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CASE STUDY UNIT 4 As the Vice – President, write an email to INSTEP’s CEO, informing him of your decision concerning the relocation, with your reasons.

To:

Jack Dorsey

From :

Melinda Gates

Subject:

The relocation decision

Dear Mr. Dorsey I am the Vice – President of the parent company, I am writing this email to report to you the decision of the relocation of InStep’s headquarter. After the meeting last week, we decided to move the InStep’s headquarter to Seattle, a small industrial town far 100 kilometers away. We realized that there is many good points once we relocate our company to Seattle such allow taxes, a high proportion of young people, being easier and cheaper to purchase premises. Due to these benefits above, we see this relocation as a potential plan to develop our company as well as raise our profits. However, we are also facing to problems of staff who do not want to move to Seattle because Seattle is so far from their house and they have to take care their family, especially, their kids. To deal with these problems, we decided to support our staff by raising salary for all experience managers and provided for accommodation for staff in Seattle as well as school for their kids. We looking forward to receiving your confirmation. Sincerely, Melinda Gates This study source was downloaded by 100000815037268 from CourseHero.com on 04-08-2022 20:40:42 GMT -05:00

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UNIT 5 As the leader of one of Alpha’s advertising teams, prepare a summary of yourconcept for your Managing Director. The summary will be discussed at the nextboard meeting. EBOOKS’ ADVERTISING CAMPAIGN CONCEPT Key messages Ebook for all anywhere and anytime. Target audience The ebook is for all the people regardless of ages. Campaign 1. Our investigation have shown that people are mostly attracted by the Internet advertising and poster campaign, therefore, we decided to choose these advertising campaigns. 2. All the USPs including mobility, saving physical space, convenience, saving time and money, ease-to-use are to be highlighted. Top business executives and senior directors are going to be our target audience. 3. At the start of the campaign, we will use Internet commercial as the media of our campaign. We will advert the ebook via some popular website such as Youtube, Instagram or Facebook. The campaign will highlight all the advantages that Ebook provides to its ereaders. The key slogan for the campaign shall be: “ Ebook for all anywhere and anytime”. 4. We will design some large adverts for a poster campaign and highlight the logo of ebook and its good points. Besides, we will choose libraries as the place for advertisement. Melinda Gates Branch manager 22/03/2020

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UNIT 6 Write an e·mail to the most successful entrepreneur confirming the investment which the tycoons will make in their project. Give reasons for the tycoons' decision.

To:

Jеffrеу Wеiss

From :

Наrvеу Silvеrmаn

Subject:

The investment which the tycoons will make in their project

Dear Mr. Wеiss I am an assistant to the president (entrepreneur) of the parent company, I am writing this letter to inform you about the investments (contributions) that you can make to our project. Last week, we participated in the preparation of a business plan, financial documentation and presentation materials and quickly realized that attracting financing is a difficult and difficult task. The appeal to potential usurers, of course, differs from the appeal to business, and it should be fundamentally different when addressing investors. In the letter we want to contact you so that you can help us develop a business idea. Unless, of course, you think that the idea will be profitable. We expect that you will give an opportunity for implementation and contribution to this project. We look forward to your confirmation. Sincerely, Наrvеу Silvеrmаn

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UNIT 7

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