MKT201 Quiz NG [PDF]

Zitiervorschau

Quiz 1 1.

A marketer who segments a population by age and gender is using ________ to categorize consumers.

a.

demographics

b.

psychographics

c.

roles

d.

lifestyle

2.

A consumer researcher who examines consumers' lifestyles and personalities is studying ________.

a.

demographics

b.

psychographics

c.

social class

d.

roles

3.

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas , or experiences to satisfy needs and desires is called ________.

a.

lifestyle marketing

b.

role marketing

c.

consumer behavior

d.

marketing research

4.

People who belong to the same social class have which of the following in common?

a.

income levels

b.

personalities

c.

ethnicity

d.

family structure

5.

According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is not part of consumer behavior.

a.

True

b.

False

6.

The immediate response by our eyes, nose, mouth or fingers to such basic stimuli as light, color, sound, odor and texture is called ________.

a.

reception

b.

awareness

c.

perception

d.

sensation

7.

The process by which people select, organize, and interpret sensory information is called ________.

a.

reception

b.

awareness

c.

perception

d.

sensation

8.

Which of the following is NOT one of the three stages of the process of perception?

a.

interpretation

b.

adaptation

c.

attention

d.

exposure

9.

The ________ threshold refers to the minimum amount of stimulation that can be detected on a sensory channel.

a.

absolute

b.

differential

c.

intensity

d.

relative

10.

The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.

a.

absolute

b.

differential

c.

intensity

d.

relative

11.

________ occurs when a stimulus is below the level of an individual's awareness.

a.

Absolute threshold

b.

Differential threshold

c.

Subliminal perception

d.

Perceptual selection

12.

According to the exposure factor leading to adaptation, frequently encountered stimuli ________ as the rate of exposure increases.

a.

adapt

b.

habituate

c.

prime

d.

overload

13.

Size, color, position, and novelty are all strategies for creating which of the following?

a.

contrast

b.

adaptation

c.

positioning

d.

thresholds

14. Which of the following refers to the meanings we assign to sensory stimuli?

a.

schema

b.

semiotics

c.

interpretation

d.

perception

15. What is the primary purpose of a perceptual map? a.

The map outlines how the product process functions.

b.

Perceptual maps diagram the differences between the sense systems.

c.

Perceptual maps outline where a product stands in comparison to competitors in the minds of consumers.

d.

The map shows the threshold values of various retail stimuli.