Drinking Milk Products in Vietnam - Datagraphics: Country Report - Aug 2019 [PDF]

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DRINKING MILK PRODUCTS IN VIETNAM - DATAGRAPHICS Country Report | Aug 2019

Market Sizes Sales of Drinking Milk Products

Sales Performance of Drinking Milk Products

Retail Value RSP - VND billion - Current - 2005-2024

% Y-O-Y Retail Value RSP Growth 2005-2024

55,595

9.9%

Forecast

100,000

Forecast

35% 30%

80,000 25% 60,000

20% 15%

40,000

10% 20,000 5% 0

2005

2019

2024

Sales of Drinking Milk Products by Category Retail Value RSP - VND billion - Current - 2019

0%

2005

2019

2024

Sales of Flavoured Milk Drinks Growth Performance

Retail Value RSP - VND billion - Current - 2005-2024

Click on a Category to update Sales Chart Flavoured Milk Drinks

Forecast

25,000

14,766.8

35%

Milk

30%

32,763.8

20,000

Powder Milk

25%

1,811.8

20%

6,252.3 -5%

0%

20%

15%

10,000

DRINKING MILK PRODUCTS

55,594.7

CURRENT YEAR % GROWTH

% CAGR 2014-2019

% CAGR 2019-2024

Y-O-Y Growth

15,000

Milk Alternatives

10% 5,000 5% 0 2005

© Euromonitor Interna onal 2019

0% 2019

2024

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Distribution Channel Distribution for Drinking Milk Products Retail Value RSP 2019 and Percentage Point Growth - 2014-2019

11.9%

100%

Store-Based Retailing

100%

Modern Grocery Retailers

3.7%

Convenience Stores

4.2%

Hypermarkets

4%

Supermarkets

Grocery Retailers

9.2%

0%

Non-Store Retailing

0%

Internet Retailing

88%

Traditional Grocery Retailers

Food/drink/tobacco specialists

49.1%

Independent Small Grocers

29.7%

Other Grocery Retailers

Increasing

Decreasing

No change

Competitive Landscape Company Shares of Drinking Milk Products

Brand Shares of Drinking Milk Products

% Share (NBO) - Retail Value RSP - 2019

% Share (LBN) - Retail Value RSP - 2019

Vietnam Dairy Products J...

41.5%

Vinamilk

34.7%

FrieslandCampina Vietnam...

19.7%

Dutch Lady

16.0%

TH Food Chain JSC

10.9%

TH True Milk

10.8%

Vietnam Soy Milk Co Ltd ...

7.7%

Milo

7.1%

Nestlé Vietnam Ltd

7.1%

Fami

5.5%

International Dairy Prod...

2.5%

Fristi

2.4%

Fonterra Brands (Vietnam...

0.8%

Vinasoy

2.2%

Mead Johnson Nutrition (...

0.6%

KUN

2.2%

Tribeco Binh Duong Co Lt...

0.5%

Ovaltine

1.1%

Tan Hiep Phat Group

0.5%

GoldSoy

0.7%

Long Thanh Dairy Coopera...

0.5%

Anlene

0.7%

Abbott Vietnam Co Ltd

0.5%

Enfamama

0.6%

Moc Chau Dairy Cooperati...

0.4%

Tribeco

0.5%

Murray Goulburn Co-opera...

0.4%

Number One

0.5%

Hanoi Milk JSC

0.3%

Lothamilk

0.5%

Namyang Dairy Products C...

0.1%

Similac

0.5%

Nutifood Nutrition Food ...

0.1%

Dielac

0.5%

5.8%

Moc Chau

0.4%

Devondale

0.4%

Others

12.6%

Others

Increasing share

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Decreasing share

No change

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Company Share Performance in Drinking Milk Products

Others

Tribeco Binh Duong Co Ltd

Mead Johnson Nutrition (Vietnam) Co Ltd

Fonterra Brands (Vietnam) Co Ltd

International Dairy Products JSC (IDP)

Nestlé Vietnam Ltd

Vietnam Soy Milk Co Ltd (Vinasoy)

50%

TH Food Chain JSC

Vietnam Dairy Products JSC (Vinamilk)

FrieslandCampina Vietnam Co Ltd

% Share (NBO) - Retail Value RSP - 2010-2019

40%

30%

20%

10%

0%

Retail Sales Performance by Company

Company Performance vs Market

Retail Value RSP (NBO) - VND billion 2019 - % CAGR 2014-2019

% Y-O-Y Growth (NBO) 2010-2019

Click on company to compare against market

Vietnam Dairy Products JSC (Vinamilk)

25,000

35% VIETNAM DAIRY PRODUCTS JSC (VINAMILK)

30% 20,000 25% 15,000

20% FRIESLANDCAMPINA VIETNAM CO LTD

15%

10,000

10% TH FOOD CHAIN JSC

5,000 5% INTERNATIONAL DAIRY PRODUCTS JSC (IDP)

0 -20%

0%

20%

40%

60%

80%

100%

0% 2010

2011

2012

Drinking Milk Products

© Euromonitor Interna onal 2019

2013

2014

2015

2016

2017

2018

2019

Vietnam Dairy Products JSC (Vinamilk)

Page 3 of 4

Market Concentration of Drinking Milk Products by Company % Share (NBO) - Retail Value RSP - 2010-2019 80% 70% 60% 50% 40% 30% 20% 10% 0% 2010

2011

2012

Top 3 Companies

2013

2014

2015

2016

2017

2018

2019

Others

© Euromonitor Interna onal 2019

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