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Carti de publicitate in romana: • • • • • • • • • • • • • • • • • • • • •
Confesiunile unui om de publicitate, David Ogilvy Metode de publicitate testate, John Caples Viața mea în publicitate & Publicitate Științifică, Claude Hopkins Dă-mi banii tăi – metodă de copywritin, Gabriel Brănescu Marketing direct pe înțelesul tuturo, Drayton Bird Noile reguli de marketing si PR, David Meerman Scott Buzzmarketing, Mark Hughes Marketing direct pe intelesul tuturor, Drayton Bird Manual de branding, Wally Olins Guerilla Marketing: profituri mari cu investitii mici, Jay Conrad Levinson Cum sa scrii reclame de succes, Dominic Gettins Adjudecat – Strategii eficiente pentru a vinde o ideee buna, John Kotter Psihologia Reclamei, Dimitrie Todoran Gandeste Fix pe Dos, Paul Arden Inovatie in Advertising, Jim Aitchinson Creativitatea in Publicitate, Pat Fallon, Fred Senn Cum sa Vinzi mai mult pe Internet, David Boronat Publicitatea Eficienta, A. D. Farbey Sun Tzu: Strategii de Marketing, Gerald Michaelson, Steven Michaelson Tehnici de a Vinde, Dale Carnegie Dictionar de Marketing englez-roman, A. Ivanovic, P.H. Collin
Carti de publicitate in engleza: • 100 Great Copywriting Ideas, Andy Maslen • The Copywriter’s Handboo, Bob Bly • Copy. Righter., Ian Atkinson • Cutting Edge Advertising I, Jim Aitchinson • The Millionaire Messenge, Brendon Burchard • Adland, A Global History of Advertising, Mark Tungate • Emotionomics, Leveragind Emotions for Business Success, Dan Hill • Wordsmith – Writing a Way Home, R. Thomas Collins • Mad Women, Jane Maas • Beyond Logos, Claire Dowdy • The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events, Judy Allen • Mad Advertising Worldwide, Ingomar Kloss • Advertising Myths: The Strange Half-Lives of Images and Commodities, Anne M. Cronin • The Advertising Handbook, Iain McRury, Hellen Powell • How Advertising Works. The Role Of Research, John Phillip Jones • Advertising Theory, Esther Thorson, Shelly Rodgers • The Language of Advertising, Torben Vestergaard
• Slimming and Beauty Tips in the Classic Age of Advertising, PC Designs • Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, Stuart Ewen • Media Relations for Public Safety Professionals, Leo Brown • Power of the Pen, Richard Clippingdale, Jeffrey Simpson • Advertising, Frank Jefkins • Design and Emotion, Paul Hekkert • The Codes of Advertising, Sut Jhally • Ethics and Manipulation in Advertising, Michael J. Phillips
Ebook-urile noastre gratuite: • •
100+ Moduri pentru o Reclamă Eficientă Cei mai folosiți Termeni din Publicitate
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Cum să scrii un brief de creație Elena Cernătescu, Direct Mail – plicul cu bani Cei 6 Stâlpi ai Eliberării Tale Financiare David Ogilvy, Despre Publicitate DragoȘ Alexa, Cartea cu Secrete Dicționar de publicitate Gabriela Popescu, Psihologia Creativității Dan Petre, Mihaela Nicola, Introducere în Publicitate Jay Conrad Levinson, Guerilla Creativity (doar pe jumătate)
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Al & Laura Ries, The 22 Laws of Immutable Branding Ogilvy & Mather, How to get Effective Advertising Steve Slaunwhite, Start and Run a Copywriting Business David Garfinkel, Advertising Headlines That Make You Rich Christine O’Kelly, Where and How To Submit SEO Press Releases Jonathan Kranz, Writing Copy For Dummies Jenny Cornejo, A Guide to Copywriting to Promote Your Business The Copywriting Formula Shaun Crowley, 100 Copywriting Tips for Designers and other Freelance Artists Andrew Dewdney & Peter Ride, The New Media Handbook Seth Godin, Unleashing the Idea Virus Seth Godin, Purple Cow Seth Godin, Linchpin Claude Hopkins, My Life in Advertising Claude Hopkins, Scientific Advertising Nicholas Ind, Livind the Brand Joseph Baladi, The Brutal Truth about Asian Branding Mass Control, Frank Kern (sumarizat) Joseph Sugarman, The Advertising Secrets of the Written Word
Carti de publicitate online gratuite in romana:
Carti de publicitate online gratuite in engleza:
Documentare de vazut online: • • • • • • • •
PressPausePlay Helvetica Story of Stuff Crises of Capitalism Life in a Day Sprawling from Grace: The Consequences of Suburbanization Google Me The Man With a Camera
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Nimicul lui Krumel – SEO, SEM, Link building, WA, CRO Web Marketing – Bogdan Pantoc Metoda de copywriting – blogul cărții cu acelaȘi nume Optimizare site – Blog SEO – Web Copywriter Nechita Gabriel, despre blogging, geeky stuff si online Blogul Punct Creativ Quickdata Cele mai interesante texte – Psihologie – Filosofie – Marketing – Cărți Marketing în Social Media Smark – The Romanian Community of Marketing Professionals PR Romania – Relatii Publice in Romania Ana Matei – blog de marketing si SEO IAA Romania Creative Marketing, branding, guerilla marketing Blogul IQAds Katairobi – branding, marketing si social media Dragos Alexa – blog de marketing si branding Inbound Marketing Blog – Social Media, SEO, Content Marketing, comunicare Și brand în gândire tânără Și liberă B2B Strategy – Strategie Marketing B2B
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Content marketing software for WordPress | Copyblogger Write to Done | Unmissable articles for writing Copyranter Joe Pulizzini’s Blog | Content Marketing Institute Creative Guerilla Marketing Guerilla Communication Blog I Believe in Advertising | Advertising Blog & Community Breaking Copy: A Copywriting Blog Adweek – Breaking News in Advertising, Media and Technology Copywriting Tips for Smart Copywriters – Pro Copy Tips
Blog-uri romanesti despre copywriting, SEO si marketing:
Blog-uri internationale de copywriting, advertising si marketing online:
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Adverwhating? Ads of the world Advertising blog – Adpulp The Inspiration Room Design you trust Adverblog – Digital Advertising and Marketing Advertising Agency & Marketing Industry News The best in Advertising, Design and Digital Creativity Writing on The Web