Business Model Canvas [PDF]

Zitiervorschau

Designed for:

Designed by:

The Business Model Canvas Families In Nature Key Partners

Key Activities

What key activities do our partners perform? What resources are they providing?

Customer Relationships

March 26, 2017 Version 1

Customer Segments

How can we form customer relationships?

Who are our Key Partners? Who are our Key Suppliers?

Value Propositions

Chris Mojica, Yadira Martinez, and Marcel James

What is our value proposition? What are our key activities? ● Camping/Hiking training and experience ● Canoeing ● STEM events ● Ecologist certifications ● Family Interactions ● Charitable service ● Leadership development in youth

Who are we creating value for? ● ● ●

Bringing families in nature to learn and experience the outdoors together. What customer problem are we solving? ● ●

●

Families need a platform to connect and bond. Families are looking for training on how to navigate the outdoors properly Families are looking for education in the STEM fields to prepare for careers

“Word of Mouth” Advertising Discount promotions for customers who refer others

Which areas have we established presence in?

What are our revenue streams? What Key Resources does our value proposition require? ● ● ● ● ●

Park access Permitting weather Solid curriculum Volunteers Families

$300/annually to attend all scheduled outdoor events. This currently includes all costs associated.

● ●

What demographic are we trying to reach?

Connect with each other and community Learn about the outdoors and how to navigate in it Become educated and even certified in aspects of science

National Appeal How can we integrate customer locations? Hiring staff members to plant business concept in various regions

Channels How are we communicating with our customers? Shared Calendars Which communication method would work best? Calendars private to community group, with regional events posted by volunteer staff How can we integrate regional channels? Having a paid staff member plant business in new regions to create a new council

Cost Structure

●

Municipalities within Texas

What service bundles are we offering?

Key Resources

Families who are desiring to:

Revenue Streams

What costs do we need to incur to sustain?

What value are customers really willing to pay for?

What resources are most expensive?

What are they currently paying?

Which key activities are most expensive?

How are they paying?

Who are the most important customers? Families with limited experience outdoors who are interested in learning