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Memoona Ahmad - 235116
Graphic Designing Business Plan Earning through Colors and Curves!
What is Graphic Designing? Graphic designing includes a combination of images and text in order to communicate something in an effective and fun way. There are numerous software designed for graphic designing, e. g. Adobe Illustrator, Canva, etc.
My Objectives • Primary Objective: To provide graphic designing skills to SME’s which are deciding to focus on social marketing. • Secondary Objective: To make a YouTube channel of tutorials. • To turn my hobby into a professional skill so that I can earn through it.
Choose a job you love, and you will never have to work a day in your life.
Does the world need Graphic Designers? As the world is moving towards digital ways of doing business, it has become necessary for companies to do online marketing.
64%
of customers say that they are influenced with social media marketing to make a purchase.
This is basically an indication of the importance and demand of graphic designing.
67% Attractive Integral Components of Social Media Marketing
Graphics
33% Interesting Captions
What do companies mostly need to market themselves? Brochures
Logos
Business Cards
Web Banners
Infographics
Posters
Is Graphic Industry growing in Pakistan? The graphics design business in Pakistan has really opened over the years and this can be especially attributed to the advent of the internet. A whole lot of things have really caused the business to really boom and in turn attract people to start the trade as well.
Google Trends Graphics: (4/20/15 - 4/20/20) Islamabad Capital Territory
Punjab
Azad Jammu and Kashmir
Khyber Pakhtunkhwa
Sindh
Balochistan 75
80
85
90
95
100
105
Target Market Small Enterprises Medium Enterprises
17%
Reason:
Service providers usually aim their business strategies towards large companies, but they often forget that SMEs offer great potential for generating new sales.
Is the increase in number of small and medium companies in Pakistan in the last year. This means this business will tend to continue.
Is it expandable? Absolutely, Yes! How? Establishing Trust
Hiring internees
Would I face any competition? Graphics Agencies
Freelancers
These firms have increased their number of service offerings from selling media forms of advertising, to a full-service company.
Some freelance designers are well experienced and can offer the same professional level of quality the large agencies offer.
Competitive Edge Business Know-How
Why Us?
Aesthetics
Prior Experience
4 Keys to Success: 1 2 3
4
Professionalism Adapting seriousness and effectiveness
Creativity Outshining by trying out new ideas
Practical Insight Analyzing the situation deeply
Enjoyment of the experience Deeming it a fun ride than a burden
Financial Plan Expenses Laptop
Rs. 0
Graphic Tablet
Rs. 20,000
A Good Internet
Rs. 0
WordPress Website
Rs. 666/mo.
How much profit do I expect? Average Monthly Salary of Graphic Designers
Rs. 25,000
Starting Charges of Freelancers per Task
$5
Expected Profit per Project per month
Rs. 25,000
YouTube Channel It may take 2-3 years to be a part of YouTube Partner Program
It might work, it might not work but it isn’t costing me anything, not even time. So, why not give it a try.
Marketing Strategies Networking Clients Referral Targeted CustomerAcquisition Online Marketing
Sales Strategies Will contain information about my past experiences.
PORTFOLIO
Will Include testimonials from the clients I have already worked for.
Will include samples of my work
Organizational Plan This will be an e-based business. To manage and organize this, I will need following skills to run this business
Strategy & Planning
Writing
Social Media
Finance and Accounting
Research and Analysis
Communication
for setting goals, actions and measuring performance
to write emails, web content, marketing etc.
for managing social networks and profiles
managing the business (& personal) finances
staying current with trends
ability to get your message across
The Last Word The beauty of the graphic design field is that it is your ability to perform and create that helps determine your success. It’s not your years in the business or your design degree. Even a newbie has the chance to make a lucrative business for himself or herself. Depending on how big you want to grow your business, and the type of markets you sell to, the sky’s the limit. For queries and feedback, email at [email protected]
Thank You!