Writing For Impact 3a-4b (With Key) [PDF]

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KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

1. Read the letter below and answer the questions. Note that the paragraphs are in the wrong order. 1. What is the purpose of the letter?

To invite the recipient to the launch of a new product 2. Does the writer know the recipient? No – it’s a speculative letter 3. What is the recipient expected to do? Reply if they can attend or not attend the launch

KHOA NGOẠI NGỮ KINH TẾ 05.2018

C

E

A

D

B

“a(n) is used because it’s the first time the new product has been mentioned. The product has already been mentioned in the first paragraph, so “This” is used to refer back.

“the” is used because the snack has been mentioned before.

KHOA NGOẠI NGỮ KINH TẾ 05.2018

How about Would you like to would like you to writing to invite you would like to Why don’t you “Why don’t you …?” and “How about …?” KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Thank you for your letter inviting me to / Many thanks for the invitation to I would be happy to attend Unfortunately, I am unable to attend

Letter A

Letter B

Letter A Letter B Letter A or B Letter A or B

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Model answer

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

sender’s

recipient / reader title

KHOA NGOẠI NGỮ KINH TẾ 05.2018

line

KHOA NGOẠI NGỮ KINH TẾ 05.2018

This is a formal invitation, so yes, it fits in what the two speakers said in 2.

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Suggested answers (variations in wording are possible)

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Model answer – accepting the invitation

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Model answer – declining the invitation

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

CONTENT Is a report necessary? What’s the purpose of the report? What are the main points you want to make? Does the research / evidence support these points? What’s new / interesting in the report?

KHOA NGOẠI NGỮ KINH TẾ 05.2018

CLARITY Be as concise as possible Don’t use language that is too formal “SKIM” VALUE

Busy managers don’t have time to read it all. They may only read parts of it

WRITING IS A PROCESS Spend time Plan Write a draft Review it Check it

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

I

G F B

A D

KHOA NGOẠI NGỮ KINH TẾ 05.2018

H J C

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Contents

Executive summary Introduction Findings

Conclusion Recommendations Appendix Bibliography

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Research

Recommendations

Findings

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Conclusion

Conclusion

Introduction

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Model answer

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Generating content

Focusing / Selecting

Structuring / Organising

Drafting

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Possible questions  How were the two preferred options chosen?  How long are the leases?  Are they renewable?

 How much office space is available?  Does this meet our needs?  How much is the cost per m 2?

 How soon can we move?  How much will the move cost?  How long will the move take?

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Why report? 2 main options; recommend Option B 2 options and recommendation

Why 2 options? What research done – desk, estate agents, landlords and visits Option A – 5-year lease, 500 m2, €24 m2, move = €20,000 / Option B – 5-year lease, 600 m2, €20 m2, move = €50,000 Both options have benefits

Option B – long-term benefit – flexibility and lower cost KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

CLASS ACTIVITY (30 minutes) - Work in groups of 4 or 5 - Create a theme/ topic/ slogan…. for our class team-building (the one you discussed in the previous class) - Design an invitation for your pen pal from England to attend. He/she is a successful entrepreneur. This is also an opportunity for your start-up.

CLASS ASSIGNMENT 1 (2 WEEK) -Make some international friends, then write them a letter & ask them to reply a.s.a.p - Post the photos of the 2 letters/ emails in our class FB group. CLASS ASSIGNMENT 2 (1 WEEK) - Work in groups of 4 or 5 - Send 1 or 2 of your groups members to make some research about the venue you are planning to hold our class team-building activity next month. - Write a report to summarize the possibilities of the plan.

Possible questions  How was the preferred place chosen?  Are they new and fashionable? Are they spacious?  How far is it from here? How long does it take to get there?

 What are some options for transportation?  Does this meet our needs?  How much is the cost?

 How soon can we sign the contract?  ……….

KHOA NGOẠI NGỮ KINH TẾ 05.2018