Analysis Based On Eight Unique Features of E-Commerce Technology [PDF]

Zitiervorschau

E – COMMERCE (TIKI) 1. Analysis based on Eight unique features of E-commerce technology. - Ubiquity TIKI is available just about everywhere, at all time. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop, at home, at work, or even from your car, using mobile E-commerce. - Global Reach Just available in Vietnam. When the people from other countries access to TIKI website, they can see all the products but they can’t buy it. - Universal Standards The low market entry costs. Create a single, one-word market space, all the prices and product descriptions can be inexpensively displayed for all to see. Price discovery becomes simpler, faster and more accurate. Both business and individuals, also network expansion – benefits that arise because everyone uses the same technology - Richness Advertising and branding are an important part of commerce. E-commerce can deliver video, audio, animation, billboards, signs, etc. However, it’s about as rich as television technology. Example: TIKI has been invited Truong Giang and Nha Phuong for promoting in 2018.

- Interactivity TIKI enable two-way communication between merchant and consumer and among consumers. Type of E-commerce: B2C - Information Density The electronic commerce technologies reduce information collection, storage, communication and processing cost. At the same time, currency, accuracy and timeliness of the information technology increase greatly, information is more useful, more important than ever. As a result, information becomes more plentiful, less expensive and of higher qualities. - Personalization/ Customization Personalization: merchants can target their marketing messages to specific individuals by adjusting the message to person’ name, interest and past purchases. Customization: changing the delivered product or service based on a user’s preference or prior behavior. - Social Technology When you want to sell a product, you can put the information about your product on a social media site. You just copy and paste the link of the page with the description of the product. But here you need to copy the link to publish it on a social media site. E-commerce technologies have the potential to invert this standard media model by giving users the power to create and distribute content on a large scale, and permit users to program their own content consumption.

2. Funding round On March 2010, TIKI was founded with the beginning of a website selling English books online with the capital of 5,000 USD. Over 7 years, the money has raised a total of $192.5M. In 2020, TIKI raised $130,000,000 from Northstar Group. Source: https://www.crunchbase.com/organization/tiki-vn/company_financials 3. Payment by credit cards. TIKI cooperates with the payment gateway OnePAY - is the representative of MiGS in Vietnam. OnePAY's payment system meets the PCI Security Standards Council's information security standards to ensure the security of personal information. For domestic card transactions, OnePAY and Vietnamese banks apply a 2-factor authentication solution, you are protected by the password registered with the bank and the one-time password sent by the bank only for you. OnePAY processes online transactions securely on the Internet environment. Your financial information will be protected during the transaction using the SSL protocol. The SSL protocol encrypts the information you provide during the transaction. In addition, OnePAY also uses many other software and algorithms to ensure data security. Source: https://hotro.tiki.vn/hc/vi/articles/201702164-Tiki-cam-k%E1%BA%BFt-b %E1%BA%A3o-m%E1%BA%ADt-v%C3%A0-an-to%C3%A0n-nh%C6%B0-th %E1%BA%BF-n%C3%A0o-%C4%91%E1%BB%91i-v%E1%BB%9Bi-vi %E1%BB%87c-thanh-to%C3%A1n-b%E1%BA%B1ng-th%E1%BA%BB-?

fbclid=IwAR0A8sQLgmrzicimw1ZgV6aIF7IlVVDbrfpl974B9znSCr9Ye0wTRrxgY4 5. The amount of people access the website. Shopee is currently the e-commerce platform with the largest number of web traffic with about 52.5 million / month. Followed by TIKI (21.1 million / month) Meanwhile on the YouTube channel, TIKI is the one that is dominating with 724,000 interactions, more than Shopee (270,000 times). Source: https://vietnambiz.vn/the-manh-de-canh-tranh-cua-tiki-lazada-shopeetrong-thi-truong-thuong-mai-dien-tu-viet-20201030165029048.htm? fbclid=IwAR0z6LjEkE7vY053Y15dEMSV0ADRpOczrhMeWnadSvEdAbGeZl2kV1 4INJw