McDonald Sustainability Plan Example [PDF]

Zitiervorschau

MCDONALD’S New way of sustainability

Example of instagram post mcdonald could make to announce it

SUMMARY 1…Introduction 2…Problems 3…What will change ? 4…what customers will receive 5…The impact 6…Conclusion

1. INTRODUCTION

McDonald's is a global fast food company that has had a significant impact on the world. Founded in 1940, McDonald's has grown to become one of the largest and most recognizable brands in the world, with over 38,000 locations in more than 100 countries. The company is best known for its burgers, fries, and other fast food offerings, which have become a staple of modern diets around the world. While McDonald's has been successful in its business endeavors, it has also faced criticism and controversy over the years. Some have argued that the company's fast food offerings contribute to health problems, such as obesity and heart disease. Others have raised concerns about the company's environmental impact, such as the use of packaging materials and the carbon emissions associated with food production and transportation. Despite these criticisms, McDonald's has also made efforts to address these issues and promote sustainability. The company has set goals to reduce its greenhouse gas emissions and transition to more sustainable packaging and sourcing practices. Additionally, McDonald's has invested in renewable energy and has implemented initiatives to reduce waste in its operations. Overall, McDonald's impact on the world is complex, with both positive and negative aspects. While the company has faced criticism and controversy, it has also played a significant role in shaping modern food culture and has made efforts to promote sustainability and environmental responsibility.

2. PROBLEMS ? McDonald’s is one of the biggest multinational fast food chains. McDonald's Makes Over $75,000,000 Per Day. Over 60 million customers visit McDonald’s every day. Every year McDonald’s spends a big amount of money for sustainability Such as Antibiotics Policies, A Global Commitment to Sustainable Beef, Pride in Preparation,

Back to Basics, Commitment to Cage-Free Eggs, Commitment to Sustainably Sourced Coffee, Sustainability at Sea and so on. But at that stage of our existence we are ready to introduce you our main and global idea for the next 5 year for no more using a paper in your pocket. Maybe it’s too little by seeing people have a receipt once they get the order yet we have to investigate what exactly happened for the past 78 years. One receipt in McDonald's has 44 cm, then for 22 persons we need 1 km of paper. For 60 million customers we need approximately 2.800.000 km of paper just for one day and we cannot take it for granted. Do you know what is the main ingredient of that receipt? Checks are printed on thermal paper. Paint for this is not necessary, the text appears on it due to heating. This is convenient, as it does not require to fill the printing mechanisms with dyes, consumable material one - paper. But, thermal paper coating contains BPA bisphenol (BPA) and its analogue bisphenol S (BPS). These substances are toxic and dangerous to health.  On the other hand, a cashier’s checks are not accepted for processing: besides the fact that there is little cellulose in thermal paper and the output of recycled material from it is very low, it can contaminate the rest of the waste paper with toxins. That is why it is not only useless to give cheques in waste paper, but also harmful.   

3. WHAT WILL CHANGE ? We are excited to announce that McDonald's is taking another step towards reducing waste and promoting sustainability by eliminating paper receipts at our restaurants. This move is part of our ongoing commitment to environmental responsibility and reducing our environmental footprint. By eliminating paper receipts, we hope to significantly reduce the amount of paper waste generated by our restaurants worldwide. We estimate that we currently generate millions of paper receipts every day, and we believe that by shifting to digital receipts, we can help make a real difference for the environment. We understand that some customers may prefer to receive a paper receipt, but we believe that the benefits of going paperless are significant. Digital receipts are not only more eco-friendly, but they also offer a more convenient and streamlined experience for our customers. We are proud to be leading the way in the fast-food industry when it comes to sustainability, and we will continue to explore new ways to reduce our environmental impact and promote sustainable business practices.

2

4. WHAT CUSTOMERS WILL GET ? Customers who visit McDonald's restaurants will no longer receive paper receipts after placing their orders. Instead, they will have the option to receive a digital receipt via email or through the McDonald's mobile app. Customers who provide their email address or opt-in to receive receipts through the mobile app will be able to access their receipts online or through their mobile devices, making it a more convenient and eco-friendly option. What is more exciting is customers can collect points and redeem it as a free snack order in McCoffee. Moreover, we add the gamification to the apps. After 20 receipt scans the customers have one time chance to play daily spin to get a free gift that they can claim in every McDonalds branch. To maintain the sustainability of this campaign, each customer can invite other customers to join this campaign by providing them a unique code, and each 5 successful invitations the customer will get one free daily spin ticket. Well, this campaign needs a major scale of cooperation in every McDonalds branch world wide.

5. THE IMPACT Eliminating paper receipts at McDonald's restaurants is a significant step towards reducing the environmental impact of the fast-food industry. By going paperless, McDonald's can reduce the amount of paper waste generated by its restaurants worldwide. This, in turn, can help to reduce the amount of trees and energy used in paper production, as well as the carbon emissions generated by the disposal of paper waste in landfills. Moreover, no more dangerous toxic materials and harmful waste because of BPA and BPS. The exact impact of this shift to digital receipts will depend on the number of customers who choose to receive their receipts digitally. Hence, the campaign needs to be implemented on a worldwide scale. By eliminating paper receipts, McDonald's can continue to make progress towards these goals and demonstrate its commitment to promoting sustainability and reducing waste. While the exact impact of this shift will depend on customer adoption rates, McDonald's is taking an important step towards a more sustainable future. Let's say that McDonald's serves an average of 60 million customers per day worldwide. If we assume that each customer receives one paper receipt, that would equate to 60 million paper receipts generated each day, or approximately 18 billion paper receipts per year.

3

If McDonald's were to eliminate paper receipts entirely and shift to digital receipts, this could result in a significant reduction in paper usage. While the exact reduction would depend on the number of customers who choose to receive digital receipts, even a modest adoption rate could lead to significant paper savings. For example, if just 20% of customers opt to receive digital receipts, that could save approximately 3.6 billion paper receipts each year. This would equate to more than 70,000 trees saved annually, as well as reduced energy consumption and carbon emissions associated with paper production and disposal.

6. CONCLUSION In conclusion, McDonald's decision to eliminate paper receipts and offer digital alternatives is a positive step towards promoting sustainability and reducing waste. By reducing the amount of paper waste generated by its restaurants worldwide, McDonald's can make a real impact on the environment and inspire other fast-food chains to adopt more sustainable practices. Through this move, McDonald's is taking a leadership role in promoting sustainability in the fast-food industry. By setting an example for others to follow, McDonald's is encouraging other companies to consider more eco-friendly alternatives in their operations. This can have a ripple effect throughout the industry, leading to reduced waste, increased sustainability, and a better future for our planet. By promoting digital receipts, McDonald's is also providing customers with a more convenient option that aligns with modern trends towards mobile and digital technology.

4