How Can Artificial Intelligence in Hotels Remodel The Hospitality Business [PDF]

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How can Artificial Intelligence in Hotels remodel the Hospitality business Intelligent hotel system is where all the data channels are linked together just like human arteries and veins, forming a superlative, productive and high-performance structure that resembles the future vision of automated hotel system. Demand-specific Optimization for Profit Enhancement Due to seasonal changes and demand-centric nature of the hospitality industry, hotel and travel businesses are likely to adopt need-specific solutions that address rush during holidays and other unpredictable events. Hotels can benefit a lot once they can capture, understand and predict the future market demand patterns in a smart manner. Hoteliers can forecast the ups and downs in demands with shifts in seasons and traveler choices and design the action plan that helps optimize their service offerings, pricing standards, and even brand marketing. In an industry that is as dynamic as enthusiastic travelers, being able to forecast with Big Data and Machine Learning often results in an increase in profit, competitive advantage and number of customers. The Dominant Ubiquity of Digital Virtual Assistants The rise of digital concierge and virtual assistants can be attributed to evolving travelers, vacationers and business guests who desire exemplary customer experience. Hence, to enable digital experiences with hotels, companies rely on Natural Language Processing of famous AI leaders such as Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana. To augment the experience furthermore, we will see AR purge the linguistic barriers by enabling English speaking employees to converse effortlessly with hotel guests from any part of the world using AR headsets for real-time translation. Increase in Customer Acquisition, Retention, and Loyalty with Artificial Intelligence in Hotels AI’s intelligent algorithm can process, learn and untangle historical records of customer preferences and buying patterns to create actionable insights and suggest impactful improvements. With Artificial Intelligence in hotels playing a significant role, hotel marketers can eliminate dealing with monotonous e-mails or ad commercials. It is essential for any hospitality company to retain maximum customers and their loyalty by providing them with what they would want most as a privileged hotel guest. By knowing guest expectations, their interests, the reasons for choosing their hotel and whether they are willing to market your brand to other prospects is key to attaining maximum guest loyalty.