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DRINKING MILK PRODUCTS IN VIETNAM - DATAGRAPHICS Country Report | Aug 2019
Market Sizes Sales of Drinking Milk Products
Sales Performance of Drinking Milk Products
Retail Value RSP - VND billion - Current - 2005-2024
% Y-O-Y Retail Value RSP Growth 2005-2024
55,595
9.9%
Forecast
100,000
Forecast
35% 30%
80,000 25% 60,000
20% 15%
40,000
10% 20,000 5% 0
2005
2019
2024
Sales of Drinking Milk Products by Category Retail Value RSP - VND billion - Current - 2019
0%
2005
2019
2024
Sales of Flavoured Milk Drinks Growth Performance
Retail Value RSP - VND billion - Current - 2005-2024
Click on a Category to update Sales Chart Flavoured Milk Drinks
Forecast
25,000
14,766.8
35%
Milk
30%
32,763.8
20,000
Powder Milk
25%
1,811.8
20%
6,252.3 -5%
0%
20%
15%
10,000
DRINKING MILK PRODUCTS
55,594.7
CURRENT YEAR % GROWTH
% CAGR 2014-2019
% CAGR 2019-2024
Y-O-Y Growth
15,000
Milk Alternatives
10% 5,000 5% 0 2005
© Euromonitor Interna onal 2019
0% 2019
2024
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Distribution Channel Distribution for Drinking Milk Products Retail Value RSP 2019 and Percentage Point Growth - 2014-2019
11.9%
100%
Store-Based Retailing
100%
Modern Grocery Retailers
3.7%
Convenience Stores
4.2%
Hypermarkets
4%
Supermarkets
Grocery Retailers
9.2%
0%
Non-Store Retailing
0%
Internet Retailing
88%
Traditional Grocery Retailers
Food/drink/tobacco specialists
49.1%
Independent Small Grocers
29.7%
Other Grocery Retailers
Increasing
Decreasing
No change
Competitive Landscape Company Shares of Drinking Milk Products
Brand Shares of Drinking Milk Products
% Share (NBO) - Retail Value RSP - 2019
% Share (LBN) - Retail Value RSP - 2019
Vietnam Dairy Products J...
41.5%
Vinamilk
34.7%
FrieslandCampina Vietnam...
19.7%
Dutch Lady
16.0%
TH Food Chain JSC
10.9%
TH True Milk
10.8%
Vietnam Soy Milk Co Ltd ...
7.7%
Milo
7.1%
Nestlé Vietnam Ltd
7.1%
Fami
5.5%
International Dairy Prod...
2.5%
Fristi
2.4%
Fonterra Brands (Vietnam...
0.8%
Vinasoy
2.2%
Mead Johnson Nutrition (...
0.6%
KUN
2.2%
Tribeco Binh Duong Co Lt...
0.5%
Ovaltine
1.1%
Tan Hiep Phat Group
0.5%
GoldSoy
0.7%
Long Thanh Dairy Coopera...
0.5%
Anlene
0.7%
Abbott Vietnam Co Ltd
0.5%
Enfamama
0.6%
Moc Chau Dairy Cooperati...
0.4%
Tribeco
0.5%
Murray Goulburn Co-opera...
0.4%
Number One
0.5%
Hanoi Milk JSC
0.3%
Lothamilk
0.5%
Namyang Dairy Products C...
0.1%
Similac
0.5%
Nutifood Nutrition Food ...
0.1%
Dielac
0.5%
5.8%
Moc Chau
0.4%
Devondale
0.4%
Others
12.6%
Others
Increasing share
© Euromonitor Interna onal 2019
Decreasing share
No change
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Company Share Performance in Drinking Milk Products
Others
Tribeco Binh Duong Co Ltd
Mead Johnson Nutrition (Vietnam) Co Ltd
Fonterra Brands (Vietnam) Co Ltd
International Dairy Products JSC (IDP)
Nestlé Vietnam Ltd
Vietnam Soy Milk Co Ltd (Vinasoy)
50%
TH Food Chain JSC
Vietnam Dairy Products JSC (Vinamilk)
FrieslandCampina Vietnam Co Ltd
% Share (NBO) - Retail Value RSP - 2010-2019
40%
30%
20%
10%
0%
Retail Sales Performance by Company
Company Performance vs Market
Retail Value RSP (NBO) - VND billion 2019 - % CAGR 2014-2019
% Y-O-Y Growth (NBO) 2010-2019
Click on company to compare against market
Vietnam Dairy Products JSC (Vinamilk)
25,000
35% VIETNAM DAIRY PRODUCTS JSC (VINAMILK)
30% 20,000 25% 15,000
20% FRIESLANDCAMPINA VIETNAM CO LTD
15%
10,000
10% TH FOOD CHAIN JSC
5,000 5% INTERNATIONAL DAIRY PRODUCTS JSC (IDP)
0 -20%
0%
20%
40%
60%
80%
100%
0% 2010
2011
2012
Drinking Milk Products
© Euromonitor Interna onal 2019
2013
2014
2015
2016
2017
2018
2019
Vietnam Dairy Products JSC (Vinamilk)
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Market Concentration of Drinking Milk Products by Company % Share (NBO) - Retail Value RSP - 2010-2019 80% 70% 60% 50% 40% 30% 20% 10% 0% 2010
2011
2012
Top 3 Companies
2013
2014
2015
2016
2017
2018
2019
Others
© Euromonitor Interna onal 2019
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