BCG Matrix of Samsung Company [PDF]

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NAME:-Bhavesh A Vasava Roll No:- 119106

BCG MATRIX OF SAMSUNG COMPANY SAMSUNG electronic company is a largest electronic producer in Asia. It operating in mainly four division 1.HOME APPLIANCE 4.DIGITAL MEDIA

2.INFORMATION AND TECHNOLOGY 3.SEMICONDUCTOR

Analysis of companie products in BCG matrix

Relative Market Share

Low

HighMarket Growth Rate

High

STAR:

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STARS SMART PHONE TABLET TV

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CASH COWS HOME APPLIANCES

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Low QUESTION MARKS SAMSUNG PRINTER

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DOGS SAMSUNG WATCH

SAMSUNG develop their product in the market to gain the larger market share and market growth and maintain the stronger position in the market. Mobile phones and tablets can be seen in star category, Tablet According to GFK data provided by Samsung, the company cornered 51% value market share of the “consumer tablet segment” in November 2017, up from 46% share in January 2017. Smart Phone's 2019, Samsung's market share was 18.8 percent. In 2018, Samsung shipped more than 292 million smartphones worldwide. Samsung TV In 2018, Samsung held a share of 16.6% of the worldwide TV shipments.  

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SAMSUNG want to achieve their position as major Smart phone's supplier in international market. With the change in technology, SAMSUNG manufactures the new mobile phones adding new feature to attract the target market like Galaxy A2 Core and Galaxy S10 series upgraded A series and M series (A30s, M30s, A10s, A50s and M10s).created the strong brand value Samsung plasma tv also star for companies, investment in smart tv can become source of long-term profit

QUESTION MARKS some of SAMSUNG product are still in that phase of development which a low market share but high demand for that product like SAMSUNG PRINTER, printer has higher demand in the market but in case of Samsung printer it can remain at the position of a question mark. Galaxy 7 has gained negative image due to battery overheated. DOGS in this product has less cash usage and less cash generation which mean both the market share and market growth are lower. This is the declining stage, SAMSUNG WATCH is not able to gain attention from a customer and higher competitor is APPLE watch. CASH COWS

in this product is in low growth market with high market share this is also called mature stage of business., return on investment is high but slow expansion indicate the lower market share. SAMSUNG HOME APPLIANCES, company sells home appliance in different region and reach in global market, but due to low creativity and doesn't offer the latest technology result in low market share which is in cash cow class, CONCLUSION every business adopts the strategic planning and sees their product and service in a different stage that is high or low and take the decision whether to invest in this product or not.BCG matrix can be classified into mainly four class with high market share and high market growth,

References

https://m.economictimes.com/tech/hardware/samsung-india-revenue-grows-profitfalls/articleshow/67342852.cms https://news.samsung.com/global/samsung-announces-the-worlds-1st-printer-poweredby-android https://www.indiatoday.in/technology/news/story/india-s-wearables-market-reachesall-time-high-in-2019-1631945-2019-12-27