Writing For Impact 5a 6b (With Key) [PDF]

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KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

 This is a matter of preference, but most people would prefer Introduction 2, because it is clearer and more concise. It gets to the point immediately, while Introduction 1 gives relevant but less important information first.  The main difference is the order of the information. Introduction 1 starts with the background and then goes on to say the purpose; Introduction 2 says the purpose clearly first, and then gives extra detail.

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

1. It’s a proposal to supply information management systems to a health authority in Catalonia. It’s in response to a call for companies to bid to provide these services.

2. It’s an internal report on the training that a company provides, and recommends changes. 3. It’s an internal report comparing the cost of a company’s cleaners with an outsourced cleaning company in order to save costs. 4. It’s a proposal for a call centre for a bank in response to a request for a quote. KHOA NGOẠI NGỮ KINH TẾ 05.2018

Paragraph 4 is very formal (e.g. “RFQ” for “request for quote”); paragraph 1 is also quite formal as, like paragraph 4, it’s an external proposal. Paragraphs 2 and 3 are internal company reports.

1. LGA has prepared this proposal in response to a tender … 2. This report analyses the training provided by …

3. The purpose of this report is to compare … 4. CS Solutions is pleased to submit this proposal in response to …

KHOA NGOẠI NGỮ KINH TẾ 05.2018

There are lots of possible words that could be used. Some common possibilities are: analyse, assess, clarify, classify, consider, define, evaluate, examine, explain, explore, identify, investigate, present, propose, put forward, recommend, review, set out, submit, suggest.

as to

order to

KHOA NGOẠI NGỮ KINH TẾ 05.2018

report recommends addressing response request

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Suggested answers

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

1. Which form of presentation gives you the clearest information?

It depends on your preference. A table as in Figure 1 gives you all the detailed information, but a graph as in Figures 2-4 gives you a quick visual representation of the trends. 2. What happens to the total cost as the volume of enquiries increases? Why is this? The unit cost goes down as the volume increases, and so the total cost goes up, but at a slower rate than the volume.

3. Which type of enquiry costs the least to handle? Online enquiries and emails cost the same in 2015, but by 2016 online enquiries cost less (we can assume that these enquiries take less time to handle than emails and telephone enquiries).

KHOA NGOẠI NGỮ KINH TẾ 05.2018

4. Read the description below of the data for telephone calls and answer these questions. 1. What is the difference between the numbers given in the table and those in the text?

The numbers in the table are exact; the numbers in the text have been rounded to the nearest thousand. 2. Which three words in the text show that a number is not exact? around, approximately, nearly (nearly is more specific; around and approximately could be a little more or less than the number; nearly mean a little less than).

KHOA NGOẠI NGỮ KINH TẾ 05.2018

only (in this case this is a positive – “The cost is only” suggests that this is a good thing; only could also be negative, e.g. “Sales in 2016 were only 200,000” suggests that this is disappointing).

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Answers 1. rise / increase 2. around / approximately / about (about sounds less formal and so is less likely to be used in a formal report or proposal) 3. around / approximately / a little over / a little more than 4. fall / decrease / go down (go down sounds less formal and so is less likely to be used in a formal report or proposal) 5. rises / increases / grows / goes up (goes up sounds less formal and so is less likely to be used in a formal report or proposal) 6. falling / decreasing

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Model answer

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Hi Bob, Apologies for the delay in getting back to you. Advantage's CEO has been tied up with year-end activity but I can now confirm that he will not be able to take part in this project due to a number of big projects kicking off that will ultimately see him travelling for much of the next 2-3 months. Gordon Mair - the CEO- is deeply apologetic and hopes to collaborate in the future on something else -but for the moment he doesn't have the time to spare for this. Hope progress for you is going well otherwise.

Dear Anya. Thank you very much for your hospitality on my recent visit. I was very interested to learn more about Barclays' methods of training these days and to get your views on the materials supplied particularly videos. I look forward to seeing Laura. With best wishes. David Barnes

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Dear Mr. McLeod, Hi Rita, Re: VISIT BY HER ROYAL HIGHNESS Sorry I missed you on Wednesday THE PRINCESS ROYAL - I had an urgent and unscheduled I am writing to thank you for coordinating meeting. Can we meet next week, the Royal Visit on Monday on behalf of all maybe on Thursday? of us at Lothian Regional Council. You all Ahmed deserve congratulations for ensuring that the visit was such a success, and l am sure that it will be a great boost to all Jenny concerned with the project on its first Thanks for all your help on the birthday. project - it went really well, I think, and I couldn't have done Many thanks. it without you. Yours sincerely, Sarah Suzanne Walters KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Internal: 4, 5

2 4 1 5 3 KHOA NGOẠI NGỮ KINH TẾ 05.2018

External: 1, 2, 3

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

E

G C KHOA NGOẠI NGỮ KINH TẾ 05.2018

I A J F

D H KHOA NGOẠI NGỮ KINH TẾ 05.2018

I'm writing with the info you need about the promotional event on Saturday. It starts at 10 am in the Emirate Hotel ballroom -that's on the first floor. There should be about 50 people. Sorry about this, but can you ask Mr. Schmidt to do the opening speech? Just a few words is OK. Could you get him to confirm by Thursday? Thanks. Rut

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Model answer

KHOA NGOẠI NGỮ KINH TẾ 05.2018

a slight delay to report pass on thanks

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

you very much for your

am writing to you for coordinating for all your help on the

KHOA NGOẠI NGỮ KINH TẾ 05.2018

 Apologies for the delay (in getting back to you) …  Sorry I missed (you on Wednesday) …

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Pattern for apologizing:  Make greeting  Give apology  Offer explanation / excuse  Explain what you will do now, for example offer a solution if possible  Possibly reiterate the apology  Ending

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Hi Sven Just writing to say that I'm really sorry, but the delivery to you is going to be a bit late. We've been having transport problems -you might have read about the truck drivers' strike. Anyway, the delivery should be with you by the end of the week. I hope that's not a big problem for you.

Regards Jean-Paul KHOA NGOẠI NGỮ KINH TẾ 05.2018

The first email is informal and the second is formal. They are similar in that they follow the same pattern.

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Dear All Sally has asked me to pass on the following message to all staff: for Thank you very much 1…………………………. …………………… arranging 2 ……………………………………………. a very successful visit. I visit many of our offices around the world each year, but this best / most successful was one of the 3…………………………………. visits. It was well organized, very informative and I was impressed with the quality of work you are all doing. Thanks 4 ………………………….. again. Jan KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018

Model answer

KHOA NGOẠI NGỮ KINH TẾ 05.2018

KHOA NGOẠI NGỮ KINH TẾ 05.2018