerful than the standard univariate and multivariate approaches

• Due to the openness of the challenges, it’s hard to cover sensitive datasets. 
 


Private challenges, where every participant is background checked and subject to an NDA, are one of Kaggle’s solutions to this problem.

concept mapping by

Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the platform serves as a online community for statisticians and data miners from all over the world.

*Fixed fee plus a proportion of prize money

5

Kaggle Fee*

Raw Data + Challenge

Inc

Company Community Access

Competition Platform

Data Models

Winning model

5

Prize Money

Ownership

1 Connect with other experts

HQ Inc

Exposure

Kaggle

Data Scientist

Competition

Winning model’s Data Scientist

Data Scientist

Kaggle Community

Business Model 1. How do they make money? Kaggle receives a “listening fee” for each competition posted on the platform plus a proportion of the prize money.

2. Other companies with similar business model. • http://topcoder.com • http://www.innocentive.com • http://quirky.com

3. Business Model characteristics • Online community competition • Crowdsourcing model

business model mapping by

Jawbone’s UP® is a wristband and app that helps people live better by providing personalized insight into how they sleep, move and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science.

Key Info

www.jawbone.com/up

HQ

Industry to learn from

San Francisco, US

Sports & Fitness US

Founded 2006

Facts • Jawbone owns over 230 patents related to UP and its wearable technology manufacturing processes. • Jawbone is also the creator of the best-selling JAMBOX family of wireless speakers, the award-winning Jawbone ERA Bluetooth headsets, and NoiseAssassin technology.

Why Innovative? 1. Jawbone in 3 key offerings 2. On which trends does this company focus? • Quantified Self • Wearables • “The Internet of Me” • Big Data

Wearable

UP products are designed to be comfortable, so you can wear them 24/7. They are available in different colours, and in different sizes. It’s an intelligent computer that can be wrapped around everyone’s wrist.

Activity Tracker

Third Party Apps

Advanced sensors capture how you move, sleep and more. You can connect the UP App to your tracker to see the big picture of your health.

Jawbone’s UP app syncs with hundreds of apps and devices to expand and personalize your experience and to help you reach your goals. Data will be seamlessly integrated into your UP feed, lifeline and trends.

3. Does it bring people out of their comfort zone? • Jawbones wristband tracks where you are and what you’re doing 24/7. Not everyone likes to be connected to the internet all day long. 


concept mapping by

Jawbone’s UP® is a wristband and app that helps people live better by providing personalized insight into how they sleep, move and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science.

Inc

UP user

Withings Service

Live Data

Inc

Motivation, insights, ...

Community

RunKeeper

Live Data

5

HQ Inc

Inc

Money*

Jawbone UP

UP user

MyFitnessPal

Jawbone UP owners

Third Party Apps

UP wristband

User Data

Business Model

*UPmove $49,99 - UP24 $129,99 - UP3 - $179,99

1. How do they make money? Jawbone UP makes money with selling data tracking wristbands (UPmove - $49,99 / UP24 - $129,99 / UP3 - $179.99). Users can use the free app to unlock insights on this data.

Exposure

2. Other companies with similar business model. • http://www.fitbit.com • http://withings.com

3. Business Model characteristics • Online service (app) + Offline product (device) • Data Model • User Insights

business model mapping by

HandUp is an online donation service that gives nonprofit agencies, homeless people and others in need a platform to connect with people who donate. Through a secure SMS system, the transaction can be carried out on an iPhone or via the website. The donations are redeemed for basic needs like food, clothing, and medical care through partner organisations of HandUp.

Key Info

https://handup.us/

HQ

Industry to learn from

San Francisco, CA, United States

Non-profit

US

Founded 2013

Facts • HandUp is a socially driven for-profit organisation; It collaborates with non-profit organisations to tackle a societal problem. • Their project received $1.72 million in funding from various investors.

Why Innovative? 1. HandUp in 3 key offerings 2. On which trends does this company focus? • Crowd funding • Social entrepreneurship • Transparency

Personal

HandUp creates a social media profile with a photo and basic information for their members, the homeless and people in need. It connects the members with the people who would like to help them on an emotional level.

Simple payment system

The members get a paper card with a shortcode that they can give to people that explains how the donation works and see the member’s profile. Originally, donations were possible via SMS, now 99% happen over the web.

100% goes to the member

The donations are managed by nonprofit groups, their partner organisations. Food, medical care, gift cards to grocery stores and pharmacies, and other basic needs are directly given to the members.

3. Does it bring people out of their comfort zone? • The revenue model could form into a model that eventually cuts in the donations, whereby not everything that has been donated goes to the individual.

concept mapping by

HandUp is an online donation service that gives nonprofit agencies, homeless people and others in need a platform to connect with people who donate. Through a secure SMS system, the transaction can be carried out on an iPhone or via the website. The donations are redeemed for basic needs like food, clothing, and medical care through partner organisations of HandUp.

Online platform

5

Profile

HQ Inc

Donation for members in need

HandUp

Inc

Member in need

Local partner Service of providing products and services to members

Redeem donations for their goals

5

5

Updates on members

Donation for members in need

$5 opt-in donation to finance platform

Donor

Business Model 1. How do they make money? Founders Rose Broome and Zac Witte haven’t decided how the company will generate a sustainable revenue stream yet. For now, donors could directly support HandUp with a donation of $5.

2. Other companies with similar business model. • • • •

https://www.kickstarter.com/ https://www.crowdrise.com/ http://www.kiva.org/ http://www.wikipedia.com

3. Business Model characteristics • Crowd funding • Opt-in option to donate

business model mapping by

Glow is a data science company that provides digital apps that use data science to understand and predict when a woman is most fertile, maximising the chance of becoming pregnant without any artificial or medical treatments. An additional Glow First program (peer funding) helps to make infertility treatment affordable.

Key Info

https://www.glowing.com

HQ

Industry to learn from

San Francisco, US

Healthcare & BioTech US

Founded 2013

Facts • Co-Founded by PayPal cofounder Max Levchin. Mission statement: ‘Womanhood demystified by data’ • Over 4 million women worldwide use Glow apps (Aug 2016).

Why Innovative? 1. Glow in 3 key offerings 2. On which trends does this company focus? • Big Data • Quantified Self • Cognitive Systems
 • Personalization

Pregnancy Insights

Additional Apps

Funding Program

The Glow app offers women insight on good habits to practice while they’re expecting and provides support during difficult times, such as miscarriage and the postpartum period.

Glow also provides 2 additional apps for ‘sexercise’ and pregnancy guidance. Eve by Glow offers sex tracking, cycle trends, the scoop on all things birth control and Glow Nurture provides you with health insights during pregnancy.

Glow First is a not-for-profit program that helps make treatment affordable by letting you “pool” your risk with a large group of healthy couples. Make a small investment in your future family, with big rewards.

3. Does it bring people out of their comfort zone? • Medical apps are changing healthcare. Some of them are so accurate even doctors use them. They make a difference in the amount of times you would need to go to the doctor and therefore partially eliminates their income.

concept mapping by

Glow is a data science company that provides digital apps that use data science to understand and predict when a woman is most fertile, maximising the chance of becoming pregnant without any artificial or medical treatments. An additional Glow First program (peer funding) helps to make infertility treatment affordable.

Predictions & Tasks to increase pregnancy

5

€50/Month Data

Data

Insurance & Extra Guidance

conceiving Pregnant* Non-Paying user

Inc

HQ Inc

support Labo

Glow First Fund ++ % of Money Pool

5

Money

Less Money

Company

Company

inFertility Treatment Partner

% of Money Pool

Universities

Inc

5

Engaging User Not Pregnant*

HQ Inc

Inc

Glow User Data "Normal" User Not Pregnant*

R&D

5

Paying Users

Business Model 1. How do they make money? Glow sells “data insights” regarding conceiving to research Institutions & gives exposure to trustworthy Infertility Treatment Clinics. The data is generates by users who use one of their three pregnancy guidance apps.

Money

Data

2. Other companies with similar business model. • http://23andme.com • http://friendsurance.com

Exposure

3. Business Model characteristics • Not-for-profit funding part • Partnership Model • Money pool

business model mapping by

giffgaff is a mobile network service that differs from conventional mobile phone operators by letting their users participate in the company’s operation (e.g. sales, customer service and marketing). In return for this activity, the users are rewarded credit.

Key Info

https://www.giffgaff.com

HQ

Industry to learn from

London, UK UK

Telecom

Founded 2009

Facts • The word ‘giffgaff’ is Scottish English, meaning mutual giving. It’s a mobile telephone network that functions as a mobile virtual network operator using the United Kingdom-based O2 network. • Since Nov 2013 giffgaff sells mobile phones to compete with EE, O2, Three and Vodafone.

Why Innovative? 1. giffgaff in 3 key offerings 2. On which trends does this company focus? • Crowdsourcing • Online community (online only) • Involve charity

Free SIM

Joining giffgaff is totally free. A free SIM card is send to you after completing a simple form. giffgaff does not do contracts. Recur your favourite goodybag of minutes, texts and data each month or switch it up to suit your needs.

Online Community

giffgaff has no customer service phone line. Members get rewarded with payback points for answering other members’ questions, new members by referral and suggesting good ideas.

Reward Program

giffgaff keeps its costs low and returns the savings back to members. Earned payback points can be used to top-up bills, receive in cash or donate to charity initiatives. One earned payback points is equal to one penny.

3. Does it bring people out of their comfort zone? • Being fully digital, only a selected customer base (digital natives) is able to use the low-cost service. • By outsourcing supply chain, distribution and customer services, MVNO start-ups can benefit from economies of scale, infrastructure, etc.

concept mapping by

giffgaff is a mobile network service that differs from conventional mobile phone operators by letting their users participate in the company’s operation (e.g. sales, customer service and marketing). In return for this activity, the users are rewarded credit.

5

5

New GiffGaff Member

Money

HQ Inc

Money

GiffGaff

O2

PhoneCredits

Network Access

500 PayBack Points GiffGaff Presents

5

PayBack Points

Community Member

Help with Giff Gaff problem

Business Model 1. How do they make money? Giffgaff works as Mobile Virtual Network Operator. MVNO’s have business arrangements with traditional mobile operators (O2 in this case) to buy ‘minutes of use’ (MOU) which they then sell to their own customers.

Community Member

500 PayBack Points

Help with Giff Gaff problem

Community Member

£5

Non-profit

GiffGaff Community

2. Other companies with similar business model. • http://mobilevikings.be • http://hellobank.be

3. Business Model characteristics • Charity-based • Credit System • Referral Structure

business model mapping by

FundersClub is an online venture capital platform that lets investors put their money into a fund that backs one or more startups. The angel investor becomes a limited partner in that fund, and gets a return if those startups get acquired or go public.

Key Info

https://fundersclub.com/

HQ

Industry to learn from

San Francisco, CA, United States

Finance

US

Founded 2012

Facts • FundersClub is the world’s first online venture capital firm with a network of 9,000+ accredited investors. In early 2014, it released its first prediction of ROI for funders on the platform: 41.2%. • FundersClub tops on a ranking list of venture firms with the most momentum (based on predictions) by the research organization Mattermark.

Why Innovative? 1. FundersClub in 3 key offerings

2. On which trends does this company focus? • Crowd funding • Venture capital • Online platform

Online evaluation

Traditional venture capital firms require in-person participation and paper documentation. FundersClub offers online tools to vet deals.

Small investments

Unlike other VC firms, which requires funders to invest $25,000 to $250,000 in a deal, FundersClub allows investors to invest as little as $2,500. Hereby, investors can have a more diversified portfolio.

Source local deals

Investors can source local startup investment opportunities to invest, which would have been previously inaccessible high promising startups around the globe.

3. Does it bring people out of their comfort zone? • It is hard to build relationships with start-ups online before writing a check. • There is a high risk, as only a few startups manage to survive

concept mapping by

FundersClub is an online venture capital platform that lets investors put their money into a fund that backs one or more startups. The angel investor becomes a limited partner in that fund, and gets a return if those startups get acquired or go public.

Inc

5

Venture Capitalist

5 HQ Inc

Investment

Investments

Inc

Fundersclub 5

Online platform Venture Capitalist

Inc

80% of payment share

Visibility

5

Founders

Payment share (when acquired IPO)

Members (max 95 per investment)

Business Model 1. How do they make money? FundersClub only receives a compensation equal to a portion of the increase in value of the investment determined by a liquidity event, such as an acquisition or IPO. It is expected to be equal to 20 percent for most funds.

2. Other companies with similar business model. •/

3. Business Model characteristics • Crowd funding • B2B • Liquidity event

business model mapping by

Friendsurance is a peer-to-peer insurance concept that makes it possible to spread risk out between friends and family. As a result it’s possible to enter into a liability, legal and household insurance at a very low rate.

Key Info

www.friendsurance.de

HQ

Industry to learn from

Berlin, Germany

Finance & Banking

DE

Founded 2010

Facts • The business has grown to over 90 staff members since launch in 2010 and is headquartered in Berlin, Germany. (Aug 2016) • Friendsurance claims savings up to 40% of insurance costs by harnessing ‘network effects’.

Why Innovative? 1. Friendsurance in 3 key offerings 2. On which trends does this company focus? • P2P (peer-to-peer) • Sharing Economy • Less Money

Create communities

Spread the Risk

Less Money

Friendsurance enables its users to create communities of up to 15 people who can help cover an insurance claim in the case of an accident. People can connect regardless of the scheme or the provider they chose.

When two people connect, they agree to support each other with a small amount of money in case of a claim. The insurance provider only has to regulate the part of the claim, which lies above the network support.

Connecting people leads to a number of cost decreasing effects: reduced fraud, better risk selection, reduced process costs and reduced cost of sales. After all the model offers incentives for viral growth.

3. Does it bring people out of their comfort zone? • Doubts that anybody will want to involve friends and family in claims settlement. • Members of a community who report a lot of losses are considered ‘bad Friendsurance relationships’. This could have a negative effect on the real-life relationship between friends too. • Policy holders are responsible for their own community and can ‘de-friend’ members.

concept mapping by

Friendsurance is a peer-to-peer insurance concept that makes it possible to spread risk out between friends and family. As a result it’s possible to enter into a liability, legal and household insurance at a very low rate.

Loss or damage by policy holder Report of Loss

5

5

5

Contribution to fund claims

Contribution to fund claims

Contribution to fund claims

5

Inc

%

Insurance Partners

Partner Network

HQ Inc

Contract

Friendsurance

Leads

Online platform + insurance service

Reduce Operating costs

Connection Policy Holder

5

Insurance Premium + monthly amount network

Contract Connection Policy Holder

Policy Holder

Policy Holders Network

5

Business Model 1. How do they make money? Friendsurance works as a broker between Policy Holders and existing Insurance Partners. They’re letting customers share risks with friends, allowing them to lower prices due to reduced fraud & process costs, better risk pools, ...

Premium cashback (up to 50%)

2. Other companies with similar business model. • http://prosper.com • https://www.pactapp.com/

3. Business Model characteristics • • • •

P2P-model broker model refunds common money pool

business model mapping by

Fon provides a global crowd-sourced WiFi network, where users share their broadband connection via WiFi and in return get free access to other hotspots around the world.

Key Info

www.fon.com

HQ

Industry to learn from

Madrid, Spain

Telecom

ES

Founded 2006

Facts • Largest WiFi network in the world with more than 13 million hotspots in 1,000 major cities. • CEO Martín Varsavsky expects to reach 35 million WiFi hotspots by 2017.

Why Innovative? 1. Fon in 3 key offerings 2. On which trends does this company focus? • Mobile devices and online mobile content • Crowd-sourcing • Free wifi routers from broadband providers

Free Access

Fon members who share their WiFi at home with a Fonera hotspot or if you are a client with one of the Telco companies, then you can get access to other Fon hotspots free of charge.

Global Wifi Network

With more than 13 million Fon hotspots worldwide, members can access the internet anywhere for free. Highest coverage in countries with Telco partners (e.g Proximus has +600k hotspots in Belgium).

Paid access

Non-Fon members can access the hotspots as well by buying an access pass with a 25 min, 60 min, 1 day or 5 day limit.

3. Does it bring people out of their comfort zone? • In 2001, Keith Woolcock, a London-based Nomura telecoms analyst, described Wi-Fi evangelists as the "barbarians at the gate" who might prevent mobile operators from earning a return on 3G spectrum acquired for €110 billion during government auctions in 2000 and 2001.

concept mapping by

Fon provides a global crowd-sourced WiFi network, where users share their broadband connection via WiFi and in return get free access to other hotspots around the world.

HQ Inc

Inc

Fonera WiFi Router

Business

Access to Fon WiFi worldwide

Fonera WiFi Router

Fon

Fon member

5

5

One-time fee of €49

One-time fee of €39

Free WiFi

Inc

Access to worldwide hotspots for all clients

Limited Access to Fon WiFi

Telco partners

Non-member

Fon member

5

Access to all hotspots in own network

Pay per use

Business Model 1. How do they make money? Fon sells routers for €39 to Fon members and €49 to Fon businessmembers. Non-members can use Fon WiFi by paying for a limited amount of minutes.

2. Other companies with similar business model. • velo-antwerpen.be • yourkarma.com

3. Business Model characteristics • Peer-to-peer • Partnerships

business model mapping by

Foap is a microstock photography service that lets users upload their smartphone photos to its marketplace where brands and individuals can crowdsource authentic pictures. The photos can be purchased from photographers and can be used for commercial or editorial purposes.

Key Info

https://www.foap.com/

HQ

Industry to learn from

Malmö, Sweden SE

Photography

Founded 2011

Facts • In 2013, Foap launched Foap Missions where brands can set the Foap community a task such as photos of a family on holiday. Brands can crowdsource for the best photos and reward the photographer. • Foap received $1.5 Million in funding to launch an office in New York. Altogether Foap has received $ 4.51 million from 8 investors.

Why Innovative? 1. Foap in 3 key offerings

2. On which trends does this company focus? • Smartphones • Microstock photography • Crowdsourcing • Contests

Sell your photos

Users can upload their photos directly of their smartphone. After a rating procedure by the Foap community, the photos will be available for sale for $10 dollars. $5 goes to the user who can cash in the amount directly.

Authentic content

Individuals and brands find on the Foap Market authentic photographs taken by users at various events and on natural moments. They can use the photos for social media or editorial purposes to engage with their audience.

Unlimited photo license

Photo licenses of Foap are unlimited. After buying a photo at Foap the buyer can use it unlimited. Also, the photographer does not lose its copyrights and can sell the same photo to other buyers as well.

3. Does it bring people out of their comfort zone? • Professional photographers may believe microstock photography devalues the practice of photography. They may see the growth of microstock services as reducing their own incomes.

concept mapping by

Foap is a microstock photography service that lets users upload their smartphone photos to its marketplace where brands and individuals can crowdsource authentic pictures. The photos can be purchased from photographers and can be used for commercial or editorial purposes.

5

Inc

$500 per Month

Business

Photographer

Photo licence of tailor made pack of pictures

HQ Inc

Online platform

Exposure

Photographer

Foap Stock photos Inc

Photo licence for unlimited uses

Enterprise/ Brands

5

5

$10 per photo billed once a month

$5 per photo

Photographer

Community

Business Model 1. How do they make money? Users upload their photos to the Foap Market and they go on sale for $10, with a 50/50 split between Foap and the users if it sells.

2. Other companies with similar business model. • www.fiverr.com

3. Business Model characteristics • B2C and B2B • Broker model • Subscription service

business model mapping by

Earnieland is a virtual customer card for online purchases at more than 300 webshops, It operates with a cashback system and deposits the earned extra discounts into their customer’s bank account every month. Extra discounts can be earned by online purchases through Earnieland at one of the partner webshops.

Key Info

http://www.earnieland.be/

HQ

Industry to learn from

Roeselare, Belgium

Retail

BE

Founded 2012

Facts • Founder and CEO, Steven Spillebeen, was the winner of the first Belgian version of Big Brother in 2000. • The first cash back system used in e-commerce on a large scale in Belgium. • Spillebeen invested €50,000 and got €200,000 from business angels.

Why Innovative? 1. Earnieland in 3 key offerings 2. On which trends does this company focus? • E-commerce • Get the best deal • Cash-back system

Cheapest prices

Discounts are given on all of the purchases with Earnieland, making sure that the customer is getting the cheapest prices on the internet. More than 300 webshops are connected to Earnieland, providing a huge ecosystem of webshops.

Earnie points

With every purchase customers receive Earnie points which can be used for extra discounts on the website. 100 Earnie points resemble €10 which are deposited on customer’s bank account.

Direct discount

Earnieland provides up to 5% more discount on top of normal prices in webshops.

3. Does it bring people out of their comfort zone? • Earnieland includes several aspects of existing services in one system. By shopping with only the Earnieland customer card, people can earn discounts from any webshop. Thus, this eliminates having multiple loyalty cards for consumers. • Webshops loose margin when customers only go to Earnieland when they have already decided what to buy.

concept mapping by

Earnieland is a virtual customer card for online purchases at more than 300 webshops, It operates with a cashback system and deposits the earned extra discounts into their customer’s bank account every month. Extra discounts can be earned by online purchases through Earnieland at one of the partner webshops.

5

Purchased product

Inc

Money

Zalando

5 Inc

Up to 10% Commission on generated sales

5 HQ Inc

Discount coupon

5

Groupon

5

Earnieland.be Discounts/coupons

Inc

Consumer

Accumulated money from Earniepoints back to customer’s bank account (100 points is €10)

Other Leads

Webshops

Earniepoints: 1 point is €0,1 (1/2 of commission Earnieland receives)

Business Model 1. How do they make money?

2. Other companies with similar business model.

Earnieland makes money by receiving commission of its partner webshops for every • www.findgift.com purchase made by their customers. Half of the commission earned is transferred to the customers in the form of discounts, the other half is kept by Earnieland. Also, when customers do not reach 100 points, then Earnieland keeps it.

3. Business Model characteristics • • • •

Partnerships Broker model Affiliate-marketing model Point system

business model mapping by

Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and service providers, people can save time, money, and stress.

Key Info

www.doorsteps.com

HQ

Industry to learn from

New York, US

Real Estate

US

Founded 2012

Facts • Next to their online platform, Doorsteps introduced the Doorsteps Swipe app (Apr 2014). Doorsteps Swipe has earned itself a reputation as a sort of “Tinder for real estate.” • The average “buying timeline” is about 2 years (18m thinking, 3m looking &1m buying). Only a small part of that timeline is currently monetized by real estate companies.

Why Innovative? 1. Doorsteps in 3 key offerings

2. On which trends does this company focus? • Online sharing • One Stop Shop • Matchmaking platform • Connect with experts

Step-by-step home buying

Doorsteps takes you through 6 indetail phases in the house buying process, From “hopes for tomorrow” until “Close & move in”. Every step you take is summarized in your Online buyer profile.

Shared Online Workspace

Doorsteps can be used to find the agents, lenders, and service providers that fit best. Thanks to the shared online workspace, direct access to the rich buyer profile of the home buyer makes a more custom approach easier.

Tips and Tricks

The best professionals always have great advice to give. On the platform, people can check out expert tips that agents and lenders are sharing, Also templates are free to download e.g. “Tour a house like a pro checklist”

3. Does it bring people out of their comfort zone? • What happens to all the data generated through the platform? What about privacy?

concept mapping by

Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and service providers, people can save time, money, and stress.

Convenience

5

House buyer Service

%

Inc

Enterprise account Inc

Online Platfrom

Loan Office

5

Agent Customized tarrif

5 HQ Inc

Inc

%

Doorsteps

Lender

Community advise

Exposure

Leads 5

Inc

Inc

$25/month Inspector

Individual Angents Individual account

Home Service Providers

Agents & Loan Offices Community

Business Model 1. How do they make money? Doorsteps sells its online service via a subscription fee to agents and loan offices, but also takes a commission on services of other service providers, whom receive leads through the platform.

2. Other companies with similar business model. • http://mywedding.com

3. Business Model characteristics • • • •

Online community Subscription Service B2B2C Broker Model

business model mapping by

CUPS is a mobile app that connects coffee drinkers with independent cafes. They offer prepaid plans to get discounted drinks at coffee shops.

Key Info

http://cupsapp.com/

HQ

Industry to learn from

New York, United States

Food and beverage

NY

Founded 2012

Facts • Gilad Rotem and his four co-founders, all high school friends and coffee lovers, launched Cups in Tel Aviv in late 2012. None of them were from a coffee industry background. • After Israel, Cups is now active in New York City, wanting to have more than 200 coffee shops, competing with Starbucks.

Why Innovative? 1. Cups in 3 key offerings

2. On which trends does this company focus? • Localisation • Mobile payment • Competing on ecosystem of independent coffeeshops

Coffee subscription plans

Cups offers their customers package deals ranging from 5 cups for $16 to 16 cups for $48. Additionally a monthly subscription plan is offered: unlimited coffee for $60 or $120.

Independent cafes

Customers can go to coffee shops which are connected to the Cups network. These independent shops offer customers various authentic environments, service and coffee quality.

Mobile payment

By having a prepaid plan offered by Cups, customers pay Cups directly and not the coffee shops. Coffee shop owners hereby know the shopping behaviour of their customers when the data is provided by Cups.

3. Does it bring people out of their comfort zone? • Forming a chain of independent coffee shops provides a counter balance against franchised coffee chains. It could compete on the local and vibrant artisans atmosphere that large coffee chains do not have. • It becomes more difficult for an independent coffeeshop to diversify as prices become standardized.

concept mapping by

CUPS is a mobile app that connects coffee drinkers with independent cafes. They offer prepaid plans to get discounted drinks at coffee shops.

Data on consumer behaviour

Inc

Exposure

Discounts and deals

Independent Coffee-shops

HQ Inc

Prepaid service

App and platform

CUPS

5

Consumers 5

Reimburse for coffee bought by subscribers

Subscription fee

Coffee

Loyalty

Business Model 1. How do they make money? They sell prepaid plans to customers and reimburse the coffee shops for every coffee sold. The coffee shops provide a discounted price for their coffee to CUPS, which is shared with their customers. All credits expire after 3 months, giving the leftover amount of credits as direct profit for CUPS.

2. Other companies with similar business model. • http://www.tfl.gov.uk/ (Ecosystem) • https://www.oysterbooks.com/ (Subscription) • https://www.uber.com/ (Cloud)

3. Business Model characteristics • Ecosystem • Subscription based • Cloud based

business model mapping by

Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and services in the changers marketplace. Within the Changers community, users can view their statistics and share their CO2 savings with friends.

Key Info https://changers.com/

HQ

Industry to learn from

Potsdam, Germany

Energy

DE

Founded 2010

Facts • Local production of solar chargers & batteries (Germany) • Also referred as a “Social Energy Marketplace” • Marketplace partners & products range from DHL GoGreen over local babysitting services to BMW’s DriveNow car sharing service.

Why Innovative? 1. Changers.com in 3 key offerings

2. On which trends does this company focus? • Sustainable energy production • Not-for-profit business model • Complementary currencies, credits • Gamification

Produce your own energy

Changers Community

Get rewarded for actions 3. Does it bring people out of their comfort zone?

The Changers.com Starter-Kit consists of a powerful solar charger and a light, flexible solar module, both powerful enough to charge different devices, from smartphones to tablet PCs.

The solar charger measures the exact amount of your energy production and translates it into gained CO2-savings. People can compete with their friends and see which cities are the most active.

For each self-generated watthour you get one “Changers Credit”, which you can redeem for sustainable services and products on their Social Energy Marketplace. People really grow their own money.

• People really grow their own money. How sustainable is this business? • What can I really do with my Changers Credits? A lot of services are too local (e.g. in Berlin only).

concept mapping by

Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and services in the changers marketplace. Within the Changers community, users can view their statistics and share their CO2 savings with friends.

+1watt.hour Solar Energy

+1 Credit

HQ Inc

StarterKit (Solar Panel + Battery) Competition 5

changers.com

Consumer

Consumer

€149

Changers Community

5 5

Exposure

less money

Money Service coupon (X credits)

Inc

Green Partner

Business Model 1. How do they make money? Changers makes money with selling solar panels + batteries. In the Changers shop, where community members can redeem credits for products and services, they give exposure to green brands, which pay a commission fee for the leads.

2. Other companies with similar business model. • http://www.citegreen.com • http://www.terracycle.com

3. Business Model characteristics • Credit System • Online community • Product-Service combination

business model mapping by

Blendle offers individual articles from around 70 newspapers and magazines from well-known Dutch and International publishers for a small fee.

Key Info

http://www.blendle.nl

HQ

Industry to learn from

Utrecht, The Netherlands

Publishing industry

NL

Founded 2014

Facts • When the project started, all Dutch publishers had and still have no idea how much a reasonable price would be for a particular article. • The project was partly funded by a government initiative next to venture capitals. • Received $3.8 Million in funding from NY Times and Axel Springer to expand in Europe

Why Innovative? 1. Blendle in 3 key offerings

2. On which trends does this company focus? • Move from physical to digital • From ownership to access • Pay-as-you-use

Pay per article

Refund policy

Diverse sources

Like iTunes with its apps, customers pay per article they would like to read. If the article is not according to their likings, the customer will get a full refund. To be noted, the first 15 seconds when you read an article are free.

Blendle has a unique refund policy where customers get a money-back guarantee if they do not like an article they have paid for.

From more than 70 Dutch and International newspapers and magazines, the diversity of high quality articles on the platform offers the customer a continues stream of new articles to read.

3. Does it bring people out of their comfort zone? • Cannibalism could set in as publishers could lose their own subscribers to Blendle. • Gaining more international publishers as of the likings of publishers in the UK and USA, the old debate could flare up regarding data privacy. The USA has a different set of privacy regulations than the EU.

concept mapping by

Blendle offers individual articles from around 70 newspapers and magazines from well-known Dutch and International publishers for a small fee.

Refund policy

Unsatisfying article

5

Full refund

Inc

Right to provide their articles

Publishers

Business Model

HQ Inc

Article

Blendle

Consumer

5

5

70% of set price per article

Average of € 0,2 per article

1. How do they make money? Blendle sells articles to customers. Off the set price, Blendle will keep 30% , the publishers will get 70 percent.

2. Other companies with similar business model. • https://play.google.com/store (Google store) • http://www.apple.com (iTunes store)

3. Business Model characteristics • Pay per read • Split revenue • Refund policy

business model mapping by

Birdback lets any retailer link rewards to existing debit or credit card of customers, replacing loyalty cards and vouchers for different shops. It creates a card linking platform which connects online and offline offers via customer’s 16-digit card number.

Key Info

https://birdback.com/

HQ

Industry to learn from

New York, United States

Mobile industry

US

Founded 2014

Facts • The company was founded by three Danes that met in San Francisco. • Launched their company with a funding of $2.4 Million in February 2014 • Partnership with Affiliate Window, the biggest affiliate network in Europe

Why Innovative? 1. Birdback in 3 key offerings 2. On which trends does this company focus? • Retail partnerships • Online and offline benefits

In-store cashback program

Card-link offers are a way for advertisers to turn online shoppers into in-store shoppers.

Ultimate convenience

Customers click a button and immediately activate the discount as they pay, never having to worry about vouchers, apps or loyalty cards. Also, any retailer can link its rewards/ vouchers to an existing debit/credit card.

No need to adapt

The card works on existing infrastructure, thus customers or retailers do not need to adopt complex systems or need to alter their behaviour to reap the benefits that Birdback provides them.

3. Does it bring people out of their comfort zone? • Will using yet another service make things complex? Will people need to learn new things in order to use this service effectively? Is this service compatible with the shops people buy at?

concept mapping by

Birdback lets any retailer link rewards to existing debit or credit card of customers, replacing loyalty cards and vouchers for different shops. It creates a card linking platform which connects online and offline offers via customer’s 16-digit card number.

Exposure

Targeted offers from partner shops

Data driven services

Data on buying behaviour

5

HQ Inc

Inc

Fee for customer data Advertisers / Retailers

Birdback

5

Consumer

Partnership share per redeemed offer

5

Transaction for card-linked offer

Business Model 1. How do they make money? Birdback uses two types of revenue models: 1) traditional revenue share model with publishers and retailers, 2) pay-per-performance model where they receive a percentage of the value when customers use the card-linked offers.

2. Other companies with similar business model. • www.groupon.com • www.edointeractive.com • https://www.thanx.com/

3. Business Model characteristics • Affiliate • Revenue sharing

business model mapping by

Birchbox is an online monthly subscription beauty sample service for beauty for both men and women. For a monthly subscription fee, Birchbox mailing boxes to subscribers with curated beauty samples that is based upon a personalised profile of individual customers.

Key Info

http://www.birchbox.com/

HQ

Industry to learn from

New York City, United States

Retail

US

Founded 2010

Facts • The company was the first of modern subscription - based businesses to really take off. • In September 2015, Birchbox was valued at a reported $485 million, has over 1 million subscribers and is present in the USA, UK, France and Spain. • In 2014 Birchbox opened their first physical store in Soho, NYC.

Why Innovative? 1. Birchbox in 3 key offerings

2. On which trends does this company focus? • E-commerce • Subscriptions • Personalisation • Surprise-as-a-service

Monthly box

Based upon the customer’s profile, a curated beauty box containing beauty product samples is mailed every month to the customer to try out for $10 or $20 per month.

Online shop

After trying out samples, customers can buy full priced premium beauty products on the webshop.

Editorial content

Customers can turn to the Birchbox Magazine and blog, various social channels and YouTube videos for content as wide-ranging as interviews with beauty industry insiders, lifestyle hacks, makeup and workout tutorials.

3. Does it bring people out of their comfort zone? • How do customers know they will like the products they’ve paid for?

concept mapping by

Birchbox is an online monthly subscription beauty sample service for beauty for both men and women. For a monthly subscription fee, Birchbox mailing boxes to subscribers with curated beauty samples that is based upon a personalised profile of individual customers.

5

Price for premium products from Birchbox store

Inc

Exposure

Brand

Free Samples Inc

HQ Inc

Brand

Birchbox

Full priced products

Consumers

5

Inc

Revenue from full priced beauty products minus affiliate fee

Brand

Brands selling beauty products

Curated box of beauty samples

5

Full priced beauty products

$10 subscription fee for women $20 subscription fee for men

Business Model 1. How do they make money? Birchbox sells for a monthly subscription fee boxes with beauty samples, to promote products of their partner brands which supply them for free. Through the webshop Birchbox sells full priced products whereon they receive an affiliate fee.

2. Other companies with similar business model. • www.barkbox.com • www.naturebox.com • www.bootcrate.com

3. Business Model characteristics • Subscription based • Affiliation

business model mapping by

Azuri Technologies is a commercial provider of Pay2Go solar systems to rural off-grid communities. With the widest reach of any provider in sub Saharan Africa, the company is addressing the problem of energy access. Azuri brings a solution to 1.3 billion people around the world who lack access to an energy grid.

http://www.azuri-technologies.com/

Key Info HQ

Industry to learn from

Cambridge, UK UK

Energy

Founded 2012

Facts • In 2015, US President, Barack Obama, met Michael Wanyonyi, CEO and founder of Mibawa Suppliers, during his visit to the Power Africa Innovation Fair. • Azuri secured a £1M working capital loan from Barclays to accelerate the deployment of its home solar systems.

Why Innovative? 1. Azuri in 3 key offerings 2. On which trends does this company focus? • Off-the-grid solution • Pay-as-you-go • Low cost energy supply

Pay-as-you-go

Real-time monitoring

Azuri solar home systems allows users to pay for solar power on a pay-as-you-go basis, just like they do for their phones and kerosene. This eliminates high investment costs and provides clean, safe renewable power to families at about half the cost of the kerosene they normally use.

Azuri connects with its users once a week, this happens when they add credit to their Azuri unit. A cloud-based distribution management system monitors the customer’s status in real time and provides access to training and information systems that can be used on a computer or phone.

Easy top-up

To continue using the power service, all consumers need to do is buying a scratch-card and insert the code in the device to enjoy another week of energy.

3. Does it bring people out of their comfort zone? • Decentralised energy production

concept mapping by

Azuri Technologies is a commercial provider of Pay2Go solar systems to rural off-grid communities. With the widest reach of any provider in sub Saharan Africa, the company is addressing the problem of energy access. Azuri brings a solution to 1.3 billion people around the world who lack access to an energy grid.

HQ Inc

Units + Solar panels

Azuri 5

% on sale

Acces to 1 week of energy

Customer data

Training

Inc

Installation

Unit + Solar panel Local Azuri franchisee

Consumer

5

Consumer

One-time installation fee

Weekly scratch-cards

5

Business Model 1. How do they make money? Azuri takes a one-time installation fee and then charges $1,50 per week per topup.

$1.5 per scratchcard

2. Other companies with similar business model. • http://www.sarvajal.com/

3. Business Model characteristics • Pay-as-you-go model

business model mapping by

ASAP54 is the first app to combine a social fashion community with the latest visual recognition technology. This app is the so-called Shazam of the fashion industry. By taking a picture of your desired items of clothing, the engine finds the same or similar pieces that consumers can buy online.

Key Info

http://asap54.com/

HQ

Industry to learn from

London, UK UK

Retail

Founded 2013

Facts • Retail partners include brands ranging from Barney's New York to H&M. • Raised $8.27 Million from investors that include e.Ventures & Ceyuan. • Founder is ex-COO (and wife of the owner) of hip fashion portal FarFetch

Why Innovative? 1. ASAP54 in 3 key offerings 2. On which trends does this company focus?

• Data Mining/ Big Data • Visual Recognition Technology • e-Commerce

Take a Picture and Buy

By simply taking a picture of a clothing item that you like, the ASAP54 search engine will provide the same or similar items that users can directly buy online.

In-house Stylists

If the user cannot find a clothing piece, then in-house stylists help the customer with any query within 24 hours. Providing solutions to problems manually to compensate for the shortcomings of a technology is termed Concierge MVP.

Not Limited To Fashion

ASAP54 also enables users to take pictures items other than clothing. Consumers can take a picture of any item and the app will recognise the colour and pattern and show clothes with the exact same colour and/or pattern (e.g. take a picture of a cheetah, and get a purse in the same pattern).

3. Does it bring people out of their comfort zone? • By directly linking customers to the item that they need, ASAP54 is in fact cutting the sales channel short. Also, there would be no customer relation between the end consumer and retailers, which is a valuable link in any business.

concept mapping by

ASAP54 is the first app to combine a social fashion community with the latest visual recognition technology. This app is the so-called Shazam of the fashion industry. By taking a picture of your desired items of clothing, the engine finds the same or similar pieces that consumers can buy online.

5

Money

Consumer

Inc

Clothes

In-House Stylist Advice

Barneys New York

1 Inc

H&M

Inc

Experience

HQ Inc

Leads

5

reputation

ASAP54 Data from likes/comments/picture posting

5% Commission

Etc

Application

Retailers Celebrities/ Fashion Bloggers

Business Model 1. How do they make money? ASAP54 makes money by selling items from partner retailers to consumers, upon which ASAP54 earns an average commission of 5% per item sold.

User Community

Exposure

2. Other companies with similar business model. • http://www.asos.com/ • http://www.shazam.com/ • http://www.earnieland.be/

3. Business Model characteristics • • • •

Online Community Affiliate Model Direct Sales Model Concierge MVP

business model mapping by

Appear Here, the AirBnB for retail spaces, is an online marketplace to list, find and book short-term retail spaces

http://www.appearhere.co.uk/

Key Info HQ

Industry to learn from

London, United Kingdom UK

Real estate

Founded 2013

Facts • Appear Here has become the largest online market space for short-term retail spaces in the UK with clients as Microsoft, Sony and American Apparel • Received $ 9.4 Million in funding from a total of 12 investors

Why Innovative? 1.Appear Here in 3 key offerings 2. On which trends does this company focus? • Digitalisation of services • Mobile commerce platform • Curation of best locations

Hassle-free

For both the tenant and the landlord Appear Here offers them a standardised leases, legals and payment system online. It reduces the hassle and eases the paperwork between the parties like booking a room at a hotel.

Short-term leases

A diverse set of short-term leases, such as for a day, week or month, are offered with prices set by the landlords themselves. This gives the tenant the ability to find the right short-term space for the right period and price.

Choose style

Potential tenants can filter the perfect location for their store based on the style they require. E.g. Classic location

3. Does it bring people out of their comfort zone? • It breaks the marketplace where commercial leases are offered for a set amount of years, offline. It cuts out the middleman between the tenant and landlord and breaks the traditional leasing business model for renting spaces.

concept mapping by

Appear Here, the AirBnB for retail spaces, is an online marketplace to list, find and book short-term retail spaces

5

5

Transaction minus 12-15% Commission

Transaction (Rent) for space

HQ Inc

Available renting spaces

Space owner

Leads

Appear Here

Tenant Platform to rent spaces

Exposure

Business Model 1. How do they make money? After the landlord sets a day, week and monthly price, Appear Here takes commission between 12% - 15% on a completed transaction The Space owners pay no listing fee.

2. Other companies with similar business model. • https://www.airbnb.com/ • https://www.etsy.com/

3. Business Model characteristics • Peer-to-Peer • Broker model • Curation

business model mapping by

AliveCor let’s you monitor your heart with a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG) recorder. Data can be viewed via the free AliveECG app. Via AliveInsights - their paid analysis service - patients can get access to expert insight on their ECG readings without waiting for a doctor’s appointment.

Key Info

www.alivecor.com

HQ

Industry to learn from

San Francisco, US

Health & BioTech US

Founded 2011

Facts • AliveCor released a veterinary version of their app ahead of the one for humans. • In Aug 2014 AliveCor receives first FDA clearance to detect a serious heart condition in an ECG on a mobile device.

Why Innovative? 1. AliveCor in 3 key offerings 2. On which trends does this company focus? • Big-Data • Quantified Self • Product with a Service • “The Internet of Me”

Record Accurate ECGs

Share Records with doctor

Data Insights

Record heart rhythms along with your symptoms, lifestyle activities and medications. Clinical studies demonstrated the AliveCor Heart Monitor’s accuracy to be comparable to readings from Lead 1 of standard ECG machines.

You can easily and automatically share ECGs, AF episodes and symptoms you’re feeling with your doctor using email, PDFs or the Provider Dashboard.

Patients can send recordings, along with notes on any symptoms they may have for a technical or clinical review. AliveInsights provides several service options to choose from and all are available 24 hours a day, 7 days a week.

3. Does it bring people out of their comfort zone? • Getting reports on your health status, only by providing your data, is a different approach patients are not always comfortable with. • Only providing an add-on for your smartphone to make it into a professional ECG device makes existing, more expensive systems, look overrated.

concept mapping by

AliveCor has a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG) recorder. All data can be viewed via the free AliveECG app and via AliveInsights, their paid analysis service, patients can get access to expert insight on their ECG readings without waiting for a doctor’s appointment.

ECG data

5

5

$74,99

Money

Patients Inc

AliveCor Heart Monitor

Cardiac Technician

ECG analysis

5

-% commission

Lead

Use AliveCor

HQ Inc

Inc

ECG data

AliveCor Certified Cardiologist

ECG analysis

Patients ECG Analysis

Partners for AliveInsight

*Reimbursement for ECG tracings and reports, with a CPT code enables health professionals to recoup the costs of the device in a matter of days

AliveCor Heart Monitor + provider dashboard

Practice Fusion EHR

5

5

$74,99*

$15/month

Business Model 1. How do they make money? • •

AliveCor makes money by selling ECG devices ($74,99) that fit on existing smartphones. Physicians that want their own monitor pay an extra $15/month for professional services

2. Other companies with similar business model. • http://www.preventice.com/

Physicians

AliveCor Users

3. Business Model characteristics • Online service (app) + Offline product (device) • Data Model • Partnership Model

business model mapping by

Airbnb is an online service that provides a platform for individuals to rent out their lodging for travellers to stay. People can rent anything from a couch to a castle in 8000 cities around the world.

Key Info

http://www.airbnb.com

HQ

Industry to learn from

San Fransisco, US

Travel & Leisure

US

Founded 2007

Facts • Brian Chesky, CEO and co-founder of Airbnb, believes in “eating your own dog food”; which is to promote his company by using Airbnb himself. He has not owned a home since 2010! • Airbnb has a vast network of freelance photographers in all major cities of the world who go to a location and click high-definition photographs of the property.

Why Innovative? 1. Airbnb in 3 key offerings

2. On which trends does this company focus? • Sharing Economy • P2P (peer-to-peer) • Speeding-up Society (24/7 access)
 • All Things Digital

Marketplace Platform

Enables owners to list their space on the platform and earn rental money. On there other side they give cheap options to travellers to stay with local hosts. Airbnb provides insurance to listed properties.

Rating & Reviews

Rating and review system for hosts and guests. Hosts can accept or reject a booking after reading the reviews of the traveller or after going through his social profiles.

Easy Booking

Complete Facilitation of the process of booking. Travellers have the option to search for a property by filtering them according to rent, amenities provided, location etc. They can book a space by paying through the Airbnb portal.

3. Does it bring people out of their comfort zone? • Airbnb’s presence in cities significantly cuts into the long-term rental housing market. • Quality-control. Inevitably some property managers won’t provide a quality, local experience to guests.
 • A New York City ruling has declared the service illegal, if renting for less then 30 days, despite efforts by Airbnb to intervene.

concept mapping by

Airbnb is an online service that provides a platform for individuals to rent out their lodging for travellers to stay. People can rent anything from a couch to a castle in 8000 cities around the world.

Profile

Airbnb Platform 5 HQ Inc

10% commision from booking fee

Airbnb

Host Convenient listing space + freelance photographers

5

1

Money

Free Space

Experience

Feedback

5

3% of booking amount as transaction charges Guest

Convenient booking process

Airbnb Community

Business Model 1. How do they make money? Providing the platform for “free”, Airbnb takes a flat 10% commission on the booking amount and charges 3% transaction costs to guests for every booking they make.

2. Other companies with similar business model. • • • •

http://getyourguide.com http://etsy.com http://opendesks.com http://www.thestorefront.com/

3. Business Model characteristics • • • •

Personal Reviews P2P-model Online community Broker model

business model mapping by

Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers’ movements using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day, small amounts of money is transferred into the user's special savings account, the Alfa Activity account.

http://activity.alfabank.ru/

Key Info HQ

Industry to learn from

Moscow, Russia

Banking Sports & Fitness

RU

Founded 2014

Facts • The Alfa Bank is the largest private commercial bank in Russia. • Customers using the service are saving up to twice as much as the average and are walking 1.5 times as far

Why Innovative? 1. Activity by Alfa Bank in 3 key offerings 2. On which trends does this company focus? • Wearables • Big Data • Mobile Banking

High savings

Users of the Alpha Activity have a 6 percent interest rate, much higher than the interest rates of other banks.

Access to high interest

Unlike most of the highestinterest accounts, it’s accessible to anyone regardless of their annual income and the only way to access it is by working up a sweat.

Personalised finance

The more the customers sweats, the more money gets transferred across and the more they save. It all depends on the frequency of their workout.

3. Does it bring people out of their comfort zone? • The healthiest customers are able to save the most. • You can’t transfer unlimited amounts to your savings account, only by working out the money is automatically transferred

concept mapping by

Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers’ movements using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day, small amounts of money is transferred into the user's special savings account, the Alfa Activity account.

Activity Data

Right to use data

Activity Data

5

# Rubles +4,2% saving interest /100.000 steps

5

5 HQ Inc

Inc

1,8% annual saving interest

Alfa Bank

5

$150 Activity User

Fitness Tracker (eg Jawbone) Fitness Tracker

Money

Banking Service

Business Model 1. How do they make money? Alfa bank requires their new sportive customers, who are interested in the free ‘“Alfa Activity” account, to sign up for a regular bank account, which costs 59 Rubles (€1,20) per month, and a free internet account “Alfa Click.”

5

Normal customer

56 Ruble/Month

Alfa Bank Users

2. Other companies with similar business model. • /

3. Business Model characteristics • Bait and Hook • Performance based • Product-Service combination

business model mapping by

23andMe is a privately held personal genomics and biotechnology company that provides uninterpreted raw genetic data to gain insights into personal ancestry. The company is named for the 23 pairs of chromosomes in a normal human cell.

Key Info

http://www.23andme.com

HQ

Industry to learn from

Mountain View, California, US

Health & BioTech

Founded 2006

Facts • Founded by Anne Wojcicki, the wife of Google co-founder Sergey Brin. (the two are now separated) • Since it was founded in 2006, 23andMe has collected data from 800,000 customers (Jan 2015). • *23andMe (temporarily) no longer offers health genetic reports due to an FDA directive.

Why Innovative? 1. 23andMe in 3 key offerings 2. On which trends does this company focus? • Personal Genome Service • Self-Monitoring • Big Data

Personal DNA Report

For $99, people can order a DNA scan. After sending back a sample to the 23andMe lab, users receive, 3 weeks later, a personal DNA report on different health conditions* and their DNA lineage.

Research Surveys

23andWe, gives customers the opportunity to leverage their data by contributing it to studies of genetics. At this moment only in-house research, 23andMe will provide this service soon B2B, for monetizing profile data.

Open API

23andMe has an API, to let developers build other apps and services on top of users’ genetic information. e.g. www.genesand.us finds the best genes that you can give to your child.

3. Does it bring people out of their comfort zone? • With +300.000 DNA samples in their customer base, 23andMe has access to the most precious data a person can give: his personal data. • Direct-to-consumer genetic test kits may provide inaccurate or misleading disease risk assessments. (FDAs concern)

concept mapping by

23andMe is a privately held personal genomics and biotechnology company that provides uninterpreted raw genetic data to gain insights into personal ancestry. The company is named for the 23 pairs of chromosomes in a normal human cell.

Part of Business Model - not happening yet DNA kit 5

$ 99 Inc

5

Labo

HQ Inc

Money

Inc

use for API

DNA report

23 & Me

E-health Company

Consumer

Service

Saliva

DNA service

Government

Answers

Survey

Experience

Business Model 1. How do they make money? 23andMe makes money with personal genetic tests. Customers are purchasing ancestry-related information and uninterpreted raw genetic data for $99.

2. Other companies with similar business model. • http://invitae.com • http://mygene23.com • http://www.geenianalyysi.fi/

3. Business Model characteristics • • • •

Big Data Online research community B2B2C Product-Service combination

business model mapping by

3D Hubs is a collaborative production platform for 3D printer owners and 3D makers. This company is on a mission to make 3D printing accessible to everyone by unlocking the world’s idle 3D printers, facilitating transactions between 3D printer owners (Hubs) and people that want to make 3D prints (makers).

http://www.wijeyanewspapers.lk/

Key Info HQ

Industry to learn from

Amsterdam, the Netherlands

Manufacturing

NL

Founded 2013

Facts • 3D Hubs’ CEO B. de Zwart and CTO B. Garret are both former employees of 3D Systems. • Top hub cities are NY, Milan, London, LA, Amsterdam with each more then 140 printers. • 3D Hubs partnered with Autodesk Spark in Oct 2014.

Why Innovative? 1. 3DHUBS in 3 key offerings 2. On which trends does this company focus? • Collaborative Consumption, P2P (peer-to-peer) • 3D Printing • Network of ‘prosumers’

Share 3D Printer

Interactive Map

Hub maker community

3D Hub lets 3D print-owners list their printer for free. There are no signup fees or recurring charges for Hubs. 3D Hubs takes a 15% fee on each order to provide services like customer support, model checking, platform marketing and payment facilities.

People can find a local printer in their area and connect with the HUB trough the platform. Each Hub decides how much money it wants to earn, and sets its own start-up price for a 3D print.

Hubs meeting makers and vice versa is the backbone of this platform. The ability to learn from the community and share your knowledge and designs is the beating heart of 3D Hubs.

3. Does it bring people out of their comfort zone? • How do you control quality when manufacturing is distributed among communities? (reviews) • By directly linking customers to local producers 3D Hubs is using distributed manufacturing to make 3D printing accessible to everyone without ‘middlemen’ involved.

concept mapping by

3D Hubs is a collaborative production platform for 3D printer owners and 3D makers. This company is on a mission to make 3D printing accessible to everyone by unlocking the world’s idle 3D printers, facilitating transactions between 3D printer owners (Hubs) and people that want to make 3D prints (makers).

5

Money

Consumer Printed Poduct

Platform

Community Meetups

3D Computer Model 5 HQ Inc

15 % Experience 3DHubs

3D printer owner

Lead

Experience Maker

3D HUB Mayor

City Makers Community

3D Computer Model

Platform

Business Model 1. How do they make money? 3D Hubs takes a 15% fee on each order for the service they provide by connecting makers with people that want to print (excluding any applicable VAT).

2. Other companies with similar business model. • http://corp.fon.com • Foursquare • Airbnb

3. Business Model characteristics • P2P (peer-to-peer) Business Model • Online & Offline community • Broker Model

business model mapping by

Create your own cards Download as PDF Share this tool if you liked it. Many thanks, BOI team