CASE STUDY - Valentino Chocolate [PDF]

Zitiervorschau

ENGLISH FOR BUSINESS – Week 8 CASE STUDY

May 15’ intake

Reasons for falling profit Prices Production Demand Staff Morale Chart 1

: Valentino’s main products (as a % of turnover) 60 50 40 30 20 10

Valentino Classic Bars Raw Chocolate Packaged chocolates Exclusive handmade chocolates Chocolate drinks Biscuits and cakes

0 Valentino’s main products (as a % of turnover)

1

ENGLISH FOR BUSINESS – Week 8

May 15’ intake

Chart 2: Investment Options Option 1. Buy new machinery 2.Invest in more research and development 3.Buy out a local competitor 4.Set up factory in the US 5.Finance a market survey and research trips to the US 6.Invest in an existing group of café’s 7.Set up online sales 8.Buy a new fleet of cars

Cost 200,00 0 200,00 0 1.5 million 1.3 million 100,00 0 500,00 0 150,00 0 500,00 0

Benefit End the delays caused by the old machines breaking down. Develop new products such as low-fat chocolate drink, new biscuits/cakes Reduce local competition Manufacture chocolates in a major new market Assess the market potential for Valentino products Contact agents Become a partner in café’s which sell and promote Valentino chocolates Increase sales and profits Increase motivation of the sales staf

2

ENGLISH FOR BUSINESS – Week 8

May 15’ intake

3

ENGLISH FOR BUSINESS – Week 8

May 15’ intake

4

ENGLISH FOR BUSINESS – Week 8 Write your investment plan here:

May 15’ intake

5