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Style Guide 2014 TM & © 2013 Cartoon Network.
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Table of Contents 3 Intro 4 Logos 5 Typography 6
Color Palettes
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Size Comparison
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Character Art
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Design Elements
47 Backgrounds 53 Core Graphics 55
Core Prints
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Specialty Graphics
58 Specialty Prints 60 Core Products 68 Packaging 76 Brand Assurance 2
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TM & © 2013 Cartoon Network.
Intro ADVENTURE TIME™ is about two best bros: Finn, a human boy who’s all about being a righteous hero, and Jake, a talking, shape shifting dog with a big heart. They live in a giant tree house in the magical Land of Ooo surrounded by princesses, candypeople, a weirdo Ice King, monsters (some scary, some not-so-much), an indie rocker vampiress; you name it. Finn and Jake are all about conquering quests and challenges and dungeons and righting wrongs. But they’re also all about acting like goofs and cracking each other up. Oftentimes it helps while traversing treacherous lands and seeking heart-pounding adventure to act like a goof.
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TM & © 2013 Cartoon Network.
Logos
AT Logo with white channel Logo_4_Color
Logo_4_Color_channel
Logo_PMS
Logo_4_Color_channel_blk
Logo_B&W
Logo_4_Color_channel_wht
®
CARTOON NETWORK_CN_Logo
4
CARTOON NETWORK_Checkerboard_Logo
FREDERATOR_Logos (For packaging use only)
®
4
TM & © 2013 Cartoon Network.
Typography
Primary Fonts
Secondary Fonts
Pendle Heavy ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890
HELVETICA CONDENSED Bold
Pendle Medium ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghij klmopqrstuvwxyz 1234567890
HELVETICA Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Pendle Thin
HELVETICA Medium
ABCDEFGHIJKLMOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmopqrstuvwxyz 1234567890
Pendle Heavy Outline ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Futura Book
ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890
*Proper licenses must be obtained for all fonts.
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TM & © 2013 Cartoon Network.
Color Palettes Mass / Core Pantone 7404
Pantone 2593
Pantone 7417
Pantone 360
Pantone 306
Pantone 7448
Pantone 2728
White
Pantone Process Black
Pantone 340
Specialty / Department Pantone 647 Pantone 1355
Pantone 584
Pantone 220
Pantone 570
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Pantone 305
Pantone 7417
Pantone 257
Pantone 525
White
Pantone 401
Pantone Process Black
TM & © 2013 Cartoon Network.
Character Size Chart
Finn
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Jake
Ice King
Lumpy Space Princess
BMO
Lady Rainicorn
Bubblegum Princess
Tree Trunks
Marceline
TM & © 2013 Cartoon Network.
Character Art
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TM & © 2013 Cartoon Network.
Finn TEETH, HAT, SOCKS 0c 0m 0y 0k or White LINEWORK, PUPILS, MOUTH, SHOES 40c 30m 30y 100k or Pantone Process Black SKIN 0c 15m 11y 0k or Pantone 489 INSIDE MOUTH 0c 90m 100y 51k or Pantone 1815 TONGUE 0c 38m 21y 0k or Pantone 1765 T-SHIRT 85c 19m 0y 0k or Pantone 299 PANTS 90c 57m 0y 0k or Pantone 660 TOP FLAP 36c 0m 49y 0k or Pantone 359 SHOULDER STRAP, BOTTOM TONE 59c 0m 100y 7k or Pantone 369 BUTTON INSIDE 65c 0m 100y 42k or Pantone 364
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TM & © 2013 Cartoon Network.
Finn
FINN_14
FINN_13
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*Additional poses available in Character Art Pack
FINN_15
10
TM & © 2013 Cartoon Network.
Finn
FINN_17
FINN_18
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FINN_16 11
TM & © 2013 Cartoon Network.
Jake
TEETH, EYE HIGHLIGHT 0c 0m 0y 0k or White LINEWORK, IRIS/PUPILS, NOSE 40c 30m 30y 100k or Pantone Process Black BODY 0c 30m 95y 0k or Pantone 7409 INSIDE MOUTH 0c 90m 100y 51k or Pantone 1815 TONGUE 0c 66m 38y 0k or Pantone 709
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12
TM & © 2013 Cartoon Network.
Jake
JAKE_34
JAKE_33
JAKE_35
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*Additional poses available in Character Art Pack
JAKE_32 13
TM & © 2013 Cartoon Network.
Ice King EYES, EYEBROWS, BEARD, HAIR, TEETH 0c 0m 0y 0k or White LINEWORK 40c 30m 30y 100k or Pantone Process Black ROBE 100c 50m 0y 0k or Pantone 300 INSIDE ROBE 100c 96m 0y 8k or Pantone 273 INSIDE MOUTH 100c 67m 0y 37k or Pantone 654 TONGUE 21c 61m 0y 4k or Pantone 681 SKIN 33c 3m 0y 0k or Pantone 291 CROWN 0c 24m 94y 0k or Pantone 123 PINK ON JEWEL 0c 38m 21y 0k or Pantone 1765 RED ON JEWEL 0c 90m 86y 0k or Pantone 032 MAROON ON JEWEL 0c 95m 100y 29k or Pantone 484
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PURPLE ON JEWEL 34c 100m 0y 0k or Pantone 2405 14
TM & © 2013 Cartoon Network.
Ice King
IK_10
IK_11
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*Additional poses available in Character Art Pack
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TM & © 2013 Cartoon Network.
BMO LINEWORK, FACE, DETAILS 40C 30M 30Y 100K or Pantone Process Black LEGS 42C 8M 0Y 40K or Pantone 5415
BLUE CONTROL: TOP 63C 0M 12Y 0K or Pantone 311 BODY: TOP 52C 0M 25Y 0K or Pantone 7472
SLOT ON FRONT 82C 0M 64Y 70K or Pantone 567
FACE 27C 0M 23Y 0K or Pantone 344
YELLOW CONTROL: TOP 0C 17M 80Y 0K or Pantone 122
ARMS 57C 0M 6Y 13K or Pantone 7459 LETTERING 80C 0M 10Y 68K or Pantone 7477 YELLOW CONTROL: SIDE 0C 28M 100Y 6K or Pantone 124
BLUE CONTROL: SIDE 100C 0M 16Y 9K or Pantone 3135
RED CONTROL: SIDE 0C 100M 63Y 12K or Pantone 200
RED CONTROL: TOP 0C 91M 76Y 0K or Pantone 185
BLUE BUTTONS 100C 57M 0Y 38K or Pantone 541
GREEN CONTROL: SIDE 68C 0M 100Y 24K or Pantone 363
STICK & OUTER RING 70C 0M 38Y 8K or Pantone 7473 GREEN CONTROL: TOP 58C 0M 80Y 0K or Pantone 360
BMO’S CONTROLLER COLORS BODY: DK SIDE & CORD 100C 45M 0Y 37K or Pantone 2955
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BODY: TOP & SIDE 100C 45M 0Y 18K or Pantone 301
INNER RING 62C 0M 21Y 31K or Pantone 5483
BODY: FRONT 70C 0M 38Y 8K or Pantone 7473
RED BUTTON: TOP 0C 100M 43Y 19K or Pantone 207
RING ON CORD 0C 2M 3Y 6K or Pantone Warm Gray 1
RED BUTTON: SIDE 0C 100M 36Y 37K or Pantone 208 16
TM & © 2013 Cartoon Network.
BMO
BMO_1
BMO_7
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BMO_12
*Additional poses available in Character Art Pack
BMO_2 TM & © 2013 Cartoon Network.
Gunter
EYE HIGHLIGHT 0C 0M 0Y 0K or White LINEWORK, IRIS/PUPIL 40C 30M 30Y 100K or Pantone Process Black BODY 0C 4M 18Y 0K or Pantone 7401 WINGS, BODY 100C 80M 70Y 25K or Pantone 532 WINGS HIGHLIGHT 100C 62M 0Y 20K or Pantone 653 FEET, MOUTH 0C 16M 77Y 0K or Pantone 129 MOUTH SHADOW, INSIDE MOUTH 0C 28M 100Y 30K or Pantone 132
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TM & © 2013 Cartoon Network.
Gunter
GUNTER_1
GUNTER_3 GUNTER_2
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19
TM & © 2013 Cartoon Network.
Cinnamon Bun EYE HIGHLIGHT, TEETH 0C 2M 15Y 0K or Pantone 7499 LINEWORK, EYES, BROWS, MOUTH 40C 30M 30Y 100K or Pantone Process Black BUN TOP & BACK 0C 20M 50Y 5K or Pantone 7509 INSIDE MOUTH 75C 68M 100Y 10K or Pantone 438 TONGUE 75C 66M 38Y 0K or Pantone 709 BUN TOP & BACK HIGHLIGHTS 0C 5M 15Y 0K or Pantone 7506 BUN SIDE 0C 43M 97Y 17K or Pantone 723 ARMS, LEGS FILL 0C 58M 100Y 33K or Pantone 470 LINEWORK, ARMS, LEGS, SIDE 0C 60M 100Y 79K or Pantone 4625
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TM & © 2013 Cartoon Network.
Cinnamon Bun
CINN_3
CINN_1
CINN_2
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TM & © 2013 Cartoon Network.
Peppermint Butler
WHITE OF EYE, TEETH 0c 0m 0y 0k or White LINEWORK, PUPILS, BROW, INSIDE MOUTH, 40c 30m 30y 100k or Pantone Process Black BODY STRIPES, BOW TIE, HANDS 0C 90M 86Y 0K or Pantone RED 032 TUXEDO 100C 62M 0Y 20K or Pantone 653 INSIDE MOUTH 0C 0M 0Y 10K or Pantone Cool Gray 2 SHOES 0C 100M 15Y 4K or Pantone Rubine Red SHOE TIPS 0C 58M 100Y 33K or Pantone 470
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TM & © 2013 Cartoon Network.
Peppermint Butler
PB_3
PB_1 PB_2
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TM & © 2013 Cartoon Network.
Ricardio
WHITE OF EYE, TEETH 0c 0m 0y 0k or White LINEWORK, PUPILS, BROW, INSIDE MOUTH, 40c 30m 30y 100k or Pantone Process Black BODY 0C 100M 62Y 0K or Pantone 199 FACIAL LINES, NOSTRILS 0C 97M 100Y 50K or Pantone 188 CHEEK SHADOW 0C 100M 79Y 20K or Pantone 187 CHEEK HIGHLIGHTS 0C 46M 22Y 0K or Pantone 708 LIPS 0C 60M 45Y 18K or Pantone 7419 INSIDE MOUTH 0C 100M 30Y 61K or Pantone 7421
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TM & © 2013 Cartoon Network.
Ricardio
RIC_1
RIC_2 RIC_3
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25
TM & © 2013 Cartoon Network.
LemonGrab EYES, TEETH 0C 0M 0Y 0K or White LINEWORK, IRIS, 40C 30M 30Y 100K or Pantone Process Black BODY, SWORD HANDLE HIGHLIGHT SHEATH JEWEL CENTER 3C 0M 85Y 0K or Pantone 3945 INSIDE MOUTH 2C 0M 100Y 72K or Pantone 581 SHIRT, PANTS 3C 0M 31Y 75K or Pantone 418 BELT 65C 0M 100Y 42K or Pantone 364 BELT BUCKLE 20C 0M 91Y 0K or Pantone 381
SWORD HANDLE 0C 60M 100Y 44K or Pantone 7517 SHEATH 0C 36M 100Y 63K or Pantone 1405 SHEATH JEWEL OUTLINE 0C 61M 97Y 0K or Pantone 158 SWORD HILT, SHEATH, BASE, TIP 0C 3M 100Y 18K or Pantone 103 SHEATH LINE 0C 27M 100Y 51K or Pantone 1265
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TM & © 2013 Cartoon Network.
LemonGrab
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LG_1 27
TM & © 2013 Cartoon Network.
“Ice King Fan Fiction Characters” The alternate gender versions of the characters should not be mixed with the core versions in the same environments. For example, Finn and Fionna should not be adventuring together. However, you can use them as mirrored elements to core characters. (See graphics section.)
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TM & © 2013 Cartoon Network.
Fionna (Alternate)
TEETH, HAT, SOCKS 0c 0m 0y 0k or White LINEWORK, PUPILS, MOUTH, SHOES 40c 30m 30y 100k or Pantone Process Black SKIN 0c 15m 11y 0k or Pantone 489 INSIDE MOUTH 0c 90m 100y 51k or Pantone 1815 TONGUE 0c 38m 21y 0k or Pantone 1765 T-SHIRT 85c 19m 0y 0k or Pantone 299 SKIRT 90c 57m 0y 0k or Pantone 660 TOP FLAP 36c 0m 49y 0k or Pantone 359 SHOULDER STRAP, BOTTOM TONE 59c 0m 100y 7k or Pantone 369 BUTTON INSIDE 65c 0m 100y 42k or Pantone 364 HAIR 0c 17m 80y 0k or Pantone 122 HAIR OUTLINE 0c 15m 100y 28k or Pantone 457
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SWORD BLADE 1c 52m 0y 0k or Pantone 231 SWORD BLADE 24c 56m 0y 0k or Pantone 252 SWORD TIP, END 6c 63m 0y 0k or Pantone 238 INSIDE SWORD EDGE 5c 29m 0y 0k or Pantone 243 SWORD HANDLE 27c 100m 0y 2k or Pantone 241 29
TM & © 2013 Cartoon Network.
Fionna (Alternate)
FIONNA_2
FIONNA_4 FIONNA_1 FIONNA_3
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TM & © 2013 Cartoon Network.
Cake (Alternate)
TEETH, EYE HIGHLIGHT, BODY 0c 0m 0y 0k or White LINEWORK, IRIS/PUPILS, NOSE 40c 30m 30y 100k or Pantone Process Black SPOTS 0c 28m 76y 0k or Pantone 7409 INSIDE MOUTH 0c 90m 100y 51k or Pantone 1815 TONGUE 0c 66m 38y 0k or Pantone 709 INSIDE EAR 50c 58m 50y 0k or Pantone 5205
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TM & © 2013 Cartoon Network.
Cake (Alternate)
CAKE_2
CAKE_1
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CAKE_3
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TM & © 2013 Cartoon Network.
Ice Queen (Alternate)
TEETH 0c 0m 0y 0k or White LINEWORK, PUPIL 40c 30m 30y 100k or Pantone Process Black DRESS 55C 35M 0Y 7K or Pantone 7456 DRESS 80C 53M 0Y 0K or Pantone 7455 SKIN 33C 3M 0Y 0K or Pantone 291 INSIDE MOUTH 100C 67M 0Y 37K or Pantone 654 TONGUE 21C 61M 0Y 4K or Pantone 681 INSIDE DRESS 100C 94M 0Y 29K or Pantone 2756 CROWN, NECKLACE 0C 24M 94Y 0K or Pantone 123 PINK ON JEWEL 0C 38M 21Y 0K or Pantone 1765 RED ON JEWEL 0C 90M 86Y 0K or Pantone Red 032 MAROON ON JEWEL 0C 95M 100Y 29K or Pantone 484
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PURPLE ON JEWEL 34C 100M 0Y 0K or Pantone 2405
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TM & © 2013 Cartoon Network.
Ice Queen (Alternate)
IQ_3
IQ_1
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IQ_2 34
TM & © 2013 Cartoon Network.
Marshall Lee (Alternate)
FANGS 0c 0m 0y 0k or White LINEWORK, HAIR, PUPILS 40c 30m 30y 100k or Pantone Process Black SKIN 2c 0m 0y 5k or Pantone 7541 HAIR HIGHLIGHTS 100c 80m 0y 55k or Pantone 5255 PANTS 100C 57M 0Y 38K or Pantone 541 PANTS CUFF 65C 30M 0Y 11K or Pantone 646 SHIRT, BITES ON NECK 0c 100m 63y 29k or Pantone 201 STRIPES ON SHIRT 23C 2M 0Y 77K or Pantone 432 INSIDE MOUTH 48c 100m 0y 40k or Pantone 261 TONGUE 2c 44m 0y 12k or Pantone 687 SHOES 0C 60M 36Y 32K or Pantone 696
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SHOE STRINGS, TIPS, SIDES, BOTTOM 6C 0M 10Y 0K or Pantone 7485 35
TM & © 2013 Cartoon Network.
Marshall Lee (Alternate)
MARLE_1
MARLE_2 MARLE_3
MARLE_4
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TM & © 2013 Cartoon Network.
Lord Monochromicorn (Alternate)
TEETH, EYE HIGHLIGHT, BODY 0c 0m 0y 0k or White LINEWORK, IRIS/PUPILS, NOSE 40c 30m 30y 100k or Pantone Process Black MANE, TAIL 2C 0M 9Y 36K or Pantone 7539 EAR, HOOF 2C 0M 0Y 18K or Pantone 428 HOOF BOTTOM 5C 0M 0Y 45K or Pantone 430
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TM & © 2013 Cartoon Network.
Lord Monochromicorn (Alternate)
LMC_3
LMC_1
LMC_2
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TM & © 2013 Cartoon Network.
Prince Gumball (Alternate) EYES, TEETH 0C 0M 0Y 0K or White LINEWORK, IRIS, 40C 30M 30Y 100K or Pantone Process Black SKIN 0C 18M 0Y 0K or Pantone 517 HAIR, BROWS, PUFFY SLEEVE 0C 66M 38Y 0K or Pantone 709 TUNIC 0C 95M 27Y 0K or Pantone 213 INSIDE TUNIC 0C 100M 35Y 27K or Pantone 215 SHIRT, SLEEVES 27C 100M 0Y 2K or Pantone 241 PUFFY SLEEVE RUFFLES 40C 100M 0Y 28K or Pantone 249 SHOES & PUFFY SLEEVE STRIPES STROKE 48C 100M 0Y 40K or Pantone 261
PANTS 0C 100M 57Y 5K or Pantone 1935 CROWN, PENDANT, BUCKLE 0C 24M 94Y 0K or Pantone 123 INSIDE MOUTH 45C 100M 100Y 15K or Pantone 506 TONGUE 0C 46M 22Y 0K or Pantone 708 JEWEL ON CROWN, PENDANT, BUCKLE 62C 22M 0Y 3K or Pantone 542 HIGHLIGHT ON JEWEL PENDANT, BUCKLE 41C 2M 0Y 0K or Pantone 2905
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TM & © 2013 Cartoon Network.
Prince Gumball (Alternate)
PGB_1
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40
TM & © 2013 Cartoon Network.
Groups
GRP_25
GRP_28
GRP_27
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*Additional poses available in Character Art Pack
GRP_26
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TM & © 2013 Cartoon Network.
Groups
GRP_32
GRP_31
GRP_30
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GRP_29 42
TM & © 2013 Cartoon Network.
Groups
GRP_39
GRP_38
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GRP_37 43
TM & © 2013 Cartoon Network.
Groups (Alternate)
GRP_35
GRP_36
GRP_33
GRP_34
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TM & © 2013 Cartoon Network.
Groups (Alternate)
GRP_40
GRP_42
GRP_41
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45
TM & © 2013 Cartoon Network.
Design Elements
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TM & © 2013 Cartoon Network.
Backgrounds
BG_22
BG_55
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BG_56
BG_57 47
TM & © 2013 Cartoon Network.
Backgrounds
BG_58
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BG_59
BG_60
BG_61
BG_62 48
TM & © 2013 Cartoon Network.
Backgrounds
BG_63
BG_64
BG_65
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BG_66 49
TM & © 2013 Cartoon Network.
Backgrounds
BG_67
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BG_68
BG_69
BG_70
BG_71 50
TM & © 2013 Cartoon Network.
Backgrounds
BG_72
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BG_73
BG_74
BG_75
BG_76 51
TM & © 2013 Cartoon Network.
Backgrounds
BG_77
BG_78
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BG_79
*More backgrounds available in Backgrounds Folder.
BG_80 52
TM & © 2013 Cartoon Network.
Core Graphics
G2
G3 G1
G4
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TM & © 2013 Cartoon Network.
Core Graphics
G7
G5
G8
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G6 TM & © 2013 Cartoon Network.
Core Prints
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P1
P2
P3
P4_A
P4_B
P5
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TM & © 2013 Cartoon Network.
Specialty Graphics
G9
G11
G12
G10
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TM & © 2013 Cartoon Network.
Specialty Graphics
G13
G15
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G14
G16
G17
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TM & © 2013 Cartoon Network.
Specialty Prints
P6
P8
P7
P9_A
P9_B
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TM & © 2013 Cartoon Network.
Specialty Prints
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P10
P11
P12
P13
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TM & © 2013 Cartoon Network.
Core Products
ERASER_PEPPERMINT BUTLER
MOLESKINE_FINN
MOLESKINE_JAKE
PENCIL_PACK_FINN
PENCIL
SHARPENER_LSP
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TM & © 2013 Cartoon Network.
Core Products
BMO BOW TIE JAKE FLAT BILL
JAKE FUR FLAT BILL
JAKE WALLET
CAKE FLAT BILL
LSP BEANIE
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TM & © 2013 Cartoon Network.
Core Products
FINN JAKE GLOVES RAINICORN SCARF FINN JAKE REVERSIBLE BEANIE
FINN JAKE SLIPPERS
FIONNA HAT
GUNTER LAPLANDER
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JAKE FANNY PACK TM & © 2013 Cartoon Network.
Core Products
JAKE WATCH
LIP BALM BALLS
BMO WATCH
FINN JAKE PHONE CASE WALLET
RAINICORN BELT FINN CUP
NAIL POLISH
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TM & © 2013 Cartoon Network.
Core Products
BACKPACK INTERIOR
BACKPACK INTERIOR
BACKPACK
BACKPACK BACKPACK INTERIOR
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BACKPACK 64
TM & © 2013 Cartoon Network.
Core Products JEAN
JEAN CLOSE UP
SHORTS
TSHIRT
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TM & © 2013 Cartoon Network.
Core Products OVERALLS
TSHIRT_GIRLS
TSHIRT_GIRLS
TSHIRT
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TM & © 2013 Cartoon Network.
Core Products
HOODIE
HOODIE
TSHIRT
FINN_JAKE_SHOES
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TM & © 2013 Cartoon Network.
Packaging
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TM & © 2013 Cartoon Network.
Packaging Typography Primary Fonts Pendle Heavy ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890 Pendle Medium ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghij klmopqrstuvwxyz 1234567890
HELVETICA CONDENSED Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 HELVETICA Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Pendle Thin
HELVETICA Medium
ABCDEFGHIJKLMOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmopqrstuvwxyz 1234567890 Pendle Heavy Outline ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890
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Secondary Fonts
Futura Book
ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890
*Proper licenses must be obtained for all fonts.
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TM & © 2013 Cartoon Network.
Packaging Hangtag
FRONT
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BACK
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TM & © 2013 Cartoon Network.
Packaging Blister Card FRONT
GEM TEXT: Please see AT_GemBurst.ai for instructions on how to create the typography.
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BACK
SKY BACKGROUND: No clouds should appear in the two lightest shades of the sky.
TM & © 2013 Cartoon Network.
Packaging Window Box TOP
JAKE: Connects on ALL pannels so that his shape remains continuous. SIDE
GEM TEXT: Please see AT_GemBurst.ai for instructions on how to create the typography. FRONT
BOTTOM
SIDE
BACK
BACKGROUND INSERT SKY BACKGROUND: No clouds should appear in the two lightest shades of the sky.
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TM & © 2013 Cartoon Network.
Packaging Shoe Box BOX LID
SIDE
TOP
BOX BASE
SIDE
SIDE
BOTTOM
SIDE
SIDE
SIDE
SKY BACKGROUND: No clouds should appear in the two lightest shades of the sky.
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TM & © 2013 Cartoon Network.
Neck Print Labels & Sewn in Labels For use with DARK ink on LIGHT fabric
For use with LIGHT ink on DARK fabric
(sXX)
TM & © Cartoon Network. (sXX)
DARK ink on LIGHT fabric
TM & © Cartoon Network. (sXX)
For use with LIGHT ink on DARK fabric
(sXX)
& © Cartoon Network. (sXX)
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(sXX)
(sXX)
TM & © Cartoon Network. (sXX)
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TM & © 2013 Cartoon Network.
Packaging POP Display VERTICAL BANNER
HORIZONTAL BANNER
SKY BACKGROUND: No clouds should appear in the two lightest shades of the sky.
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TM & © 2013 Cartoon Network.
Brand Assurance
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TM & © 2013 Cartoon Network.
Brand Assurance Guidelines INTRODUCTION High standards equal long-term success. By carefully controlling the design of all CARTOON NETWORK™ properties and the licensed products on which they appear, we ensure that they will continue to attract consumer interest and appeal. Therefore, all uses of ADVENTURE TIME™ logos, artwork, character likenesses and names must be approved prior to the production and sale of any product designed by licensees. In addition, all packaging, advertising, in-store promotions, catalogs, brochures, web sites and any other materials using ADVENTURE TIME™ characters must receive written approval from Brand Assurance prior to production and distribution. APPROVAL PROCEDURES While Brand Assurance gives each project our immediate and full attention, approvals take time. Please allow 10 business days for each of the approval stages in your schedule. Avoid short turnarounds. Submit art or production designs at the following stages: • Rough sketch of concept layout • Pre-production samples or strike-offs • Finished artwork or final proofs • Finished products or package samples CONCEPT SUBMISSIONS All submissions for ADVENTURE TIME™ must be submitted via Aries. Aries is a web-based tool designed to help expedite the concept submission process for licensees who have current contracts. The website has a series of customized options that makes it convenient for you to upload images instead of sending them via courier or FTP site. As soon as you log on, the site recognizes you, presents you with a list of your contracts, and puts you just a few clicks away from submitting your concept. Once submitted, the concept is immediately viewable by Brand Assurance and flows into the normal approval process.
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Brand Assurance Guidelines PRE-PRODUCTION AND FINAL SAMPLES After receiving approval to proceed beyond concept stage, upload all pre-production and final sample submissions for the current stage to Aries and send the sample submissions directly to Brand Assurance with a printout of the SUBMISSION SUMMARY. APPROVALS Comments and approvals on your submissions will be automatically e-mailed back to you.
TRADEMARK GUIDELINES Always use the television series title, ADVENTURE TIME™, in full. A TM symbol (™) must appear at the end of the title, as shown in the following logo (for illustrative purposes only): Character names may be used on product and packaging provided that the following rules are always followed: • Character names must be accompanied by a likeness of the character being referenced. • Character names should not include any trademark designations such as a ™ or ® symbol to any character names. • Character names should not be covered or distorted on the product.
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Brand Assurance Guidelines LEGAL NOTICES We consider the protection of our properties to be of great importance and we carefully monitor the use of trademark and copyright notices. To facilitate your correct usage, here are some general guidelines: The following trademark and copyright notice must be included on all finished products and packaging: SHORT LEGAL LINE The following trademark and copyright notice must be included on all finished products and packaging: TM & © Cartoon Network. (sXX)* FULL LEGAL LINE ADVENTURE TIME, CARTOON NETWORK, the logos, and all related characters and elements are trademarks of and © Cartoon Network. (sXX)* The following trademark and copyright notice must be included on all finished advertising, promotional materials and websites: TM & © 2013 Cartoon Network. or ADVENTURE TIME, CARTOON NETWORK, the logos, and all related characters and elements are trademarks of and © 2013 Cartoon Network. The standard legal notice set forth above should be used when space limitations are not an issue. If space limitations require a modification to the legal notice, please contact Brand Assurance for further instructions. When a property appears multiple times on product, packaging, or advertising, one legal notice is sufficient. * (sXX) reflects the year that the product is being shipped to retail. e.g., for product being shipped in 2013, (s13).
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TM & © 2013 Cartoon Network.
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Table of Contents 82 Intro 83 Logos 84 Typography 85 Princesses Color Palette 86 Princesses Character Art 101 Princesses Design Elements 102 Princesses Graphics 104 Princesses Prints 107 Princesses Borders 108 Brand Assurance Guidelines
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Intro The Adventure Time Princesses program was created to meet the growing demand of our lady fans. It will focus on all the great female characters with custom prints, graphics and its own color palette. Whether going straight to main characters like LSP and Princess Bubblegum, taking a darker turn with Marceline, or creating fun and unique designs with the dozens of random princesses, these pages are oozing with options. (Just don’t let Ice King find out!)
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Logos
Adventure Time Princesses Logo
®
CARTOON NETWORK_CN_Logo
CARTOON NETWORK_Checkerboard_Logo
®
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Typograhy Primary Fonts Pendle Heavy ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890
Fink Heavy
ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890
Pendle Medium ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghij klmopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Pendle Thin
Curlz MT Regular
ABCDEFGHIJKLMOPQRSTUVWXYZ
abcdefghijklmopqrstuvwxyz 1234567890 Pendle Heavy Outline ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 1234567890
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Secondary Fonts
Pixie Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Daddy s Girl M edium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
*Proper licenses must be obtained for all fonts.
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Princesses Color Palette Girls / Juniors
Pantone 601
Pantone 7667
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Pantone 326 Pantone 670
Pantone 2717
Pantone 324
Pantone 513
Pantone 219
Pantone 2705
Pantone 7421
White
Pantone Process Black
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TM & © 2013 Cartoon Network.
Princesses
TM & © 2013 Cartoon Network.
Princesses
Lady Rainicorn
Bubblegum Princess
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Lumpy Space Princess
Flame Princess
Marceline (Technically a Queen but it’s cool.)
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TM & © 2013 Cartoon Network.
Princesses
Bee Princess
Embryo Princess 88
Breakfast Princess
Emerald Princess
Cotton Candy Princess
Engagement Ring Princess
Doctor Princess
Ghost Princess
Elbow Princess
Hot Dog Princess
TM & © 2013 Cartoon Network.
Princesses
Jungle Princess
Peanut Princess 89
Mini Queen
Princess Beautiful
Muscle Princess
Princess Bounce House
Old Lady Princess
Princess Cookie
Orange Princess
Princess Monster Wife 89
TM & © 2013 Cartoon Network.
Princesses
Princess, Princess, Princess
Space Angel Princess 90
Purple Princess
Toast Princess
Ragdoll Princess aka Raggedy Princess
Turtle Princess
Skeleton Princess
Warrior Princess
Slime Princess
Wildberry Princess
TM & © 2013 Cartoon Network.
Princess Bubblegum TEETH 0c 0m 0y 0k or White LINEWORK, PUPIL 40c 30m 30y 100k or Pantone Process Black HAIR 0c 50m 0y 0k or Pantone 231 DRESS 0c 70m 0y 0k or Pantone 232 INSIDE DRESS 0c 100m 0y 10k or Pantone 2395 COLLAR, BELT 60c 90m 0y 0k or Pantone 2592 JEWEL IN CROWN 65c 30m 0y 11k or Pantone 646 HIGHLIGHT ON JEWEL 41c 2m 0y 0k or Pantone 2905 CROWN 0c 24m 94y 0k or Pantone 123 SKIN 7c 20m 0y 0k or Pantone 256 TONGUE 0c 46m 22y 0k or Pantone 708
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INSIDE MOUTH 75c 100m 70y 20k or Pantone 5115 TM & © 2013 Cartoon Network.
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Princess Bubblegum
PBG_10
PBG_11
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*Additional poses available in Character Art Pack
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TM & © 2013 Cartoon Network.
Lady Rainicorn EYES HIGHLIGHT, HORN 0c 0m 0y 0k or White LINEWORK, IRIS/PUPIL 40c 30m 30y 100k or Pantone Process Black MAIN, TAIL 3c 0m 55y 0k or Pantone 393 INSIDE MOUTH 0c 97m 100y 50k or Pantone 188 TONGUE 0c 76m 38y 0k or Pantone 191 RED 0c 91m 76y 0k or Pantone 185 HEAD, PINK 9c 38m 0y 0k or Pantone 244 PURPLE 38c 88m 0y 8k or Pantone Purple BLUE 79c 66m 0y 0k or Pantone 2726 GREEN 58c 0m 80y 0k or Pantone 360 YELLOW 0c 4m 79y 0k or Pantone 107
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Lady Rainicorn
LRC_11
LRC_10
LRC_12
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*Additional poses available in Character Art Pack
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Flame Princess
MOUTH, EYES 40C 30M 30Y 100K or Pantone Process Black BODY FILL & FLAMES 0C 40M 90Y 0K or Pantone 1375 BODY OUTLINE, INNER FLAMES OUTLINE FLAME BROWS 0C 0M 79Y 0K or Pantone 101 HAIR, FLAME BODY FILL, JEWEL BOTTOM RIGHT FILL 0C 68M 100Y 0K or Pantone 1665 HAIR OUTLINE, FLAME BODY OUTLINE 0C 68M 100Y 0K or Pantone 1375 BODICE FILL 1 0C 49M 66Y 0K or Pantone 1645 BODICE FILL 2 0C 67M 50Y 0K or Pantone 1785
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BODICE OUTLINE 0C 95M 100Y 0K or Pantone 485 BODICE INSIDE FILL 0C 95M 100Y 29K or Pantone 484 JEWEL CENTER FILL, UPPER RIGHT FILL 0C 59M 56Y 0K or Pantone 178 JEWEL BOTTOM LEFT FILL 0C 46M 73Y 0K or Pantone 164 JEWEL UPPER LEFT FILL 0C 43M 70Y 0K or Pantone 157 JEWEL OUTLINE 0C 100M 99Y 4K or Pantone 1797 FLAME EYES 0C 90M 86Y 0K or Pantone RED 032
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TM & © 2013 Cartoon Network.
Flame Princess
FP_3
FP_2
FP_1
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FP_4 96
TM & © 2013 Cartoon Network.
Lumpy Space Princess
WHITE OF EYE, TEETH 0c 0m 0y 0k or White LINEWORK, PUPILS, BROW, INSIDE MOUTH, 40c 30m 30y 100k or Pantone Process Black BODY 25c 40m 0y 0k or Pantone 2577 BODY DETAIL 65c 64m 0y 30k or Pantone 668 TONGUE 30c 50m 0y 5k or Pantone 2587 STAR 0c 11m 65y 0k or Pantone 128 STAR OUTLINE 0c 46m 23y 5k or Pantone 493 CAST SHADOW 0c 0m 0y 100k 50% Opacity or Pantone Cool Gray 10
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Lumpy Space Princess
LSP_20
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LSP_19
*Additional poses available in Character Art Pack
LSP_21 98
TM & © 2013 Cartoon Network.
Marceline FANGS 0c 0m 0y 0k or White LINEWORK, HAIR, PUPILS 40c 30m 30y 100k or Pantone Process Black SKIN 2c 0m 0y 5k or Pantone 7541 PANTS 100c 95m 0y 15k or Pantone 2745 BOOTS 0c 100m 63y 29k or Pantone 201 INSIDE MOUTH 48c 100m 0y 40k or Pantone 261 HAIR HIGHLIGHTS 100c 80m 0y 55k or Pantone 5255 SHIRT 0c 1m 0y 43k or Pantone Cool Gray 8 TONGUE 2c 44m 0y 12k or Pantone 6876 BITES ON NECK 0c 95m 100y 29k or Pantone 484
MARCELINE’S GUITAR COLORS
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BODY, SIDE OF NECK AND HEAD 0C 97M 100Y 50K or Pantone 188
NECK, BEVELED EDGE 0C 90M 100Y 66K or Pantone 1817
TURNING PEGS, KNOBS BRIDGES 2C 0M 0Y 5K or Pantone 7541 99
TM & © 2013 Cartoon Network.
Marceline
MAR_9
MAR_11
MAR_10
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*Additional poses available in Character Art Pack
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TM & © 2013 Cartoon Network.
Princesses Design Elements
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Princesses Graphics
G2
G1
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G3 102
TM & © 2013 Cartoon Network.
Princesses Graphics
G4 G5
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G6
G7 103
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Princesses Prints
P1_A
P1_B
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Princesses Prints
P2
P4
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P3_A
P5
P3_B
P6 105
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Princesses Prints
P7
P8
P10
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P9
P11 106
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Princesses Borders
B1
B2
B3
B4
B5
B6
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Brand Assurance
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Brand Assurance Guidelines INTRODUCTION High standards equal long-term success. By carefully controlling the design of all CARTOON NETWORK™ properties and the licensed products on which they appear, we ensure that they will continue to attract consumer interest and appeal. Therefore, all uses of ADVENTURE TIME™ logos, artwork, character likenesses and names must be approved prior to the production and sale of any product designed by licensees. In addition, all packaging, advertising, in-store promotions, catalogs, brochures, web sites and any other materials using ADVENTURE TIME™ characters must receive written approval from Brand Assurance prior to production and distribution. APPROVAL PROCEDURES While Brand Assurance gives each project our immediate and full attention, approvals take time. Please allow 10 business days for each of the approval stages in your schedule. Avoid short turnarounds. Submit art or production designs at the following stages: • Rough sketch of concept layout • Pre-production samples or strike-offs • Finished artwork or final proofs • Finished products or package samples CONCEPT SUBMISSIONS All submissions for ADVENTURE TIME™ must be submitted via Aries. Aries is a web-based tool designed to help expedite the concept submission process for licensees who have current contracts. The website has a series of customized options that makes it convenient for you to upload images instead of sending them via courier or FTP site. As soon as you log on, the site recognizes you, presents you with a list of your contracts, and puts you just a few clicks away from submitting your concept. Once submitted, the concept is immediately viewable by Brand Assurance and flows into the normal approval process.
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Brand Assurance Guidelines PRE-PRODUCTION AND FINAL SAMPLES After receiving approval to proceed beyond concept stage, upload all pre-production and final sample submissions for the current stage to Aries and send the sample submissions directly to Brand Assurance with a printout of the SUBMISSION SUMMARY. APPROVALS Comments and approvals on your submissions will be automatically e-mailed back to you.
TRADEMARK GUIDELINES Always use the television series title, ADVENTURE TIME™, in full. A TM symbol (™) must appear at the end of the title, as shown in the following logo (for illustrative purposes only): Character names may be used on product and packaging provided that the following rules are always followed: • Character names must be accompanied by a likeness of the character being referenced. • Character names should not include any trademark designations such as a ™ or ® symbol to any character names. • Character names should not be covered or distorted on the product.
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Brand Assurance Guidelines LEGAL NOTICES We consider the protection of our properties to be of great importance and we carefully monitor the use of trademark and copyright notices. To facilitate your correct usage, here are some general guidelines: The following trademark and copyright notice must be included on all finished products and packaging: SHORT LEGAL LINE The following trademark and copyright notice must be included on all finished products and packaging: TM & © Cartoon Network. (sXX)* FULL LEGAL LINE ADVENTURE TIME, CARTOON NETWORK, the logos, and all related characters and elements are trademarks of and © Cartoon Network. (sXX)* The following trademark and copyright notice must be included on all finished advertising, promotional materials and websites: TM & © 2013 Cartoon Network. or ADVENTURE TIME, CARTOON NETWORK, the logos, and all related characters and elements are trademarks of and © 2013 Cartoon Network. The standard legal notice set forth above should be used when space limitations are not an issue. If space limitations require a modification to the legal notice, please contact Brand Assurance for further instructions. When a property appears multiple times on product, packaging, or advertising, one legal notice is sufficient. * (sXX) reflects the year that the product is being shipped to retail. e.g., for product being shipped in 2013, (s13).
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