Innovation The Bose Way Case Study [PDF]

Zitiervorschau

9-18 Based on concepts discussed in this chapter, describe the factors that have contributed to Bose's new product success. One of the many ideas which can be used directly to the growth of Bose today is the latest product creation process. Amar Bose was one of the major origins of the Concept Generation and Bose was motivated by his dedication to science. Bose's biggest strength came from their advancement of marketing campaigns when they were able to find buyers to sell their goods successfully if their product was originally shut down or a great deal of backlash was received.

9-19 Is Bose's product development process customer centered? Explain. The product production of Bose not only focuses on the consumer but also on testing. The ideology and slogan of Bose, as stated in the case study, "Better Sound Through Research." By beginning from scratch and looking for the best way to tackle these challenges, Bose creates goods that fix certain issues previously faced by customers. Often because of the unusual approach of not basing products on what our customer needs, Bose products can be customer-focused, but essentially their final products demonstrate how much they are superior to market research.

9-20 How is Bose unique with respect to product life-cycle management? In terms of product life cycle management, Bose, as an excellent company, prioritizes consumer needs before considering profitability. This is what Bose companies praise for life cycle management. Bose has established a unique trust relationship with customers. We believe that his life cycle is directly affected by customer satisfaction and loyal customer relationships. Therefore, we have to say that Bose is a very successful company and has maintained it for many years. Credibility.

9-21 With respect to the product life cycle, what challenges does Bose face in managing its product portfolio? The challenge Bose faces when managing its product portfolio is that as they continue to research and provide value to customers, they are continuously improving their products. I believe that conducting research helps Bose understand customer needs better than competitors. This also shows to customers that Bose is providing better services to customers, while at the same time, maintaining relationships with customers and improving its products accordingly are two major challenges.

9-22 Can bose continue to maintain its innovative culture without Amr bose? We think so, because Amar Bose, the founder of the Bose chain store, established innovation as the company's future development direction and vision. The company's development and innovation culture can enable Bose to continue to maintain its innovation culture without Amar Bose. . Our group believes that the company will be able to continuously innovate, and it is almost impossible for the company to change these values until the company starts to follow other views and opinions.