Graphic Designing Business Plan [PDF]

Zitiervorschau

Memoona Ahmad - 235116

Graphic Designing Business Plan Earning through Colors and Curves!

What is Graphic Designing? Graphic designing includes a combination of images and text in order to communicate something in an effective and fun way. There are numerous software designed for graphic designing, e. g. Adobe Illustrator, Canva, etc.

My Objectives • Primary Objective: To provide graphic designing skills to SME’s which are deciding to focus on social marketing. • Secondary Objective: To make a YouTube channel of tutorials. • To turn my hobby into a professional skill so that I can earn through it.

Choose a job you love, and you will never have to work a day in your life.

Does the world need Graphic Designers? As the world is moving towards digital ways of doing business, it has become necessary for companies to do online marketing.

64%

of customers say that they are influenced with social media marketing to make a purchase.

This is basically an indication of the importance and demand of graphic designing.

67% Attractive Integral Components of Social Media Marketing

Graphics

33% Interesting Captions

What do companies mostly need to market themselves? Brochures

Logos

Business Cards

Web Banners

Infographics

Posters

Is Graphic Industry growing in Pakistan? The graphics design business in Pakistan has really opened over the years and this can be especially attributed to the advent of the internet. A whole lot of things have really caused the business to really boom and in turn attract people to start the trade as well.

Google Trends Graphics: (4/20/15 - 4/20/20) Islamabad Capital Territory

Punjab

Azad Jammu and Kashmir

Khyber Pakhtunkhwa

Sindh

Balochistan 75

80

85

90

95

100

105

Target Market Small Enterprises Medium Enterprises

17%

Reason:

Service providers usually aim their business strategies towards large companies, but they often forget that SMEs offer great potential for generating new sales.

Is the increase in number of small and medium companies in Pakistan in the last year. This means this business will tend to continue.

Is it expandable? Absolutely, Yes! How? Establishing Trust

Hiring internees

Would I face any competition? Graphics Agencies

Freelancers

These firms have increased their number of service offerings from selling media forms of advertising, to a full-service company.

Some freelance designers are well experienced and can offer the same professional level of quality the large agencies offer.

Competitive Edge Business Know-How

Why Us?

Aesthetics

Prior Experience

4 Keys to Success: 1 2 3

4

Professionalism Adapting seriousness and effectiveness

Creativity Outshining by trying out new ideas

Practical Insight Analyzing the situation deeply

Enjoyment of the experience Deeming it a fun ride than a burden

Financial Plan Expenses Laptop

Rs. 0

Graphic Tablet

Rs. 20,000

A Good Internet

Rs. 0

WordPress Website

Rs. 666/mo.

How much profit do I expect? Average Monthly Salary of Graphic Designers

Rs. 25,000

Starting Charges of Freelancers per Task

$5

Expected Profit per Project per month

Rs. 25,000

YouTube Channel It may take 2-3 years to be a part of YouTube Partner Program

It might work, it might not work but it isn’t costing me anything, not even time. So, why not give it a try.

Marketing Strategies Networking Clients Referral Targeted CustomerAcquisition Online Marketing

Sales Strategies Will contain information about my past experiences.

PORTFOLIO

Will Include testimonials from the clients I have already worked for.

Will include samples of my work

Organizational Plan This will be an e-based business. To manage and organize this, I will need following skills to run this business

Strategy & Planning

Writing

Social Media

Finance and Accounting

Research and Analysis

Communication

for setting goals, actions and measuring performance

to write emails, web content, marketing etc.

for managing social networks and profiles

managing the business (& personal) finances

staying current with trends

ability to get your message across

The Last Word The beauty of the graphic design field is that it is your ability to perform and create that helps determine your success. It’s not your years in the business or your design degree. Even a newbie has the chance to make a lucrative business for himself or herself. Depending on how big you want to grow your business, and the type of markets you sell to, the sky’s the limit. For queries and feedback, email at [email protected]

Thank You!