Case Study Questions Big Bazar [PDF]

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Case Study (Positioning and Behavioural Dimensions: Implications for Big Bazaar) Questions 1. What are the inferences about attitudes toward the toothpaste, herbal toothpaste, and non-herbal toothpaste categories? 2. What role do consumer reference group play in shaping consumer attitudes?

3. What role do consumer values and culture paly in shaping consumer attitudes? 4. Examine the existing positioning and comment how it is in line or not in line with the overall analysis (for each brand). How would you improve it?

5. In an environment that is radically oriented toward the modern retail, how can Big Bazar use behavioural insights to its advantage in the toothpaste category