Blockbuster Formula Module 1 The Ultimate Workbook [PDF]

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MODULE 1

Introduction to the Blockbuster Formula

What’s the Secret Catalyst for an Internet Marketing Millionaire’s Success?

Blockbuster Offer Definition

What Are the Benefits of a Blockbuster Offer?

The 5 Levels of Market Sophistication

Level 1 Level 2 Level 3 Level 4 Level 5

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imarketing.courses Blockbuster Formula Revealed





How Do You Use It?

I.



II.

Use Psychic Mapping to _____________ the Blockbuster Offer Use UFO Framework to _____________ the Blockbuster Offer

III.

Use Expressions of Interest to _____________ the Blockbuster Offer

IV.

Use Prosperity Puzzle to _____________ the Blockbuster Offer

V.

Use Diamond Cutting to _____________ the Blockbuster Offer

VI.

Use Story-Scaling to _____________ the Blockbuster Offer





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MODULE 2

PSYCHIC MAPPING: The 3 Stages of Pinpointing Your Customer’s Buying Triggers



COLLECTION



TERRAIN TELEPATHY WORKSHEET

Intro: When it comes to creating a Blockbuster Offer, your worst enemy is the blank page. The second worst enemy is filling that canvas with what you think the market wants instead of what the market actually wants. While it may be simple enough to get demographic info, it’s nigh-on impossible to get insider scoop on someone’s inner world short of spending time with people face-to-face. The Terrain Telepathy Worksheet aims to put what goes on in your prospect’s head on paper. It’s an in-depth exercise to create a reference point for what makes your market tick so that you can position the best offer and campaigns. Just fill up this worksheet in point form. It doesn’t need to be extensive, it just needs to be sufficient enough to generate insights you otherwise may not get. Write away!

The Person • •



Who are the hottest segment of your user-base, the 20% that generates the 80% of the sales? What are the demographics of the core market—age, gender, race, income, religious beliefs, marital status, family size, educational level, home ownership, geographic location, and anything else relevant? 1 quick hack: Download media kit of magazines they read – it’s audited.

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Who in the prospect’s business or family is the primary buying influence?

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What Pop Culture do they consume? Movies? Music? TV Shows? Websites?

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Where do they hang out – online or offline?



The Emotions

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What’s the dominant emotion your prospect is experiencing? As in… 1 is the one primary emotion that’s driving out all the others?

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What are your prospect’s prejudices? Beliefs?

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How is your prospect emotionally triggered? What kind of social media articles piss off your prospects?

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What are their biggest fears? What keeps them up at night?



The Issues

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What are the prospect’s 10 biggest objections about using this type of product or making this purchase? What are the best ways to address those concerns? 4

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Do these prospects have any great “enemies” or scapegoats? A personification of their problems?

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What are the biggest mistakes that prospects are making . . . and that your product can help prevent?

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What news stories, trends, or other current events directly or indirectly impact your prospect?

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What are the most relevant books about your market and product category available at Amazon? Note the 5 Star and 1 Star comments.

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What are the most relevant and informative articles from Google search?

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Buy a few magazines on the same industry. What are the recurring topics and headlines?



The Jargon

•

•



Review your customer support tickets, what is the language describing their reoccurring problems? What are the favorite buzzwords, nicknames, and colorful phrases that this market likes to use? You can search Buzzfeed, Digg and Reddit to get industry-specific insights.

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What are the words used by the targeted communities as a way to identify themselves?

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In terms of images, study prominent magazine websites in the niche. These images are specifically designed the way they are for maximum engagement. What are those specific images? What kind of angles, lighting, colours, themes?

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Are there any supporting scientific research to support your product claims and benefits? The more, the merrier.



The Market

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Which markets have not yet been tapped? Is there any subtlety in your market that you may have missed? Ask the product owner for insights.

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What are the latest market trends from the newspapers, blogs and social media?

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What are the offers currently on the market? What are the prices that work?





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Break down the components of your product or service. What’s passé? What’s new or exciting?

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What’s the sales pitch that works best for them? Can you sit down with one of their top salespeople to run you through the cycle?

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What’s the overall market sentiment?



The 10 Rs (From Gary Bencivenga)



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Recognition Rejuvenation

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Remuneration

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Relaxation

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Relief

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Religion



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Results

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Revenge

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Role Performance

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Romance



MH/FI

Miserable Home

Fantasy Island











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CONNECTION DETDA



Shame/Guilt Escape

Lust



Envy



Esteem Fear

Greed





Anger Loneliness 9

imarketing.courses Angst • • • • • •

A Feeling of Deep Anxiety and Dread A feeling of persistent worry Feeling impotent A poor sense of self Excess concern over what other people think Victimhood and paranoia



PRISM PROCESS



Self Roles Friends and Family Your Product Your Service Your Corporate Brand Your Personal Brand

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imarketing.courses The Market The Government Pessimistic Beliefs Optimistic Beliefs Fiercest Desires Repellant Abominations Arch-Nemesis White Knight Lowest Point Pinnacle



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CURATION TADA Template:















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Please refer to TADA Template document for editable version.





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MODULE 3 ALIENS IN MANHATTAN: The UFO Process for Creating Blockbuster Offers

Why is this module called Aliens in Manhattan? What’s Alien Overlord Syndrome?

Unique

Final Fantasy Finder





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1) Review your MH/FI list. Shortlist if you wish. 2) Use the D.U.G Checklist to filter. • Desperation. • Urgency. • Gravity.

Think of “what hole they DUG themselves into?” 3) Also look at market size, is this a big enough audience to leverage the FANTASY? • Review your Terrain Telepathy news, blogs, books and articles questions • Does it keep appearing? Whenever possible, find out if the market growing at a size of 10% of more a year



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Fantasy



Categories: Mysterious Past Exotic Location Sci-Fi Breakthrough Hoola Hoops Gossip Grapevine Limited Loophole Synergistic System Laziness Ladder







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Object



Miutos/Reality Audit

M I U T O S Reality Audit

Core Product Secrets Bonus Psychology Insights Creating Compelling Upsells Pricing Strategy Generating an OFU Statement

The OBJECT that FULFILS FINAL FANTASY through a UNIQUE WAY for a certain price



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MODULE 4 EXPRESSIONS OF INTEREST: 3 Essential Frameworks to Sell the Heck Out of Your Blockbuster Offers

What’s the Black Cat Problem?

ATTENTION GRABBERS

Hypnotic Headline Formulas

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Who Else…

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The Ways

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The Problems

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The Secret

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The Ultimate



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imarketing.courses •

How To

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Warning

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Mistake

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Good Riddance

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Breakthrough

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The 1

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Quickest/Easiest

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Almost/Always

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Number Now

•

“Testimonial”







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imarketing.courses APS Bullet Formulas

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5W1H

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Matter-of-Fact

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Shockers

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B/US

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Mechanisms

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Forbidden

•

Suspense



Name Frames •

Benefit Metaphor

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Acronym Authority

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Alluring Alliteration

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Rhyme Time



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imarketing.courses SALES SANDWICHES

TP3 Testimonials

• • •

_____________ Past _____________ Product _____________ Present



MH/FI Stacks • • •

MH: Are you sick of attracting jerks into your life? Where you spend so much time and energy into the relationship and end up in vain? FI: Don’t you want a stable relationships with a Prince Charming that legitimately cares for your needs? OPTIONAL — Benefit: Good news. Because of our “Fairy Tale Magnet” checklist, you can effortlessly find a man that ticks all your boxes — even if you feel you don’t deserve it.



Cred Stacks • • • • •

Benefit Science/Stats Metaphor Payoff TP3 Testimonial (OPTIONAL)



Triple Decker Stack Example (Thanks Mark!)

• • • • • • •



MH: Are you sick and tired of trying to use the Law of Attraction and actually not seeing results? Are you getting disappointed? FI: Don’t you want a foolproof way of leveraging manifestation and actually getting the results the rest of the community seem to enjoy? BENEFIT: That’s what the Merriment Magnet is for. It will reprogram your mind for greater things with just 3 simple steps in 7 minutes. SCIENCE: It’s based on the “supernatural neuroscience” research done at the University of Hawaii that created stunning results. Where they used a scientific machine to alter brain waves. METAPHOR: It’s like a radio where to reach your fave station, you need to tune it to the right frequency. The Merriment Magnet is like a dial. PAYOFF: Almost like magic, you start seeing your closely held dreams becoming glorious reality - step by step. TP3: Guess what? Here’s a testimonial that’s leaving proof the Merriment Magnet works. 21

imarketing.courses LUCRATIVE NARRATIVES

What is the “Narrative Economy”?

Categories:



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Marginalized Underdog

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Common Enemy

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Triumph Over Tragedy

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Life-Changing Breakthrough

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Exclusive Advantage

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Authority Endorsement

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FOMO

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MODULE 5 PROSPERITY PUZZLE: How to Structure the Most Compelling Pitch to Create “Customer Salivation”

Epiics Framework

ENTRANCE



Hypnotic Headline Breach of Mind (FOR VSLs Only) Insert Breaking News, Announcement or Cold Open APS Bullets (Tease) The Pain Trigger Transition

PROBLEM

MH/FI Stacks Final Fantasy The Salvation Transition



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imarketing.courses IDENTIFICATION

Underdog Narrative MH/FI Stacks Common Enemy Narrative The Missing Link Transition

INCEPTION







Reveal UNIQUE Triumph Over Tragedy Narrative Life-Changing Breakthrough Narrative Authority Endorsement MH/FI Stack + Cred Stacks The Insufficiency Transition



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imarketing.courses CULMINATION

UFO OFU Statement APS Bullets TP3 Testimonials Exclusive Benefit Narrative The Transaction Transition

SALE



A2O Pricing Bonuses MH/FI Stacks + Cred Stacks APS Bullets TP3 Testimonials Great Guarantee Use 1 of the Following + Name Frame: ● 60 Day ● Lifetime ● I Pay You FOMO Narrative Deal Seal Use 1 of the following: ● Crossroads Close ● Columbo Close ● Mic Drop Close Orange Button Transition 25

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MODULE 6 DIAMOND CUTTING: How to Polish Your Blockbuster Offer and Make It Shine!

Make It BLISSFUL

Nod Flows Grammar/Spelling Make It Active That “That” Use “You” More Bucket Brigade HGZ Words

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imarketing.courses Make It BELIEVABLE

JIBIT

J I B I T

Specificity Statues





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imarketing.courses Make It BEAUTIFUL

Hacks Acronyms Labels

Optics









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MODULE 7 STORY-SCALING: How to Drive So Much Freakin’ Traffic to Your Offer that Success is Inevitable

Key Strategies

ABCD Funnels



A B C D

PPTSD Content Structure



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imarketing.courses WBR Principle:



W B R

WBR Example:







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imarketing.courses Native Ad Secrets

Key Quirks

Why Should You Study the Scammers?

Categories

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List Articles

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Breaking News + Q&A

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Extended Testimonial

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1 Weird Trick”

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VSL Reframer



Creation

Tabloid Teasers



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imarketing.courses FB Ad Secrets

Key Quirks

Categories

STEP 1: • Long Form Posts + WBR Thumbnails •

Videos

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Native Article

STEP 2: • Offer Posts

WBR

Rapid Angle Generation





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imarketing.courses Youtube Ad Secrets

Key Quirks

FB Video vs Youtube Ads

Categories

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+MH/FI

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Humour

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VSL Teaser

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T3 Testimonial

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Thought-Piece

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Demo

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MH/FI+









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imarketing.courses Email Marketing Secrets

Key Quirks

Categories

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Sob Story

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History Lesson

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Alarmed Authority

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Breaking News

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Tips

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Promos

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Recap









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imarketing.courses WBR Subject Lines



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Single Word

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Song Lyrics

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Sayings

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Sensational

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Sizzling

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Serious

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Shocker

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