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Survey on Women’s Responses towards Cosmetics Q1. Have you ever used Face Foundation at all? (If No Jump to Question number 6) Yes........................................................... No............................................................ Q2. How frequently do you Use Face Foundation? Daily........................................................ 2-3 times a week.................................... Once a week............................................ 2-3 times a month................................... Once or twice a year................................
Q3. Which of the following Face Foundation have you used mostly? Lakme...................................................... L'Oreal..................................................... Avon........................................................ Mark Kay.................................................. Jordana.................................................... Other.......................................................
Q4. . How many brands of face foundation have you used in past weeks? Single brand............................................ 2 brands.................................................. 3 brands.................................................. More than 3 brands.................................
Q5. Which is your favorite Face Foundation? Lakme...................................................... L'Oreal..................................................... Avon........................................................ Mark Kay.................................................. Jordana.................................................... Other (PLEASE WRITE IN) _______
Q6. Do you have any allergic problem? Yes........................................................... No............................................................ Don’t
Know……………………………………………………………
Q7. How often do you use moisturizers or facial creams, including night creams?
Once a Day.............................................. Twice a day.............................................. Twice in a week....................................... Three time in a week...............................
Q8. How often do you use shampoo? Once Day…………………………………………………………….
a
Twice a day.............................................. Twice in a week....................................... Three time in a week...............................
Q9. How do you describe your Skin Tone? Fair
Moderate
Dark
White = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Black 10 20
30
40
50
60
70
80
90
100
Q10. When do you wear makeup? (E.g. eye liner, mashkara, facial creams) At the parties……………………………………………………….. Always..................................................... Outside home.......................................... When I want to........................................ Q11. What is your Skin Type?
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Rough Dry
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Clean and fair
smooth
Oily
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Spotted
Q12. In dealing with make up like face foundation, Will you take chances with your skin for experimenting the product?
Agree strongly…………………………………………………… Agree a little............................................ Neither Agree nor Disagree..................... Disagree a little....................................... Disagree strongly....................................
Q13. Suppose you are a face foundation developer, what attributes you will prefer while making the product?
……………………………………………………………………………………………………………… …………………………………………… Q14. Mark your opinion on the statements below:
Strongly Agree
Cheapest products are as good as expensive
Agree
Neutral
Disagree
Strongly Disagree
I spend too much money on cosmetics
I find the range of products and brands available confusing
The only guaranty of quality is a recognizable brand
I always the same brands out of habit
I love trying new products
Here are a number of statements that people have made. For each one please say how much you agree Or disagree with the statement.
Strongly Agree
Agree
I tend to make a routine of balanced diet
Herbal Products are best for any kind of skin
Every Cosmetics harm your skin
Cosmetics makes you originally beautiful
Neutral
Disagree
Strongly Disagree
Q15. In selecting a make-up foundation, how important is its smoothness with the skin? Extremely important
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Less Important
Q16. And, in selecting a make-up foundation, how important is its color mixing perfectly with your skin tone?
Extremely important
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Less Important
Q17. Where do you tend to buy your Face Foundation or other make up products? Shopping Mall.......................................... Super stores (Agora, Almas, PQS etc)...... Specialist Stores (Body Shop, Spa centre)
Beauty salon ........................................... Local Stores............................................. Others......................................................
And do u prefer foreign make up products greater than local products? Yes.......................................... No............................................................ Don’t
Know……………………………………………………………
Q18. In this Question, there are eight attributes of face foundation. Please allocate 100 points among the attributes so that your allocation reflects the relative importance you attach to each attribute. The more points an attribute receives the more important the attribute is. If an attribute is not at all important to you please assign zero points. If an attribute is twice as important as other it will have twice points than others.
Attributes
Poin
ts Technologically formula
advanced/latest
Special offer or promotion
Contains extra benefits filters, lift effect)
(e.g.
UV
Well-known brand name, Attractive packaging
Hypo-allergenic
Original features (e.g. fragrance , consistency)
colors,
Price Availability
Sum
100
About Yourself This section asks for some details on yourself which will help us classify your answers.
Q19. How old are you? 15-19....................................................... 20-24....................................................... 25-34....................................................... 35-44....................................................... 45-54.......................................................
Q20. Which of these best describes your job? Full Time.................................................. Part Time................................................. Housewife................................................ Temporarily Unemployed........................ Student....................................................
Q21. Which describes best of your monthly income? Less than Tk. 10,000............................... 10,000 – 15,000....................................... 15,000 – 20,000....................................... 20,000 – 25,000....................................... More than 25,000....................................
Q21. Which of these best describes you? Married.................................................... Single.......................................................
Q23. How often do you watch to your local commercial TV channels? More than 2 hours a day.......................... 1 About an hour a day................................ 2 A few times a week.................................. 3 Less than a few times a week.................. 4 Don't watch TV........................................ 5
Q24.
Do you have access to the Internet at home or at work? Yes - at home........................................... 1 Yes-at work.............................................. 2 Yes-both................................................... 3 No............................................................ 4
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*Thank you very much for your time and support*