This Study Resource Was: Zai 212 1. What Is Zai's Business and Why? [PDF]

Zitiervorschau

Zai 212 1. What is Zai’s business and why? Zai is a boutique ski maker producing the best skis in the world because they want to meet the needs of just exacting and wealthy potential client who invest money on anything that might enhance their performance, from the sleekest aerodynamic ski suits to the slickest skis.

is ar stu ed d vi y re aC s o ou urc rs e eH w er as o. co m

2. Why does Mr Germanier want to expand the business? How can segmentation research help? Mr Germanier wants to expand the business because he saw potential to expand in their market to improve sales growth for their company. They built a strong brand and reputation by word of mouth and it is a powerful tool for growth. They use priori approach to segmenation research by searching among demographic and social-economic characteristic- affluent clients. It help them gets sales-oriented, recognize the specific demands of particular customer use those insights to develop winter sport products that meet the target users’ demands. For example, opening gold club with the driverthe crucial club most regularly upgraded by golfers, crosscountry skiing for older, affluent clients and other accessories.

sh

Th

3. Which quantities approach to positioning research might best apply to Zai? The quantities approach to positioning research might best apply to Zai is multidimensional positioning analysis because Zai needs to determine their competition, position of competitor and customers to stand firmly on their potential market.

This study source was downloaded by 100000796448888 from CourseHero.com on 09-19-2021 09:48:42 GMT -05:00

https://www.coursehero.com/file/72242071/Zai-212docx/ Powered by TCPDF (www.tcpdf.org)